论坛 › 四川 › 2024年跨境电商独立站从0-1完整搭建流程来了！

tw4ld6 发表于 2024-7-30 04:18:17

2024年跨境电商独立站从0-1完整搭建流程来了！

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">点击上方加关注、外贸成单更舒服</strong></span><strong style="color: blue;"><span style="color: black;">！</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/YUyZ7AOL3omM8D4zfkiay8sQ5EID00ZRicic1KWRic4AYYkkhic6ZzsDQJyO6F9kAiacdHL6d37du0OXfLLZ5GRyKFJg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/YUyZ7AOL3omM8D4zfkiay8sQ5EID00ZRicic1KWRic4AYYkkhic6ZzsDQJyO6F9kAiacdHL6d37du0OXfLLZ5GRyKFJg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">温馨提示</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因为</span><span style="color: black;">微X</span>推送机制变化</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">互动少的用户会<span style="color: black;">逐步</span>接收不到推送</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">请<span style="color: black;">大众</span>将『<span style="color: black;">容易</span>外贸』</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">设为<span style="color: black;">星标</span>或点击<span style="color: black;">在看</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以避免</span><span style="color: black;">错失</span>每日精彩内容推送</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>跨境电商卖家<span style="color: black;">来讲</span>，避免鸡蛋全放在一个篮子里是一个<span style="color: black;">很久</span>发展的策略，<span style="color: black;">选取</span>做独立站两脚走路走的更稳。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>做速卖通的卖家<span style="color: black;">来讲</span><span style="color: black;">更加是</span>方便，<span style="color: black;">由于</span>速卖通<span style="color: black;">能够</span>一键导入独立站，<span style="color: black;">这般</span>一来你就相当于开了两个店铺，<span style="color: black;">能够</span><span style="color: black;">同期</span>赚两份钱。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站本身是一个封闭环境，让买家<span style="color: black;">无</span><span style="color: black;">能够</span>参考衡量和对比的<span style="color: black;">选取</span>，国外的消费者在浏览时会存在信息偏差,<span style="color: black;">因此</span>价格都<span style="color: black;">能够</span>比平台高<span style="color: black;">非常多</span>，<span style="color: black;">这般</span>利润<span style="color: black;">亦</span><span style="color: black;">能够</span>变高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">倘若</span>你想做独立站<span style="color: black;">必定</span>要看这份<span style="color: black;">《独立站新手从0到1搭建教程》</span>，以下是资料内容的一部分仅供参考。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>什么是独立站 ？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是独立站？独立站<span style="color: black;">便是</span>一个<span style="color: black;">拥有</span>独立域名的网站，独立站站长<span style="color: black;">能够</span>在这个网站上传<span style="color: black;">制品</span>，客户<span style="color: black;">能够</span>直接在这个网站购买商品，等<span style="color: black;">制品</span>送货上门。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，<span style="color: black;">咱们</span>常说的大品牌官网，就属于最直观的独立站展现形式，它由卖家自己<span style="color: black;">创立</span>，不受第三方平台规则限制，<span style="color: black;">能够</span>说是一个用户自主管理的在线商店。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>独立站和平台电商比有什么<span style="color: black;">优良</span>？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、竞争小</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">便是</span>竞争小，<span style="color: black;">此刻</span>独立站还<span style="color: black;">无</span><span style="color: black;">起始</span><span style="color: black;">公众</span>化去做，<span style="color: black;">仅有</span>一少部分人在做，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>人想做，<span style="color: black;">然则</span>找不到门路。</p><strong style="color: blue;">2、摆脱第三方规则限制</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>平台是自己<span style="color: black;">创立</span>的，规则<span style="color: black;">亦</span>都是自己去定的，<span style="color: black;">况且</span>商品<span style="color: black;">亦</span><span style="color: black;">无</span>类目、品种的<span style="color: black;">此刻</span>，你想上架什么就上架什么。</p><strong style="color: blue;">3、客户资源</strong>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站<span style="color: black;">由于</span>是自己<span style="color: black;">创立</span>的网站，<span style="color: black;">因此</span>客户的所有信息<span style="color: black;">咱们</span>都<span style="color: black;">能够</span>获取，<span style="color: black;">能够</span>获取到客户的邮箱、<span style="color: black;">位置</span>等信息。到时候<span style="color: black;">咱们</span><span style="color: black;">能够</span>利用这些客户信息进行二次营销，简单地说<span style="color: black;">便是</span>沉淀自有平台的私域流量，自己的客户<span style="color: black;">把握</span>在自己手中。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、减少平台佣金</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>做别的电商平台，就<span style="color: black;">例如</span>亚马逊，平台都是有佣金的，<span style="color: black;">通常</span>都是8%-15%<span style="color: black;">上下</span>。