选对行业品类是做独立站的关键，工业类独立站前景大好
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">| 本文约2260字 读完需7分钟 |</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">全世界</span>供应链仍未修复至疫情前水平、俄乌冲突<span style="color: black;">连续</span>发酵、海外<span style="color: black;">重点</span>央行大幅收紧货币政策，不管是传统贸易还是跨境电商，都受到了很大的<span style="color: black;">全世界</span>趋势影响。<span style="color: black;">全世界</span>经济增长前景面临着挑战，跨境电<span style="color: black;">商场</span>务变得步履维艰。卖家<span style="color: black;">无</span>自主权，而是依赖于平台，<span style="color: black;">因此呢</span>受平台政策的限制，<span style="color: black;">常常</span>会遭受封号等处罚，加之跟卖、刷单等问题<span style="color: black;">持续</span><span style="color: black;">困惑</span>，卖家</span>的收益受到了压缩。<span style="color: black;">另外</span>，<span style="color: black;">因为</span>缺乏品牌认知度，卖家难以抵御激烈的价格竞争，<span style="color: black;">没法</span>实现溢价<span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全部</span>行业正在面临整顿，跨境电商卖家<span style="color: black;">亦</span>在积极探索出海思路。此时，独立站被视为卖家“自救”的有效途径，<span style="color: black;">由于</span>它<span style="color: black;">拥有</span><span style="color: black;">更加多</span>自主权，<span style="color: black;">能够</span>规避平台政策<span style="color: black;">危害</span>，并且可自主构建品牌进行<span style="color: black;">营销</span>，从而获取更高的利润。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种独立站的趋势不仅局限于跨境电商卖家，随着互联网的快速发展，越来越多的企业<span style="color: black;">起始</span><span style="color: black;">认识</span>到B2B独立站的重要性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统外贸工厂大单难寻，订单碎片化是趋势，加上工厂议价能力低，利润差，在业务扩张上<span style="color: black;">亦</span>变得<span style="color: black;">非常</span>困难，<span style="color: black;">因此呢</span><span style="color: black;">创立</span>B2B独立站，是工厂开拓新<span style="color: black;">途径</span>，实现转型的一个重要通路。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>判断自己的行业<span style="color: black;">是不是</span>适合做独立站呢？</strong></span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要判断<span style="color: black;">是不是</span>适合做独立站，你<span style="color: black;">能够</span>以5个<span style="color: black;">方向</span>入手：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）你的<span style="color: black;">制品</span>行业关键词搜索页面首页结果<span style="color: black;">状况</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）你的<span style="color: black;">制品</span>行业关键词搜索流量报告。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）你的<span style="color: black;">制品</span>行业<span style="color: black;">目的</span>客户<span style="color: black;">关联</span>搜索社交<span style="color: black;">媒介</span>流量报告。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4）<span style="color: black;">全世界</span>各国家地区搜索关键词流量分布。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5）<span style="color: black;">查找</span>谷歌关键词的几个数据并分析做上谷歌首页难度。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">是不是所有品类都适合做独立站呢？</strong></span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上，<span style="color: black;">每一个</span>品类都有做独立站的可能，<span style="color: black;">然则</span><span style="color: black;">区别</span>品类的难易程度是<span style="color: black;">区别</span>的。</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，传统的实体行业做B2B独立站的前景是非常好的，<span style="color: black;">例如</span>建材、家具、纺织品等等。</span><span style="color: black;">这些行业的<span style="color: black;">制品</span>都有标准化、批量化的特点，供需关系比较<span style="color: black;">知道</span>，在线下交易中<span style="color: black;">亦</span><span style="color: black;">已然</span>有了<span style="color: black;">必定</span>的规模和<span style="color: black;">基本</span>。</span><span style="color: black;">随着互联网的普及和电子商务的发展，许多传统行业<span style="color: black;">起始</span></span><span style="color: black;">加快数字化转型，这其中就<span style="color: black;">包含</span>工业制造业。</span><span style="color: black;">越来越多的企业<span style="color: black;">起始</span>把业务从线下转移到线上，<span style="color: black;">经过</span>B2B独立站来拓展客户群、<span style="color: black;">增多</span><span style="color: black;">营销</span><span style="color: black;">途径</span>、提<span style="color: black;">有效</span>率等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span>新兴的行业<span style="color: black;">亦</span><span style="color: black;">逐步</span><span style="color: black;">起始</span>进入B2B电商<span style="color: black;">行业</span>，<span style="color: black;">例如</span>智能家居、新能源、人工智能等。