tw4ld6 发表于 2024-7-30 15:30:56

是怎么样的应用内宣传,让谷歌亦不得不痛下杀手


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一说到应用内<span style="color: black;">移植</span><span style="color: black;">宣传</span>,可能大部分中国手机用户都会皱起眉头——的确,我<span style="color: black;">晓得</span>你们总是<span style="color: black;">期盼</span>手机APP干净清爽还省电。但<span style="color: black;">针对</span>大部分免费获取、又<span style="color: black;">无</span>内购选项的正版应用<span style="color: black;">来讲</span>,<span style="color: black;">移植</span><span style="color: black;">宣传</span><span style="color: black;">能够</span>说是<span style="color: black;">研发</span>者获取收入的<span style="color: black;">独一</span>正当途径(反正你们<span style="color: black;">亦</span>不可能捐赠什么的,<span style="color: black;">研发</span>者还不是要吃饭)。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUVU4NtIz7Zgst2d6MxlkUQby2QffNLY3Xv3L7HLMHKZwlQv2Igx1mnZC7vWGzzzO3jjSEW1ALKKg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正<span style="color: black;">由于</span>如此,在<span style="color: black;">全世界</span>两大正统智能手机应用商店——苹果APP Store和谷歌Play Store里,“应用内含<span style="color: black;">宣传</span>”从来都不是什么需要避讳的事情。不仅如此,谷歌<span style="color: black;">乃至</span>还<span style="color: black;">持有</span>“自营”的Google Ads<span style="color: black;">宣传</span>平台,能让安卓<span style="color: black;">研发</span>者<span style="color: black;">更易</span>地<span style="color: black;">经过</span>内置<span style="color: black;">宣传</span><span style="color: black;">得到</span><span style="color: black;">她们</span>应得的报偿。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但<span style="color: black;">便是</span><span style="color: black;">这般</span>的谷歌,<span style="color: black;">近期</span>却<span style="color: black;">由于</span>“投放<span style="color: black;">宣传</span>”而对一家中国软件<span style="color: black;">研发</span>商痛下杀手:不仅从应用商店中撤下了其多达60余款应用,<span style="color: black;">况且</span>还禁止其再<span style="color: black;">运用</span>Google Ads服务<span style="color: black;">挣钱</span>,这是怎么回事呢?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUVU4NtIz7Zgst2d6MxlkUQmtgZtDOZCMEHbxmqDcpuOGDJbmY093xq0OGwx4lnE7q74XDzibdvh4w/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,被处罚的这家企业叫做CooTek——你可能没听说过它的大名,但你或许用过<span style="color: black;">她们</span>家的明星<span style="color: black;">制品</span>,这<span style="color: black;">便是</span>“触宝(TouchPal)输入法”。事实上,<span style="color: black;">做为</span>一个横跨安卓与iOS平台的成功<span style="color: black;">制品</span>,触宝输入法的用户数量是<span style="color: black;">非常</span>巨大的。而这自然<span style="color: black;">亦</span>就<span style="color: black;">寓意</span>着,<span style="color: black;">倘若</span>CooTek利用它来合规地投放<span style="color: black;">宣传</span>的话,<span style="color: black;">亦</span>理应会<span style="color: black;">得到</span>一笔不菲的收入。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可是不知<span style="color: black;">为么</span>,这家市值5亿美元的企业似乎觉得常规的<span style="color: black;">宣传</span>投放方式赚得<span style="color: black;">不足</span>多,于是<span style="color: black;">她们</span>就<span style="color: black;">运用</span>了一款名为BeiTaAd的<span style="color: black;">宣传</span>插件。<span style="color: black;">况且</span>不只将其内置在了触宝输入法中,<span style="color: black;">亦</span><span style="color: black;">一样</span>将它<span style="color: black;">移植</span>到了自家旗下的数十款APP里。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUVU4NtIz7Zgst2d6MxlkUQ0JtVy07RNKVHGYz8CdtAYyrUoia0ePMeqX27ca7DkuPxouB0zYaIKug/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不得不说,这个“BeiTaAd”确实是威力十足,<span style="color: black;">按照</span><span style="color: black;">有些</span>中了招的受害者以及安全企业Lookout所描述的内容来看,BeiTaAd会先在你的手机里“<span style="color: black;">隐藏</span>”一段时间,最短几小时、最长<span style="color: black;">几周</span>之后,<span style="color: black;">而后</span>它就会<span style="color: black;">起始</span>无止境地、以非常高的频率在你<span style="color: black;">运用</span>触宝输入法时、在你<span style="color: black;">运用</span>其他APP时、在你待机时、<span style="color: black;">乃至</span>在你接听<span style="color: black;">tel</span>时<span style="color: black;">连续</span>弹出<span style="color: black;">海量</span>的应用外<span style="color: black;">宣传</span>。