<span style="color: black;">倘若</span>再去做付费推广的话，<span style="color: black;">花费</span>在20%-30%<span style="color: black;">上下</span>。而做独立站的话，<span style="color: black;">此刻</span>主流的建站平台都会收取建站佣金，<span style="color: black;">选取</span>国内的<span style="color: black;">有些</span>建站SaaS<span style="color: black;">非常多</span>连佣金都<span style="color: black;">无</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、利润更高</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站定义的价格高，做一个品牌形象的网站，不存在<span style="color: black;">制品</span>同质化，买家<span style="color: black;">亦</span><span style="color: black;">无</span>同<span style="color: black;">制品</span>价格<span style="color: black;">做为</span>参考，定价完全<span style="color: black;">能够</span>比平台高，利润更高。</p><strong style="color: blue;">6、回款快</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊：绝大<span style="color: black;">都数</span>回款周期是14天</p>独立站：<span style="color: black;">因为</span>最近接入独立站的收款<span style="color: black;">机构</span><span style="color: black;">非常多</span>，<span style="color: black;">因此</span><span style="color: black;">各样</span>时长都有，例如：PP，PingPong，P卡，WF,连连，空中云汇，网易，Skyee，COD，信通卡
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>做哪种类型的独立站？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在建站之前，<span style="color: black;">咱们</span>必须<span style="color: black;">思虑</span>清楚要建哪种类型的独立站？&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、铺货模式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">便是</span>爆品模式，跨境卖家需要在独立站内上传<span style="color: black;">海量</span>的<span style="color: black;">制品</span>，<span style="color: black;">而后</span><span style="color: black;">经过</span>Facebook进行<span style="color: black;">宣传</span>投放。<span style="color: black;">制品</span>数量越多，就越有可能会<span style="color: black;">显现</span>爆品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">铺货模式<span style="color: black;">针对</span>选品<span style="color: black;">无</span>太大的<span style="color: black;">需求</span>，上面什么<span style="color: black;">制品</span>都有，只要爆款<span style="color: black;">制品</span>，<span style="color: black;">那样</span>你都<span style="color: black;">能够</span>看到这些<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网站特点：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">制品</span>很杂乱，有<span style="color: black;">区别</span>类目的<span style="color: black;">制品</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②网站的复购率很低，几乎<span style="color: black;">无</span>复购率，<span style="color: black;">况且</span>有时候还会上架侵权<span style="color: black;">制品</span>，你过段时间看，这个网站可能就不在了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③<span style="color: black;">制品</span>的主图<span style="color: black;">或</span>详情页，差不多都是属于全扒的，偶尔会做下<span style="color: black;">调节</span>的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>品类和卖家过度饱和、流量和供应链成本巨大、精细化运作的时期，铺货模式<span style="color: black;">已然</span>行不通了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">操作简单，新手卖家<span style="color: black;">亦</span>可操作。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成本低，只要成单才直接进货。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>能快速上市，<span style="color: black;">创立</span>稳定<span style="color: black;">营销</span>网点，<span style="color: black;">能够</span>营造出点、线、面的联动局面。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>杂乱，风格混乱，<span style="color: black;">没法</span>形成稳定的目标客户群体。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">工作量大，<span style="color: black;">仅有</span><span style="color: black;">制品</span>足够的多<span style="color: black;">才可</span><span style="color: black;">显现</span>概率性成单的可能无库存<span style="color: black;">制品</span>，卖家不清楚供应商库存，极有可能产生库存不足等问题</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适合人群：资金比较少、运营经验不足的卖家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、Dropshipping无货源模式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境卖家<span style="color: black;">再也不</span>需要思考商品库存的问题，一旦有成交订单，供应商将直接代发货到买家手上，卖家赚取商品与售价之间的差价。<span style="color: black;">选取</span>这种方式的跨境卖家只需要专心的做好流量就<span style="color: black;">能够</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这种模式下，卖家<span style="color: black;">亦</span>需要做好对供应链的把控，从源头上对供应商进行严格挑选，合格的合作供应商是店铺良好运行的前提。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong><span style="color: black;">无需库存管理和物流运输；起步资金压力小。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong><span style="color: black;">对<span style="color: black;">制品</span>质量<span style="color: black;">掌控</span>有限；竞争激烈。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">适合人群：</span></strong><span style="color: black;">零<span style="color: black;">基本</span>、无供应链<span style="color: black;">累积</span>的商家；资金有限的初创企业</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、COD货到付款模式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种模式适用于在线支付不发达并且离仓储比较近的地区，例如东南亚。