qzmjef 发表于 2024-7-30 03:46:11

Facebook怎么样引流独立站，有哪些策略？


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/def7d396e7cb4b15a83f0ad4c2e59d14~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722864596&amp;x-signature=d%2Fu5MWnJ8VxpFrCd43qFX52te2c%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook<span style="color: black;">做为</span><span style="color: black;">全世界</span>最大的社交<span style="color: black;">媒介</span>平台，<span style="color: black;">持有</span>巨大的用户群体和高转化率，<span style="color: black;">因此呢</span>Facebook是独立站卖家引流的重要<span style="color: black;">途径</span>，Facebook巨大的流量池是独立站卖家<span style="color: black;">选取</span>其<span style="color: black;">做为</span>流量引入<span style="color: black;">途径</span>的重要<span style="color: black;">原由</span>。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span><span style="color: black;">为何</span>做独立站要<span style="color: black;">选取</span>Facebook为引流方式？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.Facebook的月活跃用户高达约28亿的用户，用户体量大，活跃度较高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.Facebook<span style="color: black;">能够</span><span style="color: black;">按照</span>受众人群、受众年龄、受众区域，<span style="color: black;">跟踪</span>用户关注的兴趣偏好，<span style="color: black;">而后</span>在用户<span style="color: black;">运用</span>Facebook时进行相应的<span style="color: black;">制品</span><span style="color: black;">宣传</span><span style="color: black;">移植</span>从而达到转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.<span style="color: black;">经过</span>在Facebook上投放的<span style="color: black;">宣传</span>，用户<span style="color: black;">能够</span>直接<span style="color: black;">转</span>到你的独立站，而独立站里面所有的商品都是你自己的，用户不会对<span style="color: black;">制品</span>进行比价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.Facebook不仅是流量<span style="color: black;">源自</span>与互动平台，<span style="color: black;">同期</span><span style="color: black;">亦</span>是品牌宣传<span style="color: black;">途径</span>和营销工具。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>Facebook引流独立站的<span style="color: black;">办法</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、<span style="color: black;">宣传</span>投放</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>卖家会<span style="color: black;">经过</span>花钱投<span style="color: black;">宣传</span>引流，<span style="color: black;">由于</span>Facebook<span style="color: black;">宣传</span>发展<span style="color: black;">已然</span>比较成熟了，<span style="color: black;">能够</span><span style="color: black;">按照</span>兴趣<span style="color: black;">兴趣</span>、地区、年龄等来定位比较<span style="color: black;">精细</span>的受众用户，<span style="color: black;">亦</span><span style="color: black;">能够</span>智能调控<span style="color: black;">宣传</span>预算。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/7fd38853ad8741d48101b0c76bf27de9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722864596&amp;x-signature=ZgBnDZ%2BbodNkhUyXAODlfzKNPr8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">宣传</span>投放素材类型：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">宣传</span>：<span style="color: black;">经过</span>单一图像来宣传<span style="color: black;">制品</span>或服务，需要卖家准备一张<span style="color: black;">拥有</span>视觉吸引力的<span style="color: black;">照片</span>和有趣的<span style="color: black;">宣传</span>文字。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频<span style="color: black;">宣传</span>：最受欢迎的<span style="color: black;">宣传</span>格式之一，需要<span style="color: black;">重视</span>的是，视频<span style="color: black;">宣传</span>没点击的话是静音播放的，<span style="color: black;">因此</span>画面冲击感很重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">轮播<span style="color: black;">宣传</span>：可一次性展示多张<span style="color: black;">照片</span>和多段视频，适合多属性<span style="color: black;">制品</span>，或用于讲述品牌故事。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家们必须先<span style="color: black;">知道</span><span style="color: black;">宣传</span>的目的，<span style="color: black;">而后</span>再进行投放。<span style="color: black;">况且</span>每一条<span style="color: black;">宣传</span>的标题，<span style="color: black;">照片</span>和内容<span style="color: black;">必定</span>需要足够吸睛。<span style="color: black;">咱们</span><span style="color: black;">意见</span><span style="color: black;">大众</span>多尝试投放<span style="color: black;">区别</span>类型的<span style="color: black;">宣传</span>，并推送给<span style="color: black;">区别</span>的受众来对比<span style="color: black;">宣传</span>效果。