小企业怎么样做谷歌推广？给你一份Adwords宣传投放教程！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小企业<span style="color: black;">怎样</span>自己做谷歌Adwords?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">注册号谷歌Adwords账号之后，<span style="color: black;">便是</span>设置首个<span style="color: black;">宣传</span>。在设置<span style="color: black;">宣传</span>时<span style="color: black;">能够</span>看到<span style="color: black;">这般</span>一个界面：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNdpxxZIEEHDzBhE3r3qA0eNkxK2bF2UO9GMRNOiaQ0LAdqrQXh4MwsLA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面对如此多的选项，<span style="color: black;">非常多</span>人可能会一个头两个大，不<span style="color: black;">晓得</span>该怎么办。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天的<span style="color: black;">文案</span><span style="color: black;">便是</span>教<span style="color: black;">大众</span><span style="color: black;">怎样</span>设置好自己的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步，Set up a Campaign。要做的<span style="color: black;">第1</span>步<span style="color: black;">便是</span>点击红色的按钮“+CAMPAIGN”如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNKqt2l2P3wELlWU2jwDRJlWZVoHpeG7ZbqlIo7c5RS4V3QumDTc3tXA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接着会<span style="color: black;">显现</span>如图<span style="color: black;">表示</span>的“Search Network with Display Select”、 “Search Network only”、 “Display Network only”和 “Shopping””几个选项。这些选项决定了<span style="color: black;">宣传</span>的展示位置。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">选取</span>“Search Network with Display Select”。这个选项会让<span style="color: black;">宣传</span>在谷歌搜索以及<span style="color: black;">有些</span>经过<span style="color: black;">选取</span>的网站上展示。<span style="color: black;">通常</span>的推广人员都会<span style="color: black;">选取</span>这个选项。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">倘若</span>在谷歌上有个商家账户，并且会在<span style="color: black;">制品</span>详情中展示<span style="color: black;">制品</span>，最好是<span style="color: black;">选取</span>“Shopping”这个选项。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Select Campaign Settings</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来，会进入第二个页面。如下图：You’ll now be on page two of your AdWords campaign. You’ll see “Select campaign settings” highlighted at the top tabs of the site, like this:您<span style="color: black;">此刻</span>将进入AdWords<span style="color: black;">宣传</span>系列的第二页。 您会在网站的顶部标签中<span style="color: black;">明显</span><span style="color: black;">表示</span>“<span style="color: black;">选取</span><span style="color: black;">宣传</span>系列设置”，如下所示：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNVGfcHm6A4gbrl4VRxzmsWEouUXMoULn5XbIyBM7oB15oAkdwuzsBoQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个部分，<span style="color: black;">便是</span>进行<span style="color: black;">宣传</span>推广的设置，<span style="color: black;">选取</span><span style="color: black;">宣传</span>组，制作<span style="color: black;">宣传</span>。下图是Adwords的结构图表。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNXMI8EJ885ZsdSGMoJQZsibRBJ02YRH7sHyicmVW2VF8sUdgrxOVNIYKg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二步，命名。</span></strong><strong style="color: blue;"><span style="color: black;">Name your campaign</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNU4gk2I70ZE21QvDhPcUtibgrThX2DltrR0NJDhVkhYXpo8PNwh456tw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给自己的<span style="color: black;">宣传</span>命名，将“Ad Campaign1”换成你想命名的活动名<span style="color: black;">叫作</span>。<span style="color: black;">这儿</span><span style="color: black;">意见</span>将名<span style="color: black;">叫作</span>换成简单易懂的名字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在下图<span style="color: black;">这儿</span><span style="color: black;">选取</span>切换<span style="color: black;">宣传</span>活动类型。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNPDeUqX4CFRyviazR8otf3cnqjnFakPdxGtXibE71t9Gb4p0XbqG9ll4Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三步，设备。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将<span style="color: black;">宣传</span>设置在特定的设备上运营。<span style="color: black;">例如</span>pc端，<span style="color: black;">或</span>是移动端<span style="color: black;">或</span>是平板电脑等等。