谷歌宣传（Google ads）怎么投放？新手必看的超全教程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google是公认的<span style="color: black;">全世界</span>最大的搜索引擎，<span style="color: black;">同期</span>，Google还<span style="color: black;">经过</span>旗下的 YouTube、Gmail、Google Play、Android等<span style="color: black;">制品</span>，汇集了海量的海外用户。<span style="color: black;">针对</span>跨境出海商家<span style="color: black;">来讲</span>，谷歌<span style="color: black;">宣传</span>是<span style="color: black;">加强</span><span style="color: black;">营销</span>额、<span style="color: black;">加强</span><span style="color: black;">制品</span>流量、拓展<span style="color: black;">全世界</span>市场的重要推广<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>Google<span style="color: black;">宣传</span>又是<span style="color: black;">怎么样</span>投放的呢? 今天我们就从后台搭建来<span style="color: black;">详细</span>的讲讲 Google Ads</span><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">有效</span>投放？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5a54fdf2c96a4d9ba5ee2ab1993d1ce9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722915084&x-signature=FXcLnglwKLxKtXdxAcUX1hMJ894%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">注册</span><span style="color: black;">登录</span><span style="color: black;">Google Ads账户</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要投放Google<span style="color: black;">宣传</span>，<span style="color: black;">咱们</span>需要有一个Google Ads<span style="color: black;">宣传</span>账户，<span style="color: black;">而后</span><span style="color: black;">按照</span><span style="color: black;">咱们</span>的业务需要，创建<span style="color: black;">宣传</span>系列。</span><span style="color: black;">请<span style="color: black;">重视</span><span style="color: black;">必定</span>要在安全稳定的海外网络下注册登录，<span style="color: black;">能够</span><span style="color: black;">运用</span>Maskfog指纹浏览器搭建安全独享的网路环境，<span style="color: black;">协同</span>独享设备IP，<span style="color: black;">保证</span>账号安全防封，避免IP/设备<span style="color: black;">反常</span>波动<span style="color: black;">引起</span>账号<span style="color: black;">危害</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7343af7b20c541ec99b30189e0db7809~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722915084&x-signature=pEO3cNo58qpp5csfGi2190x9r6w%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、创建<span style="color: black;">宣传</span>系列</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">登入Google</span><span style="color: black;"><span style="color: black;">Ads后台，在<span style="color: black;">宣传</span>系列栏，点击“+“符号创建新的<span style="color: black;">宣传</span>系列。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">宣传</span>系列”是GoogleAds账户下最大的<span style="color: black;">宣传</span>层级，为了更好的管理<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>账户，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">咱们</span>的投放地域、<span style="color: black;">制品</span>系列、关键词类型、推广<span style="color: black;">目的</span>等<span style="color: black;">区别</span>的<span style="color: black;">需要</span>，创建<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>系列，以便针对<span style="color: black;">区别</span>的<span style="color: black;">需要</span>制作<span style="color: black;">区别</span>的创意、落地页等，达到更好的推广效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创建<span style="color: black;">宣传</span>系列后，<span style="color: black;">按照</span>各<span style="color: black;">宣传</span>系列的特点，上传<span style="color: black;">区别</span>的关键词、撰写<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>创意。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、<span style="color: black;">选取</span>要创建的<span style="color: black;">宣传</span>类型</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>需要<span style="color: black;">按照</span><span style="color: black;">咱们</span>的推广<span style="color: black;">目的</span>、行业、<span style="color: black;">制品</span>特性来确定<span style="color: black;">咱们</span>要投放的<span style="color: black;">宣传</span>类型，<span style="color: black;">日前</span>Google Ads把告类型分成搜索、展示、购物、视频、应用、智能<span style="color: black;">发掘</span>这么几大类，<span style="color: black;">咱们</span></span><span style="color: black;">跨境</span><span style="color: black;">行业<span style="color: black;">通常</span><span style="color: black;">意见</span>先从搜索<span style="color: black;">宣传</span><span style="color: black;">起始</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>Google关键字<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/302ed6a723f440d09bc2bc84bf275bc7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722915084&x-signature=0wkK8YREyQUMiz2DgFop7OgOdi4%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>Google搜索的用户均有极强的“目的性”’，担索<span style="color: black;">宣传</span>是用户主动找企业要购买<span style="color: black;">制品</span>，这种<span style="color: black;">需要</span><span style="color: black;">知道</span>，投放<span style="color: black;">宣传</span>时，其<span style="color: black;">精细</span>度会更高，<span style="color: black;">因此呢</span><span style="color: black;">意见</span>先从Google关键字<span style="color: black;">宣传</span><span style="color: black;">起始</span>投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、<span style="color: black;">选取</span>要达成的<span style="color: black;">目的</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>人<span style="color: black;">运用</span>Google Ads的<span style="color: black;">目的</span>的都不<span style="color: black;">同样</span>，有些是要<span style="color: black;">加强</span>网站流量、<span style="color: black;">揭发</span>，有些是要<span style="color: black;">增多</span>来电次数、App下载量，<span style="color: black;">因此呢</span>需要<span style="color: black;">选取</span>恰当的<span style="color: black;">目的</span>，Google<span style="color: black;">亦</span>会<span style="color: black;">尽可能</span><span style="color: black;">帮助</span>达成<span style="color: black;">咱们</span>所设的<span style="color: black;">目的</span>!