和普通的、合规的<span style="color: black;">宣传</span><span style="color: black;">区别</span>的是,这些轰炸式的<span style="color: black;">宣传</span><span style="color: black;">信息</span>会一个接着一个,<span style="color: black;">乃至</span><span style="color: black;">引起</span>你<span style="color: black;">没法</span>操作手机、<span style="color: black;">没法</span>接打<span style="color: black;">tel</span>、只能眼睁睁地看着自己的爱机一边发热、掉电、一边响起无止境的<span style="color: black;">信息</span>提示音……</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说实在的,稍有理智的人都能看出来,将APP内置<span style="color: black;">宣传</span>插件做到这个地步,实在是有些作死。正<span style="color: black;">由于</span>如此,在5月份,接到<span style="color: black;">海量</span>用户投诉和安全<span style="color: black;">机构</span>警告之后,谷歌就<span style="color: black;">已然</span>向CooTek颁布了临时的禁令,撤下了一部分<span style="color: black;">宣传</span><span style="color: black;">行径</span>严重的APP。此后,Cootek<span style="color: black;">亦</span><span style="color: black;">暗示</span>了歉意,并提交了据<span style="color: black;">叫作</span>是“删除<span style="color: black;">宣传</span>插件的新版程序”。这些程序随后<span style="color: black;">经过</span>了谷歌的<span style="color: black;">检测</span>并成功重新上架。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">然而谷歌<span style="color: black;">无</span>想到的是,CooTek<span style="color: black;">实质</span>上<span style="color: black;">基本</span><span style="color: black;">无</span>改正——<span style="color: black;">她们</span>上传的新版程序只<span style="color: black;">不外</span>是改用了其他的<span style="color: black;">宣传</span>代码,其轰炸式投放恶意<span style="color: black;">宣传</span>的牟利方式依旧。而这一点<span style="color: black;">火速</span>就又被安全企业Lookout揪了出来,并将证据提交给了谷歌。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUVU4NtIz7Zgst2d6MxlkUQ0W1oLd0k6kG7dOm6gZtBPyUdJCvCpHlQyV7cicM6q37YaLZeVTX6EcA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一犯再犯,毫无悔意且企图瞒天过海——很显然,谷歌不可能再给<span style="color: black;">这般</span>的软件<span style="color: black;">机构</span>第二次机会。于是,本文开头<span style="color: black;">说到</span>的CooTek<span style="color: black;">海量</span>软件集中下架的事件就此无可挽回地<span style="color: black;">出现</span>了。不仅如此,谷歌发言人<span style="color: black;">乃至</span>还声<span style="color: black;">叫作</span>,谷歌正在<span style="color: black;">检测</span><span style="color: black;">更加多</span>的CooTek<span style="color: black;">关联</span>APP,一旦<span style="color: black;">发掘</span>违规<span style="color: black;">行径</span>,将立刻清理它们。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到<span style="color: black;">这儿</span>,相信许多读者心里想的都会是一个词“自作自受”。毕竟,换了谁<span style="color: black;">亦</span>忍受不了自己的手机<span style="color: black;">持续</span>地弹出<span style="color: black;">宣传</span>对不对?<span style="color: black;">然则</span>,<span style="color: black;">倘若</span>告诉你,从某种程度上<span style="color: black;">来讲</span>,CooTek这种滥发<span style="color: black;">宣传</span>的<span style="color: black;">行径</span><span style="color: black;">乃至</span>算不上最高明、最<span style="color: black;">挣钱</span>的手机<span style="color: black;">宣传</span>违规<span style="color: black;">办法</span>,你会相信吗?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUVU4NtIz7Zgst2d6MxlkUQdHaJ3U54z9gqEp9icFFtdMVHlKzgmiccBeIPE6LoJ70JibpMTcdOw2e9g/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年4月底,谷歌<span style="color: black;">刚才</span>处罚了<span style="color: black;">另一</span>一家中国应用厂商Do Global(小熊博望),它的“罪名”有两个,一是应用欺诈,<span style="color: black;">亦</span><span style="color: black;">便是</span>冒充别的<span style="color: black;">研发</span>商发布软件;而<span style="color: black;">另一</span>一个,<span style="color: black;">一样</span>是违规<span style="color: black;">宣传</span><span style="color: black;">行径</span>。