收集了很久,举荐10个亚马逊、独立站及通用型免费工具(超牛Chrome插件+超牛对手分析)
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RZafdHq33C5Qzl~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864727&x-signature=bkcXeml42%2FW9rfjrXIcDwcJAt20%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文介绍的工具<span style="color: black;">包括</span>“亚马逊、Shopify对手<span style="color: black;">发掘</span>、对手分析、以及<span style="color: black;">有些</span>通用的免费小众工具”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">方便</span>强大的亚马逊爬虫+爬取结果报表生成工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然十三哥<span style="color: black;">举荐</span>过<span style="color: black;">非常多</span>爬虫工具,但<span style="color: black;">倘若</span>应用到亚马逊上,论<span style="color: black;">方便</span>程度,非下面这个工具莫属。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span>它能实现什么?安装好插件,点击抓取对应的亚马逊页面后。就<span style="color: black;">能够</span>生成这些被抓取页面的报表数据,如下,可能你想要的数据都有,<span style="color: black;">包含</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1)所有抓取结果的<span style="color: black;">制品</span>,<span style="color: black;">能够</span>导出</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2)标题词频,<span style="color: black;">能够</span>导出</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3)<span style="color: black;">制品</span>评论数量饼状图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4)<span style="color: black;">制品</span>价格分布饼状图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5)<span style="color: black;">制品</span>评分分布饼状图</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个工具的大部分功能是免费的,但说实话,易用性差了些。我<span style="color: black;">亦</span>是找到了工具的作者,才<span style="color: black;">科研</span>清楚怎么用的。工具是一个Chrome插件,下载网址:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://bit.ly/2YHCU6H</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">安装好插件,在亚马逊搜索你想抓取的“关键词结果页面”,点击抓取<span style="color: black;">就可</span>。如下图,输入搜索关键词,<span style="color: black;">选取</span>想抓取的页面,点击开关<span style="color: black;">就可</span>完成页面的抓取。<span style="color: black;">尤其</span><span style="color: black;">重视</span>:多<span style="color: black;">选取</span>几个页面,<span style="color: black;">倘若</span><span style="color: black;">选取</span>1页,瞬间就完成抓取了,会让你以为“开关”总点击不了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>抓取完毕后数据,会<span style="color: black;">显现</span>如下界面,</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击“数据”<span style="color: black;">就可</span>进入<span style="color: black;">文案</span>开头处我介绍的报表了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个工具,除了插件,其实还有<span style="color: black;">非常多</span>功能。你<span style="color: black;">能够</span>试着注册一个账号去体验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>可能是超牛B的免费亚马逊Chrome插件之一</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个工具是十三哥压箱底的亚马逊Chrome插件工具,很少对外介绍。<span style="color: black;">咱们</span>来预览</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一下插件的效果:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S8YrXUj2DvkVcr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864727&x-signature=Qpag9Vo18hMFZKLre%2FikXbmu6Lk%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S8YrXqs3iycrvu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864727&x-signature=j0zEK%2FpYbAmvRbATqDwDG69dlRU%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S8YrXrVeBnK0p~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864727&x-signature=wZNMBYKZngFSxvGF5qvKXDrHA14%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/S8YrXrrFlNzk6e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864727&x-signature=UJm7ENcIuAOURCG7KypKB7kEsEA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>来总结一下其功能有<span style="color: black;">那些</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、关键词搜索结果导出(<span style="color: black;">能够</span>按页码<span style="color: black;">选取</span>导出);</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、仅导出搜索结果页<span style="color: black;">制品</span>的ASINs;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">得到</span><span style="color: black;">制品</span>禁用关键词(如对方注册了商标,US and Germany),这点尤其有用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">表示</span>BSR,并可按BSR排名、Rocket sellers、<span style="color: black;">评估</span>、<span style="color: black;">宣传</span>、发布时间等进行排序</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、所有搜索结果<span style="color: black;">制品</span>的BSR历史</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、支持单个<span style="color: black;">制品</span>一键导出为Xlsx格式(excel)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7、<span style="color: black;">供给</span>亚马逊<span style="color: black;">意见</span>关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8、<span style="color: black;">供给</span>谷歌Trends和谷歌关键词<span style="color: black;">意见</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9、<span style="color: black;">供给</span>长尾关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">十、</span>分析特殊<span style="color: black;">制品</span>的亚马逊索引关键词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">……………… 功能太多,不一一总结</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Chrome插件网址:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://bit.ly/34tjl5x</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>比较强大的Shopify竞争对手店铺<span style="color: black;">发掘</span>工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span><span style="color: black;">按照</span>店铺标题、国家、alexa排名、流量来筛选<span style="color: black;">目的</span>对手网站,工具网址是:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.looooi.com/shopify-data/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说实话这个工具比较强大,但做得很难用。<span style="color: black;">通常</span>人估计<span style="color: black;">没法</span>理解<span style="color: black;">运用</span><span style="color: black;">办法</span>。如上图,红色框框内,<span style="color: black;">并不</span>是输入关键词<span style="color: black;">查找</span>,而是输入数据更新的月份。