DTC品牌独立站有哪些选取技巧？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">制品</span>对平台卖家的重要性不需要重复，<span style="color: black;">那样</span>DTC独立站的<span style="color: black;">选取</span>技巧和原则是什么呢？店湖diffshop.com会和<span style="color: black;">大众</span>聊这个<span style="color: black;">专题</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01选品技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">经过</span>平台<span style="color: black;">选取</span><span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">登录亚马逊、Shopee、Lazada等平台，查看这些平台上的热销商品。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，平台上的热销商品<span style="color: black;">表率</span>了国外市场当前的热势。独立站的卖家<span style="color: black;">能够</span>在平台上<span style="color: black;">选取</span>一个或几个容易<span style="color: black;">营销</span>的<span style="color: black;">制品</span>，直接在独立站上<span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">经过</span>社交平台<span style="color: black;">选取</span><span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">能够</span>在</p>Facebook/Instagram/Tiktok/Youtube等社交<span style="color: black;">媒介</span>平台上找到<span style="color: black;">有些</span>用户关注的有趣<span style="color: black;">制品</span>。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，卖家<span style="color: black;">能够</span>在这些平台上输入一个关键词，查看视频<span style="color: black;">或</span>热点帖子，<span style="color: black;">这般</span>就<span style="color: black;">能够</span><span style="color: black;">发掘</span>和总结当前的热点趋势，<span style="color: black;">而后</span><span style="color: black;">按照</span>这些趋势进行<span style="color: black;">选取</span>。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">经过</span>Google趋势<span style="color: black;">选取</span><span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大<span style="color: black;">都数</span>卖家都会<span style="color: black;">经过</span>谷歌趋势<span style="color: black;">选取</span>找到<span style="color: black;">有些</span>蓝海词。在谷歌趋势中，只需要输入关键词，就<span style="color: black;">能够</span><span style="color: black;">按照</span>搜索结果查看<span style="color: black;">制品</span>的热变化趋势，<span style="color: black;">而后</span><span style="color: black;">按照</span>这些趋势分析<span style="color: black;">制品</span>周期规律，做好<span style="color: black;">制品</span><span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.<span style="color: black;">经过</span>独立站<span style="color: black;">选取</span>数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>查看独立站点的<span style="color: black;">关联</span>数据，如预定量和反馈量的比例，<span style="color: black;">能够</span>分析<span style="color: black;">制品</span>的订单率，<span style="color: black;">而后</span>结合区域市场和<span style="color: black;">目的</span>群体优化<span style="color: black;">制品</span><span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这儿</span><span style="color: black;">举荐</span>一个选品工具：diffshop.com。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Diffshop.com<span style="color: black;">持有</span>900万+全活跃独立站，3亿+独立站上架商品，2亿+关键词，1亿+<span style="color: black;">宣传</span>数据实时监控，<span style="color: black;">经过</span>全方位监控海外电商独立站、社交<span style="color: black;">媒介</span>和搜索引擎电商数据，为跨境卖家<span style="color: black;">供给</span>数据支持，<span style="color: black;">帮忙</span>卖家分析竞争对手，优化<span style="color: black;">制品</span><span style="color: black;">选取</span>、SEO、Listing和<span style="color: black;">宣传</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/70b358444c1b44a1b7110c59d2ddabbb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722867316&x-signature=68w0mSXsGWrrZLOeEBZiORAdkys%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02选品原则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.选品要结合供应链。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">选取</span><span style="color: black;">制品</span>时，<span style="color: black;">咱们</span>应该<span style="color: black;">保持</span>供应链最佳的原则。稳定的供应链是独立站点发展的<span style="color: black;">基本</span>。在<span style="color: black;">选取</span>热门<span style="color: black;">制品</span>时，还应充分<span style="color: black;">思虑</span>生产、成本和运输能力，以<span style="color: black;">保证</span><span style="color: black;">制品</span>的发展<span style="color: black;">潜能</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.选品要<span style="color: black;">重视</span><span style="color: black;">制品</span>的<span style="color: black;">关联</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对于企业<span style="color: black;">来讲</span>，<span style="color: black;">制品</span>之间的<span style="color: black;">关联</span>性越高，独立站的整体定位越清晰，受众越准确，用户粘性越高，<span style="color: black;">亦</span>有利于独立站的可<span style="color: black;">连续</span>发展。<span style="color: black;">倘若</span>你想扩大新<span style="color: black;">制品</span>，你应该从用户的<span style="color: black;">需要</span>出发，将新<span style="color: black;">制品</span>的定位与站点风格和品牌形象相匹配，并<span style="color: black;">重视</span><span style="color: black;">制品</span>之间的<span style="color: black;">关联</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">选取</span>要<span style="color: black;">思虑</span><span style="color: black;">制品</span>的发展<span style="color: black;">潜能</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爆炸性<span style="color: black;">制品</span><span style="color: black;">常常</span>是昙花一现。<span style="color: black;">仅有</span>真正满足市场<span style="color: black;">需要</span>变化的<span style="color: black;">制品</span><span style="color: black;">才可</span><span style="color: black;">连续</span>发展。<span style="color: black;">因此呢</span>，<span style="color: black;">制品</span>的功能、设计和性能应<span style="color: black;">拥有</span>巨大的发展<span style="color: black;">潜能</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.选品要既有视觉价值又有实用价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>是品牌基调最直观的<span style="color: black;">表现</span>。独立站的<span style="color: black;">选取</span><span style="color: black;">首要</span>要<span style="color: black;">思虑</span>视觉价值。<span style="color: black;">倘若</span><span style="color: black;">制品</span><span style="color: black;">拥有</span>很高的外观价值和兴趣，它们<span style="color: black;">常常</span>会<span style="color: black;">作为</span>热销<span style="color: black;">制品</span>。当然，在满足视觉价值的<span style="color: black;">同期</span>，实用价值<span style="color: black;">亦</span>不容<span style="color: black;">忽略</span>。<span style="color: black;">制品</span>的设计和推广应以<span style="color: black;">处理</span>某一<span style="color: black;">行业</span>的<span style="color: black;">实质</span>问题为出发点，以<span style="color: black;">加强</span>用户的便利性为<span style="color: black;">目的</span>，真正得到用户的追捧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>今天的<span style="color: black;">所有</span>分享，想<span style="color: black;">认识</span><span style="color: black;">更加多</span>跨境电商独立站的<span style="color: black;">资讯</span>，<span style="color: black;">能够</span>关注店湖官网www.diffshop.com<span style="color: black;">认识</span><span style="color: black;">更加多</span>~。</span></p>
“板凳”（第三个回帖的人） 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 你的话语如春风拂面，温暖了我的心房，真的很感谢。 我赞同你的看法，你的智慧让人佩服，谢谢分享。 楼主发的这篇帖子，我觉得非常有道理。
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