独立站球衣店铺突破1个月5万美金，可是收款又不行了！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过半年的时间折腾，<span style="color: black;">科研</span>，<span style="color: black;">持续</span>的试错，从刚<span style="color: black;">起始</span>的1个月3千美金营业额，总是突破了<span style="color: black;">一月</span>5W美金的记录值了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPDSpcsetkXXRMhVqJgib9icWJ6sQfDCryibzgnGyPeLsh5Kyu2eNJ07MZLA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一.独立站店铺的<span style="color: black;">起始</span></span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.1店铺的搭建：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚<span style="color: black;">起始</span>做独立站球衣店铺，可真的是有太多的不懂，从店铺的搭建，物流，税费，供应链，支付方式，流量<span style="color: black;">宣传</span>等，基本都是两眼一抹黑，<span style="color: black;">基本</span>不<span style="color: black;">晓得</span>从何处<span style="color: black;">起始</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">按照</span>自己的想法去装修店铺，就一个简单的店铺装修工作，都耗费1个多礼拜的时间，这简直<span style="color: black;">便是</span>在浪费时间，其<span style="color: black;">重点</span>是<span style="color: black;">由于</span>，<span style="color: black;">发掘</span>耗费<span style="color: black;">长期</span>去装修店铺，本以为会有流量订单进来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPDIpPE04utGyibKtvFOTpubAbcfib41IMLEBYqlcbUnWYUgs2mwGu0zxgQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">心想着总算做了一个自己满意的店铺装修，店铺<span style="color: black;">制品</span>，店铺活动等，客人肯定会<span style="color: black;">爱好</span>的，<span style="color: black;">亦</span>会去<span style="color: black;">保藏</span>店铺，肯定会有免费流量进来的，结果确实啪啪打脸了，屁都不是。</span><span style="color: black;">天天打开店铺后台，联系好几周的时间，店铺是1个访客都<span style="color: black;">无</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">经过</span><span style="color: black;">持续</span>的去网上找教程，在Youtube，小红书，知乎等自<span style="color: black;">媒介</span>平台，找了很久，才<span style="color: black;">发掘</span>，原来店铺的装修并不是<span style="color: black;">那样</span>的重要，<span style="color: black;">由于</span>客人和<span style="color: black;">咱们</span>是<span style="color: black;">同样</span>的，买完<span style="color: black;">制品</span>以后就直接把店铺关掉了，<span style="color: black;">基本</span>不会去看店铺其他的<span style="color: black;">制品</span><span style="color: black;">或</span>店铺装修风格之内的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPD3tqCNN66PR5grSSnmU7Mkgrkwc8ohAV2Y2eowso9fJVwJD3YaRtQrQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">二.Facebook<span style="color: black;">宣传</span>的学习</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.1企业<span style="color: black;">宣传</span>户的开通和学习</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">起始</span>从第二个月<span style="color: black;">起始</span>，就拼命学习<span style="color: black;">媒介</span>平台的<span style="color: black;">宣传</span>投放知识，<span style="color: black;">重点</span>是去学：Facebook<span style="color: black;">宣传</span>系统的投放知识点、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>网上的<span style="color: black;">途径</span>，找到一个飞书的二级代理商，免费开了一个企业<span style="color: black;">宣传</span>账户，充值了100美金<span style="color: black;">宣传</span>费、<span style="color: black;">因为</span>本身<span style="color: black;">便是</span>抱着学习的态度去做，故此有计划拿出500-1000美金的<span style="color: black;">宣传</span>费去学习<span style="color: black;">运用</span>，其目的<span style="color: black;">便是</span>为了把<span style="color: black;">宣传</span>系统的知识点学到，学会 。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前期和<span style="color: black;">非常多</span>人<span style="color: black;">同样</span>，属于非常保守的<span style="color: black;">心理</span>去做<span style="color: black;">宣传</span>投放，<span style="color: black;">宣传</span>费拉到最低，一个<span style="color: black;">宣传</span>系列就设置了20美金<span style="color: black;">宣传</span>费，其结果可想而知，就进来了20几个访客，<span style="color: black;">而后</span>一个加入购物车的都<span style="color: black;">无</span>，一<span style="color: black;">起始</span>肯定会有落差的，以为<span style="color: black;">宣传</span>投放出去了，肯定会有转化的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPDq334YVH2YnDRW7OXhVeMouXa3m0tuS5pWfvxVdaibj99E6RTJW6Whiaw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后面找了<span style="color: black;">有些</span>同行交流<span style="color: black;">宣传</span>的知识点，才<span style="color: black;">发掘</span>，是自己想的太过于简单了，<span style="color: black;">倘若</span>20美金都能出单，那简直<span style="color: black;">便是</span>运气炸天了，走狗屎运，<span style="color: black;">由于</span>20美金的预算是门槛，受众人群就<span style="color: black;">那样</span>一点点，肯定很难有转化的，毕竟看到<span style="color: black;">宣传</span>的人就<span style="color: black;">那样</span>一点点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">经过</span><span style="color: black;">持续</span>的去测试，<span style="color: black;">持续</span>的换：素材，受众，价格，时间，<span style="color: black;">各样</span><span style="color: black;">办法</span>的测试，总算在花费300多美金的<span style="color: black;">宣传</span>费，出了有2000美金<span style="color: black;">上下</span>的营业额，才<span style="color: black;">发掘</span><span style="color: black;">宣传</span>确实不是<span style="color: black;">那样</span>简单的，靠的是<span style="color: black;">持续</span>的试错，<span style="color: black;">持续</span>的测试，<span style="color: black;">持续</span>的分析<span style="color: black;">宣传</span>数据，<span style="color: black;">才可</span><span style="color: black;">晓得</span>其中的些许<span style="color: black;">规律</span>和操作。