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如果你想<span style="color: black;">按照</span>店铺关键词、国家进行过滤,需要拉到页面底部,一一去输入,如下图:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S8YrXsR4xSpmMN~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864727&x-signature=vsXC3M78GTWjEnyaihIgZxQI07c%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为此,作者还特意写了一套<span style="color: black;">查找</span>的语法规则,<span style="color: black;">期盼</span>你<span style="color: black;">能够</span>学会<span style="color: black;">怎样</span><span style="color: black;">经过</span>该工具发掘竞争对手:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.looooi.com/Faq/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同类型的Shopify对手<span style="color: black;">查找</span>工具还有:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://shopifytop.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.shopistores.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">http://xpareto.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>比较强大的独立站对手分析工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经过上面一个工具,<span style="color: black;">咱们</span>找到了自己的对手。<span style="color: black;">此刻</span>就需要一个工具能对对手网站做一个比较全面的分析了,<span style="color: black;">那样</span>有简单好用的免费工具么?<span style="color: black;">咱们</span><span style="color: black;">这儿</span>要介绍的工具是:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.easycounter.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">功能比较全面,但比较简单,贵在免费。<span style="color: black;">倘若</span>在<span style="color: black;">协同</span>Mailcharts这个工具,还<span style="color: black;">能够</span>发掘对手的邮箱发放<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>Dropshipping 福音——支持Shopify、eBay、Wish等</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是dropshipping 卖家,<span style="color: black;">那样</span>你<span style="color: black;">必定</span><span style="color: black;">不可</span>少了这个工具。ShopMaster号<span style="color: black;">叫作</span>是“<span style="color: black;">全世界</span>速卖通,Banggood,Chinabrands,CJDropshipping和GogoMall的官方直销合作伙伴"。<span style="color: black;">便是</span>一款让你的业务操作更简单、更<span style="color: black;">有效</span>、更自动的工具。一键批量导入速卖通等30+电商平台的<span style="color: black;">制品</span>到Shopify、WooCommerce、eBay等平台。出单后自动下单填写<span style="color: black;">位置</span>,自动上传物流单号到店铺标记发货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具网址是:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.shopmaster.com/index.htm</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">亦</span><span style="color: black;">能够</span>从shopify应用商店找到该应用,免费安装。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>超好的退出挽回,网址弹窗工具——</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合Shopify或其他自建站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所说</span>退出挽回,<span style="color: black;">便是</span>客户去点击关闭窗口之时,提前弹出一个框,给点优惠,挽留一下客户。如下图:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/S8YrXuGFuZAip7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722864727&x-signature=qCMbiBKiUgGHjOXo3XWzhOmIvm0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天,十三哥要介绍的工具是:Justuno,在Shopify应用市场<span style="color: black;">亦</span><span style="color: black;">能够</span>找到,<span style="color: black;">包括</span>免费版本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个工具能做什么?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Justuno是一个一站式转化率<span style="color: black;">提高</span>工具,用于leads获取、退出挽回、推广、弹出窗口营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Justuno创建于2010年,总部在美国加利福尼亚,<span style="color: black;">日前</span>雇员不多,10多个人,是个小<span style="color: black;">机构</span>。Justuno号<span style="color: black;">叫作</span>全世界<span style="color: black;">日前</span>有75个国家,共8万多个网站<span style="color: black;">运用</span>了<span style="color: black;">她们</span>的<span style="color: black;">制品</span>(应该统计的是注册数)。亮点功能如下:</p>A/B testingBanner推广用户<span style="color: black;">行径</span>定向购物车价值细分(购物车退出挽回)倒计时计时(没<span style="color: black;">发掘</span>此功能)地理位置定向移动优化强大的设计工具丰富的模板库实时统计分析seo<span style="color: black;">目的</span>定向转盘抽奖追加<span style="color: black;">营销</span>45+邮件商集成<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">拜访</span>其官网</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.justuno.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span><span style="color: black;">查找</span>谷歌关键词在各国各地区的真实搜索结果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span><span style="color: black;">办法</span>很简单:输入要<span style="color: black;">查找</span>的关键词、<span style="color: black;">选取</span>地区、国家和语言,点击<span style="color: black;">查找</span><span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具网址是:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.brightlocal.com/local-search-results-checker/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span>国外10大二手交易平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包括</span>:Poshmark、Letgo、OfferUp、Chairish、Vinted、Bookoo、Carousell、</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5Miles、Wish Local、Hoobly等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>介绍,且看<span style="color: black;">咱们</span>之前的<span style="color: black;">文案</span>:忘记闲鱼,<span style="color: black;">瞧瞧</span>国外的这10大二手物品交易平台</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9、</span>制作这种<span style="color: black;">美丽</span>信息图表的工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工<span style="color: black;">拥有</span>:Infogram、easel.ly</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">十、店铺Slogan 生成工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.shopify.com/tools/slogan-maker</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.oberlo.com/tools/slogan-generator</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(来源:运营有道理)</p>以上内容属作者个人观点,不<span style="color: black;">表率</span>雨果网立场!本文经原作者授权转载,转载需经原作者授权同意。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书!</strong></p>
你说得对,我们一起加油,未来可期。 楼主的文章非常有意义,提升了我的知识水平。
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