谈一谈独立站的前景
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年<span style="color: black;">全世界</span>线上消费的规模在<span style="color: black;">快速</span>扩大,我国跨境电商行业<span style="color: black;">亦</span>迎来了历史性的转折点,这<span style="color: black;">寓意</span>着粗放式经营将很难再<span style="color: black;">持有</span>市场,品牌出海终会<span style="color: black;">作为</span>新的热门之选。应该会有人想问,还有必要做独立站吗?下面<span style="color: black;">经过</span>几点深入聊聊接下来独立站还值不值得做。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/bec045a3262d47c4898daa869082a7a8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722858224&x-signature=m5yifHyXtRRmI0wmC7Dl%2FRad7AU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">发展前景</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.东南市场快速崛起</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管欧美仍是<span style="color: black;">日前</span>跨境电商最<span style="color: black;">重点</span>的市场,但东盟<span style="color: black;">已然</span>成为我国最大的贸易伙伴,接近四成的受访企业<span style="color: black;">已然</span>进入东南亚超过日韩和俄罗斯。<span style="color: black;">另外</span>,进入非洲、拉美、中东等市场的企业均不足20%,<span style="color: black;">将来</span>将有<span style="color: black;">极重</span>拓展空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.<span style="color: black;">重点</span>海外市场电商集中度较低</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相对中国电商平台高度集中的<span style="color: black;">状况</span>,海外市场<span style="color: black;">广泛</span>电商集中度较低,跨境行业格局相对分散,长尾平台、独立站等都有<span style="color: black;">必定</span>的竞争空间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.跨境电商迈入品牌出海新时代</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“品牌出海”成行业发展共识,<span style="color: black;">日前</span>多个跨境平台提出国际化品牌建设计划,跨境品牌化和品牌跨境化齐头并进,跨境电商<span style="color: black;">行业</span>的<span style="color: black;">全世界</span>化品牌正在逐步形成。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b181a7651b4e4136bc826313dc9f1e3a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722858224&x-signature=vOtgeiqK2LakY3LTmXWbmryP9H4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">电商平台的局势分析</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1)同质化:电商平台卖家<span style="color: black;">能够</span>说是内卷严重,价格战<span style="color: black;">作为</span>常态,同款<span style="color: black;">制品</span>价格越比越低,卖家利润正在大幅缩减<span style="color: black;">其中</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2)不稳定性:平台封号潮<span style="color: black;">引起</span><span style="color: black;">海量</span>中国卖家退出平台竞争,入驻的中国跨境卖家占比下降,增长缓慢。(亚马逊上的中国卖家占比从60%下降到了42%)<span style="color: black;">日前</span>是美国卖家的数量在<span style="color: black;">快速</span><span style="color: black;">提升</span>。除了封号潮影响,平台卖家的不稳定性还和海运物流有着密切关系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>是平台制定的规则,卖家无权更改,只要是在平台发展的就必须承担起这部分的风险。而独立站<span style="color: black;">作为</span>众多跨境卖家转型首选的<span style="color: black;">原由</span>之一正是<span style="color: black;">由于</span>,独立站<span style="color: black;">不消</span>受第三方的规则限制,卖家们自主性更高,运营<span style="color: black;">能够</span>更灵活。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">独立站的价值</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站顾名思义<span style="color: black;">便是</span>独立的网站,其实<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">不消</span>懂建站知识,就<span style="color: black;">能够</span>操作了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站搭建好之后<span style="color: black;">便是</span>变现,<span style="color: black;">大众</span>做独立站<span style="color: black;">广泛</span>引流用到的主流<span style="color: black;">办法</span><span style="color: black;">便是</span>Google、Facebook、Twitter、YouTube等平台投放,还有比较厉害一点的<span style="color: black;">便是</span>Google优化。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/612aa87123594df6aa8b10baa36dc245~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722858224&x-signature=ZJJNFW8BxMgsVX3v0bhOI4RY8jk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>比较热门的当属TikTok加上独立站,<span style="color: black;">由于</span><span style="color: black;">日前</span><span style="color: black;">来讲</span>TikTok是新手做跨境电商的一个突破口,且TikTok<span style="color: black;">日前</span>的流量还是相对比较容易获取的,还在<span style="color: black;">处在</span>流量随时爆棚的时代,独立站出单之后<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>投放加独立站<span style="color: black;">一起</span>做。毕竟这个过程就相当于测品的过程了,会节约<span style="color: black;">咱们</span><span style="color: black;">海量</span>的测品时间与测品的成本。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e6ee6b7fb50b42d69277d0b71bdf64be~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722858224&x-signature=To2XaTJhCdEr2uQ6y%2FGNDzgVc0c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外消费者尤其是“千禧一代”,更倾向在独立站上进行网购。<span style="color: black;">做为</span>海外常用的购物<span style="color: black;">途径</span>之一,打造一个品牌独立站无疑是<span style="color: black;">特别有</span>必要的。聚智网络,为您打造适合与您的专业独立站,为您的事业发展保驾护航。</span></p>
你的话语如春风拂面,温暖了我的心房,真的很感谢。 感谢你的精彩评论,为我的思绪打开了新的窗口。 感谢你的精彩评论,为我的思绪打开了新的窗口。
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