投放<span style="color: black;">宣传</span><span style="color: black;">必定</span>要做好预算，<span style="color: black;">连续</span>跟踪<span style="color: black;">宣传</span>效果。<span style="color: black;">仔细</span>投放教程可看历史<span style="color: black;">文案</span>《手把手教你<span style="color: black;">怎样</span>创建Facebook<span style="color: black;">宣传</span>》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、利用好Marketplace</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>Facebook账号都<span style="color: black;">持有</span>Facebook Marketplace模块，它类似于一个二手交易平台，您<span style="color: black;">能够</span>在上面发布商品并进行交易。在上架商品时，您<span style="color: black;">能够</span>在商品描述中附带自己的独立站链接，从而将流量引导到您的独立站。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/8d8af84f4f2344aea5f6685ee22890cd~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722864596&amp;x-signature=xMMP%2FvnZ6CU8o8YEfu9e0M0Z6Ys%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了充分利用Facebook Marketplace进行引流，<span style="color: black;">意见</span>您遵循以下几点：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①<span style="color: black;">供给</span>高质量的商品<span style="color: black;">照片</span>和<span style="color: black;">仔细</span>描述：<span style="color: black;">保证</span>您的商品在Marketplace上<span style="color: black;">拥有</span>吸引力，<span style="color: black;">包含</span>清晰的<span style="color: black;">照片</span>和<span style="color: black;">仔细</span>的描述。这将<span style="color: black;">增多</span>用户对商品的兴趣，并<span style="color: black;">促进</span><span style="color: black;">她们</span>点击您的独立站链接。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②与潜在买家互动：<span style="color: black;">即时</span>回复潜在买家的询问和<span style="color: black;">信息</span>，与<span style="color: black;">她们</span><span style="color: black;">创立</span>良好的沟通和关系。这将<span style="color: black;">增多</span><span style="color: black;">她们</span>对您的信任感，并<span style="color: black;">加强</span><span style="color: black;">她们</span><span style="color: black;">拜访</span>您独立站的可能性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③<span style="color: black;">定时</span>更新商品：<span style="color: black;">定时</span>更新您的商品列表，以保持用户的关注度和兴趣。您<span style="color: black;">能够</span><span style="color: black;">按照</span>市场<span style="color: black;">需要</span>和季节变化来<span style="color: black;">调节</span>您的商品种类和定价策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④分析和优化：<span style="color: black;">定时</span>分析您的Marketplace<span style="color: black;">营销</span>数据和引流效果，<span style="color: black;">认识</span><span style="color: black;">那些</span>策略和商品表现最佳。<span style="color: black;">按照</span>这些数据进行<span style="color: black;">调节</span>和优化，以<span style="color: black;">加强</span>引流效果和<span style="color: black;">营销</span>业绩。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、群组引流</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">群组引流是一种有效的<span style="color: black;">办法</span>，<span style="color: black;">能够</span>将潜在客户引导到您的独立站。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/cfa3f65f750e40d4bf3ec9bc5cf52396~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722864596&amp;x-signature=EM0tRGLlHABFEbZjfajQtqTFYUU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是<span style="color: black;">有些</span>关于<span style="color: black;">怎样</span>在人多、活跃的群组中发帖子以进行引流的<span style="color: black;">意见</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">①寻找适合您<span style="color: black;">制品</span>的群组：在寻找群组时，要<span style="color: black;">保证</span><span style="color: black;">选取</span>与您<span style="color: black;">制品</span><span style="color: black;">关联</span>的群组。<span style="color: black;">这般</span><span style="color: black;">能够</span><span style="color: black;">增多</span>您的<span style="color: black;">目的</span>受众对您帖子的兴趣和关注度。您<span style="color: black;">能够</span><span style="color: black;">运用</span>Facebook搜索功能或借助第三方工具来找到适合您<span style="color: black;">制品</span>的群组。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">②<span style="color: black;">供给</span>有价值的内容：在群组中发帖子时，要<span style="color: black;">保证</span><span style="color: black;">供给</span>有价值的内容，能够吸引用户的<span style="color: black;">重视</span>力并<span style="color: black;">导致</span><span style="color: black;">她们</span>的兴趣。您<span style="color: black;">能够</span>分享<span style="color: black;">相关</span><span style="color: black;">制品</span>的知识、技巧、<span style="color: black;">运用</span>案例或<span style="color: black;">处理</span>问题的<span style="color: black;">办法</span>等。