总之，哪种设备带来的流量越多，就<span style="color: black;">选取</span>哪一个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">意见</span><span style="color: black;">选取</span>“all devices”，<span style="color: black;">由于</span>能够让<span style="color: black;">宣传</span>全方位的覆盖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在设置好后<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>切换设备。<span style="color: black;">倘若</span>手机端的流量多，就<span style="color: black;">能够</span><span style="color: black;">选取</span>切换到移动端。如下图的“Mobile devices with full browsers”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNxmGEU2lL2BdRG1uic8jq1RuibS48GfzjicU7DvdokKic0ibS1KE6xjFbhsA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第四步，定位。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">宣传</span>想要投放的<span style="color: black;">地区</span>。投放的位置选的越<span style="color: black;">精细</span>，<span style="color: black;">宣传</span>的成本就越低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNhZPubahHvfghTGRNXODccU7OdGuRvribYpn79MibF92EPLr2kXUQt1EQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的店铺在当地有实体店的话，设置<span style="color: black;">宣传</span>投放位置的效果就会更<span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNWJ4x0BQIFicy1veDOPbwicUkqKv7trDCXXI8wjLiaAqagACBjHaIAsXrg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第五步，语言</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFN0jicsEnP99icCqX0PBYBb2sX9w6BKcW9WdZibShUZ3jPGqkE3vNwEAciag/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第六步，竞价</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一部分<span style="color: black;">便是</span>关于<span style="color: black;">怎样</span>预算<span style="color: black;">怎样</span><span style="color: black;">运用</span>。在<span style="color: black;">这儿</span><span style="color: black;">能够</span>有两种<span style="color: black;">选取</span>，一个是手动设置每次点击的价格，一个是让Adwords自动设置每次点击的出价。这一点的话看个人<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNYvoTicMwhibvvH7jC0uO34tLfKJZ02iaqovNbsbpS8zEd0NtlkBUjb6uw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还<span style="color: black;">能够</span><span style="color: black;">选取</span>更加高级的选项去做<span style="color: black;">宣传</span>展示频率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFN9RVBkAa7LibyBypSsTIXzOEcMibCictnKrdF4L1pYsVb7OIJJo9HLENzA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第七步，预算。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一步是告诉谷歌<span style="color: black;">每日</span>要花多少钱的部分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNNGR7bW7BqugoXiacgw57bibU496OfWYtibHxgaic6ufDXPXnyftDfbrYDg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>自己的预算计算好<span style="color: black;">每日</span>要花多少钱。<span style="color: black;">这儿</span><span style="color: black;">意见</span>从小金额<span style="color: black;">起始</span>，<span style="color: black;">每日</span>几百块钱差不多。金额太小就看不出效果了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第八步，<span style="color: black;">宣传</span>插件。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>谷歌的Adwords来讲，<span style="color: black;">宣传</span>插件是<span style="color: black;">特别有</span>用的。<span style="color: black;">她们</span>能够在节省成本的<span style="color: black;">基本</span>上有效<span style="color: black;">加强</span>转化率。如下图标红部分：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNw87slehtQFOKknoNnIY4Wz9Be2K6DwaaGyc13j3JLKDxKjGMscQ8ug/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Ad Extensions<span style="color: black;">能够</span><span style="color: black;">包括</span>地理位置、<span style="color: black;">tel</span>号码（这两样能够带来很好的效果）以及网站着陆页链接等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户<span style="color: black;">能够</span><span style="color: black;">选取</span>自己想要的<span style="color: black;">宣传</span>插件。<span style="color: black;">然则</span>要<span style="color: black;">重视</span>，谷歌不会<span style="color: black;">表示</span><span style="color: black;">每一个</span><span style="color: black;">宣传</span>的附加信息，<span style="color: black;">她们</span>的算法会进行<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNXKWOHib7ed4yCLWxO48Egq1n0Lib7lQicNGV5xh9X6dYicoOYfGbfK039w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第九步，高级设置。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在“Select Campaign Setting”这个页面<span style="color: black;">能够</span>找到高级设置（Advanced Setting）这个选项。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNw5I7zFibJrsIYVCMZsyD8swsrwvSicXGr3sgXjhicBVxB9luCAslLicveg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌的默认设置是<span style="color: black;">无</span>结束日期的，<span style="color: black;">因此</span><span style="color: black;">倘若</span>不小心忘了停掉<span style="color: black;">宣传</span>，就<span style="color: black;">欠好</span>办了。