6个技巧帮忙你的谷歌搜索宣传投放快速出单
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些时间<span style="color: black;">无</span>分享谷歌<span style="color: black;">宣传</span>了，经常<span style="color: black;">非常多</span>人问我：<span style="color: black;">为何</span>谷歌<span style="color: black;">宣传</span>cpc单价这么高？<span style="color: black;">为何</span>谷歌搜索<span style="color: black;">宣传</span>很难盈利？谷歌展示<span style="color: black;">宣传</span>要<span style="color: black;">怎样</span>去跑？谷歌gmc<span style="color: black;">基本</span>就通<span style="color: black;">不外</span><span style="color: black;">或</span><span style="color: black;">经过</span>了<span style="color: black;">亦</span>盈利不了？等等太多的问题了，我只能说每年有太多老网站<span style="color: black;">或</span>新网站是<span style="color: black;">经过</span>谷歌ads进行盈利的。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcedrnJIMGLa6k8FsNhc5m1FRoUnIxkIV4zXAVGUZ4KGnUyeicTXgt2mg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">下面简单说下谷歌<span style="color: black;">宣传</span>投放过程：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>先打开ads.google.com，<span style="color: black;">此刻</span>都是有消费3000人民币送3000人民币的活动，这个<span style="color: black;">大众</span>记得<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87Rctnb2ibiaZQd29OVocjW7OYr089qbpJp0wf2iaNbJBCFJtKt31fAgRK7UA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击右上角的“登录”<span style="color: black;">或</span>“<span style="color: black;">起始</span><span style="color: black;">运用</span>”，跳出下图窗口，点击“制作首个<span style="color: black;">宣传</span>系列”<span style="color: black;">或</span>点击“跳过<span style="color: black;">宣传</span>系列创建<span style="color: black;">过程</span>”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcLiaXSgKveFiax0PyGicPAVTKYRUpgTAyIpXGdeed7vZ5LjGVDic6IwDKkA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">这儿</span>点击“跳过<span style="color: black;">宣传</span>系列创建<span style="color: black;">过程</span>”，直接来填写账单信息，下面有两个<span style="color: black;">选取</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1，币种<span style="color: black;">选取</span>人民币</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcyJNxlxXnI0aPBefPsib6B13s3fliaY0xnN5YuibkhPjb6RF7icvicyxIPew/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面<span style="color: black;">选取</span>“自动付款”，<span style="color: black;">那样</span>付款方式只能用国内银联卡进行付款，首次会临时扣除100元人民币。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcKLiaWRdEnPqzm69yn48jeVb3ORbgoicic7rzjmic3SdJFSh31NQxOPKPeA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">选取</span>“手动付款”，你<span style="color: black;">能够</span>用网银，信用卡，借记卡，支付宝等方式，<span style="color: black;">尤其</span>是今年添加的支付宝非常的方便。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcRkd1cWDudib1IzyKWpKicKQ354uzO0GqayWx9fdyiaibBfX5SzqsuUgicgw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2，币种选美元</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人工付款<span style="color: black;">能够</span><span style="color: black;">选取</span>paypal<span style="color: black;">或</span>信用卡；自动付款只能用信用卡进行付款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87Rc063mC7V19olicBSaQVGqG0tMbeuwISonbuwMf5UFpiaXQW9LE78IsCaw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入到账号之后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>点击“创建<span style="color: black;">宣传</span>系列”，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcmvRHxF9Cd1MVcdQxXicYM3UDiaXPBb7frG7jI4ZAtdrVQtwDRp061v4g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">通常</span><span style="color: black;">选取</span>“<span style="color: black;">营销</span>”<span style="color: black;">或</span>“在<span style="color: black;">无</span><span style="color: black;">目的</span>导向的<span style="color: black;">状况</span>下制作<span style="color: black;">宣传</span>系列”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcTjvlM4SQa7rtA8ibT4Nskxiahc34TNZRTECCWmgicR8hVTpGxyrRvNWHw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接着<span