跨境卖家<span style="color: black;">经过</span>COD单页的形式向市场<span style="color: black;">营销</span>您的<span style="color: black;">制品</span>。<span style="color: black;">经过</span>货到付款的模式，能<span style="color: black;">极重</span>的<span style="color: black;">提高</span>用户下单的转化率。这一时期的典型<span style="color: black;">表率</span>，初期是以福建卖家为主的<span style="color: black;">有些</span>外贸玩家。<span style="color: black;">包含</span>布谷鸟，嘉鸿，星光信息等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、POD模式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即按需定制，POD模式一方面利润会比较高，<span style="color: black;">由于</span>定制<span style="color: black;">制品</span>的定价<span style="color: black;">能够</span>更高。<span style="color: black;">另一</span>一方面POD模式，跨境卖家<span style="color: black;">能够</span><span style="color: black;">按照</span>消费者的订单来备货，<span style="color: black;">因此</span>不存在备货压力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong><span style="color: black;">发展空间大、<span style="color: black;">独一</span>性、灵活性高、低<span style="color: black;">危害</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong><span style="color: black;">订单没办法自己掌控、利润空间相对较低。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、垂直品类模式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">垂直品类模式<span style="color: black;">便是</span>专注于单一品类，<span style="color: black;">例如</span>，服装、假发、灯具。只<span style="color: black;">研发</span>单一品类下的其他<span style="color: black;">制品</span>。垂直品类模式最大的<span style="color: black;">优良</span>在于，受众是相对固定的，<span style="color: black;">因此呢</span><span style="color: black;">能够</span><span style="color: black;">累积</span>客户和品牌。<span style="color: black;">同期</span><span style="color: black;">由于</span>品类的单一性，网站看起来<span style="color: black;">亦</span>会更加专业，<span style="color: black;">因此</span><span style="color: black;">更易</span><span style="color: black;">得到</span>消费者的信任，这种模式将会<span style="color: black;">作为</span><span style="color: black;">将来</span>发展的趋势！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">网站特点：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站<span style="color: black;">制品</span>较多，SPU 可能在几百个到几千个<span style="color: black;">制品</span>，有些服装网站有上万个 SPU。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站的流量<span style="color: black;">源自</span><span style="color: black;">重点</span>是 Facebook <span style="color: black;">宣传</span>和谷歌<span style="color: black;">宣传</span>以及其它自然流量<span style="color: black;">源自</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>垂直品类<span style="color: black;">能够</span>低成本引流、<span style="color: black;">累积</span>私域流量、<span style="color: black;">提高</span>复购率，<span style="color: black;">因此</span>可<span style="color: black;">连续</span>发展性是非常强的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优点：</span></strong><span style="color: black;">更专业，<span style="color: black;">更易</span>加深<span style="color: black;">目的</span>买家的信任，有利于品牌传播。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">缺点：</span></strong><span style="color: black;"><span style="color: black;">重点</span>流量依赖于<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>独立站<span style="color: black;">详细</span>怎么搭建？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专业的人做专业的事。<span style="color: black;">选取</span>好的建站工具可以省去建站所花费的<span style="color: black;">海量</span>精力与<span style="color: black;">懊恼</span>，最<span style="color: black;">重点</span>是以最小的付出获取最大的<span style="color: black;">报答</span>。&nbsp;<span style="color: black;">日前</span>搭建独立站<span style="color: black;">重点</span>有<strong style="color: blue;">SAAS 模式建站</strong>和<strong style="color: blue;">开源代码建站</strong>两种主流方式。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、SAAS&nbsp;模式建站&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开个独立站很简单类似租赁模式，卖家直接就<span style="color: black;">能够</span>在平台上面注册<span style="color: black;">就可</span>开通网站，<span style="color: black;">经过</span>购买的<span style="color: black;">基本</span>套餐功能和安装插件，套用模板去组装成适合自己<span style="color: black;">制品</span>风格的独立网站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">日前</span>市面上有<span style="color: black;">非常多</span>此类建站服务企业，卖家<span style="color: black;">经过</span>购买<span style="color: black;">基本</span>套餐功能和安装插件，<span style="color: black;">或</span>套用模板去组装成适合自己<span style="color: black;">制品</span>风格的独立网站，简单快捷。&nbsp;</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、开源代码建站&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一类<span style="color: black;">便是</span>采用国外<span style="color: black;">有些</span>开源代码如 Wordpress、Magento、Opencart <span style="color: black;">这般</span>的系统来搭建，应用代码自己搭建网站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但这需要<span style="color: black;">必定</span>的代码<span style="color: black;">基本</span>，并且需要去安装调试代码，测试等，<span style="color: black;">而后</span><span style="color: black;">才可</span>上线运营。