境外通浏览器 | Google宣传投放超仔细教程！新手入门必看
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当今，Google占<span style="color: black;">全世界</span>搜索引擎市场的绝对垄断地位。<span style="color: black;">因此呢</span>越来越多的跨境从业者<span style="color: black;">起始</span>做Google竞价<span style="color: black;">宣传</span>、GoogleSEO优化。常规<span style="color: black;">道理</span>上认为的Google<span style="color: black;">宣传</span>，即Google<span style="color: black;">机构</span>面向<span style="color: black;">全世界</span>用户的，基于Google搜索引擎的关键词竞价<span style="color: black;">宣传</span>。Google关键词竞价<span style="color: black;">宣传</span><span style="color: black;">根据</span>点击收费，是<span style="color: black;">日前</span><span style="color: black;">全世界</span>最大的互联网<span style="color: black;">宣传</span>体系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">经过</span>灵活设置<span style="color: black;">宣传</span>预算、实时检测推广数据、自定义<span style="color: black;">宣传</span>投放等方式，最大限度吸引<span style="color: black;">目的</span>客户，实现<span style="color: black;">宣传</span><span style="color: black;">精细</span>投放，节约资金成本，只为效果付费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">咱们</span>就和<span style="color: black;">大众</span><span style="color: black;">一块</span>创建Google<span style="color: black;">宣传</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">首要</span>，境外通浏览器搜索“Google ads”<span style="color: black;">，打开Google<span style="color: black;">宣传</span>页面，右上角点击“get started”<span style="color: black;">起始</span>创建</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7ddf8f9ab8864eb499f4578305abc526~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=9oxbwher9Iww0X0JJyu%2FnXtPfiA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<span style="color: black;">首要</span>会进入<span style="color: black;">宣传</span>创建简易模式，<span style="color: black;">这儿</span>不<span style="color: black;">意见</span><span style="color: black;">大众</span><span style="color: black;">运用</span>简易模式创建<span style="color: black;">宣传</span>，<span style="color: black;">举荐</span>下来<span style="color: black;">运用</span>专家模式，功能更加完善。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3ee1f3e11f6f445e91760214a3a2ba86~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=VSiz12uzp4xgwHE3jBLJmECYM%2BQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bcdb3c2453714207b0b6f72a5fc2a06f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=Ol4MT%2BPHah2MO5f7DJvCBCfxEPA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<span style="color: black;">选取</span><span style="color: black;">宣传</span><span style="color: black;">目的</span>，<span style="color: black;">宣传</span><span style="color: black;">目的</span>的<span style="color: black;">选取</span>，<span style="color: black;">能够</span><span style="color: black;">按照</span>业务<span style="color: black;">目的</span>决定，<span style="color: black;">宣传</span><span style="color: black;">目的</span>的<span style="color: black;">选取</span>，会影响之后<span style="color: black;">宣传</span>投放效果，<span style="color: black;">大众</span>在<span style="color: black;">宣传</span>投放之前，要决定好自己的<span style="color: black;">宣传</span><span style="color: black;">目的</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/47d9dddcfc0349ca801308f6e04d744c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=bipaPp5WvaiFN9F7LE3EgswN3U0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">选取</span><span style="color: black;">宣传</span>系列，<span style="color: black;">咱们</span>此次投放的是关键词竞价<span style="color: black;">宣传</span>，<span style="color: black;">表示</span>“搜索<span style="color: black;">宣传</span>系列”。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3332bfecfd8845c89a3228fa831d7f1a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=O6r9LcdAQBvOIVjBHcj9LtoRrb0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">选取</span>访客<span style="color: black;">拜访</span>方式，<span style="color: black;">大众</span><span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">选取</span><span style="color: black;">就可</span>。点击继续，下面进入<span style="color: black;">宣传</span>系列设置。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6cf9e68515d946868e5085c273924739~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=kBN0J4w1Ggvow5usc%2FHvxKopHp8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、<span style="color: black;">宣传</span>系列设置：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①设置<span style="color: black;">宣传</span>系列名<span style="color: black;">叫作</span>，投放网络两个<span style="color: black;">能够</span>取消勾选，综合其他用户投放经验，这两个的投放效果并不是很理想。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2e88ef0cfda74d038fe2f911e9b924a0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=v4tXjBc2QMvFi0aewLd7uZP1GRk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②点击<span style="color: black;">更加多</span>设置选项，设置<span style="color: black;">宣传</span><span style="color: black;">起始</span>和结束日期，<span style="color: black;">宣传</span>投放时间等信息。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8b6cca0891e447ee8c6c00975acc7569~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=8giEAKNQvXcfyChIwToHScQb7zI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③定位和细分受众：设置地理位置、语言等信息。