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5</span><span style="color: black;">、关键词<span style="color: black;">宣传</span>设置</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把<span style="color: black;">宣传</span>投放出去前，要先设置好以下选项</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【</span><span style="color: black;">地区</span><span style="color: black;">】</span></strong><span style="color: black;">:<span style="color: black;">咱们</span><span style="color: black;">能够</span>设置<span style="color: black;">咱们</span>想要投放的区域，例如:美国、英国···.，<span style="color: black;">亦</span><span style="color: black;">能够</span>设置<span style="color: black;">咱们</span>要排除的地区被<span style="color: black;">咱们</span>排除的地区的人就<span style="color: black;">没法</span>看到<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>了</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【</span><span style="color: black;">语言</span><span style="color: black;">】</span></strong><span style="color: black;">:<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">目的</span>区域市场的语言进行相应的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【</span><span style="color: black;">预算</span><span style="color: black;">】</span></strong><span style="color: black;">:<span style="color: black;">能够</span><span style="color: black;">按照</span>推广<span style="color: black;">需要</span>设置<span style="color: black;">宣传</span>账户的每日预算、<span style="color: black;">宣传</span>系列的每日预算。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【</span><span style="color: black;">出价</span><span style="color: black;">】</span></strong><span style="color: black;">:出价方式有三种<span style="color: black;">能够</span><span style="color: black;">选取</span>，</span><span style="color: black;"><span style="color: black;">意见</span>新手</span><span style="color: black;">在投放时采用按点击计价就<span style="color: black;">能够</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>设置单次点击出价的上限，避免因出价太高，<span style="color: black;">引起</span>账户消费太高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【</span><span style="color: black;"><span style="color: black;">起始</span>与结束日期</span><span style="color: black;">】</span></strong><span style="color: black;">:要设置<span style="color: black;">宣传</span>的结束日期，否则<span style="color: black;">宣传</span>会<span style="color: black;">始终</span>投放下去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">【</span><span style="color: black;">受众群体</span><span style="color: black;">】</span></strong><span style="color: black;">:这个功能<span style="color: black;">便是</span><span style="color: black;">能够</span>将<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span>展现给<span style="color: black;">有些</span>对<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>可能感兴趣的人群，<span style="color: black;">提高</span><span style="color: black;">宣传</span>的<span style="color: black;">精细</span>度，<span style="color: black;">加强</span><span style="color: black;">宣传</span>的转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span><span style="color: black;"><span style="color: black;">新建<span style="color: black;">宣传</span>组</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完成<span style="color: black;">宣传</span>的基本设置后，<span style="color: black;">咱们</span>需要创建<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>组，并<span style="color: black;">按照</span><span style="color: black;">区别</span>的<span style="color: black;">宣传</span>组写<span style="color: black;">区别</span>的想法</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，关键词不要放在同一个<span style="color: black;">宣传</span>组，<span style="color: black;">区别</span>关键词的标题创意应该是<span style="color: black;">区别</span>的</span><span style="color: black;">，否则<span style="color: black;">有害</span>于</span><span style="color: black;">对<span style="color: black;">宣传</span>的点击率</span><span style="color: black;">与</span><span style="color: black;">质量评分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span><span style="color: black;">上传关键字</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在账户后台“搜索<span style="color: black;">宣传</span>关键字”栏目中，添加<span style="color: black;">咱们</span>需要推广的关键字。<span style="color: black;">尤其</span>要<span style="color: black;">重视</span>关键字的匹配类型</span><span style="color: black;">，<span style="color: black;">重视</span><span style="color: black;">倘若</span></span><span style="color: black;">匹配方式太窄，会<span style="color: black;">导致</span>点击量太小，匹配方式太宽则会<span style="color: black;">导致</span><span style="color: black;">宣传</span>展现<span style="color: black;">不足</span><span style="color: black;">精细</span>，<span style="color: black;">导致</span><span style="color: black;">海量</span>的<span style="color: black;">宣传</span>费的浪费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span><span style="color: black;"><span style="color: black;">针对<span style="color: black;">区别</span><span style="color: black;">宣传</span>组设计<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>创意</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>参考此类</span><span style="color: black;">关键字下其他<span style="color: black;">宣传</span>的创意都是怎么写的，<span style="color: black;">按照</span>别人的创意再编写一个更有吸引力的标题<span style="color: black;">就可</span>，能<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>节省创建时间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">9、发布<span style="color: black;">宣传</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到<span style="color: black;">这儿</span>，<span style="color: black;">宣传</span>就完<span style="color: black;">成为了</span>投放。但请<span style="color: black;">重视</span></span><span style="color: black;"><span style="color: black;">宣传</span>发布后，并不会马上出<span style="color: black;">此刻</span>Google搜索结果页上，Google会先审核，审核完之后<span style="color: black;">宣传</span><span style="color: black;">才可</span>被展示之后<span style="color: black;">咱们</span>在搜索时<span style="color: black;">才可</span>看到<span style="color: black;">咱们</span>的<span style="color: black;">宣传</span></span><span style="color: black;">，<span style="color: black;">能够</span>进行<span style="color: black;">自动</span>检测效果。</span></p>
回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 你字句如珍珠，我珍藏这份情。 楼主的文章非常有意义，提升了我的知识水平。
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