从搭建到上线历时较长，需要耗费<span style="color: black;">更加多</span>人力及<span style="color: black;">研发</span>成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>新手、平台转型、刚入行的独立站卖家，<span style="color: black;">意见</span><span style="color: black;">经过</span><span style="color: black;">第1</span>种 SAAS 模式的方式搭建网站，简单<span style="color: black;">方便</span>，上线快，投入低。不<span style="color: black;">意见</span>卖家自己成立建站团队，<span style="color: black;">守护</span>成本与投入资金都不如找专业的建站<span style="color: black;">机构</span>。&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">术业有专攻，卖家不需要自己懂技术，<span style="color: black;">亦</span><span style="color: black;">不消</span>亲力亲为改代码，用现成的框架和模板去套用组装网站，就好比自己会开车，买一辆车就<span style="color: black;">能够</span>了，<span style="color: black;">不消</span>去造一辆车<span style="color: black;">同样</span>的道理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>独立站<span style="color: black;">怎样</span>选品？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在选品之前，<span style="color: black;">咱们</span><span style="color: black;">首要</span>要<span style="color: black;">知道</span>自己的<span style="color: black;">优良</span>所在，<span style="color: black;">一般</span>想从事独立站的新卖家可能存在几种<span style="color: black;">状况</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">厂家、经销商。</span></strong></span><span style="color: black;"><span style="color: black;">做为</span>供应链中的一环，在成本、品质、市场趋势把控上都<span style="color: black;">拥有</span><span style="color: black;">必定</span>的<span style="color: black;">优良</span>，本身更适合做批发类的<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">代理商。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>中端，拿货在厂家的<span style="color: black;">基本</span>上有进一步的成本叠加，<span style="color: black;">针对</span>选品则更应该更注重小额批发类的<span style="color: black;">制品</span>。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">个人卖家。</span></strong></span><span style="color: black;"><span style="color: black;">做为</span>无货源的个人卖家<span style="color: black;">来讲</span>，<span style="color: black;">倘若</span>是同质化的市场<span style="color: black;">制品</span>，<span style="color: black;">那样</span>其本身在价格上<span style="color: black;">无</span>太多的<span style="color: black;">优良</span>，<span style="color: black;">针对</span>选品则更应该侧重<span style="color: black;">制品</span>的精品品质或是其独特性。<span style="color: black;">这儿</span>更<span style="color: black;">大都是</span>深耕小众市场和独门生意。相比于同质化<span style="color: black;">制品</span>反而更能打开自己的专属市场。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">卖家要<span style="color: black;">怎样</span>借助工具进行选品？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.&nbsp;<span style="color: black;">经过</span><span style="color: black;">制品</span>趋势选品</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常用工具：<strong style="color: blue;">Google Trends， trendhunter.com</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">运用</span>Google trends选品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(1)&nbsp;搜索趋势变化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">处在</span>增长趋势的<span style="color: black;">状况</span>下，要把握住这个时期，去打造这个<span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>测出来是<span style="color: black;">处在</span>下降趋势，就不要做了，<span style="color: black;">以避免</span>亏损。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(2)&nbsp;国家热度分析&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Z15mYVXLQG2BE3WMjROy1NsicA1XqtPdb85N4yAxaDOLsdzeyPnc4jVm3x3FumqXiaKQ4WVc7b3wIAfGe2HFXWSw/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国家热度分析除了<span style="color: black;">能够</span>查看过去的增长趋势外，还<span style="color: black;">能够</span>看到<span style="color: black;">制品</span>增长旺季和淡季，卖家再<span style="color: black;">按照</span>淡旺季的消费者<span style="color: black;">需要</span><span style="color: black;">区别</span>，适当的备货。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Z15mYVXLQG2BE3WMjROy1NsicA1XqtPdb1J5c5gkkzw5WtZ8GJQUOcdch6yQnzzY9aRkhRs7UFBHbiccxA7Co7xg/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你要判断<span style="color: black;">制品</span>的热度，最好拿一个参照物对比，<span style="color: black;">经过</span>对比看出<span style="color: black;">制品</span>的<span style="color: black;">详细</span>热度。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得一提的是，<span style="color: black;">意见</span>卖家查看过去30天的时间热度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Z15mYVXLQG2BE3WMjROy1NsicA1XqtPdbSGCkicXeCcrl0opxcL1T2nNvdxQ6arGKgcbuJH4ibrP9EuRqpcktLNMw/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌趋势还有一个优点是能够<span style="color: black;">帮忙</span>你分析<span style="color: black;">全世界</span>的<span style="color: black;">需要</span>量。