随着技术的<span style="color: black;">持续</span>升级和创新，这些行业的<span style="color: black;">制品</span>正在<span style="color: black;">逐步</span>普及和应用，它们有着广阔的市场前景和发展空间，而B2B独立站正是这些行业打破传统的重要平台之一。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">针对</span>消费类<span style="color: black;">制品</span>而言，<span style="color: black;">状况</span>就比较<span style="color: black;">繁杂</span>了。消费类<span style="color: black;">制品</span>有时需要对品牌的传播和市场的营销策略进行更加深入的分析和<span style="color: black;">科研</span>，<span style="color: black;">同期</span><span style="color: black;">亦</span>需要<span style="color: black;">海量</span>的资金和资源投入，<span style="color: black;">才可</span>在市场上赢得竞争<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T1hrW4CjvJ1GaDMZG2ks7Klu1FqpOKHkO4ryiaQLSfkk1FA6ZAKgDQ8CLM7LUgibeK2taibpdg6u9jyYIr9NUbVPQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">工业类<span style="color: black;">制品</span>做B2B独立站有着良好的前景：</strong></span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">询盘成本相对较低</span></strong><strong style="color: blue;"><span style="color: black;">：</span></strong><span style="color: black;">相较于B2C电商，B2B电商在推广上<span style="color: black;">能够</span><span style="color: black;">选取</span>针对性更强的<span style="color: black;">途径</span>，例如<span style="color: black;">有些</span>行业<span style="color: black;">媒介</span>、论坛等，相较于<span style="color: black;">宣传</span>的付费方式，这些<span style="color: black;">途径</span>的推广成本更为可控。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">流量<span style="color: black;">精细</span>：</strong></span><span style="color: black;"><span style="color: black;">工业类<span style="color: black;">制品</span>的<span style="color: black;">目的</span>用户<span style="color: black;">一般</span>是企业和专业采购商，相<span style="color: black;">针对</span>消费类<span style="color: black;">制品</span>的广大消费者市场，</span><span style="color: black;"><span style="color: black;"><span style="color: black;">目的</span></span><span style="color: black;">用户群体更<span style="color: black;">知道</span>，<span style="color: black;">制品</span>类别、价值等信息都更为重要，而流量来源<span style="color: black;">亦</span>相对更为专业，例如工业类搜索引擎和供应商平台等都会为用户<span style="color: black;">供给</span><span style="color: black;">精细</span>的<span style="color: black;">举荐</span></span>。</span><span style="color: black;"><span style="color: black;">因此呢</span>，确定<span style="color: black;">目的</span>客户群体并<span style="color: black;">创立</span>联系相对容易。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">转化率高：</span></strong><span style="color: black;">工业品类属于比较高阶的<span style="color: black;">制品</span>品类，用户决策周期长且需要充分的信息和支持来做出<span style="color: black;">选取</span>，因而B2B独立站更能<span style="color: black;">帮忙</span>用户准确定位到自己的<span style="color: black;">目的</span><span style="color: black;">制品</span>，<span style="color: black;">从而</span><span style="color: black;">加强</span>转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">客户<span style="color: black;">需要</span>稳定：</strong></span><span style="color: black;">工业类产品<span style="color: black;">一般</span><span style="color: black;">拥有</span>相对稳定的<span style="color: black;">需要</span>，<span style="color: black;">况且</span>购买决策<span style="color: black;">一般</span>是基于<span style="color: black;">长时间</span>合作和合同关系。这<span style="color: black;">寓意</span>着一旦你与客户<span style="color: black;">创立</span>起稳定的业务关系，<span style="color: black;">她们</span>可能会<span style="color: black;">连续</span>采购你的<span style="color: black;">制品</span>，从而为你的独立站带来<span style="color: black;">连续</span>的收入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">专业性<span style="color: black;">需求</span>较高：</strong></span><span style="color: black;">工业类<span style="color: black;">制品</span><span style="color: black;">一般</span><span style="color: black;">拥有</span><span style="color: black;">必定</span>的专业性和技术性<span style="color: black;">需求</span>，需要<span style="color: black;">供给</span><span style="color: black;">仔细</span>的<span style="color: black;">制品</span>信息、规格、技术参数等。