<span style="color: black;">因此</span>不要忘记设置好<span style="color: black;">宣传</span>活动的结束日期。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其他的选项可选可不选，<span style="color: black;">倘若</span>对这些选项好奇<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试用一下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">便是</span>最后一步。</span></p><strong style="color: blue;"><span style="color: black;">Create an Ad Group</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">上面<span style="color: black;">过程</span>完成后，进入“Create an ad group”，如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFN1hiayBd90kdltcIJrJaJln6qrDKb5xVRsuCaXA20DLYj4YpZ1lL2iaZw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>组是<span style="color: black;">宣传</span>活动的子活动组</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFN4TRhUG2pDTpxAt0mrjqKqLacggfAQf75yibWrkQ0Gic1bcjEQQI42Rqw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第十步，命名</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟上面创建<span style="color: black;">宣传</span>活动<span style="color: black;">同样</span>，<span style="color: black;">能够</span>使用特定的关键词<span style="color: black;">或</span>促销信息进行命名。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第十一步，写<span style="color: black;">宣传</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">意见</span><span style="color: black;">每一个</span><span style="color: black;">宣传</span>组中<span style="color: black;">最少</span>写两个<span style="color: black;">宣传</span><span style="color: black;">方法</span>，<span style="color: black;">这般</span><span style="color: black;">能够</span>进行对比，<span style="color: black;">而后</span>进行优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNSSVyv6H0XBDvIS30Ct9khZEiafQgl6ib5WC0yGgfcNTFnePtXMJawc7Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>由以下几个部分<span style="color: black;">构成</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">标题（Headline) </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是一个<span style="color: black;">宣传</span>最先展示的部分，限制在25的字符以内。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNR1poqfEYFibYaIJEz4xHpssXUY2m90wLo1kiatFkLcOQOgR6Ks9MRX0g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了做出效果，标题<span style="color: black;">必定</span>要与热门关键词<span style="color: black;">关联</span>，标题要吸引人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>行（Description Line 1） 这是<span style="color: black;">表示</span>在网页链接下方的<span style="color: black;">第1</span>行，限制在35个字符内。在下图的案例中，Description line 1写的是“Best Hotel Prices Guaranteed</span><span style="color: black;"><span style="color: black;"><span style="color: black;">”</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNicSQeztrkAe9zwkcKr9n2t5ibDmqwuFicp2HIOvjBbduAdXVFwH7Kd77g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNxp7VZfibcJtlQ1Gmfa8Jsu9FBT4xWzF50LEgTvXib8DYs5WHDZCP9tXQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个<span style="color: black;">地区</span>写的东西最好要能够戳中用户的点，<span style="color: black;">明显</span>自己的卖点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二行（</span></strong><strong style="color: blue;">Description Line 2</strong><strong style="color: blue;"><span style="color: black;">）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一行展示的<span style="color: black;">地区</span><span style="color: black;">亦</span>如下图箭头所指写着“Find your perfect hotel in vagas”。最多能写35个字符。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFN9b6fgZc65pEkrz4nOW8UqaULzWSliaQug22BzmcmElTTngv3NeBG2Fg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图如下</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNxib9qfKyzDWxGDnLia9ibHhtIm3y2ibwzm7CJdOoOydI8icEwd5HzewVUmA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">表示</span>链接（</span></strong><strong style="color: blue;">Display URL</strong><strong style="color: blue;"><span style="color: black;">）部分</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌能够让用户<span style="color: black;">选取</span>在<span style="color: black;">宣传</span>中<span style="color: black;">表示</span>的网址。在这个案例中Display URL很清晰<span style="color: black;">能够</span>看到<span style="color: black;">便是</span>一个主页链接。