style="color: black;">选取</span>“搜索”类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcxfLWyicPUHJXa2u00sPk3SL5IPBqemKxGPBgzOYnJxF9cLzrHAA2o7A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span>记得勾选“购买”以及打开“启用<span style="color: black;">加强</span>型转化”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcibA5piafqGUczqAyKAIWgQOGVsUvAAwYUSw4ia1auyqFGibriaHtTQuoLvw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcTib4fX4fqJ0PeRk6PjcA8xUn29K1IkFicDzIkMrhUelBLgNcEcqt6ZLg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">上面都是跑谷歌搜索<span style="color: black;">宣传</span>的常规操作，下面我整理<span style="color: black;">有些</span>跑搜索<span style="color: black;">宣传</span>要<span style="color: black;">重视</span>优化的技巧：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，<span style="color: black;">每日</span>都要<span style="color: black;">检测</span>跑出来的关键词，<span style="color: black;">而后</span>把<span style="color: black;">有些</span>无效的关键词加入到否定列表里面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，把有转化的关键词，<span style="color: black;">运用</span>完全匹配进行添加，来抢<span style="color: black;">精细</span>流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，把有转化的受众群体添加到<span style="color: black;">宣传</span>系列<span style="color: black;">或</span><span style="color: black;">宣传</span>组里面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4，<span style="color: black;">每一个</span><span style="color: black;">宣传</span>组，<span style="color: black;">最少</span>要有2个<span style="color: black;">宣传</span>进行对比测试，好让<span style="color: black;">咱们</span>择优<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5，尽可能<span style="color: black;">加强</span>转化次数最好是在过去30天有30次转化次数再<span style="color: black;">运用</span>，<span style="color: black;">否则</span>很容易跑不出数据来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6，<span style="color: black;">宣传</span>前期数据可能会差点，<span style="color: black;">由于</span>需要数据投喂给ads系统，<span style="color: black;">因此</span>前期不要舍不得投入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跑搜索<span style="color: black;">宣传</span>，<span style="color: black;">针对</span>普通的<span style="color: black;">制品</span><span style="color: black;">来讲</span>，真的是有点难盈利的，<span style="color: black;">然则</span><span style="color: black;">亦</span>有好几种<span style="color: black;">尤其</span>的<span style="color: black;">状况</span>跑搜索是<span style="color: black;">能够</span>盈利的，这<span style="color: black;">针对</span>选品就非常的重要了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像我前几天投放谷歌搜索<span style="color: black;">宣传</span>，<span style="color: black;">选取</span>了一款利润率还不错的<span style="color: black;">制品</span>（一款偷拍的摄像头），我的网站售价是25美金，速卖通上面拿货的成本只要8美金不到，<span style="color: black;">包括</span>运费，<span style="color: black;">因此</span>毛利润是17美金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建站我<span style="color: black;">选取</span>的是wordpress，<span style="color: black;">由于</span>长年<span style="color: black;">运用</span>wp建站，<span style="color: black;">因此</span><span style="color: black;">针对</span>网站建站装修，以及<span style="color: black;">拜访</span>速度的优化这块比较<span style="color: black;">熟悉</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">能够</span>大幅度降低<span style="color: black;">运用</span>成本的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于wordpress网站<span style="color: black;">拜访</span>速度优化的问题，我<span style="color: black;">通常</span><span style="color: black;">运用</span>付费版本的wprocket，再加上一个付费的cdn<span style="color: black;">全世界</span>加速，基本上用谷歌测试工具，移动端分数<span style="color: black;">能够</span>在90分以上，桌面端<span style="color: black;">能够</span>在95分以上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>投放<span style="color: black;">宣传</span>的落地页，我会用cartflow插件去重新设计，既<span style="color: black;">能够</span>让落地页看起来更吸引人，<span style="color: black;">同期</span><span style="color: black;">亦</span>省略了用户的购物流程，<span style="color: black;">最后</span><span style="color: black;">加强</span>转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谷歌<span style="color: black;">宣传</span>投放刚<span style="color: black;">起始</span><span style="color: black;">大众</span>都关心的<span style="color: black;">怎样</span>采取出价策略，我跑的主关键词如下图，竞争程度是中等，页首低位区间出价是0.32美元，页首出价高位区间是2.69美元，这个品有个特点，年度搜索量涨幅快一千倍了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcSbGYxiaTdFJTINWxn5bPdQTelBwjUCUEaibvmyVuBnCeqcRc6cW8qAjQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我刚<span style="color: black;">起始</span>是用尽可能争取<span style="color: black;">更加多</span>点击次数，最高cpc出价1.5美金，<span style="color: black;">每日</span>拿到的点击<span style="color: black;">亦</span><span style="color: black;">非常多</span>了，<span style="color: black;">因此</span>呢，<span style="color: black;">大众</span><span style="color: black;">针对</span>关键词规划师里面的首页高位区间出价只能是参考，并不<span style="color: black;">必定</span>是准确的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当天下午上线几个小时，跑的33个点击就出了1单，平均cpc是0.5刀，花费了16.5刀，其实这单<span style="color: black;">宣传</span>+成本，刚好维持盈亏平衡的状态。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87Rc3C5znzZSeS8O6ibZTlTAmubOF4DZibIWCFV9eU2f1HUFNtvNHNgAVDxQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">次日</span>起来，如下图，总共跑了133个点击，平均cpc是0.43元，<span style="color: black;">花费</span>是57.84美元，转化次数8个，转化金额是200美金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87Rc7jOIEI2J45r8hvlicXSvpMWM9QDnxEXHSmf5ohKMibX3ibGsoxuCf9hiaA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我算了下，8个订单采购成本是64美金，加上<span style="color: black;">宣传</span><span style="color: black;">花费</span>57.84美金，我的净利润是78.14美金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个<span style="color: black;">宣传</span>跑的挺顺，<span style="color: black;">然则</span>跑了6天，<span style="color: black;">宣传</span>账户就被中止了，谷歌有时候自动审核机制太过严格，<span style="color: black;">不外</span>我<span style="color: black;">已然</span>有太多次的申诉经验了，两天后就给重启了账号，这个<span style="color: black;">制品</span><span style="color: black;">由于</span>搜索量有局限性，<span style="color: black;">同期</span>有竞争对手的抢量，<span style="color: black;">每日</span>的订单<span style="color: black;">始终</span>只能在5-10单<span style="color: black;">上下</span>，<span style="color: black;">然则</span>这个<span style="color: black;">制品</span>是<span style="color: black;">能够</span>扩展的，<span style="color: black;">根据</span><span style="color: black;">必定</span>选品思路，<span style="color: black;">能够</span>批量扩展。</p>
<img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcMwEZFKy3MC6QG3YBEPFicJfl6dESpGPvIDb1TdwiaqS3vklHIl5KN4Mw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87Rc8KqIDxckdpL1ggIlAuxDomehHMwURY5aMpBC7icIvxJ8lia5iaKhDDkCg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">最后，整理了一份跑谷歌<span style="color: black;">宣传</span>的投放<span style="color: black;">重视</span>事项，需要的<span style="color: black;">能够</span>加我<span style="color: black;">微X</span>，数量有限，先到先得！</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gJibM2NbVlxcic1UccX4bnWfXdeY8g87RcRIRIllgqshmGx6GEXBucSiaWQTyoSgtz4kVNyx6fuvpgIZgY3NgqFRQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我的<span style="color: black;">微X</span>：</span><span style="color: black;">l</span><span style="color: black;">a</span><span style="color: black;">o</span><span style="color: black;">l</span><span style="color: black;">i</span><span style="color: black;">u</span><span style="color: black;">8</span><span style="color: black;">8</span><span style="color: black;">4</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gJibM2NbVlxfPicvx52UUfG6WzUROjuDnHBqOnbibxygXjicBUkPhtRwe61VSKLgD92JtSdicmNb5LvyFjdOsyuaEFQ/640?wx_fmt=other&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
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