相<span style="color: black;">针对</span>消费类<span style="color: black;">制品</span>的购买决策更多地依赖于品牌、价格和市场推广，工业类<span style="color: black;">制品</span>的独立站更注重<span style="color: black;">制品</span>的技术性和专业性展示。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">运营模式灵活：</strong></span><span style="color: black;">工业品类<span style="color: black;">一般</span>都<span style="color: black;">触及</span>到个性化定制等增值服务，B2B独立站的运营环节<span style="color: black;">能够</span>更灵活的进行<span style="color: black;">制品</span>搭配、<span style="color: black;">相关</span>系统等整合，让客户在本站得到更好的购物体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/T1hrW4CjvJ1GaDMZG2ks7Klu1FqpOKHk1xQssCOSe506D3FZss0kWb4wtD1ZqdrgaKfOPbU2fPBVEnyHunhkhw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">消费类<span style="color: black;">制品</span>做B2B外贸独立站相对较难的<span style="color: black;">原由</span>：</strong></span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">竞争激烈：</strong></span><span style="color: black;">消费类<span style="color: black;">制品</span>通常<span style="color: black;">触及</span>到大规模的消费者市场，竞争压力很大。市场上<span style="color: black;">已然</span>存在许多知名品牌和大型电商平台，要在这个市场中<span style="color: black;">创立</span>起自己的独立站并吸引到足够的用户需要投入<span style="color: black;">更加多</span>的时间和资源。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">市场<span style="color: black;">需要</span>多变：</strong></span><span style="color: black;">消费类<span style="color: black;">制品</span>的市场<span style="color: black;">需要</span><span style="color: black;">一般</span>会受到时尚潮流、消费者偏好和市场趋势的影响，<span style="color: black;">需要</span>变化较为频繁。这<span style="color: black;">针对</span>独立站的<span style="color: black;">制品</span>策划、库存管理和供应链管理提出了更高的<span style="color: black;">需求</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">消费群体庞大：</strong></span><span style="color: black;">消费类<span style="color: black;">制品</span>的市场推广需要面向大规模的消费者，需要投入<span style="color: black;">更加多</span>的时间和资源来进行品牌建设、<span style="color: black;">宣传</span>宣传、社交<span style="color: black;">媒介</span>营销等。相比之下，工业类<span style="color: black;">制品</span>的<span style="color: black;">目的</span>客户相对集中，推广和营销的成本和难度较低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综上所述，<span style="color: black;">针对</span>想要搭建B2B独立站的<span style="color: black;">伴侣</span>们<span style="color: black;">来讲</span>，<span style="color: black;">选取</span>适合自己的行业品类是非常关键的。虽然工业类独立站<span style="color: black;">制品</span>容易拓展，<span style="color: black;">然则</span><span style="color: black;">亦</span>存在着<span style="color: black;">必定</span>的隐性<span style="color: black;">危害</span>；而消费品类独立站的难度较高，但<span style="color: black;">亦</span>有许多成功的消费品类B2B独立站，关键在于你的<span style="color: black;">制品</span>独特性、市场定位和市场推广策略的有效性。<span style="color: black;">因此呢</span>，在<span style="color: black;">选取</span>独立站品类的时候，<span style="color: black;">必定</span>要综合<span style="color: black;">思虑</span>自己的实力和市场<span style="color: black;">需要</span>，<span style="color: black;">才可</span>够做出最明智的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/T1hrW4CjvJ3M6oqUGAFnmKWgy0TEZicrotd0KHB1iaM0LoQbw0cp90g7H0E8mTRLRmNeOwvqeyq6XfIZmYBoE2qA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">如您有兴趣进一步<span style="color: black;">认识</span>，<span style="color: black;">能够</span>扫描下方二维码，咨询出海顾问，您将<span style="color: black;">得到</span>一对一的针对性分析和全面讲解。</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/7QRTvkK2qC5gAFDgDYQMOicvW3bGDbeDJdYFic6t8CSHq8icgW4bx8g2JmknmicxrHES4HaXHOFXGchK2ia3OTGTtpg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咨询邮箱：contact@shopastro.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎随时联系<span style="color: black;">咱们</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucChYUNicUaqntiamEgZ1ZJYzLRasq5S6zvgt10NKsVZhejol3iakHl3ItlFWYc8ZAkDa2lzDc5SHxmqjw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">END</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/T1hrW4CjvJ1z09vLuDzzqr8Xbx6FvAoUtaXeia3iaW9HaSAmV0lEaP132UPbEyfy3EaiaBds2TmLsqPiaLicMsbFHNA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
你说得对，我们一起加油，未来可期。
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