独立站Google推广怎么做？谷歌宣传投放教程！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVEiaZ4OyrplfxibcYfhgvZAzjy7kftx1hZqzw7jU2afLrZZaZEFRb8SCrib9WJcNZjlsIc3ibYyDGxjpA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVFZpdDRibg4KboO6feePZYKnr1r9kqwaslCAARtIthlz60ic5m2nIbMKjKrlh3sGrFhfDzGyOfDxzqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">加入海外社媒交流群</strong><span style="color: black;">交流，互助，</span>分享，答疑<a style="color: black;"><span style="color: black;"><strong style="color: blue;">立即加入</strong></span></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因公众号平台更改了推送规则，<span style="color: black;">倘若</span>不想<span style="color: black;">错失</span>外贸社媒课堂的<span style="color: black;">优秀</span>内容，记得文末点下</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“赞”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">和</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“在看”</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">哦！</span></strong></span></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了和SEO有所区别，谷歌推广<span style="color: black;">通常</span><span style="color: black;">状况</span>下指的是Google<span style="color: black;">宣传</span>推广。谷歌竞价<span style="color: black;">宣传</span><span style="color: black;">此刻</span>叫做Google Ads，原来叫做Adwords。本篇教程将带你<span style="color: black;">认识</span>谷歌Ads<span style="color: black;">宣传</span>的<span style="color: black;">详细</span><span style="color: black;">运用</span><span style="color: black;">办法</span>。</p>
</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Z15mYVXLQG2JckjsgYiaYxbLWpb9OMXdektO9zWE4FgU90RicNPQSTVYb7UISjpvbZKxm7ibZrpI4Zaoa7SMDrftg/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">什么是谷歌Ads？</strong></span><span style="color: black;">Google Ads<span style="color: black;">是由于</span>谷歌<span style="color: black;">供给</span></span><span style="color: black;">的一个在</span><span style="color: black;">线的付费<span style="color: black;">宣传</span>平台。</span><span style="color: black;">它原先叫做Google Adwords，后来在2018年改名为Google Ads。</span><span style="color: black;">Ads<span style="color: black;">宣传</span>属于付费竞价的谷歌推广。</span><span style="color: black;">谷歌Ads的<span style="color: black;">宣传</span>，能够覆盖的范围非常广，除了谷歌自己的搜索结果，还<span style="color: black;">能够</span><span style="color: black;">选取</span>展示在<span style="color: black;">供给</span><span style="color: black;">宣传</span>位的各类网站中，这些网站会从谷歌那里分润到<span style="color: black;">宣传</span>费。</span><span style="color: black;"><span style="color: black;">倘若</span>你用Google搜索关键词，如3d printer,经常<span style="color: black;">能够</span><span style="color: black;">发掘</span>下图<span style="color: black;">这般</span>开头带了“Ad”标志的条目，这类信息<span style="color: black;">便是</span>做了Ads竞价推广。搜索结果页面中的Ads<span style="color: black;">宣传</span>位，<span style="color: black;">通常</span>在页面的最上方和最下方区域。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILujMClPPJOTsujkbcsdEFLAVxwibFLOlsYR0Pdm2icx73TFYNCVRW3Hvg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">Google<span style="color: black;">宣传</span>的工作原理</strong></span><span style="color: black;">谷歌<span style="color: black;">宣传</span>推广采用的是点击付费（PPC）模式。</span><span style="color: black;"><span style="color: black;">倘若</span>你想要在某个关键词搜索结果页面上呈现你的<span style="color: black;">宣传</span>，你得和其他抱着相同<span style="color: black;">目的</span>的用户进行竞争。</span><span style="color: black;">相同<span style="color: black;">状况</span>下，谁给的<span style="color: black;">宣传</span><span style="color: black;">花费</span>高，谁就能<span style="color: black;">得到</span>更好的<span style="color: black;">宣传</span>位置。<span style="color: black;">倘若</span>你设定的<span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">小于</span>出线价格，你的<span style="color: black;">宣传</span><span style="color: black;">亦</span>将<span style="color: black;">没法</span>获取展示。