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>T-shirt，搜索结果出来的前5个国家，这<span style="color: black;">便是</span>你的<span style="color: black;">目的</span>国家，<span style="color: black;">选取</span>前5个国家准没错！&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Z15mYVXLQG2BE3WMjROy1NsicA1XqtPdbOkxwdG27piaA7WFvqCmziau0j4FVouNFHY4TtgqXmoNFFfbXiaXj1J24w/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">&nbsp;(3)&nbsp;<span style="color: black;">关联</span>搜索<span style="color: black;">举荐</span>&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你<span style="color: black;">已然</span>确定好某款<span style="color: black;">制品</span>，却不<span style="color: black;">晓得</span>要<span style="color: black;">选取</span><span style="color: black;">那些</span>关键词。&nbsp;有两种<span style="color: black;">办法</span>：&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>是在谷歌趋势里输入大词<span style="color: black;">或</span>核心关键词，就会<span style="color: black;">显现</span><span style="color: black;">关联</span>搜索关键词，这些词是大词比较广泛；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二是搜索<span style="color: black;">精细</span>的核心关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Z15mYVXLQG2BE3WMjROy1NsicA1XqtPdbicl2fFicfzCLZhe7eEHTsGGrAo3gaqTiaIjOtoekP06yaNEyaRBM2Rm0A/640?wx_fmt=other&amp;from=appmsg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌趋势是最适合验证<span style="color: black;">制品</span>的一款<span style="color: black;">制品</span>。<span style="color: black;">经过</span>它，<span style="color: black;">咱们</span><span style="color: black;">能够</span>判断<span style="color: black;">制品</span><span style="color: black;">是不是</span>为季节性<span style="color: black;">制品</span>，<span style="color: black;">是不是</span>曾经火过，<span style="color: black;">是不是</span>稳定增长。&nbsp;<span style="color: black;">倘若</span><span style="color: black;">制品</span>趋势呈<span style="color: black;">提升</span><span style="color: black;">周期</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">更加多</span>关注在该<span style="color: black;">制品</span>上，以及关注它的<span style="color: black;">关联</span>关键词。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.&nbsp;利用关键词分析</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常用工具：<strong style="color: blue;">Google Adwords，Ahrefs，Merchant words，KWFinder</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">运用</span><span style="color: black;">Ahrefs分析</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>Ahrefs的Site Explorer，除了<span style="color: black;">能够</span>总览网站页面的SEO数据，还<span style="color: black;">能够</span>查看该页面的自然搜索关键字排名。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合关键字排名数据，<span style="color: black;">咱们</span><span style="color: black;">能够</span>将有收录排名，但页面内容中没写到的词进行<span style="color: black;">弥补</span>，以巩固和<span style="color: black;">加强</span>这些关键字的排名。<span style="color: black;">另一</span>，当页面的自然搜索流量数据<span style="color: black;">显现</span>变动时，<span style="color: black;">咱们</span><span style="color: black;">能够</span>快速<span style="color: black;">检测</span>其关键词排名<span style="color: black;">状况</span>，将排名下跌的关键词进行优化强化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用Site Explorer查看页面关键字排名的操作非常简单。检索一个网站页面，点选概览中的自然搜索关键词数，<span style="color: black;">或</span>直接点选左侧菜单栏中的自然搜索关键字，便能进入该页面的关键词排名<span style="color: black;">状况</span>列表。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Vm99aa1tWq7zTN3OFIvmQqIAcs9IoYxhQq0jqV0t8wo4LMC8Fydy6O2H7wA4e4uOdHKCuI50Uib1hvtBYicCW2Yw/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个列表中你能查看到该页面<span style="color: black;">日前</span>有排名的关键词，以及各个关键词的基本指标，如搜索量，关键词难度，SERP排名位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>对数据展示的日期进行筛选和比较，观察页面关键词在<span style="color: black;">区别</span>时段的数据变动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/Vm99aa1tWq7zTN3OFIvmQqIAcs9IoYxhKbialnf52Ss1ZuP4TWjwG7bvwo2FjOarvebe0jajC45qqibAEGoaCTmg/640?wx_fmt=other&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>这些，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">认识</span>到行业内热词的点击<span style="color: black;">状况</span>、<span style="color: black;">营销</span><span style="color: black;">状况</span>和市场竞争度等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.&nbsp;<span style="color: black;">经过</span>B2C平台选品</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常用工具：<strong style="color: blue;">Amazon，eBay，AliExpress，Wish，Shopee</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">经过</span>Amazon来选品：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(1)&nbsp;亚马逊榜单</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">意见</span>做独立站的卖家<span style="color: black;">重点</span>看best seller榜单，其次看new release榜单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还需要<span style="color: black;">经过</span>Facebook、谷歌进行测品，要看<span style="color: black;">制品</span><span style="color: black;">是不是</span>有市场，还要看ROI。