谷歌UAC怎么优化留存？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着互联网的发展，流量的获取变得精细化，<span style="color: black;">宣传</span>主们<span style="color: black;">不仅</span><span style="color: black;">需求</span>以便宜的价格获取量级，且<span style="color: black;">需求</span>获取付<span style="color: black;">花费</span>户<span style="color: black;">或</span>高留存用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>获取高留存用户，<span style="color: black;">能够</span>进行UAC2.5的投放，以<span style="color: black;">次日</span>打开<span style="color: black;">或</span>用户多次打开等留存事件为优化<span style="color: black;">目的</span>，促进高留存用户的获取。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cbb00ca1156b46d79e4596b5e7f0dc8c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914041&x-signature=xnZH8IsUgjjpSREHRYB2X8fHJ4U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在优化过程中，留存<span style="color: black;">亦</span>会有波动<span style="color: black;">状况</span>，需要<span style="color: black;">咱们</span>进行<span style="color: black;">调节</span>。今天<span style="color: black;">咱们</span>以UAC 2.5 Retention事件优化的<span style="color: black;">宣传</span>系列为例，讨论下<span style="color: black;">能够</span><span style="color: black;">调节</span>的方向和思路：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">观察变化周期</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时候留存<span style="color: black;">忽然</span>比前一天下降了，<span style="color: black;">无</span>进行任何<span style="color: black;">调节</span>，<span style="color: black;">次日</span>就自己恢复了。<span style="color: black;">因此</span>观察留存的变化周期很重要，有可能<span style="color: black;">便是</span><span style="color: black;">制品</span><span style="color: black;">忽然</span>有某一方面的bug<span style="color: black;">或</span>是谷歌流量的小幅度波动，这种短周期变化又回升的<span style="color: black;">状况</span>不太需要<span style="color: black;">咱们</span>进行太多素材上的<span style="color: black;">调节</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">是不是</span>在学习期</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是UAC 2.5，<span style="color: black;">海量</span>的素材正在学习期，谷歌系统的数据累积期，基本数据有比<span style="color: black;">很强</span>的波动，<span style="color: black;">亦</span>不太需要人为<span style="color: black;">干涉</span>，多观察系统的学习<span style="color: black;">状况</span>，这段时间<span style="color: black;">尽可能</span>少修改，让<span style="color: black;">宣传</span>系列从系统学习中<span style="color: black;">逐步</span>稳定下来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">观察流量版位</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过学习期之后，系列会逐步<span style="color: black;">起始</span>稳定，随着素材<span style="color: black;">持续</span>的学习，系列的留存可能<span style="color: black;">亦</span>受流量版位的影响。<span style="color: black;">倘若</span>观察到连续超过两天留存都有所下降，且<span style="color: black;">无</span><span style="color: black;">显现</span>恢复的趋势，<span style="color: black;">意见</span>在<span style="color: black;">此时</span>候观察一下流量版位<span style="color: black;">是不是</span>有变化。有时候花费<span style="color: black;">无</span>变化，流量从展示版位到了YouTube版位，<span style="color: black;">或</span>从Youtube到了其他流量版位等，都有可能，<span style="color: black;">因此</span>需要分天看一下<span style="color: black;">近期</span>几天的投放网络的量级<span style="color: black;">是不是</span>有变化。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d4d36d14522d41408dc82a3d98683bce~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914041&x-signature=py24hA9tdcAIEIqiJAWKFh7bTEk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>确认是投放网络的变化，再看一下<span style="color: black;">近期</span>素材的花费变化<span style="color: black;">状况</span>。适当<span style="color: black;">增多</span>之前量级<span style="color: black;">很强</span>的版位素材，<span style="color: black;">调节</span>一下<span style="color: black;">区别</span>尺寸的素材比例，继续观察留存的变化<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">看素材变化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>投放网络<span style="color: black;">无</span>变化，<span style="color: black;">能够</span>直接到<span style="color: black;">宣传</span>系列下的<span style="color: black;">宣传</span>素材资源页面去观察<span style="color: black;">近期</span>几天的素材Top 3有<span style="color: black;">无</span><span style="color: black;">显著</span>的变化。<span style="color: black;">倘若</span>有波动，<span style="color: black;">能够</span>尝试替换流量变低那几天的花费<span style="color: black;">很强</span>的素材。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说一个系列花费<span style="color: black;">很强</span>的素材是A素材，B素材和C素材，留存稳定在35%；某一天留存变差到31%了，分天观察<span style="color: black;">近期</span>几天的素材top3，留存31%那天的素材<span style="color: black;">显著</span>有波动，D素材是花费最大的，<span style="color: black;">此时</span>候<span style="color: black;">能够</span><span style="color: black;">思虑</span>替换掉D素材<span style="color: black;">或</span>是直接删掉D素材，留存<span style="color: black;">通常</span>就能恢复过来。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/54b43a3da998408dac3d2a130b83270a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722914041&x-signature=7jiOpV5pxxr6X4KWpF1EiKeemOE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之谷歌系列的留存变化和<span style="color: black;">宣传</span>学习周期，素材版位以及素材本身都<span style="color: black;">相关</span>系的，在<span style="color: black;">认识</span>变化的<span style="color: black;">基本</span>上针对性<span style="color: black;">调节</span>，并多钻研高留存素材的特点，找到<span style="color: black;">更加多</span>促进留存的点。</span></p>
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