</span><span style="color: black;"><span style="color: black;">同期</span>，你<span style="color: black;">能够</span>为你的<span style="color: black;">宣传</span>设定一个每日最高预算。<span style="color: black;">这般</span>，你<span style="color: black;">每日</span>花费的<span style="color: black;">宣传</span><span style="color: black;">花费</span>将被限定，有助于你更好地管理自己的推广活动。谷歌竞价<span style="color: black;">宣传</span><span style="color: black;">通常</span>有以下几种付费模式：</span>Cost-per-click (CPC)：每次用户点击你的<span style="color: black;">宣传</span>所消耗的<span style="color: black;">花费</span>Cost-per-mille (CPM)：每1000次<span style="color: black;">宣传</span>展示所消耗的<span style="color: black;">花费</span>Cost-per-engagement (CPE)：每次用户在你的<span style="color: black;">宣传</span>上进行了特定操作（注册账户、观看视频等等）所消耗的<span style="color: black;">花费</span><span style="color: black;">Google会综合你的出价和<span style="color: black;">宣传</span>质量<span style="color: black;">状况</span>来判定你的<span style="color: black;">宣传</span>将<span style="color: black;">怎样</span>进行展示。<span style="color: black;">每一个</span><span style="color: black;">宣传</span>，谷歌都会给予一个质量评分，据谷歌自己的说法：</span><span style="color: black;">质量得分是对<span style="color: black;">宣传</span>、关键字和着陆页质量的估算分数。质量较高的<span style="color: black;">宣传</span>能够以较低的价格<span style="color: black;">得到</span>较为理想的<span style="color: black;">宣传</span>排名。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILbYp688P47Kh9ib87DEwwzTRRWS4SVGGC2YYQ8lkJh4AxFeWbgp5HLxQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">质量得分的评级标准是1到10，10是最好的分数。一个<span style="color: black;">宣传</span>的质量得分越高，相同排名位置所需支付的点击<span style="color: black;">花费</span>越低。</span><span style="color: black;"><strong style="color: blue;">谷歌Ads和SEO哪个好？</strong></span><span style="color: black;">说到<span style="color: black;">这儿</span>，肯定有人会问：SEO和Ads<span style="color: black;">宣传</span>都能做谷歌推广，哪个更好点？其实，两种推广模式，<span style="color: black;">无</span>重复、冲突的<span style="color: black;">地区</span>，反而<span style="color: black;">拥有</span><span style="color: black;">必定</span>的相辅相成的联系。</span><span style="color: black;"><span style="color: black;">针对</span>刚做SEO的网站，初期SEO还没什么效果的<span style="color: black;">周期</span>，<span style="color: black;">能够</span><span style="color: black;">运用</span>Ads引入流量，<span style="color: black;">增多</span>网站<span style="color: black;">揭发</span>的机会，<span style="color: black;">针对</span>SEO生效<span style="color: black;">亦</span>有促进的<span style="color: black;">功效</span>。</span><span style="color: black;">而，一个做过良好SEO的网站，去做Ads，既<span style="color: black;">能够</span><span style="color: black;">加强</span>转化率，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">提高</span>关键词质量得分，同比<span style="color: black;">状况</span>下大大降低谷歌<span style="color: black;">宣传</span>的<span style="color: black;">花费</span>。</span><span style="color: black;">从搜索排名上说，SEO做的是自然排名（搜索页面的中部区域），而Ads做的是<span style="color: black;">宣传</span>排名（搜索页面的上下区域）。</span><span style="color: black;"><span style="color: black;">针对</span>独立站<span style="color: black;">来讲</span>，比较理想的推广方式是先做好SEO工作，<span style="color: black;">而后</span>在SEO效果不<span style="color: black;">显著</span>的<span style="color: black;">周期</span>，带着做下Ads<span style="color: black;">宣传</span>。后期再<span style="color: black;">按照</span>效果，<span style="color: black;">思虑</span>是继续用还是停掉。Google<span style="color: black;">宣传</span><span style="color: black;">能够</span>随时开、停。</span><span style="color: black;">但SEO越早做越好，随着时间的<span style="color: black;">累积</span>，网站权重的<span style="color: black;">增多</span>，效果会越来越好。一次投资，后期源源<span style="color: black;">持续</span>地给你带来免费的流量。