esc0rp 发表于 2024-7-30 15:16:31

谷歌算法更新，你的网站遭重了吗？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▲ 点击上方“</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">Jack说跨境</span></strong></strong></strong></span></strong></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">”关注公众号，</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">星标</span></strong><strong style="color: blue;"><span style="color: black;">关注</span></strong></span><strong style="color: blue;"><span style="color: black;">，看到每一篇更新</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cweoUsvIWmSIQE8ttRbVGLrUoSSy9ZyTUszpNJkslXwcsoX3h3qTT6ia0cjVSFeLnDl2vhJqIomPu0EJyyv6RLw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这波3月的谷歌算法更新，<span style="color: black;">非常多</span><span style="color: black;">伴侣</span>的网站都遭重了。纯靠SEO单一<span style="color: black;">途径</span><span style="color: black;">危害</span>很大，即便后面能恢复，但需要多久时间需要再投入多少资源，是不确定的。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">油管，推特上面<span style="color: black;">亦</span>一堆博主在吐槽，不得不说谷歌<span style="color: black;">此刻</span>算法更新太快，杀伤力太强。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cweoUsvIWmSIQE8ttRbVGLrUoSSy9ZyTiaGCicxc3iccx55libMT7XJrjia3qn5xzQ6USPWCGs5GEP8Z0OvvLrDdxGg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可是像Reddit之类的大站，没啥影响。高权重的大站有不少流量还<span style="color: black;">提升</span>了。<span style="color: black;">针对</span>个人站长只会越来越难。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">国内<span style="color: black;">亦</span>有不少博主写了<span style="color: black;">文案</span>，猫老师这篇<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">瞧瞧</span>。<a style="color: black;">我是新时代的残党，旧时代<span style="color: black;">无</span>能承载我的船</a>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cweoUsvIWmSIQE8ttRbVGLrUoSSy9ZyTXZrR1dP2vl9iacHh6MF1pFnRRALSR8U4ibdyZWbCQribibg2R6Ethm0EXA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">平台<span style="color: black;">调节</span>只能适应</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">纯内容的SEO站点<span style="color: black;">已然</span>极难做了。这种<span style="color: black;">状况</span>和我经历过的FB，谷歌<span style="color: black;">宣传</span>周期，PIN社媒红利周期是<span style="color: black;">同样</span>的。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在平台流量倾斜有红利的时候，<span style="color: black;">大众</span>很容易能赚到钱。<span style="color: black;">然则</span>平台<span style="color: black;">调节</span>后，<span style="color: black;">非常多</span>玩法就<span style="color: black;">再也不</span>有效了。从有利可图，到被迫转型。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我刚入行的时候<span style="color: black;">便是</span>做FB<span style="color: black;">宣传</span>，当时FB的<span style="color: black;">宣传</span>红利很大，不管你是做COD还是爆款还是品牌，利润都很可观。<span style="color: black;">然则</span>红利终有退去的一天，流量成本的激增，平台政策的收紧，19/20年<span style="color: black;">逐步</span>就很难做了，依靠FB红利起家的很多独立站<span style="color: black;">机构</span>（<span style="color: black;">重点</span>是爆款模式）纷纷草草收场。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span><span style="color: black;">非常多</span><span style="color: black;">机构</span>老板<span style="color: black;">来讲</span>，那几年赚到了钱。<span style="color: black;">然则</span><span style="color: black;">针对</span><span style="color: black;">非常多</span>运营<span style="color: black;">来讲</span>，赚的钱并不多，技能<span style="color: black;">亦</span><span style="color: black;">无</span><span style="color: black;">显著</span><span style="color: black;">提高</span>，很难适应新的时代，<span style="color: black;">非常多</span>人被迫转行。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">爆款的<span style="color: black;">规律</span>和品牌的<span style="color: black;">规律</span>是不<span style="color: black;">同样</span>的。靠爆款起家的<span style="color: black;">伴侣</span>的底色很难改变，这<span style="color: black;">引起</span><span style="color: black;">针对</span><span style="color: black;">非常多</span><span style="color: black;">伴侣</span><span style="color: black;">来讲</span>以前的经验是<span style="color: black;">此刻</span>的阻碍。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要</span>跨越这些周期，只能<span style="color: black;">持续</span>学习，<span style="color: black;">持续</span>适应平台的变化，<span style="color: black;">或</span>更换到其他有利可图的平台去。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">多<span style="color: black;">途径</span>获取流量，多平台<span style="color: black;">营销</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>在之前的<span style="color: black;">文案</span>里面其实<span style="color: black;">亦</span>多次<span style="color: black;">说到</span>过，<a style="color: black;"><span style="color: black;">不仅</span>做SEO</a>。