TikTok美国小黄车功能及申请需要总览
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好，我是艺谋。一个专注于TikTok玩法的跨境电商自<span style="color: black;">媒介</span>人，关注我，<span style="color: black;">每日</span>都有干货<span style="color: black;">新闻</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">TK美国小黄车是什么</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然TK在美国的每一步都走得很艰难，<span style="color: black;">然则</span>中国人不抛弃不放弃的精神还是让TK打了一个<span style="color: black;">美丽</span>的“翻身仗”，并成功的上线了美国小黄车。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PS：受限于各个国家or地区的政策，<span style="color: black;">日前</span><span style="color: black;">全世界</span><span style="color: black;">仅有</span>美国、英国、印尼、马来西亚、泰国、越南、菲律宾这7个国家能上小黄车。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（一）美国小黄车是什么</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">先上官方解释：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是一套集合<span style="color: black;">处理</span><span style="color: black;">方法</span>、<span style="color: black;">详细</span>功能和<span style="color: black;">宣传</span>工具为一体的<span style="color: black;">制品</span>。它能够更全面地赋能品牌主和商家，使其更好地触达消费者。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家利用 Shopify、 Square、 Ecwid、 PrestaShop等工具，<span style="color: black;">能够</span><span style="color: black;">经过</span>授权，将独立站的商品快速录入至TK小店，经审核后便<span style="color: black;">能够</span>进行<span style="color: black;">制品</span><span style="color: black;">营销</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">简单<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>观众在观看短视频或直播时，<span style="color: black;">能够</span>点击购物按钮，查看详情并完成购买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">解析：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">便是</span>TK跟部分独立站合作，<span style="color: black;">持有</span>独立站店铺的商家<span style="color: black;">能够</span>将自己的商品录入TK后台，以购物链接的形式呈<span style="color: black;">此刻</span>视频or直播的左下角。该购物链接<span style="color: black;">仅有</span>美区账号的<span style="color: black;">伴侣</span>能看到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（二）TK美国小黄车的功能</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1. First-Party Integration</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家可上传商品，并完整管理从<span style="color: black;">营销</span>到物流的所有环节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2. Third-Party Integration</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TK<span style="color: black;">已然</span>与Shopify、Square、Ecwid、PrestaShop达<span style="color: black;">成为了</span>合作，<span style="color: black;">将来</span><span style="color: black;">亦</span>将<span style="color: black;">火速</span>开启与Wix、SHOPLINE、OpenCart和Base的合作。<span style="color: black;">针对</span>首选与第三方商务伙伴进行合作的商家<span style="color: black;">来讲</span>，<span style="color: black;">她们</span><span style="color: black;">亦</span>有了<span style="color: black;">更加多</span><span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3. Product Links（视频小黄车）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌<span style="color: black;">能够</span><span style="color: black;">经过</span>直播与用户互动，并动态分享<span style="color: black;">制品</span>和服务的链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4. LIVE Shopping（直播小黄车）</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌<span style="color: black;">能够</span><span style="color: black;">经过</span>直播与用户实时互动，并动态分享<span style="color: black;">制品</span>和服务的链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. Collection Ads</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌<span style="color: black;">能够</span>在其信息流视频<span style="color: black;">宣传</span>中<span style="color: black;">插进</span>自定义的、可滑动的<span style="color: black;">制品</span>卡片。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. Dynamic Showcase Ads</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌<span style="color: black;">能够</span><span style="color: black;">按照</span>用户的<span style="color: black;">爱好</span>，为用户<span style="color: black;">供给</span>个性化、有针对性的商品<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（三）<span style="color: black;">持有</span>美国小黄车购买链接会缩短多少？