如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNWzAQZoahO0aicHic3azia7MEQ76UyUM3awalwickMgzX7rfxmW6mzcgawA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Destination URL</strong><span style="color: black;"> - </span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个部分填写的是你想要用户点击进去的链接。<span style="color: black;">例如</span>一个优惠券的着陆页。<span style="color: black;">乃至</span>还<span style="color: black;">能够</span>在<span style="color: black;">这儿</span>添加<span style="color: black;">各样</span>跟踪代码。只<span style="color: black;">不外</span>这些代码不会在<span style="color: black;">宣传</span>中<span style="color: black;">表示</span>出来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Las Vegas hotel这个例子里，destination URL<span style="color: black;">表示</span>如下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNPv69naTlxQoXD2m3V1VObayBibRr8zq4nL88NqSUCaDEpVQdouL8pdA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>还是提醒<span style="color: black;">大众</span>要做好<span style="color: black;">宣传</span>调试，以找出最佳的<span style="color: black;">宣传</span>文案和关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第十二步，关键词的<span style="color: black;">选取</span>。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词是<span style="color: black;">宣传</span>活动的最重要部分之一。<span style="color: black;">她们</span>决定了<span style="color: black;">宣传</span>能<span style="color: black;">不可</span>被用户<span style="color: black;">亦</span><span style="color: black;">能够</span>说是潜在客户看到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在用户搜索某个关键词的视乎，你的<span style="color: black;">宣传</span>才可能会<span style="color: black;">显现</span>。记住，谷歌算法偏爱<span style="color: black;">哪些</span><span style="color: black;">关联</span>性高的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">意见</span>每一条<span style="color: black;">宣传</span><span style="color: black;">运用</span>10到20个关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而关于关键词怎么<span style="color: black;">选取</span>这个问题，Worldsou往期的<span style="color: black;">文案</span>有做过<span style="color: black;">仔细</span>讲解。<span style="color: black;">这儿</span>简单介绍几个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.从谷歌的关键词筛选中<span style="color: black;">选取</span>。从<span style="color: black;">宣传</span>文本和<span style="color: black;">目的</span>URL中<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNh2hRqiaN41M4ItjMjYrkKnyk31WN5qoq2MSsQ2M7635S2p4v2HFa1dw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 从消费者的<span style="color: black;">方向</span>思考关键词。顾名思义，试想一下消费者在搜索<span style="color: black;">制品</span>的时候会输入<span style="color: black;">那些</span>关键词进行搜索？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. <span style="color: black;">运用</span>谷歌的Keywords Planner</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第十三步，设置最高的CPC。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是手动操作竞价，设置好每一次点击你能够出的最高的价钱。 <span style="color: black;">倘若</span>是让谷歌自动选测出价策略，则<span style="color: black;">不消</span>设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第十四步，付款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置付款方式。谷歌在<span style="color: black;">区别</span>国家的付款方式有<span style="color: black;">区别</span>的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/5ZW3Y7EhJQAncAP73WSEj57X0icTfDGFNZuGjSDbqlc9bLibxQG0bxjLgDFXmIkYHOKRh9SIYE6KAFkFSNvsMyVA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">付款方式设置完成后，<span style="color: black;">便是</span>等待谷歌审核<span style="color: black;">经过</span>。再之后<span style="color: black;">便是</span><span style="color: black;">实质</span>操作<span style="color: black;">宣传</span>。<span style="color: black;">意见</span><span style="color: black;">大众</span>经常<span style="color: black;">检测</span>点击率以及浏览量和搜索量，以便实时进行<span style="color: black;">宣传</span><span style="color: black;">调节</span>。</p>
<span style="color: black;">Conclusion</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌adworlds推广操作你搞懂了吗？是不是<span style="color: black;">无</span><span style="color: black;">那样</span>难！<span style="color: black;">期盼</span>本篇<span style="color: black;">文案</span>对你有用！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>和做外贸的小伙伴<span style="color: black;">一块</span>组建了一个外贸学习群，扫描下方Worldsou工作人员二维码,邀请进</span><span style="color: black;">群，和外贸行业大佬</span><span style="color: black;"><span style="color: black;">一块</span>成长。<span style="color: black;">文案</span>部分信息搜集自互联网。Worldsou感谢您的关注！</span></span></p>
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