9q13nh 发表于 2024-7-30 02:49:21

不做Tk小店，独立站是个什么？


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3250f12d31484c5d9ae1017d32e32fa0~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860059&amp;x-signature=6QgSXSed1nCg1LB8RR986yQ0uOM%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">大众</span>好，柚缘航海，一个专研TikTok跨境电商的联盟。柚缘航海致力于国内外品牌内容运营，链接上游厂商、<span style="color: black;">公司</span>和个人创作者，把握国内外新<span style="color: black;">媒介</span>风口，让每一个创业人都能挖到<span style="color: black;">第1</span>桶金，TikTok柚缘航海让国货品牌走向海外。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>对TikTok感兴趣，<span style="color: black;">针对</span>跨境电商感兴趣，<span style="color: black;">能够</span>在下面留言（TK），赠送<span style="color: black;">大众</span>一份TikTok运营资料，自己就能做TikTok。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>有<span style="color: black;">非常多</span>小伙伴私信我，聊独立站的<span style="color: black;">专题</span>，内容分为三类，一是问独立站是什么，二是怎么做独立站，三是独立站有<span style="color: black;">那些</span>特点，而我在给爱求学的小伙伴讲tiktok，讲到电商部分时，<span style="color: black;">亦</span>是不可避免的要说起独立站，相<span style="color: black;">针对</span>做tiktok小店，更为<span style="color: black;">举荐</span>做独立站，<span style="color: black;">为何</span>我会<span style="color: black;">举荐</span>独立站呢？接下来我就<span style="color: black;">仔细</span>的来讲讲独立站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>什么是独立站？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>独立站简单<span style="color: black;">便是</span>说自己<span style="color: black;">意见</span>一个属于自己的电商平台，<span style="color: black;">而后</span>上传商品去出售，<span style="color: black;">然则</span>需要<span style="color: black;">咱们</span>自己去做营销，做推广。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">为何</span>要建独立站？</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0139223f213843998e59520d7a98f621~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860059&amp;x-signature=lwVMAl081AktO9%2F0zdi0D5TTdC8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、北美消费者并不迷信巨无霸电商平台，反而更<span style="color: black;">爱好</span>独特的专业的酷酷的电商官网；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、做独立站更方便闷声，相较于平台市场，竞争对手很难<span style="color: black;">晓得</span>你在卖什么，你<span style="color: black;">营销</span><span style="color: black;">怎样</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、独立站溢价空间高，做一个<span style="color: black;">高挑</span>上的网站，定价完全<span style="color: black;">能够</span>比平台高50%；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、Shopify交易费2%，平台的佣金则非常高；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、独立站不必要用</span>海外仓<span style="color: black;">，本地发货就<span style="color: black;">能够</span>；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、独立站<span style="color: black;">亦</span>不<span style="color: black;">相关</span>账号，一个邮箱、一台电脑<span style="color: black;">能够</span>做n个网站；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7、独立站<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">做为</span>亚马逊备案网站。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">三、独立站有<span style="color: black;">那些</span><span style="color: black;">优良</span>？</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1、竞争小</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">便是</span>竞争小，<span style="color: black;">此刻</span>独立站还<span style="color: black;">无</span><span style="color: black;">起始</span><span style="color: black;">公众</span>化去做，<span style="color: black;">仅有</span>一少部分人在做，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>人想做，<span style="color: black;">然则</span>找不到门路。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2、<span style="color: black;">无</span>规则限制</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>平台是自己<span style="color: black;">创立</span>的，规则<span style="color: black;">亦</span>都是自己去定的，<span style="color: black;">况且</span>商品<span style="color: black;">亦</span><span style="color: black;">无</span>类目、品种的<span style="color: black;">此刻</span>，你想上架什么就上架什么。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">3、客户资源</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站<span style="color: black;">由于</span>是自己<span style="color: black;">创立</span>的网站，<span style="color: black;">因此</span>客户的所有信息<span style="color: black;">咱们</span>都<span style="color: black;">能够</span>获取，<span style="color: black;">能够</span>获取到客户的联系资料，除了对数据的安全性有掌控之外，还<span style="color: black;">能够</span>实现数据的二次<span style="color: black;">研发</span>，源源<span style="color: black;">持续</span>的挖掘数据价值。