</span><span style="color: black;"><strong style="color: blue;">谷歌<span style="color: black;">宣传</span>投放流程</strong></span><span style="color: black;">虽然，Google<span style="color: black;">宣传</span>的<span style="color: black;">运用</span><span style="color: black;">办法</span>很好<span style="color: black;">把握</span>，但还是有些<span style="color: black;">地区</span>值得<span style="color: black;">重视</span>，避免不必要的资金浪费。下面，我就带<span style="color: black;">大众</span>一步步地<span style="color: black;">认识</span><span style="color: black;">怎样</span>正确<span style="color: black;">运用</span>Ads竞价<span style="color: black;">宣传</span>进行谷歌推广。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、开通谷歌Ads账号</span></strong></span><span style="color: black;"><span style="color: black;">首要</span>，在Google首页上登录你自己的谷歌账号（<span style="color: black;">无</span>的先注册），<span style="color: black;">而后</span><span style="color: black;">拜访</span>谷歌Ads页面：ads.google.com，点击页面右上角的“Sign in”再次登录。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILsDFFjosf6LgefIY2TcrGicwQBmJaS5R1N1VdNXuW5wjl6BdsmVvPbJA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">针对</span>首次<span style="color: black;">运用</span>谷歌Ads的账号，需要“新建GOOGLE ADS账号”：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILQLbfz4Lyj2EXEpB8GxzrVYYALGxJF1XhtNibJV09Q0IicJEHSGGWYEeQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、投放<span style="color: black;">宣传</span>的<span style="color: black;">目的</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span>推广目的。<span style="color: black;">这儿</span><span style="color: black;">选取</span>“<span style="color: black;">加强</span>网站<span style="color: black;">营销</span>额或注册量”：</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILMQJeu7pxBmy0oneoYaPYGLcKkdOKXxpgcaGMwhPHu3aABmr82xo3vQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">起始</span><span style="color: black;">仔细</span>的账号设置流程，<span style="color: black;">第1</span>步<span style="color: black;">指的是</span>定商家和受众群体，商家描述中<span style="color: black;">按照</span><span style="color: black;">自己</span>信息填写：</span></strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILJV7HWJH3ibicUia0dTOtoPJNe6vGBpzwKZwE4TxAl9SicIzhgK1njoIfcQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">您的客户<span style="color: black;">位置于</span>什么<span style="color: black;">地区</span>？<span style="color: black;">按照</span>自身<span style="color: black;">状况</span>，定位客户地理位置。<span style="color: black;">一般</span><span style="color: black;">状况</span>下，<span style="color: black;">能够</span><span style="color: black;">选取</span>美国<span style="color: black;">做为</span>此次定位方向，不要一上来就<span style="color: black;">加入</span>N个国家。<span style="color: black;">倘若</span>还需要向其他国家进行推广，后期<span style="color: black;">能够</span>再添加新的<span style="color: black;">宣传</span>，进行配置。<span style="color: black;">而后</span>继续点击“下一步”：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILFKCWjySeVy2v0EIsaAD6moS9zfFPDK8EebO07HIc5OGLauRConibgYA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、设置关键字主题</span></strong></span><span style="color: black;"><span style="color: black;">知道</span>关键字主题后，当用户在 Google 上搜索的内容与这些主题匹配时，您的<span style="color: black;">宣传</span>就<span style="color: black;">能够</span>展示。请输入您<span style="color: black;">供给</span>的<span style="color: black;">制品</span>和服务，<span style="color: black;">咱们</span>将在用户搜索<span style="color: black;">关联</span>内容时展示您的<span style="color: black;">宣传</span>。</span><span style="color: black;"><span style="color: black;">这儿</span>，输入自己的<span style="color: black;">制品</span>关键词，<span style="color: black;">精细</span>的关键词很重要，<span style="color: black;">非常多</span>看似流量大的关键词，耗钱多、烧钱快、转化率低，想想用户搜索什么关键词是为了<span style="color: black;">发掘</span>你这类供应商：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILXVX4iaibuOXcULdXEfUXo4V0wr6Vh2CU0852udSd9Oj76ia8f9NIMBVuw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、接下来撰写<span style="color: black;">宣传</span>，重点说明您<span style="color: black;">供给</span>的<span style="color: black;">制品</span>和服务，以及贵商家的独特之处。