<span style="color: black;">大众</span>在投放<span style="color: black;">宣传</span>之前，<span style="color: black;">能够</span><span style="color: black;">经过</span>Google趋势搜索<span style="color: black;">制品</span><span style="color: black;">关联</span>关键词在投放区域的搜索量及搜索趋势，避免浪费不必要的钱。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4eba6029ed5c4a8fb152a0dfd676b1c1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=tTPc9BICgglVmnnVlj0wZjS7H70%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④设置<span style="color: black;">宣传</span>预算及点击出价，关键词竞价的基本原则，<span style="color: black;">便是</span>出价越高，用户在搜索关键词时，展示的位置越靠前。当然<span style="color: black;">亦</span>不是价格越高越好，毕竟预算有限。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9bd747a497294befa964d6685e9b884f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=gw%2FW5edEhfaW3Y1VLt94U71nncg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置完成点击继续，下面进入<span style="color: black;">宣传</span>组设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、<span style="color: black;">宣传</span>组设置：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①设置<span style="color: black;">宣传</span>组名<span style="color: black;">叫作</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/cbd805ba3f414169a53bcc5c75248386~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=khpbZjNonVSEi%2FgwleQ2f%2FTmi3I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②设置关键字，<span style="color: black;">大众</span><span style="color: black;">能够</span>设置<span style="color: black;">区别</span>的关键词词组，后期<span style="color: black;">按照</span>推广效果<span style="color: black;">持续</span>优化。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ee2b231151e14ad383bfab3578fefc17~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=7JKRBv8PP8%2BSBD05EP49hF%2B5Kqw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词挖掘<span style="color: black;">咱们</span><span style="color: black;">能够</span>从以下几个方面进行：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">❶词根拓展，<span style="color: black;">选取</span>网站主营业务和<span style="color: black;">制品</span>特点<span style="color: black;">选择</span>核心关键词，以关键词为词根拓展长词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">❷应用场景关键词，从符合<span style="color: black;">制品</span>的应用场景、应用职业中<span style="color: black;">选择</span>合适的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">❸竞争对手关键词，<span style="color: black;">大众</span><span style="color: black;">亦</span><span style="color: black;">能够</span>在找到竞品网站之后，抓取竞品的关键词，直接<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌关键词匹配方式<span style="color: black;">重点</span>有广泛匹配、词组匹配、完全匹配，广泛、词组、完全三种匹配方式的流量<span style="color: black;">便是</span>从大到小的关系，<span style="color: black;">通常</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>词组匹配，<span style="color: black;">亦</span><span style="color: black;">能够</span>把词组调为广泛匹配的方式扩充流量。<span style="color: black;">然则</span>需要<span style="color: black;">重视</span>，要<span style="color: black;">调节</span>为广泛匹配方式之前<span style="color: black;">想要</span>一想这个词会不会带来垃圾流量。<span style="color: black;">海量</span>垃圾流量会消耗<span style="color: black;">咱们</span>的预算。</p>这一步只是初期关键词<span style="color: black;">增多</span>，在关键词跑了一段时间之后，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">❶删除<span style="color: black;">无</span>点击的关键词；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">❷<span style="color: black;">增多</span>产生转化或有转化机会的关键词；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">❸<span style="color: black;">调节</span>关键词出价；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">❹添加不<span style="color: black;">关联</span>展示的否定关键词等<span style="color: black;">办法</span>，进行关键词<span style="color: black;">调节</span>优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词设置完成，下面进入<span style="color: black;">宣传</span>设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8、<span style="color: black;">宣传</span>设置：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">左侧为<span style="color: black;">宣传</span>设置区域，右侧为预览区域，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">宣传</span>发布之后，用户会看到的效果。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/395e1845e4d64db3b5717e7c96bb8bcd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=qCjErbYpSN8qMLo65z26UsEsjsA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>创意<span style="color: black;">做为</span>用户关键词搜索之后最先看到的部分，<span style="color: black;">能够</span>最直接影响用户<span style="color: black;">是不是</span>点击，<span style="color: black;">因此呢</span><span style="color: black;">宣传</span>的视觉效果就<span style="color: black;">显出</span>愈发重要。<span style="color: black;">意见</span>准备三套以上<span style="color: black;">宣传</span>文案及创意，<span style="color: black;">这般</span>就<span style="color: black;">能够</span>在后期<span style="color: black;">按照</span>跟踪数据来进行优选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>设置完成，点击提交。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9、最后一步，确认付款信息。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9b9daa508d6341029107ed3b8a78b458~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914919&x-signature=JQ%2BMf0UWpvdmsrlQkyzD8EgSq5k%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这般</span><span style="color: black;">咱们</span>Google<span style="color: black;">宣传</span><span style="color: black;">亦</span>就基本设置完<span style="color: black;">成为了</span>。</span></span></p>
谢谢、感谢、感恩、辛苦了、有你真好等。 你的见解独到，让我受益匪浅，期待更多交流。 可以发布外链的网站 http://www.fok120.com/
页:
[1]