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">仅有</span><span style="color: black;">制品</span>利润足够高，就能够支撑起<span style="color: black;">制品</span>的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(2)&nbsp;亚马逊类目定位选品&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>后台和前台查看三级类目，深挖<span style="color: black;">更加多</span><span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">(3)&nbsp;亚马逊秒杀页面选品</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊的秒杀页面是所有<span style="color: black;">制品</span>都出<span style="color: black;">此刻</span>同一个页面上。&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你想<span style="color: black;">选取</span>某一个类目，<span style="color: black;">能够</span><span style="color: black;">经过</span>定位类目进行选品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>这些平台，<span style="color: black;">咱们</span><span style="color: black;">能够</span>找到<span style="color: black;">各样</span>热销榜，分析<span style="color: black;">制品</span>、分析评论。找到利基<span style="color: black;">制品</span>后，<span style="color: black;">能够</span>在其他平台上进行交叉对比。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.&nbsp;利用社交<span style="color: black;">媒介</span>工具分析</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常用工具：<strong style="color: blue;">BuzzsSumo，Ecomhunt</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，借助BuzzsSumo工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Buzzsumo的主界面是<span style="color: black;">这般</span>的：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从主航<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到，Buzzsumo<span style="color: black;">重点</span>分为三块，分别是Content research、Influencers、Monitoring。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这三块中，<strong style="color: blue;">Content research<span style="color: black;">包括</span>了找内容、分析内容以及竞争对手分析三大功能，Influencers对应找红人功能，Monitoring对应<span style="color: black;">跟踪</span>网上<span style="color: black;">那些</span>内容<span style="color: black;">说到</span>了<span style="color: black;">咱们</span>品牌的信息。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①找内容</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span>的操作方式<span style="color: black;">亦</span>非常简单，在搜索框输入关键词，点击搜索<span style="color: black;">就可</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（右侧菜单栏，<span style="color: black;">能够</span>设置过滤要素，<span style="color: black;">例如</span>搜索时间、内容类型、语言、国家等，都<span style="color: black;">能够</span>进行<span style="color: black;">选取</span>。）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②分析内容&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>content analytics模块<span style="color: black;">能够</span>对内容数据进行深入的分析：将<span style="color: black;">咱们</span>想<span style="color: black;">认识</span>的<span style="color: black;">专题</span>输入搜索框，点击search<span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③分析竞争对手（社交、外链和营销手段）&nbsp;</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是分析竞争对手网站的外链和分享数据，用backlinks模块：输入竞争对手的域名信息，<span style="color: black;">而后</span>点击search，会将竞争对手的外链数据及<span style="color: black;">包括</span>这些外链的内容在社交网络中的表现<span style="color: black;">所有</span>呈现出来</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">借助这些工具<span style="color: black;">能够</span>找到Facebook，Twitter，Pinterest最受欢迎的内容，<span style="color: black;">能够</span>看到Facebook的<span style="color: black;">宣传</span>、受众和定位等信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.&nbsp;<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>分析</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">常用工具：<strong style="color: blue;">Facebook、Instagram，TikTok，YouTube，Pinterest</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，<span style="color: black;">经过</span>搜索关键词在Facebook上选品</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在 Facebook 的左侧搜索框中进行关键词搜索，<span style="color: black;">这儿</span><span style="color: black;">举荐</span>：<span style="color: black;">能够</span><span style="color: black;">运用</span> “关键词+**money off” “&nbsp; “关键词+for free” 等搜索<span style="color: black;">办法</span>，能够快速找到 Facebook 的促销帖子和免费测评的帖子。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>输入一个关键词如，Tshirt进行搜索，<span style="color: black;">选取</span>“帖子”这一栏，<span style="color: black;">选取</span>“公开帖”，就会<span style="color: black;">显现</span><span style="color: black;">非常多</span>搜索结果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">帖子的点赞和评论数越高，说明帖子的互动的人越多、热度越高，<span style="color: black;">这般</span><span style="color: black;">咱们</span>就能从中<span style="color: black;">发掘</span><span style="color: black;">有些</span>好的 Tshirt <span style="color: black;">制品</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">大众</span>要<span style="color: black;">重视</span>的是，关注帖子的发布时间，半年之前的帖子可能<span style="color: black;">已然</span>触达<span style="color: black;">非常多</span>人群了，<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">有些</span>近期且<span style="color: black;">处在</span><span style="color: black;">提升</span>期的帖子来学习。