</span></strong></span><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">根据</span>提示，填写<span style="color: black;">宣传</span>标题、<span style="color: black;">宣传</span>描述：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILV19xr3jicowyYMqD4pbMgiayPFHkibryuia1PpTFibtqbdpiaDWb9mro76Dw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、设定预算，<span style="color: black;">选取</span>最适合您的业务的选项以及您<span style="color: black;">期盼</span>达到的效果。</span></strong></span><span style="color: black;">您<span style="color: black;">能够</span>随时进行更新。<span style="color: black;">这儿</span>随意先<span style="color: black;">选取</span>一个，底下<span style="color: black;">能够</span><span style="color: black;">选取</span>币种，<span style="color: black;">亦</span><span style="color: black;">能够</span>自定义金额：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILUoOg1icAoZwaOSxzqibib4Xw7ialAsLIibvm7eu7PPtVcXJXulziae5HJHAA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">查看您的<span style="color: black;">宣传</span>系列设置，复查整体信息：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILRia1UQRBB3N2avAiaHLfpa7tiaTSAZ0gubLj5Ka2jqIw0EL9leINyiakvw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、设置结算信息。</span></strong></span><span style="color: black;">这步操作中需要填写付款卡号信息等，<span style="color: black;">没法</span>跳过，必须填写正确。信息填完后，在页面底部，勾选同意谷歌条款，<span style="color: black;">而后</span>提交，Google Ads账号就设置完<span style="color: black;">成为了</span>：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILFL4KfrtNu4MXnrwavf2Uljvh4bhTSmHwZIKcmFR3yfGAlvRtibmItMg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">倘若</span>你只是想要开通谷歌Ads<span style="color: black;">运用</span>其中的关键词规划师功能，<span style="color: black;">能够</span>在账号设置完成后，暂停<span style="color: black;">宣传</span>投放，防止扣费：</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Z9fvdhT9RibiaP3zPB3sibF5szcDeniazkILKr1Ul7GRSY7gsmy1GLAFDd4bicMByGOcGlvsEnD95fTneW7zl9TtrFQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加入外贸分享群</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">与<span style="color: black;">更加多</span>外贸人<span style="color: black;">一块</span>学习进步</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">认识</span>谷歌、海外社媒推广代运营服务</strong></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVFoibTnb9XlYKPeiaOMqlibvmoh60v69dQicrQqU5gMd2vJMP0pWtT0a1tYfBTttQkaSicViaicQsicVey0oQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">end</p><img src="https://mmbiz.qpic.cn/mmbiz_png/P93OM4oibgVHBV8SFlXqgV7p8lMtrqcYE9EKqlOpEyKaBNGPPZZLe5Luc8JfgGDbtL0icKd0j4JSIuOwCfxZmH7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">往期<span style="color: black;">举荐</span></span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加强</span>Facebook发帖互动率的5个<span style="color: black;">办法</span></span></strong></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">LinkedIn<span style="color: black;">为何</span>被封</span></strong></a><strong style="color: blue;">？<span style="color: black;">怎样</span>快速解封！这些养号秘诀你<span style="color: black;">必定</span>要<span style="color: black;">晓得</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌<span style="color: black;">研发</span>客户最全攻略，纯纯外贸干货教你玩转谷歌</span></strong></a></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/P93OM4oibgVHjeq0LQopvncpMF2icgPH6GwRic2sB5OdNZGG60Nv5vIcPndxcSy2Jzw4b14lJHqSmH283vv4Id4Fw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></h2>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">文案</span>来<span style="color: black;">源于网络，侵删</span></span></h1>
你的见解真是独到，让我受益匪浅。 楼主节操掉了，还不快捡起来！ 认真阅读了楼主的帖子，非常有益。
页:
[1]