Google搜索宣传技巧揭秘！怎么样实现精细获客？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google<span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的搜索引擎，<span style="color: black;">揭发</span>量大、覆盖面广，在谷歌上面投放<span style="color: black;">宣传</span><span style="color: black;">能够</span>快速吸引到客户<span style="color: black;">或</span>买家的<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天店匠Shoplazza就围绕Google搜索<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>概念及优化<span style="color: black;">意见</span><span style="color: black;">仔细</span><span style="color: black;">诠释</span>。其中，关键词的设置是大部分人最容易踩坑的<span style="color: black;">地区</span>，<span style="color: black;">亦</span>会针对关键词的优化给出<span style="color: black;">详细</span>的<span style="color: black;">意见</span>，<span style="color: black;">期盼</span>能帮到各位独立站卖家！</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">基本概念</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">搜索<span style="color: black;">宣传</span>核心</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，<span style="color: black;">咱们</span>来解析搜索<span style="color: black;">宣传</span>的核心：关键词、<span style="color: black;">宣传</span>、出价方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>常用的关键词有两种类型：搜索<span style="color: black;">宣传</span>关键词和否定关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">搜索<span style="color: black;">宣传</span>关键词<span style="color: black;">按照</span>匹配类型，<span style="color: black;">能够</span>分为广泛匹配、词组匹配和完全匹配。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/922cd2437d9542a1aa40c085f1b70442~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914758&x-signature=QtzTB8STNgD2j0kN0QUhpGEZz0c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时候流量的问题，<span style="color: black;">常常</span>来自于匹配类型<span style="color: black;">选取</span>错误。<span style="color: black;">例如</span>过度<span style="color: black;">运用</span>“广泛匹配”可能<span style="color: black;">引起</span>流量<span style="color: black;">关联</span>度较低，反而浪费广告<span style="color: black;">花费</span>；<span style="color: black;">或</span>过分依赖“完全匹配”可能使<span style="color: black;">宣传</span>覆盖面太窄，得不到足够的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，<span style="color: black;">按照</span>你的<span style="color: black;">宣传</span>预算，<span style="color: black;">恰当</span><span style="color: black;">运用</span>这几种匹配方式才是明智的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“广泛匹配”类型的关键词更加适合预算充裕的商家来大幅度<span style="color: black;">提高</span>品牌<span style="color: black;">揭发</span>量和点击量，其他三种匹配形式适合中小型<span style="color: black;">机构</span>进行较为<span style="color: black;">精细</span>的营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>，<strong style="color: blue;">否定关键词</strong>是什么呢？它其实是一种防止<span style="color: black;">宣传</span><span style="color: black;">由于</span>特定字词或词组被触发的关键字，<span style="color: black;">这般</span>一来，<span style="color: black;">宣传</span>就不会向搜索指定词组的用户展示了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你有<span style="color: black;">必定</span>数据之后，就<span style="color: black;">能够</span>剔除否定关键词，从而缩小流量浪费、节省成本。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">宣传</span>层级结构</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>一个重要的概念，<span style="color: black;">便是</span><span style="color: black;">宣传</span>层级，单从大到小依次是：<span style="color: black;"><span style="color: black;">宣传</span>系列—<span style="color: black;">宣传</span>组—<span style="color: black;">宣传</span>—关键词</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如你要投放A<span style="color: black;">制品</span>在欧洲，那<span style="color: black;">宣传</span>系列就<span style="color: black;">能够</span>设定为“欧洲–A<span style="color: black;">制品</span>”，<span style="color: black;">而后</span><span style="color: black;">宣传</span>组<span style="color: black;">能够</span><span style="color: black;">根据</span><span style="color: black;">详细</span>国家来命名，<span style="color: black;">例如</span>“英国–A<span style="color: black;">制品</span>”，“德国–A<span style="color: black;">制品</span>”等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一个</span>层级想要测试、对比改变的元素都不<span style="color: black;">同样</span>，<span style="color: black;">经过</span><span style="color: black;">这般</span>搭建账户结构，独立站卖家<span style="color: black;">能够</span>很好地实现<span style="color: black;">掌控</span>变量。