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三.Youtube和网红带货的流量</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3.1Youtube视频和网红带货</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">学会了Facebook<span style="color: black;">宣传</span>的投放知识以后，就<span style="color: black;">起始</span>和<span style="color: black;">大众</span><span style="color: black;">同样</span>，在Youtube，Reddit等论坛平台上，发帖和找网红合作，<span style="color: black;">经过</span><span style="color: black;">有些</span>网红的平台，发送合作邮件等方式，获取了<span style="color: black;">有些</span>网红的带货，<span style="color: black;">经过</span>1个多月的时间<span style="color: black;">协同</span>，店铺的流量和订单，除FB<span style="color: black;">宣传</span>以外确实<span style="color: black;">增多</span>了不错的<span style="color: black;">有些</span>订单量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPDgZHCcr42JwSczNVqI9t8TtQ8VcmugaHuwbtGFQxp9bZ86q0r7cZdbQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>FB<span style="color: black;">宣传</span>和网红带货等方式，获取到了一部分老客户资源，这个时候就<span style="color: black;">起始</span>布局了私域联盟的模式，说白了，<span style="color: black;">便是</span>把国内的分销模式搬到国外去了，不得不说国外<span style="color: black;">亦</span>是挺<span style="color: black;">爱好</span>国内的微商模式的，毕竟能够用业余时间获取<span style="color: black;">有些</span>额外的收入，<span style="color: black;">亦</span>是很可观的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPDSBvEsWbySThEkhccwnLnnoOFVNkY7RMOaceh8cqgnUPl2QiciaIUEOicQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">四.独立站收款和结汇</span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当一切都朝着稳定的方向发展的时候，意外就<span style="color: black;">出现</span>了，<span style="color: black;">始终</span><span style="color: black;">长期</span><span style="color: black;">运用</span>的国内信用卡通道<span style="color: black;">机构</span>，一封邮件发过来了，被<span style="color: black;">通知</span>受到Visa卡组织的<span style="color: black;">通告</span>，<span style="color: black;">需求</span>限制<span style="color: black;">运用</span>V卡通道去收款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">收到这个<span style="color: black;">通告</span>以后，就<span style="color: black;">发掘</span>两眼一抹黑，直接凉凉，<span style="color: black;">由于</span><span style="color: black;">无</span><span style="color: black;">思虑</span>到这个<span style="color: black;">危害</span>，疏忽了收款的重要性，<span style="color: black;">因此</span><span style="color: black;">无</span>去找其他的收款通道<span style="color: black;">做为</span>备用，就这一波操作瞬间<span style="color: black;">引起</span>长达1个多月的时间<span style="color: black;">无</span>办法收款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>在长达一个多月的时间，<span style="color: black;">经过</span><span style="color: black;">各样</span>：人脉，<span style="color: black;">途径</span>，自<span style="color: black;">媒介</span>等去找其他备用通道，<span style="color: black;">时期</span><span style="color: black;">亦</span>踩到几个信用卡通道的坑，才<span style="color: black;">发掘</span>国内的信用卡通道<span style="color: black;">机构</span>，这个行业实在是太乱，太杂，太多不<span style="color: black;">可靠</span>的了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPDFA24RuRlQXoDvB7GRER9T60eFV90u7AYraozwgYPPGicShWIYydTsGA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">后面经过圈子里的一个大佬介绍分享，找到一个<span style="color: black;">可靠</span>的信用卡通道，最少到<span style="color: black;">日前</span>为止，<span style="color: black;">运用</span>的5个多月的时间，V卡的支付成功都有达到70%以上，这还是非常给力的，比起之前<span style="color: black;">运用</span>的通道，经常成功率<span style="color: black;">仅有</span>30%<span style="color: black;">上下</span>，偶尔会有60%以上的成功率，这确实要好<span style="color: black;">非常多</span>。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">五.总结和<span style="color: black;">意见</span></span></strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因此</span>在最后一点，分享给到<span style="color: black;">大众</span>：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.独立站搭建：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么快怎么来，不要太纠结店铺装修，把<span style="color: black;">制品</span>的SKU做好，做全 ，物流，税费，活动，组合购买，退换货政策等<span style="color: black;">必须</span>的设置好就行</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.独立站引流：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">意见</span>去想着找待投放，代运营等<span style="color: black;">机构</span>，<span style="color: black;">由于</span>把命运交给别人，是一件挺危险，可怕的事情，<span style="color: black;">由于</span>非常容易把自己变的非常被动的局面，做独立站，还是要自己逼迫自己一把，去把<span style="color: black;">宣传</span>投放的知识点学会，这才是王道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/6mCFhAOdyR9FtZv2bTQbRUJgForMvJPDuKBhpiabChBa8MdPFMiaic50FE1cGqyz0WazibOuhgogkFBbEmDicCAtibXw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.独立站收款：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>多搭配几个收款方式，信用卡通道<span style="color: black;">不可</span>少，有资源的，<span style="color: black;">或</span>有经验的，<span style="color: black;">能够</span>搭配Paypal<span style="color: black;">一块</span><span style="color: black;">运用</span>，信用卡通道<span style="color: black;">意见</span>备2-3条搭配<span style="color: black;">运用</span>，<span style="color: black;">由于</span><span style="color: black;">这般</span>就不会把自己陷入非常被动的局面</span></p>
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