从零初始的跨境电商“独立站”答疑解惑
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当用户去到你的独立站时,他会有什么样的<span style="color: black;">需要</span>?而你呈现给用户的又是什么?</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9a61983f05c44b8087674d01a1adf263~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722867330&x-signature=jnydE8czMmcfGK0cYICzNP%2FN%2BKY%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面对2019年独立站新风口,跨境电商卖家们<span style="color: black;">亦</span>迎来了新的机遇。<span style="color: black;">首要</span>,想一个问题:当用户去到你的独立站时,他会有什么样的<span style="color: black;">需要</span>?而你呈现给用户的又是什么?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据数据调查统计,大部分海外用户在购买一件<span style="color: black;">制品</span>时,会先<span style="color: black;">经过</span>独立站来观看<span style="color: black;">制品</span>是不是一个品牌,其次再<span style="color: black;">经过</span>网站上的信息来判断该网站<span style="color: black;">是不是</span>值得信任,最后他还会感受<span style="color: black;">是不是</span><span style="color: black;">持有</span>一个健全、完整的购物体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,搭建好一个独立站,<span style="color: black;">包含</span><span style="color: black;">非常多</span>细节方面的东西。<span style="color: black;">咱们</span>先抛出3个问题:<span style="color: black;">将来</span>独立站趋势是<span style="color: black;">怎么样</span>的?入门独立站有<span style="color: black;">那些</span>门槛?又有<span style="color: black;">那些</span><span style="color: black;">能够</span>不踩的坑?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将来</span>独立站趋势是<span style="color: black;">怎么样</span>的?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平台卖家最好以品牌为核心,<span style="color: black;">经过</span>独立站和第三方平台相互结合,<span style="color: black;">优良</span>互补打造自己的品牌<span style="color: black;">营销</span><span style="color: black;">途径</span>,将第三方平台的客户沉淀到独立站。有效的避免了同行恶性竞争,价格战,库存积压等问题,并便于二次营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">入门独立站有哪些门槛?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊合规审核越来越严,提交不完的二审资料,摸不清的钓鱼执法,平台内部的自营号<span style="color: black;">亦</span>强势挤压,<span style="color: black;">引起</span>运营难度越来越高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而在独立站这个市场,无需卖家<span style="color: black;">持有</span>企业营业执照,无需强大的供应链支持,无交易佣金及手续费,无需担心库存积压<span style="color: black;">引起</span>资金周转问题。只需卖家<span style="color: black;">持有</span>一个域名(如:www.nike.com),<span style="color: black;">就可</span>快速建站,着手独立站这个市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">又有<span style="color: black;">那些</span><span style="color: black;">能够</span>不踩的坑?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着2019年独立站势头猛烈,<span style="color: black;">一晚上</span>之间,冒出了多家建站平台,让<span style="color: black;">非常多</span>卖家犹豫不决,<span style="color: black;">到底</span>哪家建站平台适合自己?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>排除Magento、Opencart、Zencart、WordPress这类传统开源建站系统,在3年前是主流的建站系统,<span style="color: black;">由于</span>市面上可供卖家<span style="color: black;">选取</span>的工具很少,当时<span style="color: black;">能够</span>说是<span style="color: black;">非常</span>流行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>不<span style="color: black;">举荐</span>中小型卖家<span style="color: black;">运用</span>,<span style="color: black;">尤其</span>是<span style="color: black;">哪些</span>从平台转型独立站的卖家<span style="color: black;">来讲</span>,对独立站的知识基本是空白的,并且后期<span style="color: black;">守护</span>成本很高,比较适合Anker这类大型的电商企业。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于独立站这块,之前的<span style="color: black;">文案</span>里<span style="color: black;">亦</span>讲过<span style="color: black;">非常多</span>,<span style="color: black;">这儿</span>就不<span style="color: black;">太多</span>介绍。下面为老铁们一一讲述,独立站从0-1,需要做些什么!</p>
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外贸B2B平台有哪些? 谢谢、感谢、感恩、辛苦了、有你真好等。 “BS”(鄙视的缩写) 对于这个问题,我有不同的看法...
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