论坛 › 黑龙江 › 首次做谷歌宣传，展示型下月效果

wloe2gf 发表于 2024-7-30 15:06:35

首次做谷歌宣传，展示型下月效果

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6bb3ed446a2242808e1108e88546375a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=OhIPkeit4Zf70rhH5Qcdz%2BATt%2FI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文 | Tess</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公众号：Tess外贸Club（Tess_2006）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6.16号，我在Club1-29群发了一个<span style="color: black;">信息</span>（那时候还<span style="color: black;">无</span>30群）：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我计划为一个<span style="color: black;">制品</span>投谷歌<span style="color: black;">宣传</span>，谁比较<span style="color: black;">善于</span>在谷歌上投<span style="color: black;">宣传</span>的<span style="color: black;">能够</span>联系我，付费服务。”</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4889513a1b0f4f339915095e8a3cd7e0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=7FnZ%2F10bezC2HulPq%2F9mUWiimQI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">宣传</span>发出后，有<span style="color: black;">非常多</span>人联系了我。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些是投谷歌<span style="color: black;">宣传</span>上<span style="color: black;">特别有</span>经验的外贸业务员，有些是专门代理谷歌<span style="color: black;">宣传</span>的<span style="color: black;">商场</span><span style="color: black;">公司</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span>给出了我<span style="color: black;">区别</span>的意见和<span style="color: black;">方法</span>，有些意见和<span style="color: black;">方法</span>看着很<span style="color: black;">高挑</span>上，术语非常专业。这对我这种从来没接触过谷歌<span style="color: black;">宣传</span>投放的小白<span style="color: black;">来讲</span>，听了和没听差不多。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">于是，我决定亲力亲为，花<span style="color: black;">有些</span>时间去<span style="color: black;">认识</span>谷歌<span style="color: black;">宣传</span>的投放规则，<span style="color: black;">同期</span>，精心准备<span style="color: black;">各样</span>素材。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">谷歌<span style="color: black;">宣传</span>对</span><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">照片</span>的<span style="color: black;">体积</span>、尺寸、视频、<span style="color: black;">制品</span>描述、关键词</span>等都有<span style="color: black;">需求</span>，并且还会给出评分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一项我都是<span style="color: black;">根据</span><span style="color: black;">需求</span>上传的，除了有两项等级是“良好”，其他的都是“优异”。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>一个多月过去了，效果<span style="color: black;">亦</span>出来了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>的网站<span style="color: black;">重点</span>是给老外展示的，<span style="color: black;">通常</span>国内的IP登录不了，一共有3个IP，覆盖了亚洲，北美和欧洲。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这么设置是外贸企业为了<span style="color: black;">加强</span>询盘质量，并不是地域<span style="color: black;">卑视</span>，想开骂的pink<span style="color: black;">能够</span>把你们嘴里的莲花收回去了。这年头，说句话都要先声明立场，生活过得越来越精确了。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">前两天登录了后台，<span style="color: black;">发掘</span>这3个IP下的询盘数量</span><strong style="color: blue;"><span style="color: black;">132个</span></strong><span style="color: black;">，还算OK</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚洲 84个</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ec191f1acb624108b6c393cac2ad6739~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=DS3LhCySEo%2BVaMFPfWtvh1xxWso%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">北美27个</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7cd7e64969f1420a93e4902563e033a9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=vt5JKhSnTDiHdb09Eh0t2gCI98Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">欧洲21个</span></strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4be8dfcd9d31416690e12376efd8fbaf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=%2BWorCkVuw7uR8FyyF5G3%2BDZqNQ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我投放的谷歌<span style="color: black;">宣传</span>是自动扣款的，从投放<span style="color: black;">第1</span>天（6.19）到<span style="color: black;">此刻</span>53天，一共扣了4次款，</span><span style="color: black;">总花费440.86刀。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/82134ccde9274b38bda12807be8959d6~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=xUcMMLjH6KIhWwx%2BDUPNYPKg50Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/77f017066a39473ca1efe9297bf6611a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=vZVjgTskOWqiHoDaouJp6w262nw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e3d9e70ff14f4a4f8b5ee2d1116a8e24~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=ltbyKTZSCp2SYqEEoLEA7BSUtpA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1a730159a2254a13814ef3069347933a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=xffLfkJb2FHohNTQkHjj3kTJ7pE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>我在思考2个问题：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">倘若</span>我找专业的<span style="color: black;">宣传</span>投手，效果会不会比<span style="color: black;">此刻</span>更好？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.外贸人投谷歌<span style="color: black;">宣传</span>划算还是投B2B平台划算？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想来想去，我觉得<span style="color: black;">倘若</span>找了专业的投手帮我投放，效果未必有<span style="color: black;">此刻</span>好。