m5k1umn 发表于 2024-7-30 03:04:57

跨境电商：为么要做独立站？新手建站小心踩到这“几个坑”


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">从2020年<span style="color: black;">起始</span>，跨境电商行业就<span style="color: black;">起始</span>流行一句问候语：你做独立站了吗？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>要做独立站？<span style="color: black;">咱们</span><span style="color: black;">能够</span>模拟一个场景。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是一个做电动车的海外采购商，<span style="color: black;">近期</span>想从中国采购一批电动车。我<span style="color: black;">首要</span>打开谷歌输入关键词“electric motorcycle”进行搜索，在搜索结果首页，有部分排名，这其中有<span style="color: black;">宣传</span>（Google Ads<span style="color: black;">宣传</span>位置）、有自然排名（SEO优化排名）。<span style="color: black;">然则</span>看了几个独立站，连你企业的影子都<span style="color: black;">无</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>，我点开一个阿里巴巴或MIC的网站，你就在阿里巴巴网站里，里面你的同行全在里头，太多、太多，我看得眼花缭乱。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我有幸翻看了你的阿里巴巴页面，对你的<span style="color: black;">制品</span>挺感兴趣，但在询盘之前，我想<span style="color: black;">瞧瞧</span>你的独立站。但非常遗憾，我谷歌了一圈，没看到你的独立站。于是对你的企业的信任度直接降至冰点。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后</span>，我<span style="color: black;">无</span><span style="color: black;">选取</span>向你询盘。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9452306772e840e09533f1a01d7b3a6b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860737&amp;x-signature=X2CSdsXHqGF9xTQgT%2FYDHK1%2BiqA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以前<span style="color: black;">无</span>独立站概念的时候，想做跨境电商很好<span style="color: black;">选取</span>，<span style="color: black;">便是</span>入驻一个平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>所有准备做跨境电商的人，都会面临一个<span style="color: black;">一起</span>的问题，那<span style="color: black;">便是</span><span style="color: black;">选取</span>入驻平台还是独立站。入驻平台的<span style="color: black;">优良</span>很<span style="color: black;">显著</span>，背靠大树流量有<span style="color: black;">保准</span>，而独立站<span style="color: black;">亦</span>有自己的优势，<span style="color: black;">能够</span>做口碑和品牌，能做细分品类，有更完善的功能。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">当然，你<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">选取</span>两者都要。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">任何企业和个人都<span style="color: black;">能够</span>开通自己的独立站，开通<span style="color: black;">无</span>门槛，<span style="color: black;">然则</span>运营需要门槛，独立站不是平台，流量要靠自己获取，<span style="color: black;">制品</span><span style="color: black;">区别</span>推广方式就<span style="color: black;">区别</span>，这直接决定了流量的转化率，对商品和流量获取能力提出了更高的<span style="color: black;">需求</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">因此呢</span>，<span style="color: black;">非常多</span>跨境卖家初建独立站，需要承担<span style="color: black;">非常多</span><span style="color: black;">更加多</span>的<span style="color: black;">危害</span>，稍不<span style="color: black;">重视</span>就很容易踩到这“几个坑”。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1d65fc56efef40b98eb39edd89f9a454~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860737&amp;x-signature=VLaSBfYTCPpBQfAwg7g8JTnpVU0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、知识产权<span style="color: black;">危害</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识产权是运营中常遇到的一个问题，<span style="color: black;">由于</span>国内卖家的知识产权<span style="color: black;">认识</span>薄弱，但国外<span style="color: black;">非常多</span>地区产权侵权和法律<span style="color: black;">认识</span>很强，<span style="color: black;">因此</span><span style="color: black;">不但</span>是消费者，就连跨境平台<span style="color: black;">亦</span>会排斥和打击侵权<span style="color: black;">制品</span>，轻则<span style="color: black;">制品</span>下架影响店铺评分，重则惹上法律官司<span style="color: black;">乃至</span><span style="color: black;">触及</span>赔偿金。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、物流<span style="color: black;">危害</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市场上充斥着<span style="color: black;">各样</span>物流商，卖家在缺乏经验的<span style="color: black;">状况</span>下很难<span style="color: black;">选取</span>到<span style="color: black;">可靠</span>的供应商，一旦物流供应商<span style="color: black;">显现</span>问题将会可能<span style="color: black;">显现</span>包裹丢失，物流是线性差等问题，<span style="color: black;">针对</span>卖家的商品交付<span style="color: black;">导致</span>巨大<span style="color: black;">危害</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、仓储<span style="color: black;">危害</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站虽然<span style="color: black;">拥有</span>较高的利润，<span style="color: black;">然则</span>跨境独立站卖家<span style="color: black;">亦</span>面临仓储的<span style="color: black;">困难</span>，自建仓储及配送体系投资大<span style="color: black;">危害</span>高，绝大<span style="color: black;">都数</span>卖家<span style="color: black;">没法</span>具备自建仓配的实力，<span style="color: black;">然则</span><span style="color: black;">倘若</span>提前发往海外仓<span style="color: black;">因为</span><span style="color: black;">不可</span>准确预估市场<span style="color: black;">需要</span>，订单波动等<span style="color: black;">亦</span>给卖家带来囤货<span style="color: black;">危害</span>，<span style="color: black;">导致</span>卖家资金压力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、投放违规<span style="color: black;">危害</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span>做跨境电商，不论是亚马逊还是独立站平台，卖家除了依靠平台自有流量之外，还会<span style="color: black;">经过</span>在社交<span style="color: black;">媒介</span>（facebook）和搜索引擎（google）上投放<span style="color: black;">宣传</span>来为自己的店铺引流，<span style="color: black;">增多</span>客流量，<span style="color: black;">加强</span>付费。<span style="color: black;">然则</span>在<span style="color: black;">这般</span>的<span style="color: black;">媒介</span>上投放<span style="color: black;">宣传</span>，经常会遇到<span style="color: black;">由于</span>对平台<span style="color: black;">宣传</span>规定不<span style="color: black;">认识</span>，<span style="color: black;">引起</span><span style="color: black;">宣传</span>账户被封，重则<span style="color: black;">宣传</span>账户被清零，失去所有客户数据。<span style="color: black;">因此呢</span>卖家需要<span style="color: black;">即时</span><span style="color: black;">认识</span><span style="color: black;">宣传</span>平台的最新政策。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/6d47715a557f40d490b2198edd83d275~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860737&amp;x-signature=2QvQTgCZuG3Le4Dz2uf0GEeJkQ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">非常多</span><span style="color: black;">危害</span>都是新手容易入的坑，<span style="color: black;">非常多</span>工厂老板<span style="color: black;">由于</span>语言、不懂运营等多个问题<span style="color: black;">引起</span><span style="color: black;">不可</span>规避其中的<span style="color: black;">危害</span>，针对此，安第斯的一站式外贸<span style="color: black;">营销</span><span style="color: black;">处理</span><span style="color: black;">方法</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span>工厂老板<span style="color: black;">处理</span>这一<span style="color: black;">困难</span>，更好地规避这些<span style="color: black;">危害</span>。</span></p>




364463952 发表于 2024-8-20 07:19:54

期待与你深入交流，共探知识的无穷魅力。

流星的美 发表于 2024-9-8 03:02:36

“NB”（牛×的缩写，表示叹为观止）‌

qxdl12345 发表于 2024-9-8 03:42:08

“板凳”（第三个回帖的人）‌

4lqedz 发表于 2024-9-29 08:11:02

你的话语如春风拂面，温暖了我的心房，真的很感谢。
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