lbk60ox 发表于 2024-7-30 16:27:45

独立站新手教程引流篇：怎么样优化谷歌宣传投放效果？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着谷歌<span style="color: black;">宣传</span>单价的<span style="color: black;">连续</span>上涨，<span style="color: black;">怎样</span>在<span style="color: black;">提高</span>投放效果的<span style="color: black;">同期</span>，降低推广<span style="color: black;">花费</span><span style="color: black;">作为</span>每一个独立站卖家的必修课。<span style="color: black;">因此呢</span>新手卖家在完成初步的<span style="color: black;">宣传</span>投放流程后，最重要的<span style="color: black;">便是</span><span style="color: black;">认识</span>一下谷歌<span style="color: black;">宣传</span>优化的<span style="color: black;">基本</span>策略。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设置转化跟踪</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即利用Google Analytics跟踪<span style="color: black;">宣传</span>投放的效果，将Google Analytics与你的网站<span style="color: black;">相关</span>起来，就能看到用户与你的<span style="color: black;">宣传</span>互动时所产生的<span style="color: black;">行径</span>，<span style="color: black;">包含</span>注册、点击、购买、加入购物车等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>对<span style="color: black;">宣传</span>数据的<span style="color: black;">跟踪</span>，卖家可针对性地制定优化<span style="color: black;">方法</span>，<span style="color: black;">例如</span>说，点击率过低，那就需要优化<span style="color: black;">宣传</span>文案，<span style="color: black;">倘若</span>转化率过低，那就需要优化<span style="color: black;">宣传</span>落地页。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>是非常重要的，<span style="color: black;">由于</span>新手卖家缺乏经验，<span style="color: black;">无</span>数据辅助支撑的话，是很难找到问题所在的。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/67912fefe040496c878bddcba92b6dba~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722914724&amp;x-signature=xem3uemlP%2FBYOocFJAcRHXsf8ZQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">多组<span style="color: black;">宣传</span>AB测试</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">AB测试是谷歌<span style="color: black;">宣传</span>优化不可或缺的手段之一，<span style="color: black;">经过</span>对单一变量进行测试，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>卖家找到最优解，从而对<span style="color: black;">宣传</span>投放进行细化<span style="color: black;">调节</span>，<span style="color: black;">从而</span><span style="color: black;">提高</span><span style="color: black;">宣传</span>投放的效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>新手卖家在刚<span style="color: black;">起始</span>投放时，可能会不<span style="color: black;">晓得</span>该测试<span style="color: black;">那些</span>元素，<span style="color: black;">因此</span><span style="color: black;">意见</span>先缩小范围。即设置三个完全<span style="color: black;">区别</span>的<span style="color: black;">宣传</span>组，由谷歌系统来选出表现最好的<span style="color: black;">宣传</span>，<span style="color: black;">这般</span>卖家就能得到一个大方向，<span style="color: black;">而后</span>再进行深度测试。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">智能出价</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>新手卖家对谷歌<span style="color: black;">宣传</span>投放缺乏<span style="color: black;">认识</span>，<span style="color: black;">因此</span><span style="color: black;">意见</span>卖家初期<span style="color: black;">能够</span><span style="color: black;">运用</span>智能出价策略，系统会<span style="color: black;">按照</span><span style="color: black;">宣传</span>表现，自动分配<span style="color: black;">宣传</span>预算。这一方面<span style="color: black;">能够</span>节约卖家的时间，另一方面效果<span style="color: black;">亦</span>更加理想。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优化<span style="color: black;">宣传</span>文案</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>，尤其是搜索<span style="color: black;">宣传</span>，文案是非常重要的，<span style="color: black;">那样</span>高转化的文案大多有<span style="color: black;">那些</span>特点呢？</p>传递积极<span style="color: black;">心情</span>：积极的<span style="color: black;">宣传</span>文案，会<span style="color: black;">更易</span>激发消费者购买欲望。虽然消极、<span style="color: black;">消极</span>的<span style="color: black;">心情</span>能够给消费者留下更深的印象，但<span style="color: black;">有害</span>于转化。<span style="color: black;">运用</span>数字：<span style="color: black;">包括</span>数字的<span style="color: black;">宣传</span>文案会<span style="color: black;">更易</span>被消费者<span style="color: black;">重视</span>到，当然<span style="color: black;">亦</span>不必强行添加数字。添加CTA：CTA即行动呼吁，呼吁消费者接下来要干什么，<span style="color: black;">例如</span>说“buy”、“get”等，<span style="color: black;">无</span>CTA，消费者行动的概率会大大降低。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">运用</span>第二人<span style="color: black;">叫作</span>代词：“你”“你的”等第二人<span style="color: black;">叫作</span>代词，能够让消费者产生<span style="color: black;">宣传</span>是针对自己的错觉，从而跟随<span style="color: black;">宣传</span>指示，采取行动。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/18ab46ff197a489cbcfbb11c01d59a91~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722914724&amp;x-signature=IEMNlBO8oTDJnawmEcclCZqUyrY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">添加附加信息</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">附加信息<span style="color: black;">包含</span>通话按钮、额外链接、<span style="color: black;">位置</span>等，<span style="color: black;">供给</span>更加丰富的附加信息，不仅能够<span style="color: black;">提高</span>互动度，还能<span style="color: black;">提高</span><span style="color: black;">宣传</span>质量。<span style="color: black;">宣传</span>质量会影响谷歌<span style="color: black;">宣传</span><span style="color: black;">评估</span>，对投放成本方面是有<span style="color: black;">很强</span>影响的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，附加信息的添加，<span style="color: black;">亦</span>能在<span style="color: black;">必定</span>程度上对潜在客户进行筛选，<span style="color: black;">从而</span><span style="color: black;">提高</span>客户的<span style="color: black;">精细</span>度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">落地页优化</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页<span style="color: black;">一样</span>是谷歌<span style="color: black;">宣传</span>非常重要的一部分，落地页质量<span style="color: black;">不良</span>，不仅<span style="color: black;">引起</span>跳出率<span style="color: black;">上升</span>，还会影响竞价结果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">加载速度快、与<span style="color: black;">宣传</span>信息保持一致、结账流程快捷<span style="color: black;">有效</span>等，是<span style="color: black;">优秀</span>落地页的<span style="color: black;">一起</span>特点。卖家需要<span style="color: black;">定时</span>优化和更新落地页，<span style="color: black;">这般</span><span style="color: black;">宣传</span>效果才会越来越好。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你想<span style="color: black;">认识</span>谷歌<span style="color: black;">宣传</span>优化的<span style="color: black;">仔细</span>策略，<span style="color: black;">能够</span>私信<span style="color: black;">咱们</span><span style="color: black;">认识</span><span style="color: black;">更加多</span>~</p>




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