j8typz 发表于 2024-7-30 15:39:41

谷歌上线新手机宣传，AI改变生活


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">ChatGPT之风并未消散，反而愈演愈烈，科技巨头加速布局生成式AI。<span style="color: black;">近期</span>，在“谷歌制造2023”硬件发布会上，谷歌发布了两款Pixel手机：Pixel 8和Pixel 8 Pro，并重点展示了生成式AI。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在为新机投放的<span style="color: black;">宣传</span>中，谷歌将其定义为：<span style="color: black;">独一</span>一部用AI支持的手机，宣告了谷歌手机在AI技术上的领先<span style="color: black;">优良</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/57ca34f621284ab49f64e0b858d3f848~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913612&amp;x-signature=UyCa08sUGZjPFjuBZPIZf8F6aSY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌为新款Pixel手机打造<span style="color: black;">宣传</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">聚焦场景展示AI功能卖点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因为</span>众所周知的<span style="color: black;">原由</span>，这些新<span style="color: black;">制品</span>暂时与大陆用户无缘。<span style="color: black;">日前</span>，主流内容社交平台上关于谷歌手机的评测寥寥，大多在于软件功能的展示。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌有意在<span style="color: black;">开发</span>上出奇制胜，宣发方面<span style="color: black;">亦</span>将视线落脚于设备上的AI带来的全新的计算机体验。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，谷歌就为Pixel 8打造了一支1分钟的短片，以场景化<span style="color: black;">宣传</span>的形式展示了<span style="color: black;">制品</span>在文字、图频处理等方面的卖点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">能手</span>林立、硬件性能触及瓶颈的智能手机市场，<span style="color: black;">怎样</span>打造<span style="color: black;">制品</span>差异？谷歌给出的<span style="color: black;">处理</span><span style="color: black;">方法</span>是，用AI改造一切，实现真正的「智能」。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">宣传</span>中，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到谷歌手机在用户<span style="color: black;">运用</span>场景上的细腻洞察。面对镜头凹不出时髦造型、重要时刻录下的影像听不清人声、合照的表情<span style="color: black;">不足</span>生动……这些如同亲身经历的场景，创造了丰富的立体感和情感共鸣。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/34b2aced2fed47349890ad66fddc7301~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913612&amp;x-signature=xMZ7YlSa4i0RiVwXv%2BJt2VHbqNc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>展示的<span style="color: black;">制品</span>亮点，<span style="color: black;">亦</span>是近期发布会上的重头戏，如Magic Editor（魔法编辑器），<span style="color: black;">能够</span>点选后自动识别<span style="color: black;">照片</span>上的人像、干扰物，对其进行自由移动、放大缩小，快速生成填充。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别于传统的花式营销，谷歌Pixel 8偏向于纯粹的功能表达。新潮的生活方式、清晰的<span style="color: black;">运用</span>导引，<span style="color: black;">宣传</span>中传递的信息完全导向<span style="color: black;">重点</span><span style="color: black;">目的</span>用户——热衷于尝试新技术和<span style="color: black;">制品</span>的玩机群体。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7d1b129c43544006858bd398b02b743c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913612&amp;x-signature=1xd1A68kUl8taSRrury24IWXbHw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">对标苹果的市场定位</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">谷歌紧抓安卓机<span style="color: black;">掌控</span>权</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从2016年Pixel一代<span style="color: black;">面世</span><span style="color: black;">迄今</span>，谷歌手机占<span style="color: black;">全世界</span>市场份额仍然较低。尽管如此，Pixel 8还是延续了一贯的风格，不局限于传统的性能指标，而聚焦于功能上的创新。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">价格方面，Pixel 8起售价699美元（约合人民币5100元），Pixel 8 Pro起售价999美元（约合人民币7289元）。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌手机的定位<span style="color: black;">能够</span>说全面对标苹果。<span style="color: black;">首要</span>是<span style="color: black;">制品</span>上，首发搭载最新的Android 14操作系统，及自研的Tensor G3芯片，直接在设备商运行<span style="color: black;">繁杂</span>的<span style="color: black;">设备</span>学习模型。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其次，谷歌在营销方面<span style="color: black;">亦</span>有不少“碰瓷”苹果手机的<span style="color: black;">行径</span>。<span style="color: black;">例如</span>，在苹果发布iphone 15的前夕，谷歌发布了一则新<span style="color: black;">宣传</span>，嘲笑苹果在USB-C接口上的迟缓转换，内涵苹果新机缺乏亮点。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/39b69c521ee44584856ecc3d102295aa~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913612&amp;x-signature=wWoAwhe9Hc66i976nXPwBK1XsRo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尽管新品频频被嘲讽，但苹果手机依然领跑<span style="color: black;">全世界</span>智能手机市场，占据着绝对的流量高低。