怎么样从0-1快速布局独立站？这些关键点你必定要晓得！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>打造并运营你的跨境独立站？<span style="color: black;">怎样</span>吸引<span style="color: black;">更加多</span>的流量并<span style="color: black;">促进</span><span style="color: black;">她们</span>在你的网站下单？在你决定开设独立站之前，以下这份<span style="color: black;">名单</span>是你必须要<span style="color: black;">思虑</span>的，否则你的独立站可能会面临失败的<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">帮忙</span><span style="color: black;">大众</span>做好充足的准备，<span style="color: black;">咱们</span>为<span style="color: black;">大众</span>整理了一份<span style="color: black;">仔细</span>的独立站搭建<span style="color: black;">名单</span>。提前思考以下8个关键问题，从而更快、更好地<span style="color: black;">起步</span>你的跨境独立站业务。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>定义<span style="color: black;">目的</span>受众</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你是B2B业务还是B2C独立站？你<span style="color: black;">晓得</span>客户关注什么、年龄多大、<span style="color: black;">爱好</span><span style="color: black;">运用</span>哪个社交<span style="color: black;">媒介</span>吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">大型独立站和小型初创独立站有<span style="color: black;">区别</span>的<span style="color: black;">需要</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一个<span style="color: black;">已然</span><span style="color: black;">创立</span>了品牌的大<span style="color: black;">机构</span>的准备<span style="color: black;">名单</span>，可能与一个刚起步的小型独立站初创<span style="color: black;">机构</span>的准备<span style="color: black;">名单</span>大不相同。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">剧烈</span><span style="color: black;">意见</span>你做一个用户调研，做一个用户画像。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，你计划<span style="color: black;">创立</span>一个销售棒球棒的独立站，就要找出对购买棒球棒感兴趣的人群，<span style="color: black;">而后</span><span style="color: black;">选取</span>一个品牌来满足<span style="color: black;">她们</span>的<span style="color: black;">需要</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">认识</span>你<span style="color: black;">目的</span><span style="color: black;">名人</span>的年龄、性别、国籍、购买和<span style="color: black;">运用</span>习惯。<span style="color: black;">她们</span>的兴趣是什么？<span style="color: black;">她们</span>遇到的问题是什么？<span style="color: black;">她们</span><span style="color: black;">爱好</span>的<span style="color: black;">兴趣</span>是什么？<span style="color: black;">她们</span>更<span style="color: black;">爱好</span>网上购物还是更<span style="color: black;">爱好</span>线下购买？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">选取</span>建站方式</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的预算是多少？有<span style="color: black;">无</span>特定的平台适合你的业务，还是你有<span style="color: black;">更加多</span>的自由<span style="color: black;">选取</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你自己能做<span style="color: black;">那些</span>方面的建设？还需要专业知识的支持吗？快速估算一下成本，别忘了<span style="color: black;">思虑</span>潜在的<span style="color: black;">隐匿</span>成本。<strong style="color: blue;">搭建独立站有<span style="color: black;">非常多</span>种方式，<span style="color: black;">通常</span><span style="color: black;">来讲</span>有自建站、独立站SaaS<span style="color: black;">或</span>开源建站。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">选取</span>合适平台</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你计划自己建设独立站，你需要<span style="color: black;">选取</span>适合的平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>你<span style="color: black;">期盼</span>一个简单的<span style="color: black;">选取</span>，<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">运用</span>独立站SaaS系统。</strong>它非常快速和易于设置和<span style="color: black;">运用</span>，还<span style="color: black;">包含</span>许多有价值的功能，如库存管理、电子邮件营销以及与其他平台（如Google、Facebook和TikTok）的第三方集成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>安装必要的插件</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">插件是扩展你网站功能的绝佳方式。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">SaaS系统<span style="color: black;">持有</span>全面的应用商店，你<span style="color: black;">能够</span>在那里找到从SEO到电子邮件营销的<span style="color: black;">各样</span>工具。</strong><span style="color: black;">不外</span>，并非<span style="color: black;">每一个</span>插件都对你的业务必要，但有些插件<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你<span style="color: black;">增多</span><span style="color: black;">更加多</span>的<span style="color: black;">营销</span>和流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如，你<span style="color: black;">能够</span><span style="color: black;">思虑</span>在你的商店中添加一个商品<span style="color: black;">举荐</span>插件，在一个商品页面下方<span style="color: black;">按照</span>算法组合<span style="color: black;">举荐</span>商品，以鼓励更高客单价的转化。其他有用的插件可能<span style="color: black;">包含</span>促销和交叉<span style="color: black;">营销</span>工具，<span style="color: black;">或</span><span style="color: black;">准许</span>你设置<span style="color: black;">定时</span>订阅付款的插件。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span><span style="color: black;">选取</span><span style="color: black;">营销</span><span style="color: black;">途径</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google、Facebook还是TikTok？还是全都要？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">如今的消费者<span style="color: black;">运用</span>多个<span style="color: black;">途径</span>进行购物，这<span style="color: black;">寓意</span>着，你<span style="color: black;">能够</span>将你的精力分散到<span style="color: black;">各样</span>平台上，<span style="color: black;">加强</span>你<span style="color: black;">得到</span><span style="color: black;">更加多</span>订单的概率。