跨境新手必看！谷歌宣传入门指南，意见保藏！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌是<span style="color: black;">全世界</span>最大的搜索引擎，谷歌<span style="color: black;">宣传</span>则是独立站卖家不可忽略的推广方式之一。<span style="color: black;">因此呢</span><span style="color: black;">针对</span>独立站新手卖家<span style="color: black;">来讲</span>，对谷歌<span style="color: black;">宣传</span>有一个初步<span style="color: black;">认识</span>是非常重要的，那接下来<span style="color: black;">咱们</span>就<span style="color: black;">一块</span>来<span style="color: black;">认识</span>一下谷歌<span style="color: black;">宣传</span>的<span style="color: black;">基本</span>知识吧~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">质量得分</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">质量得分，是谷歌<span style="color: black;">按照</span>你的<span style="color: black;">宣传</span>点击率、关键词<span style="color: black;">关联</span>性以及落地页质量来综合评定的。质量得分是影响<span style="color: black;">宣传</span>评级的一个重要<span style="color: black;">原因</span>，<span style="color: black;">倘若</span>质量得分过低，那<span style="color: black;">宣传</span>评级<span style="color: black;">亦</span>很难理想。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>评级</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>评级，是谷歌对<span style="color: black;">宣传</span>的一个综合评定指标，<span style="color: black;">宣传</span>评级越高，排名就越靠前，<span style="color: black;">同期</span>成本<span style="color: black;">亦</span>越来越低。但<span style="color: black;">倘若</span><span style="color: black;">宣传</span>评级过低，那即便卖家花费再多的金钱，<span style="color: black;">亦</span>很难<span style="color: black;">得到</span>较为理想的排名。<span style="color: black;">因此呢</span><span style="color: black;">针对</span>独立站卖家<span style="color: black;">来讲</span>，尽可能<span style="color: black;">提高</span><span style="color: black;">宣传</span>评级，<span style="color: black;">亦</span>是降低推广成本的一种重要手段。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">竞价系统</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>是竞价模式的，即<span style="color: black;">宣传</span>质量不存在<span style="color: black;">很强</span>差异的<span style="color: black;">状况</span>下，谁的出价高，谁就<span style="color: black;">得到</span>靠前的排名。竞价成本的高低，除了与<span style="color: black;">宣传</span>质量<span style="color: black;">关联</span>以外，<span style="color: black;">亦</span>与卖家<span style="color: black;">选取</span>的关键词热度高度<span style="color: black;">关联</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然<span style="color: black;">倘若</span>卖家<span style="color: black;">选取</span>的关键词热度过高，那就<span style="color: black;">特别有</span>可能会<span style="color: black;">显现</span>钱花不出去的<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">出价方式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>谷歌<span style="color: black;">宣传</span>有三种出价方式，分别是按点击付费（CPC）、按千次展示付费（CPM）以及按每次互动付费（CPE）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比较<span style="color: black;">平常</span>的<span style="color: black;">便是</span>按点击付费，即<span style="color: black;">仅有</span>访客点击了，才会产生<span style="color: black;">宣传</span><span style="color: black;">花费</span>，这<span style="color: black;">亦</span>是<span style="color: black;">为何</span>会有钱花不出去的<span style="color: black;">状况</span><span style="color: black;">显现</span>。<span style="color: black;">由于</span>竞争过于激烈，卖家的<span style="color: black;">宣传</span>位置过于靠后，被点击的概率就会非常低，没被点击自然<span style="color: black;">亦</span>不会产生<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>类型</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>类型<span style="color: black;">包含</span>搜索<span style="color: black;">宣传</span>、展示<span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>、购物<span style="color: black;">宣传</span>、效果最大化<span style="color: black;">宣传</span>等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">搜索<span style="color: black;">宣传</span>：</strong>当访客搜索的关键词，与卖家投放的关键词相匹配时才会<span style="color: black;">显现</span>的<span style="color: black;">宣传</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">展示<span style="color: black;">宣传</span>：</strong><span style="color: black;">区别</span>于搜索<span style="color: black;">宣传</span>是触发模式的，展示<span style="color: black;">宣传</span>会主动出<span style="color: black;">此刻</span>对<span style="color: black;">制品</span>有<span style="color: black;">必定</span>兴趣的访客页面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">视频<span style="color: black;">宣传</span>：</strong>视频<span style="color: black;">宣传</span><span style="color: black;">重点</span>出<span style="color: black;">此刻</span>YouTube以及Google合作的200万家网站上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">购物<span style="color: black;">宣传</span>：</strong>购物<span style="color: black;">宣传</span>会展示更加详细的<span style="color: black;">制品</span>信息，<span style="color: black;">包含</span><span style="color: black;">制品</span><span style="color: black;">照片</span>、<span style="color: black;">制品</span>价格、<span style="color: black;">源自</span>网站等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">效果最大化<span style="color: black;">宣传</span>：是谷歌最新推出的一种资源整合<span style="color: black;">宣传</span>，会出<span style="color: black;">此刻</span>谷歌所有的推广<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>附加信息</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>附加信息是对<span style="color: black;">宣传</span>的一种<span style="color: black;">弥补</span>，卖家可<span style="color: black;">经过</span>添加站点链接、联系方式、位置、报价、应用程序等附加信息，来使<span style="color: black;">宣传</span>内容更加丰富。添加<span style="color: black;">宣传</span>附加信息，是无需额外支付<span style="color: black;">花费</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">形成</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">宣传</span><span style="color: black;">通常</span>由关键词、<span style="color: black;">宣传</span>文案、落地页这三个部分<span style="color: black;">构成</span>，三者都直接关系着<span style="color: black;">宣传</span>成本和<span style="color: black;">宣传</span>效果，<span style="color: black;">因此</span>每一个都需要卖家去深入<span style="color: black;">科研</span>。</span></p>
你的见解独到，让我受益匪浅，非常感谢。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 外链发布论坛学习网络优化SEO。 谷歌外链发布 http://www.fok120.com/
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