<span style="color: black;">保证</span>您的帖子<span style="color: black;">拥有</span>实用性和独特性，以区别于其他<span style="color: black;">宣传</span>信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">③与群<span style="color: black;">构成</span>员互动：积极参与群组的讨论和互动，回答成员的问题，<span style="color: black;">供给</span><span style="color: black;">帮忙</span>和支持。这将<span style="color: black;">增多</span>您在群组中的知名度和信任度，并<span style="color: black;">加强</span>用户点击您链接的可能性。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">④<span style="color: black;">定时</span>发布帖子：保持<span style="color: black;">定时</span>发布帖子的频率，以保持用户的关注和兴趣。您<span style="color: black;">能够</span><span style="color: black;">按照</span>群组的特点和用户<span style="color: black;">需要</span>来确定发帖频率，但要避免过度推销或干扰群组的正常交流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">⑤分析和优化：<span style="color: black;">定时</span>分析您的群组发帖效果和引流数据，<span style="color: black;">认识</span><span style="color: black;">那些</span>策略和内容表现最佳。<span style="color: black;">按照</span>这些数据进行<span style="color: black;">调节</span>和优化，以<span style="color: black;">加强</span>引流效果和<span style="color: black;">营销</span>业绩。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>Facebook引流独立站的策略：</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、<span style="color: black;">经过</span>数据<span style="color: black;">累积</span>，重新描绘<span style="color: black;">目的</span>受众画像</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>设置正确的受众是Facebook<span style="color: black;">宣传</span><span style="color: black;">得到</span>成功的一大关键，Facebook在<span style="color: black;">全世界</span>范围内的用户多达几十亿，<span style="color: black;">因此</span><span style="color: black;">想要</span>找出可能对你品牌<span style="color: black;">或</span><span style="color: black;">制品</span>感兴趣的用户，需要对Facebook的受众进行设置，而利用电霸Facebook<span style="color: black;">能够</span>进一步<span style="color: black;">认识</span>受众的<span style="color: black;">仔细</span>信息，<span style="color: black;">例如</span>说你<span style="color: black;">能够</span>在“网站上的动作”部分看到与你的专页频繁互动的受众，<span style="color: black;">况且</span><span style="color: black;">她们</span>将被<span style="color: black;">根据</span>年龄和性别、国家、城市和设备进行细分。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、<span style="color: black;">提高</span>品质，去除糟粕</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找出表现较好的帖子内容，把<span style="color: black;">重点</span>精力集中<span style="color: black;">这里</span>内容质量<span style="color: black;">提高</span>上；<span style="color: black;">重视</span><span style="color: black;">是不是</span>有<span style="color: black;">诱发</span>任何<span style="color: black;">消极</span>参与度的帖子，<span style="color: black;">即时</span><span style="color: black;">处理</span>问题并完善；还需要关注网站上的“取关”<span style="color: black;">状况</span>，<span style="color: black;">倘若</span>你看到<span style="color: black;">海量</span>用户取关，找出<span style="color: black;">原由</span>并<span style="color: black;">处理</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、<span style="color: black;">恰当</span>规划帖子发布时间，<span style="color: black;">持续</span>测试爆品</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考<span style="color: black;">有些</span>通用的“黄金时间”来排期。一旦有你专页的真实数据，就<span style="color: black;">能够</span><span style="color: black;">按照</span>你<span style="color: black;">目的</span>受众集中上线的时间安排帖子发布。<span style="color: black;">每日</span><span style="color: black;">能够</span><span style="color: black;">经过</span>预算，选出<span style="color: black;">最少</span>三个<span style="color: black;">制品</span>测款，并对Facebook<span style="color: black;">宣传</span>优化，<span style="color: black;">经过</span><span style="color: black;">持续</span>测试，<span style="color: black;">最后</span>找到预估<span style="color: black;">报答</span>大的爆品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook的推广方式有<span style="color: black;">非常多</span>，关键在于要清楚你要卖什么，你的目的是什么。<span style="color: black;">最后</span><span style="color: black;">经过</span>综合分析来<span style="color: black;">选取</span>最适合自己跨境电商独立站的Facebook推广方式。<span style="color: black;">把握</span>Facebook<span style="color: black;">宣传</span>的基本要领，正确的设置<span style="color: black;">宣传</span>账户以及创建<span style="color: black;">宣传</span>系列的<span style="color: black;">过程</span>。</span></p>




m5k1umn 发表于 2024-9-29 05:46:16

感谢你的精彩评论，带给我新的思考角度。

m5k1umn 发表于 2024-10-4 21:00:34

论坛的成果是显著的，但我们不能因为成绩而沾沾自喜。

qzmjef 发表于 2024-10-22 14:12:56

顶楼主，说得太好了！

4lqedz 发表于 2024-10-29 15:28:35

楼主果然英明！不得不赞美你一下！
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