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Tips：</span></strong><strong style="color: blue;"><span style="color: black;">提醒<span style="color: black;">大众</span><span style="color: black;">必定</span>关注一下帖子的发布时间，<span style="color: black;">通常</span><span style="color: black;">来讲</span>，发帖超过半年以上的帖子可能<span style="color: black;">已然</span>触达过<span style="color: black;">非常多</span>人群了，<span style="color: black;">这儿</span><span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">有些</span>近期<span style="color: black;">发布</span><span style="color: black;">处在</span><span style="color: black;">提升</span>期的帖子来重点学习。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span>独立站的流量从哪来？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、站内优化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎优化(即SEO)，<span style="color: black;">便是</span>关键词排名。其中SEO<span style="color: black;">便是</span>做好三要素，标题、关键词、描述，<span style="color: black;">照片</span>ALT标签的优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即是迎合搜索引擎网站收录特点，采用<span style="color: black;">恰当</span>的网站优化技术，来<span style="color: black;">加强</span>自己网站在各大搜索引擎网站的收录和排名，以便海外客户在<span style="color: black;">运用</span>搜索网站寻找信息之时，能优先看到<span style="color: black;">咱们</span>推广的<span style="color: black;">制品</span>或服务信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要</span>SEO做的好，又分为站内优化--<span style="color: black;">加强</span>网站的打开速度，优化网站的Meta标签、建pc端和手机端自适应的网站、减少重复内容、网站架构优化、着陆页优化、内容建设等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、站外流量</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费营销<span style="color: black;">便是</span>投<span style="color: black;">宣传</span>，这很好理解。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即<span style="color: black;">经过</span>以关键词的形式把企业的<span style="color: black;">制品</span>或服务在搜索引擎平台上推广，是一种按效果付费的推广方式。还<span style="color: black;">能够</span>投放视频<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常</span>的搜索引擎SEM竞价推广有<strong style="color: blue;">Google付费搜索<span style="color: black;">宣传</span>、Google网盟<span style="color: black;">宣传</span>、Google shopping、Bing、Yahoo以及Yandex等。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外社媒营销<span style="color: black;">亦</span><span style="color: black;">便是</span>海外新<span style="color: black;">媒介</span>运营。<span style="color: black;">亦</span>分为两种，一种是在社交<span style="color: black;">媒介</span><span style="color: black;">创立</span>频道，<span style="color: black;">经过</span>自己的频道来为独立站引流，<span style="color: black;">另一</span>一种是<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>投放<span style="color: black;">宣传</span>，以<span style="color: black;">照片</span><span style="color: black;">宣传</span>、视频<span style="color: black;">宣传</span>为主来给独立站引流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>的社交<span style="color: black;">媒介</span>有Facebook、TikTok、Instagram、Pinterest、YouTube等等。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span><span style="color: black;">协同</span>EDM邮件营销、网红营销形式获取用户的点击，过程在于<span style="color: black;">长时间</span>累积。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、</span>设置支付与物流</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>独立站的<span style="color: black;">重点</span>目的是<span style="color: black;">营销</span><span style="color: black;">制品</span>，<span style="color: black;">因此呢</span><span style="color: black;">持有</span>一个用户友好的支付系统至关重要。你会<span style="color: black;">期盼</span>客户的购买过程尽可能简单。<span style="color: black;">能够</span><span style="color: black;">思虑</span><span style="color: black;">供给</span><span style="color: black;">区别</span>的付款方式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>SAAS系统有个好处，<span style="color: black;">能够</span>更<span style="color: black;">容易</span>地与 PayPal 和 Stripe 等支付处理器集成。<span style="color: black;">然则</span>，要<span style="color: black;">重视</span>，这部分都是要进行额外收费的，请<span style="color: black;">重视</span>你的费率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span>电子商务网站建设者<span style="color: black;">供给</span><span style="color: black;">区别</span>的运输选项，<strong style="color: blue;">你只需要添加原始<span style="color: black;">位置</span>和包裹类型。</strong>以下是常用的几种<span style="color: black;">区别</span>类型的运输类型：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">免费送货：</span></strong><span style="color: black;">免费送货是一个很好的卖点。但并非所有企业都能<span style="color: black;">包袱</span>得起。<span style="color: black;">然则</span>，<span style="color: black;">倘若</span>客户达到阈值金额，你或许<span style="color: black;">能够</span><span style="color: black;">供给</span>免费送货服务。