lbk60ox 发表于 2024-7-30 15:55:23

出海技能+1｜19种google宣传系列你都晓得吗？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.品牌搜索<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:吸引主动搜索品牌的用户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:适合有<span style="color: black;">必定</span>品牌知名度的企业。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至3美元。示例:例如，“Apple 手机”或“iPhone”是 Apple 的品牌关键词。</p><strong style="color: blue;">非品牌搜索<span style="color: black;">宣传</span>(通用)</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:吸引对<span style="color: black;">制品</span>感兴趣但不<span style="color: black;">熟练</span>品牌的用户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">期盼</span><span style="color: black;">增多</span>新客户的品牌。<span style="color: black;">花费</span>:每次点击1至20美元。(取决于竞争程度以及客户/订单对其他<span style="color: black;">宣传</span>商的价值，以下<span style="color: black;">宣传</span>均可参考)示例:“buy pillow”vs. “organic goose feather pillowin downtown Toronto</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.非品牌搜索<span style="color: black;">宣传</span>(利基)</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:针对特定<span style="color: black;">制品</span>类别的受众。<span style="color: black;">举荐</span>:<span style="color: black;">营销</span>小众<span style="color: black;">制品</span>的品牌。((受众越细分，您的<span style="color: black;">制品</span>越能满足该细分市场的<span style="color: black;">需要</span>，您与受众的<span style="color: black;">关联</span>性就越高。))<span style="color: black;">花费</span>:每次点击1至20美元。or “used NFL game示例:“vegan deodorant”memorabilia.</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.竞争对手搜索<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:吸引搜索竞争对手品牌的用户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:已开展盈利活动并有意吸引新客户的商家。<span style="color: black;">另外</span>，还<span style="color: black;">举荐</span>给<span style="color: black;">持有</span>高LTV 或正在积极测试<span style="color: black;">区别</span>客户吸引活动的商家。最好客单价比较高的<span style="color: black;">制品</span>可尝试。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击1至20美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:竞价竞争对手的品牌名<span style="color: black;">叫作</span>，将用户引导到<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.Google 购物<span style="color: black;">宣传</span>(品牌)</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:吸引搜索品牌<span style="color: black;">制品</span>的用户。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:有<span style="color: black;">必定</span>品牌知名度</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至3美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:展示带有图片、价格和评分的品牌<span style="color: black;">制品</span><span style="color: black;">宣传</span>。操作:需要为品牌和非品牌流量创建单独的<span style="color: black;">宣传</span>系列，应用否定关键字，并优先<span style="color: black;">思虑</span>关键字以排除<span style="color: black;">宣传</span>针对某些<span style="color: black;">查找</span><span style="color: black;">表示</span>从而隔离品牌搜索流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.Google 购物<span style="color: black;">宣传</span>(非品牌）</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:吸引搜索<span style="color: black;">制品</span>类别但不特定搜索品牌的用户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">营销</span>实体<span style="color: black;">制品</span>的<span style="color: black;">机构</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至20美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:展示带有<span style="color: black;">照片</span>、价格和评分的非品牌<span style="color: black;">制品</span><span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.Google Performance Max</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:<span style="color: black;">经过</span><span style="color: black;">设备</span>学习优化<span style="color: black;">宣传</span>展示位置。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">无</span><span style="color: black;">繁杂</span><span style="color: black;">宣传</span>策略的商家。有<span style="color: black;">必定</span>规模的受众群体。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至5美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:结合购物<span style="color: black;">宣传</span>和再营销，<span style="color: black;">加强</span><span style="color: black;">宣传</span>效果。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8.动态搜索<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:利用Google自动生成的关键词生成订单。动态搜索<span style="color: black;">宣传</span>系列本质上是针对 Google 在网站上看到的所有<span style="color: black;">区别</span>类型关键字的<span style="color: black;">宣传</span>系列:品牌关键字、非品牌类别关键字、<span style="color: black;">制品</span>特定关键字、来自您的描述的关键字，<span style="color: black;">乃至</span>可能是来自“关于”页面或博客的事件关键字。<span style="color: black;">因此</span><span style="color: black;">通常</span>流量不是很准确。<span style="color: black;">举荐</span>:不<span style="color: black;">熟练</span>搜索<span style="color: black;">宣传</span>的新手。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至5美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:让Google自动生成<span style="color: black;">宣传</span>关键词，<span style="color: black;">增多</span>网站流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9.主题/兴趣<span style="color: black;">宣传</span>(展示<span style="color: black;">宣传</span>)</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:<span style="color: black;">经过</span>兴趣或主题网站<span style="color: black;">加强</span>品牌认知度。<span style="color: black;">经过</span>在 Google展示<span style="color: black;">宣传</span>网络中与特定主题或兴趣类别<span style="color: black;">关联</span>的网站上投放<span style="color: black;">宣传</span>，</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">加强</span><span style="color: black;">制品</span>或服务的认知度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:有<span style="color: black;">知道</span><span style="color: black;">目的</span>用户群的品牌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至3美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:在与品牌<span style="color: black;">关联</span>的兴趣或主题网站上展示<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10.