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你还不太<span style="color: black;">认识</span>TK小黄车<span style="color: black;">寓意</span>着什么，不妨<span style="color: black;">瞧瞧</span>我下面写的链接购买<span style="color: black;">过程</span>，做过电商的人都<span style="color: black;">晓得</span>，客户其实没<span style="color: black;">那样</span>多耐心，购买链接越短成交率越高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">无</span>美国小黄车</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）投放视频or开直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）视频内容引导用户前往主页or直播主播引导用户前往账号主页</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）用户前往账号主页看到链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）用户点击账号主页链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）用户前往链接对应的网站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（6）浏览网站，找到商品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（7）在第三方平台下单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">持有</span>美国小黄车</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）投放视频or开直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）用户直接点击视频or直播中的小黄车</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）直接查看商品简介与商品详情</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）将商品添加至购物车or直接下单购买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（四）TK美国小黄车挂车效果</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>已有不少美区商家成功开启美区小黄车，并<span style="color: black;">得到</span>不菲的<span style="color: black;">营销</span>额！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于挂车效果<span style="color: black;">怎样</span>，来直接往下看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五、<span style="color: black;">怎样</span>申请美国小黄车</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（一）前期申请资料</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.正式运营的Shopify美国店铺（<span style="color: black;">据述</span>3个月内GMV越高过审率越高）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">http://2.TK</a>美国账号，粉丝大于1000，粉丝越过审率应该越高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">http://3.TK</a> Ads账户，试过国内和国外户，<span style="color: black;">日前</span>是都<span style="color: black;">能够</span>（用于绑定TK 美国小店）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.一个TK英国小店，且近期有＞500£的成交额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（二）申请小黄车的<span style="color: black;">详细</span><span style="color: black;">过程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.准备好一个美国的shopify店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.进入Shopify的后台，在左侧菜单，添加“<span style="color: black;">营销</span><span style="color: black;">途径</span>”，点击“<span style="color: black;">拜访</span>Shopify应用商店”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重视</span>：<span style="color: black;">研发</span>人员是TK Inc.的才是官方应用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.看<span style="color: black;">是不是</span>兼容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在应用商店到TK，如<span style="color: black;">表示</span><span style="color: black;">位置</span>兼容，直接添加。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如不兼容，需要修改Shopify的企业<span style="color: black;">位置</span>，修改前先解绑PayPal，避免被封（<span style="color: black;">重视</span>：该<span style="color: black;">行径</span>有<span style="color: black;">危害</span>）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.名单申请</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">安装完成后，进入TK设置界面，点击Add New Features（添加新模块），随后点击Sign Up for Waitlist（申请内测名单）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">根据</span><span style="color: black;">需求</span>，填写表单内容，<span style="color: black;">包含</span>个人及店铺<span style="color: black;">基本</span>信息、联系方式，独立站月<span style="color: black;">营销</span>额、运营时间，以及TK品牌账号、<span style="color: black;">宣传</span>账号、投放TK<span style="color: black;">宣传</span>时间等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.提交表单，等待审核<span style="color: black;">经过</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.<span style="color: black;">经过</span>后，你就<span style="color: black;">能够</span>在后台看到TK小店的界面，绑定小黄车账号，并添加橱窗商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/487c9405511d48828358de6c3eb8d8ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722860099&x-signature=Yn8pWTLkHwLGBv%2BYOvCUwi5eh4o%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>怎么挂小黄车</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（一）上架<span style="color: black;">制品</span>到TK账号<span style="color: black;">过程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.在进入TK后，点击"Me"进入店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.若店铺内还未上架商品，则点击“Get started"<span style="color: black;">起始</span>上架商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.若店铺内已有商品，则点击"Manage Shop"添加店铺内商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（二）视频上架小黄车链接<span style="color: black;">过程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.发布视频</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.找到添加链接功能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.<span style="color: black;">选取</span>要添加的商品链接</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">（三）直播上架小黄车链接<span style="color: black;">过程</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.开通直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.在账号直播界面找到购物袋图标，并点击"Add from Shop"，添加你直播时需要售卖的商品。</p>
你的见解真是独到，让我受益匪浅。 外链发布论坛学习网络优化SEO。 楼主发的这篇帖子，我觉得非常有道理。
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