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">宣传</span>语和关键词</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，是<span style="color: black;">宣传</span>语和关键词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传</span>语需要反映<span style="color: black;">机构</span>的核心竞争力和<span style="color: black;">制品</span>的优点特性，而关键词则是把<span style="color: black;">制品</span>的核心关键词放到<span style="color: black;">宣传</span>组中，让用户在搜索关键词时就能看到你的<span style="color: black;">制品</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">优化<span style="color: black;">意见</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说完了<span style="color: black;">基本</span>概念，<span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span><span style="color: black;">有些</span>优化<span style="color: black;">意见</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">关键词匹配类型</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在这个问题上，有个小秘诀，那<span style="color: black;">便是</span><span style="color: black;">运用</span>"Broad+Exact"广泛匹配+完全匹配。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">广泛匹配的关键词能帮你覆盖<span style="color: black;">更加多</span>的受众，虽然可能会让你的<span style="color: black;">宣传</span><span style="color: black;">花费</span><span style="color: black;">增多</span>，但这种<span style="color: black;">办法</span>在前期测试时候<span style="color: black;">能够</span>试试看。<span style="color: black;">而后</span>你<span style="color: black;">能够</span><span style="color: black;">按照</span>关键词的转化<span style="color: black;">状况</span>，再<span style="color: black;">调节</span>匹配方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">完全匹配的关键词虽然<span style="color: black;">得到</span>的流量可能会最少，<span style="color: black;">然则</span>它的<span style="color: black;">精细</span>度最高，<strong style="color: blue;">点击率和转化率</strong><span style="color: black;">亦</span>会更高。跑了一段时间<span style="color: black;">宣传</span>后，你<span style="color: black;">能够</span>试试把转化率较高的关键词<span style="color: black;">调节</span>为完全匹配的方式。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">匹配方式和账户结构</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于匹配方式和账户结构，店匠Shoplazza<span style="color: black;">意见</span>独立站卖家<span style="color: black;">能够</span>采用以下三个<span style="color: black;">办法</span>：</p><span style="color: black;">办法</span>一：系列层级区分，有利于<span style="color: black;">掌控</span>预算，但对流量较小的网站流量管理不方便；<span style="color: black;">办法</span>二：同一系列<span style="color: black;">区别</span>匹配方式<span style="color: black;">区别</span><span style="color: black;">宣传</span>组，方便否定管理，可<span style="color: black;">同期</span>添加DSA<span style="color: black;">宣传</span>组补量；<span style="color: black;">办法</span>三（<span style="color: black;">举荐</span>）：同一<span style="color: black;">宣传</span>组<span style="color: black;">区别</span>匹配方式，前期适用后期可<span style="color: black;">调节</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">别忘了，<span style="color: black;">必定</span>要经常<span style="color: black;">检测</span>搜索词报告和优化得分，设置必要否定词，添加长尾关键词，避免因特定字或词组而触发展示。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">出价策略</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后，关于出价策略，<span style="color: black;">倘若</span><span style="color: black;">无</span>数据<span style="color: black;">基本</span>，我<span style="color: black;">意见</span><span style="color: black;">选取</span>「每次点击人工出价」的方式。不<span style="color: black;">选取</span>智能的<span style="color: black;">原由</span>是，一来可能会超出你设定的预算上限，二来新账户<span style="color: black;">无</span>数据<span style="color: black;">基本</span>，效果可能不太好（除非过去30天内有<span style="color: black;">最少</span>30次转化）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>店匠Shoplazza<span style="color: black;">针对</span>Google搜索<span style="color: black;">宣传</span>的<span style="color: black;">所有</span><span style="color: black;">意见</span>，<span style="color: black;">期盼</span>能够对你有所<span style="color: black;">帮忙</span>！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bbb60dbf053a4a02af5e0ec284070882~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914758&x-signature=ySVximq08SZ2PRF7pWj2XRvV6l0%3D" style="width: 50%; margin-bottom: 20px;"></div>
对于这个问题，我有不同的看法...
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