语境展示<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:在特定关键词页面展示<span style="color: black;">宣传</span>:<span style="color: black;">举荐</span>:大<span style="color: black;">都数</span>品牌可能会认为这应该是<span style="color: black;">第1</span>个要测试的漏斗上层<span style="color: black;">宣传</span>系列之一，<span style="color: black;">由于</span><span style="color: black;">能够</span>在用户<span style="color: black;">科研</span>与品牌<span style="color: black;">关联</span>的特定<span style="color: black;">制品</span>或主题时将您的<span style="color: black;">制品</span>展示在<span style="color: black;">她们</span>面前。<span style="color: black;">然则</span>，这种类型的<span style="color: black;">宣传</span>系列不适合<span style="color: black;">哪些</span>尚还没<span style="color: black;">经过</span>其他高意向<span style="color: black;">宣传</span>系列取得成功、生命周期价值非常低或对<span style="color: black;">提高</span>知名度或吸引新客户兴趣不大的品牌，<span style="color: black;">花费</span>:每次点击0.25至3美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:在<span style="color: black;">包括</span>特定关键词的页面上展示<span style="color: black;">宣传</span>。、</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11.自选展示位置<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:在特定网站上展示<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">已然</span>确定理想展示位置的品牌</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击1至10美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">12.信息流视频<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:<span style="color: black;">经过</span>视频<span style="color: black;">宣传</span><span style="color: black;">加强</span>品牌知名度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:有视频内容的品牌。求以低成本方式接触特定YouTuber 的受众或对特定主题感兴趣的品牌。<span style="color: black;">花费</span>:每次点击0.1至0.3美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:在YouTube搜索结果或<span style="color: black;">关联</span>视频部分展示<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">13.插播<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:推动转化，吸引新用户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">期盼</span>大规模宣传的品牌</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.10至0.30美元</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:在YouTube视频前、后或中间播放的<span style="color: black;">宣传</span>。插播告<span style="color: black;">能够</span>是可跳过的，<span style="color: black;">亦</span><span style="color: black;">能够</span>是不可跳过的</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">14.片头<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:<span style="color: black;">经过</span>简短信息推动转变。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:片头<span style="color: black;">宣传</span>非常适合重新定位，<span style="color: black;">由于</span>已购买过的客户需要较少的<span style="color: black;">相关</span>您的品牌或<span style="color: black;">制品</span>的信息。<span style="color: black;">花费</span>:每次点击0.10至0.30美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">15.标头<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:<span style="color: black;">短期</span>内覆盖<span style="color: black;">更加多</span>受众。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">期盼</span>快速<span style="color: black;">加强</span>品牌知名度的品牌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:<span style="color: black;">花费</span>较高，标头<span style="color: black;">宣传</span>必须<span style="color: black;">经过</span>Google <span style="color: black;">营销</span><span style="color: black;">表率</span>预订示例:在YouTube首页展示的大型<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">16.再营销<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:吸引曾<span style="color: black;">拜访</span>过网站的用户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">期盼</span>重新吸引访客的品牌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至5美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:针对<span style="color: black;">拜访</span>过网站但未购买的用户展示<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">17.动态再营销<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:向访客展示<span style="color: black;">她们</span>曾浏览过的<span style="color: black;">制品</span><span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">期盼</span><span style="color: black;">加强</span>转化率的电商网站。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.25至5美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提醒<span style="color: black;">她们</span>购买。示例:用户曾浏览过的<span style="color: black;">制品</span>再次展示在<span style="color: black;">她们</span>面前。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">18.Gmail<span style="color: black;">宣传</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:在用户的Gmail收件箱中展示<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:<span style="color: black;">期盼</span><span style="color: black;">经过</span>电子邮件营销的品牌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次点击0.10至1美元。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:在用户的Gmail Promotions标签中展示您的<span style="color: black;">宣传</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">19.Google应用<span style="color: black;">宣传</span>系列</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的</span>:推广您的应用程序，<span style="color: black;">增多</span>下载量和用户互动。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举荐</span>:适合<span style="color: black;">期盼</span>推广应用程序的企业和<span style="color: black;">研发</span>者。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">花费</span>:每次下载0.5至3美元，<span style="color: black;">详细</span>取决于行业和竞争<span style="color: black;">状况</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例:Google 会在 Google 搜索、YouTube、Google Play 应用商店、<span style="color: black;">运用</span> Google <span style="color: black;">宣传</span>的网站以及其他 Google 合作伙伴和发布商上向用户<span style="color: black;">供给</span>下载链接。</p>




流星的美 发表于 2024-9-10 09:22:29

这篇文章真的让我受益匪浅，外链发布感谢分享！

m5k1umn 发表于 2024-9-27 02:35:39

对于这个问题，我有不同的看法...
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