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最<span style="color: black;">重点</span>的是，<span style="color: black;">哪些</span>投手不<span style="color: black;">认识</span>我的<span style="color: black;">制品</span>，毕竟，我的<span style="color: black;">制品</span>是个新品，<span style="color: black;">日前</span>在SEO<span style="color: black;">行业</span>，连<span style="color: black;">制品</span>关键词都还<span style="color: black;">无</span>形成。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，找专业人士来来给语音鼠标投广告，结果可能是我花了<span style="color: black;">更加多</span>钱，效果<span style="color: black;">无</span>达到预期。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">哪些</span>专业人士跟我聊的时候，所有人都问到了一个问题：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你的预算是多少？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span>给出的预算多则一两万，少则五六千，还不<span style="color: black;">包含</span>服务费。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这<span style="color: black;">针对</span>一个从来没接触过谷歌<span style="color: black;">宣传</span>的小白<span style="color: black;">来讲</span>，属于眼前一抹黑，极容易被割韭菜的境地。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">反正我又不急，与其被别人割，还不如亲自操刀，花点小钱投石问路。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>看来，效果还不错，我<span style="color: black;">亦</span>慢慢摸到了投放谷歌<span style="color: black;">宣传</span>的<span style="color: black;">有些</span>小诀窍。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">至于B2B，感觉我的<span style="color: black;">制品</span>是不合适的，<span style="color: black;">由于</span><span style="color: black;">基本</span><span style="color: black;">无</span>搜索量。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对不少<span style="color: black;">制品</span><span style="color: black;">来讲</span>，B2B平台<span style="color: black;">已然</span>是个鸡肋了，<span style="color: black;">不外</span>，<span style="color: black;">非常多</span>外贸企业貌似<span style="color: black;">无</span>别的更好的办法，只能半死不活地吊在那里，时不时被平台打点鸡血投点<span style="color: black;">宣传</span>费续命。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不<span style="color: black;">爱好</span>学习新东西、不习惯思考的人，很容易陷入某种瓶颈中<span style="color: black;">没法</span>自拔，<span style="color: black;">最后</span>只能随波逐流。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说到最后，感慨一下，</span><strong style="color: blue;"><span style="color: black;">我很<span style="color: black;">爱好</span>谷歌的企业文化，让我这种愿意付出<span style="color: black;">奋斗</span>、不愿花<span style="color: black;">非常多</span>钱、遵守规则的小白<span style="color: black;">亦</span>能活下去。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相比有些平台，<span style="color: black;">她们</span>的毫无<span style="color: black;">商场</span>道德的不要脸和贪婪的丑恶嘴脸暴露无遗。真是<span style="color: black;">无</span>比较就<span style="color: black;">无</span><span style="color: black;">损伤</span>啊。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天就酱紫啦，搬砖去啦！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">8.20，线下聚会见！</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/12e97a5dc733429db3f0189e7ab1bf76~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722913128&amp;x-signature=zpPejpfbDaDvrAeCdZmCy%2Ff8yh8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">Tess外贸Club6周年年会的分享</span></span><span style="color: black;"><span style="color: black;">（非Club会员不要报名）</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">时间：2023年8月20日14:00-17:00</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">地点：深圳</span><span style="color: black;">（群主会把<span style="color: black;">详细</span><span style="color: black;">位置</span>发到Club1-30群）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">嘉宾1：小A</span></span></strong><span style="color: black;">(嘉宾介绍：<a style="color: black;">和一个身家过亿的草根聊了两小时后的<span style="color: black;">有些</span>感悟</a>）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">嘉宾简介：</span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">l 顶流学院艺术生和体育生的母亲</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">分享主题：草根实现财富自由的路</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">大纲：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、职场人：3年内让自己的财富翻一番！---要做什么？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、创业人：<span style="color: black;">怎样</span>实现财富自由！---要怎么做？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、投资人：小资金撬动大财富！---要怎么选？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、领路人：<span style="color: black;">帮忙</span><span style="color: black;">孩儿</span>找到<span style="color: black;">目的</span>，并让他实现自我价值！---要放弃什么？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">嘉宾2：小C（嘉宾介绍：<a style="color: black;">“我的客户全被供应商撬了！”</a>）</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主题：做好SOHO<span style="color: black;">或</span>贸易<span style="color: black;">机构</span>的关键<span style="color: black;">原因</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">大纲：</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1，自己经验教训避坑分享</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2，好的供应商的重要性</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3，<span style="color: black;">怎样</span>挑选供应商</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4，<span style="color: black;">怎样</span>平衡好和供应商的关系</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">嘉宾3：Tess</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">主题：<span style="color: black;">怎样</span>养成好习惯</span></strong></span></p>

ikkhksvu 发表于 2024-9-10 01:31:01

楼主节操掉了，还不快捡起来！

nqkk58 发表于 2024-9-26 15:28:18

你的话语如春风拂面，温暖了我的心房，真的很感谢。

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