借助苹果手机新机发布的势头，谷歌手机完<span style="color: black;">成为了</span>一次高调的品牌露出，向<span style="color: black;">公众</span>宣扬了Pixel手机的创新性和实用性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近些年，智能手机<span style="color: black;">已然</span>难以在性能上形成差异，许多头部品牌都在寻求突破。<span style="color: black;">例如</span>，三星专注于折叠屏手机的<span style="color: black;">开发</span>，在外观上打破直屏手机的框架。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能手机变革的拐点在哪里其实并无<span style="color: black;">结论</span>。但当下<span style="color: black;">能够</span>看到的是，谷歌手机的市场策略确实起到了<span style="color: black;">必定</span><span style="color: black;">功效</span>，Pixel系列手机的销量<span style="color: black;">始终</span>在增长。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8d67973a31684819a44eba3c9e0366b5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913612&amp;x-signature=xi0LzzX4EhS1tLOgbftbW1nBkE0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>性能陷入疲软</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">智能手机以附加价值<span style="color: black;">优良</span>突围</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>，生成式AI在智能手机上的应用<span style="color: black;">已然</span>非常<span style="color: black;">广泛</span>，介入了语音识别、拍照优化等方方面面。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">几个月前，就有海外用户质疑三星拍照造假，利用AI技术合成月亮。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3978a3a7cebd4cfeb4cc4217a957c266~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913612&amp;x-signature=vWkiGIZRnLFjnmYFaVRFP45fcMo%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：小红书用户）</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">刚才</span>过去的中秋节，林羽就围观了小红书上的一场“拍月亮大赛”。<span style="color: black;">有些</span>摄影图的细节之丰富，<span style="color: black;">乃至</span>能让人看到月球表面的环形山，着实让人咋舌。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这种AI细节<span style="color: black;">加强</span>技术，直接从源头出发，对<span style="color: black;">照片</span>进行了“美化”，省去了后期大费周章修图的精力。但<span style="color: black;">同期</span>，<span style="color: black;">亦</span>让人不禁思考，<span style="color: black;">将来</span>，信息造假的成本将会更低，而技术伦理又将<span style="color: black;">怎样</span>定义？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，技术的焕新<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>值得<span style="color: black;">幸运</span>的<span style="color: black;">地区</span>。<span style="color: black;">例如</span>说，在智能设备的<span style="color: black;">帮助</span>下，<span style="color: black;">咱们</span><span style="color: black;">能够</span>打造一个与现实生活中大相径庭的数字人，满足<span style="color: black;">自己</span>在社交生活上的<span style="color: black;">区别</span>种类<span style="color: black;">需要</span>，无论是<span style="color: black;">针对</span>热衷于分享的社交达人，还是不<span style="color: black;">期盼</span>透露真实身份的社恐人士。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">AI之于智能手机，私以为是一次<span style="color: black;">制品</span>附加价值的深化。这<span style="color: black;">亦</span>反映出当下的智能手机品牌在宏观战略上更关注长尾<span style="color: black;">需要</span>，攻略高端市场。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从用户<span style="color: black;">需要</span><span style="color: black;">方向</span>出发，人的高层次<span style="color: black;">需要</span>对<span style="color: black;">制品</span>底层架构设计的影响将越来越<span style="color: black;">明显</span>，反馈到<span style="color: black;">制品</span>上，则是<span style="color: black;">针对</span><span style="color: black;">方便</span>性、安全性、智能技术等方面的<span style="color: black;">注重</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">回到<span style="color: black;">宣传</span>本身，谷歌的这支<span style="color: black;">宣传</span>在创意上相对常规，但<span style="color: black;">经过</span>简洁明快的<span style="color: black;">宣传</span>，将卖点<span style="color: black;">移植</span>用户心智，<span style="color: black;">亦</span>不失为迎合<span style="color: black;">目的</span>用户<span style="color: black;">需要</span>，为新机发布升温的一种形式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">将来</span>，智能手机还会<span style="color: black;">显现</span><span style="color: black;">那些</span>变革拐点，又将以怎样的营销<span style="color: black;">规律</span>锚定用户？让<span style="color: black;">咱们</span>拭目以待。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者 | 林羽</span></p>




m5k1umn 发表于 2024-9-29 00:42:32

期待你更多的精彩评论，一起交流学习。

nqkk58 发表于 2024-11-3 00:19:23

外贸B2B平台有哪些？

7wu1wm0 发表于 2024-11-8 14:39:07

同意、说得对、没错、我也是这么想的等。

7wu1wm0 发表于 7 天前

你的话语如春风拂面，让我心生暖意。
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