只<span style="color: black;">不外</span>,Do Global的<span style="color: black;">宣传</span><span style="color: black;">行径</span>,就比触宝输入法要“高明”得多了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你不幸安装了一款来自这家<span style="color: black;">研发</span>商的应用,你或许会<span style="color: black;">重视</span>到自己的手机偶尔会有<span style="color: black;">原由</span>不明的发热、<span style="color: black;">亦</span>偶尔会有<span style="color: black;">原由</span>不明的触摸失准——<span style="color: black;">然则</span>,你并不会看到任何<span style="color: black;">宣传</span>内容,而Do Global的应用<span style="color: black;">宣传</span>收入,一分钱<span style="color: black;">亦</span>不会少。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUVU4NtIz7Zgst2d6MxlkUQWybqgLeOS1hzjTkxnWZibgibdvDzwCC751hAxambyqoNpbzcdmnAzJCw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是这是怎么回事呢?这是<span style="color: black;">由于</span>,Do Global采用了特殊的技术手段,将<span style="color: black;">宣传</span>设置<span style="color: black;">成为了</span>不会真正<span style="color: black;">表示</span>出来的——再<span style="color: black;">经过</span>模拟点击的脚本来赚取<span style="color: black;">宣传</span><span style="color: black;">花费</span>。如此一来,用户以为自己<span style="color: black;">无</span>遇到<span style="color: black;">宣传</span>,<span style="color: black;">宣传</span>商以为自己的<span style="color: black;">宣传</span><span style="color: black;">已然</span>成功投放了,而<span style="color: black;">仅有</span>Do Global,既不“得罪”软件用户,又白白赚取了<span style="color: black;">宣传</span>投放者的<span style="color: black;">宣传</span>费,岂不美哉?</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUVU4NtIz7Zgst2d6MxlkUQjy0BICpkDcbaFcO5W2vsr8Tj1eJuibRL23nW8hGNcVNW99aIgEOGNhg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>说,CooTek的轰炸式<span style="color: black;">宣传</span>是“吃相难看”,但它起码还尽到了<span style="color: black;">做为</span><span style="color: black;">宣传</span>发布者的义务;而Do Global就真的算是欺上瞒下,将消费者和<span style="color: black;">宣传</span>方两头通吃——属于更加<span style="color: black;">卑劣</span>的欺诈<span style="color: black;">行径</span>了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正<span style="color: black;">由于</span>如此,<span style="color: black;">亦</span>无怪乎Do Global和CooTek先后<span style="color: black;">作为</span>了2019年开年一来,唯二两家在谷歌商店领到<span style="color: black;">全世界</span>“罚单”,<span style="color: black;">制品</span>遭<span style="color: black;">海量</span>下架的中国软件<span style="color: black;">机构</span>了——老实说,<span style="color: black;">咱们</span><span style="color: black;">乃至</span>认为<span style="color: black;">她们</span>这两位的<span style="color: black;">行径</span><span style="color: black;">已然</span><span style="color: black;">损伤</span>到了中国软件<span style="color: black;">研发</span>者在全世界的形象,理应付出更高的代价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可是,谁又能再来处罚<span style="color: black;">她们</span>呢?</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【本文<span style="color: black;">照片</span>来自网络】</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>阅读:</strong></span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;">手机同质化<span style="color: black;">原由</span><span style="color: black;">安在</span>?</a><a style="color: black;">其实罪在供应链与消费者</a></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>同质化这个锅,可能还真<span style="color: black;">不可</span>只由手机厂商来背。</span></p>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;">再见红心大战,微软关闭Windows内置小游戏</a></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">即将亮相的联发科Helio G90,看上去可能并不是为游戏而生。</span></h2>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/738qkjiaBryUrbqGH9ibbOGApW9J8RzdRJzYjdtv7cFWxeQUujo5ITAUQqhiaLYX0wmHZ5qD4eiawicfeNayCg7Hnxw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




5ep9lzv 发表于 2024-8-21 13:55:35

楼主发的这篇帖子,我觉得非常有道理。

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1fy07h 发表于 2024-10-1 00:25:35

这篇文章真的让我受益匪浅,外链发布感谢分享!

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1fy07h 发表于 2024-11-11 23:49:10

你的言辞如同繁星闪烁,点亮了我心中的夜空。
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