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说，你的客户可能在Facebook看到你的品牌<span style="color: black;">或</span><span style="color: black;">宣传</span>，<span style="color: black;">而后</span>主动去Google搜索关键词，想要<span style="color: black;">认识</span><span style="color: black;">更加多</span>信息。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下是<span style="color: black;">有些</span>你<span style="color: black;">能够</span>添加到你的独立站的流量<span style="color: black;">途径</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每个<span style="color: black;">营销</span><span style="color: black;">途径</span>都与你的独立站的后端连接，<span style="color: black;">因此呢</span>你<span style="color: black;">能够</span><span style="color: black;">容易</span>跟踪所有平台上的<span style="color: black;">制品</span>、订单和客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span><span style="color: black;">保证</span>电商功能</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">为了让购物体验尽可能方便，<span style="color: black;">供给</span>给顾客多种支付方式非常重要。</strong>这<span style="color: black;">一起</span>就要去找到你的<span style="color: black;">目的</span>市场里面常用的支付方式是什么，有<span style="color: black;">那些</span>收款商支持，<span style="color: black;">例如</span>PayPal。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>把收款商和独立站后台直接进行对接就行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小匠见过不少卖家就收款没选好<span style="color: black;">引起</span>交易数<span style="color: black;">尤其</span>少。安全<span style="color: black;">方便</span>、符合用户<span style="color: black;">运用</span>习惯，付款是临门一脚，别在付款<span style="color: black;">这儿</span>让买家卡壳。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、</span><span style="color: black;">选取</span>一个域名</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一步很简单，但经常被<span style="color: black;">忽略</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在<span style="color: black;">起始</span>搭建独立站之前，你需要<span style="color: black;">持有</span>一个独特而有效的域名。</strong>好的域名能够让客户一眼就记住你的品牌，这是做好独立站的<span style="color: black;">第1</span>步。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在买域名的时候需要<span style="color: black;">重视</span>以下几点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.简短易记：</strong><span style="color: black;">尽可能</span><span style="color: black;">选取</span>简短、易记的域名，方便用户记忆和<span style="color: black;">拜访</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.与品牌<span style="color: black;">或</span><span style="color: black;">制品</span><span style="color: black;">关联</span>：</strong>域名应与网站主题<span style="color: black;">关联</span>，有助于<span style="color: black;">加强</span>网站的搜索引擎排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.避免侵权：</strong>不要<span style="color: black;">运用</span>限制性词汇，避免域名被封。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.后缀的<span style="color: black;">选取</span>：</strong>常用的域名后缀有.com、.net、.org，<span style="color: black;">选取</span>合适的后缀<span style="color: black;">能够</span>给网站带来更好的影响力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">域名购买的<span style="color: black;">地区</span>大家<span style="color: black;">能够</span><span style="color: black;">自动</span><span style="color: black;">选取</span>，个人更加<span style="color: black;">举荐</span>国外的域名商，<span style="color: black;">例如</span>Godaddy、Namecheap等等，<span style="color: black;">拜访</span>速度会更快。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、</span>上线<span style="color: black;">检测</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在你确信你的独立站具备成功要素之前，不要在最<span style="color: black;">起始</span><span style="color: black;">周期</span>投入<span style="color: black;">太多</span>资金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中很重要的方式之一<span style="color: black;">便是</span><strong style="color: blue;">测试你的独立站<span style="color: black;">是不是</span>能够正常运行。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，<span style="color: black;">检测</span>所有功能<span style="color: black;">是不是</span>正常运行，<span style="color: black;">无</span>破损的链接或<span style="color: black;">没法</span>加载的页面，能够正确下单与支付成功；在所有设备（<span style="color: black;">包含</span>移动设备）上表现良好等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外，测试你的独立站的最佳方式是让真实用户进入购买，以此来优化你的网站细节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span><span style="color: black;">起始</span>投放少量<span style="color: black;">宣传</span>，真实客户<span style="color: black;">起始</span>，观察<span style="color: black;">她们</span><span style="color: black;">怎样</span><span style="color: black;">运用</span>你的网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注<span style="color: black;">她们</span><span style="color: black;">爱好</span>你的网站<span style="color: black;">那些</span>方面，以及<span style="color: black;">她们</span>对视觉设计、导航、移动视图和<span style="color: black;">制品</span>页面的整体质量的反应。询问<span style="color: black;">她们</span>觉得<span style="color: black;">运用</span><span style="color: black;">那些</span>部分很困难，有<span style="color: black;">那些</span><span style="color: black;">地区</span>是<span style="color: black;">能够</span>继续优化的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至此，你<span style="color: black;">已然</span><span style="color: black;">认识</span>到了搭建你的独立站并不像你想象的<span style="color: black;">那样</span><span style="color: black;">繁杂</span>。<span style="color: black;">保证</span>你的计划能够应对<span style="color: black;">危害</span>和法律<span style="color: black;">需求</span>，避免损失资金。</p>
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