除了下层的搜索流量<a style="color: black;">多做上层流量</a>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>成熟独立站的流量<span style="color: black;">源自</span>都比较多元，除了搜索流量，还有<span style="color: black;">非常多</span>社媒流量，外链流量，邮件流量。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cweoUsvIWmSIQE8ttRbVGLrUoSSy9ZyTLJGvflEJsicsbG28SsvgSc14OciarrTJfjJueWHY8HvVG1SHtcG1vTVg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>一个网站<span style="color: black;">来讲</span>：多个流量<span style="color: black;">途径</span>布局，不至于某一个<span style="color: black;">途径</span>影响到整体。即便搜索流量下降，<span style="color: black;">亦</span>还有其他流量<span style="color: black;">途径</span>能顶上来，不至于<span style="color: black;">全部</span>项目没办法做。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>一家<span style="color: black;">机构</span><span style="color: black;">来讲</span>：多个<span style="color: black;">途径</span>的布局很重要，亚马逊有多店铺布局，独立站有站群。多个网站多个店铺去分散<span style="color: black;">危害</span>。仅仅做亚马逊的卖家，<span style="color: black;">能够</span>多店铺加品牌独立站去布局。亚马逊和独立站相互促进，多平台<span style="color: black;">营销</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量方面，除了SEO之外，<span style="color: black;">咱们</span>之前<span style="color: black;">亦</span>分析过。<span style="color: black;">近期</span>和<span style="color: black;">有些</span><span style="color: black;">伴侣</span>沟通下来。有些<span style="color: black;"><strong style="color: blue;"><span style="color: black;">偏向于<span style="color: black;">长时间</span><span style="color: black;">累积</span>的资源尤其需要关注</span></strong></span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">电子邮箱</strong></span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">精细</span>客户邮箱）</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮件营销成本相对很低，虽然<span style="color: black;">此刻</span>邮件的打开率并不高，<span style="color: black;">然则</span>获客成本极低，再营销的效果<span style="color: black;">亦</span>很好。<span style="color: black;">倘若</span>你手头上有不少<span style="color: black;">精细</span>的客户邮箱，仅仅<span style="color: black;">每一个</span>月发<span style="color: black;">有些</span>邮件，<span style="color: black;">亦</span>能带来不少订单。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;"><strong style="color: blue;">私域社群</strong></span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（FB群组等）</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">私域的流量转化率<span style="color: black;">亦</span>是非常好的，<span style="color: black;">况且</span>是<span style="color: black;">能够</span><span style="color: black;">持续</span><span style="color: black;">累积</span>的资源。<span style="color: black;">非常多</span>做亚马逊站外促销<span style="color: black;">便是</span>在<span style="color: black;">有些</span>群组发折扣券，高质量的社群收费并不低，从几百到几千美金不等。自己运营的社群，不管是新品预售，还是年终促销都是几乎零成本触达。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;"><strong style="color: blue;">红人资源</strong></span>
    </p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（Youtube，INS，Tiktok）</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的红人资源是很重要的资源，特别是<span style="color: black;">哪些</span>可<span style="color: black;">以避免</span>费低成本送测的博主。投产比很高。品效合一。<span style="color: black;">然则</span>这需要测试。前期<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span>MCN<span style="color: black;">公司</span>去找，后面还是要自己去<span style="color: black;">累积</span>。偏素人的几万-十万粉丝的博主<span style="color: black;">能够</span>重点关注，<span style="color: black;">通常</span>几十万粉丝的博<span style="color: black;">重点</span>收费不大适合低预算的<span style="color: black;">伴侣</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>合作过<span style="color: black;">有些</span>几万粉丝的博主，视频质量很好，直接带来的流量<span style="color: black;">亦</span>很可观。最<span style="color: black;">重点</span>的是投产比很高。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/cweoUsvIWmSbXqU39GgiahJPq1vKygicar2ic02TZQuiaRicjwLQScsTXicLbMHfM379Wmro9r9e7SFc28TAHDbwm4iaQ/640?wx_fmt=png&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">资源真的很重要，<span style="color: black;">尤其</span>是你想在行业里面<span style="color: black;">长时间</span>发展。这些资源<span style="color: black;">亦</span>是做独立站能力的一部分。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后<span style="color: black;">能够</span>和我链接</strong></span><strong style="color: blue;">

7wu1wm0 发表于 2024-9-28 21:38:32

楼主的文章非常有意义，提升了我的知识水平。

qzmjef 发表于 2024-9-30 21:32:07

外贸网站建设方法 http://www.fok120.com/

b1gc8v 发表于 2024-10-11 11:50:29

“NB”（牛×的缩写，表示叹为观止）‌

4zhvml8 发表于 3 小时前

你的话语如春风拂面，温暖了我的心房，真的很感谢。
页: [1]
查看完整版本: 谷歌算法更新，你的网站遭重了吗？