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8435bf86d17e4cceaf9597e59ce82c99~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860059&amp;x-signature=miiPAh0QElCZ3Pk5t5yMagf8LJ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">4、减少平台佣金，降低成本</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>做别的电商平台，就<span style="color: black;">例如</span>亚马逊，平台都是有有佣金的，<span style="color: black;">通常</span>都是8%-15%<span style="color: black;">上下</span>。<span style="color: black;">倘若</span>再去做付费推广的话，<span style="color: black;">花费</span>在20%-30%<span style="color: black;">上下</span>。而<span style="color: black;">咱们</span>做独立站的话<span style="color: black;">能够</span>把推广费<span style="color: black;">掌控</span>室在30%以内。交易佣金成本低，减少了向第三方平台缴纳的交易佣金或年费，<span style="color: black;">同期</span>在支付端的服务<span style="color: black;">花费</span><span style="color: black;">亦</span>相对<span style="color: black;">优惠</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、塑造企业品牌</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>独立站域名<span style="color: black;">或</span>APP，<span style="color: black;">能够</span><span style="color: black;">持续</span>累积企业品牌，既<span style="color: black;">能够</span><span style="color: black;">提高</span><span style="color: black;">制品</span>的消费者信赖度，又<span style="color: black;">能够</span>为品牌赋能做好铺垫(就像京东从自营<span style="color: black;">起始</span>，做开放平台后，其品牌<span style="color: black;">优良</span><span style="color: black;">能够</span>赋能于入驻的品牌商)。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">4、</span>怎么做好独立站，以Shopify平台（搭建独立站的网站）为例</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">（一）需要什么资料？</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、国际邮箱</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、域名（符合国外人审美、习惯的域名）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、企业收款、企业PayPal等</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、双币信用卡</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、服务器</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">（二）Shopify独立站<span style="color: black;">怎样</span>运营？</h1>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">1、Shopify独立站运营<span style="color: black;">制品</span></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>永远最关键最重要的，无论是做Shopify独立站还是平台都应该注重选品；<span style="color: black;">日前</span>独立站有两种运营方式，一种是垂直精品网站，另一种是综合网站；<span style="color: black;">通常</span>来讲，垂直精品网站更利于跨境卖家打造品牌。</span></p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">2、Shopify独立站运营素材</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span><span style="color: black;">宣传</span>活动素材、<span style="color: black;">制品</span>素材、网站素材等。素材是做独立站过程中决定成败的关键点，平台素材<span style="color: black;">通常</span>都是以<span style="color: black;">制品</span>为主，<span style="color: black;">通常</span>都是白底，<span style="color: black;">然则</span>在独立站素材就比较多样化了，素材是抓住顾客眼球重要的一点，尤其是视频素材，不要<span style="color: black;">由于</span>素材<span style="color: black;">原由</span>影响网站的转化。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/bd4853d16cb24c5bbc904b564e74e69f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860059&amp;x-signature=nAZjvxylHOoEoeZU04JbLuxFXyo%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;">3、引流</h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在平台上，引流分为自然流量、站外引流和站内<span style="color: black;">宣传</span>三种，在独立站上，Shopify独立站运营引流方式就比较多样了，<span style="color: black;">能够</span><span style="color: black;">经过</span>搜索引擎优化引流，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>运营带来流量，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>EDM邮件营销引流等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得<span style="color: black;">重视</span>的一点是，在平台上，平台的业绩等于<span style="color: black;">营销</span>量，<span style="color: black;">然则</span>在独立站上，Shopify独立站运营的业绩不单单等于<span style="color: black;">营销</span>量，除了<span style="color: black;">营销</span>量，独立站还<span style="color: black;">能够</span>沉淀自己的用户，这些用户<span style="color: black;">能够</span>是属于自己的，<span style="color: black;">能够</span>用来做再营销，来培养品牌忠实粉丝，<span style="color: black;">这般</span>更利于跨境卖家打造属于自己的品牌。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/870b905cb42441b7b7cf12d50ded2cb4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722860059&amp;x-signature=%2FbpbxE7KSAS087RTItm%2BUnO1G2A%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>我今天带来的内容，码字<span style="color: black;">很难</span>，您的一个点赞、转发、<span style="color: black;">保藏</span>，<span style="color: black;">便是</span>对<span style="color: black;">咱们</span>最大的支持呀，有问题<span style="color: black;">或</span>想要交流<span style="color: black;">亦</span><span style="color: black;">能够</span>在评论区留言哦，<span style="color: black;">那样</span><span style="color: black;">咱们</span>下期再见!</span></p>




b1gc8v 发表于 2024-9-29 05:56:56

谷歌外贸网站优化技术。

qzmjef 发表于 2024-11-14 08:54:22

顶楼主，说得太好了！
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