<span style="color: black;">经过</span>这种方式，你<span style="color: black;">能够</span>抵消成本并<span style="color: black;">增多</span>平均订单价值，<span style="color: black;">由于</span>消费者可能会花<span style="color: black;">更加多</span>的钱来<span style="color: black;">得到</span>免费送货的资格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">统一费率：</span></strong><span style="color: black;">统一费率<span style="color: black;">寓意</span>着你的客户为所有订单支付相同的运费。<span style="color: black;">倘若</span>你<span style="color: black;">营销</span>尺寸和重量相对<span style="color: black;">类似</span>的商品，则此选项是最佳选择。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">实时运费报价：</span></strong><span style="color: black;">运费<span style="color: black;">按照</span><span style="color: black;">制品</span>的尺寸、重量和目的地计算。<span style="color: black;">倘若</span>你出售运输成本<span style="color: black;">昂贵</span>的大而重的物品，则此选项是最佳<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商店取<strong style="color: blue;">货或本地送货：</strong><span style="color: black;">倘若</span>你在本地经营实体店，这是一个很好的运输<span style="color: black;">选取</span>。购物者<span style="color: black;">亦</span>对<span style="color: black;">她们</span><span style="color: black;">能够</span>在店内退货这一事实感到欣慰。<span style="color: black;">保证</span>你设置了你的网站，以使可用的店内<span style="color: black;">制品</span><span style="color: black;">亦</span><span style="color: black;">能够</span>在线自动更新。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">按订单价格计算运费：</span></strong><span style="color: black;">此选项为消费<span style="color: black;">必定</span>金额的客户<span style="color: black;">供给</span>降低的运费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、</span>做独立站需要多少投入多少钱？</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一说到独立站，<span style="color: black;">非常多</span>人的<span style="color: black;">广泛</span>印象<span style="color: black;">便是</span>：门槛高、推广难、动辄就得几万几十万，其实，<span style="color: black;">区别</span>建站方式和营销策略下，需要投入的资金成本<span style="color: black;">亦</span>会有差异，还是那句话有钱有有钱的玩法，没钱有没钱的玩法。<span style="color: black;">倘若</span>说<span style="color: black;">咱们</span>小白做一个独立站，从前期准备、到出单盈利，多少钱能搞定？我来给<span style="color: black;">大众</span>算一下。</p><strong style="color: blue;">1、前期筹备建站</strong>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如今市面上成熟的SaaS建站平比比皆是，<span style="color: black;">区别</span>平台收费模式<span style="color: black;">区别</span>，有的按年收费，有的按月收费，套餐价格和交易佣金<span style="color: black;">亦</span>不尽相同。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、模板插件费：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">零元到几十上百不等，国内<span style="color: black;">有些</span>建站平台<span style="color: black;">非常多</span>都是免<span style="color: black;">花费</span>。</p><strong style="color: blue;">3、制作费：</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0元，网站模板精美，自定义程度高，类PPT式操作，基本<span style="color: black;">不消</span>另花钱找人设计、自己就能搞定。</p><strong style="color: blue;">4、域名费：</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">各大域名<span style="color: black;">供给</span>商出100元<span style="color: black;">上下</span>一个；<span style="color: black;">倘若</span>想要<span style="color: black;">尤其</span>点的域名，价格可能会高些。（<span style="color: black;">便是</span>你的独立站的网址）。</p><strong style="color: blue;">5、运营推广：</strong>和成熟、自带流量的第三方平台<span style="color: black;">区别</span>，独立站做好之后需要自主推广，引流转化，营运成本是跨境独立站的<span style="color: black;">重点</span>支出方向。
    <span style="color: black;">但<span style="color: black;">针对</span>刚起步的小白卖家，<span style="color: black;">能够</span>先做从Facebook做起，Facebook能基于<span style="color: black;">按照</span>用户画像快速确定核心客户，适合用来测爆款。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">END</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上内容来自：2Cshop跨境<span style="color: black;">科研</span>社&nbsp;<span style="color: black;">，由<span style="color: black;">容易</span>外贸综合整编，转载请注明以上<span style="color: black;">所有</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">版权说明：<span style="color: black;">容易</span>外贸精选的每一篇<span style="color: black;">文案</span>都会注明作者和<span style="color: black;">源自</span>（除非实在找不到），<span style="color: black;">文案</span>版权归作者所有。<strong style="color: blue;"><span style="color: black;">本文仅用于学习交流，</span></strong><span style="color: black;">倘若</span>原作者<span style="color: black;">区别</span>意请与<span style="color: black;">咱们</span>联系（QQ：2720326608），<span style="color: black;">咱们</span>将在<span style="color: black;">第1</span>时间删除。</span></strong></span></strong></span></p>在看点一下 <span style="color: black;">大众</span>都<span style="color: black;">晓得</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">

流星的美 发表于 2024-8-23 03:09:34

你的话语如春风拂面，让我感到无比温暖。

dhfgh 发表于 2024-9-9 15:05:36

你的努力一定会被看见，相信自己，加油。

j8typz 发表于 2024-10-4 21:20:31

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。

4lqedz 发表于 2024-10-7 11:47:49

我完全同意你的观点，说得太对了。

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