「跨境电商干货」盘点独立站常用的建站工具
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>许多卖家跨境出海做生意时，比起在电商平台上开店，更偏向于搭建一个属于自己的独立站。独立站不需要支付<span style="color: black;">巨额</span>的佣金抽成，规则限制<span style="color: black;">亦</span>少了<span style="color: black;">非常多</span>，卖家有<span style="color: black;">更加多</span>的自主性和灵活性，<span style="color: black;">不外</span>这需要卖家<span style="color: black;">自动</span>去搭建网站。<span style="color: black;">那样</span>多的建站工具卖家又该<span style="color: black;">怎样</span><span style="color: black;">选取</span>？今天将对<span style="color: black;">平常</span>的独立站建站平台进行一个盘点，想做独立站的卖家结合<span style="color: black;">自己</span><span style="color: black;">要求</span><span style="color: black;">选取</span><span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站建站方式<span style="color: black;">重点</span>有三种：<strong style="color: blue;">SaaS建站，开源建站和自主<span style="color: black;">研发</span>网站</strong>。其中SaaS建站是大<span style="color: black;">都数</span>跨境卖家的首选，<span style="color: black;">由于</span>不需要什么技术，卖家只需要支付<span style="color: black;">必定</span>服务费就<span style="color: black;">能够</span>一键开店，和其他两者比起来更<span style="color: black;">容易</span><span style="color: black;">有些</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1810caa2717d46c2914da24e1268be07~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=6MOgayLry8%2FgYGyzkuuIQzJHaH8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>Shopify</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这是最出名，<span style="color: black;">运用</span>者最多的SaaS建站平台。是做精品店卖家的最佳<span style="color: black;">选取</span>。注册方式很简单，一个油箱账号就<span style="color: black;">能够</span>完成。建站模板<span style="color: black;">非常多</span>，<span style="color: black;">各样</span>小插件<span style="color: black;">亦</span>非常够用。网站兼容性、稳定性和安全性都很出色。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点：</strong>综合<span style="color: black;">花费</span>比较高。平台规则相对国内的建站平台更严格，有封店的<span style="color: black;">危害</span>。并且<span style="color: black;">因为</span>是固定的模板，网站若是之后想实现其他个性化设计和扩容的话会比较麻烦。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ad89cfd3a75546e9a268c6f82d100953~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=uXQEeusDhAWVoiXTcfH%2F1w0QbCk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>店匠Shoplazza</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合面向欧美市场的卖家<span style="color: black;">运用</span>。主打品牌独立运营，<span style="color: black;">供给</span>的主题服务非常多样化，后台的大部分官方插件<span style="color: black;">亦</span>都是免费<span style="color: black;">运用</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">年费从4千+到1万+不等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6978700da86c480ba065de148a7f945a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=KXVywR7HTXuxKSLZ8zBG5d04HSI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>Shopyy</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全中文操作更加符合中国卖家的<span style="color: black;">运用</span>习惯，本地化服务做的比较好，平台规则相对宽松，适合做<span style="color: black;">有些</span>特货<span style="color: black;">制品</span>的卖家，对违规店铺的处理<span style="color: black;">亦</span>更为灵活。大部分官方插件都能免费<span style="color: black;">运用</span>。<span style="color: black;">持有</span>一对一的客服服务。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dcb30c9667994c788c5edfa8e10ab7e9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=YNZgm4GoV91cKbz7MIuvYM00ghc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>Shopline</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合面向东南亚市场的卖家，一站式服务更方便快捷，还<span style="color: black;">研发</span>了移动端APP，手机就能进行店铺管理。系统<span style="color: black;">无</span>额外<span style="color: black;">花费</span>，专业模板<span style="color: black;">供给</span>免费，后台插件<span style="color: black;">亦</span><span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点：</strong><span style="color: black;">花费</span>较高，网站稳定性有待完善。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上都属于SaaS建站平台，<strong style="color: blue;">下面介绍第二种方式：开源建站平台</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开源系统对技术有<span style="color: black;">必定</span><span style="color: black;">需求</span>，这种方式就不太适合新手卖家了。<span style="color: black;">不外</span>会更适合做FP特货<span style="color: black;">制品</span>的卖家，<span style="color: black;">由于</span>市面上大<span style="color: black;">都数</span>的SaaS建站平台政策比较严，不支持特货售卖。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/879af7187e544bcbbdcb6f5f940ed0df~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=VTd1lESQvxsXFjNFXYSgyOn3pdY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>Magento</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是国外主流的开源建站系统之一，<span style="color: black;">持有</span>实用完整的模块化架构体系，功能很丰富。<span style="color: black;">特殊</span>是可塑性强，后期做优化比较方便。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点：</strong>对技术<span style="color: black;">需求</span>比较高，<span style="color: black;">花费</span><span style="color: black;">亦</span>高。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/da1db665542a453f88fe145a6afb48a0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=hDYHkUCtpB1O0x6EE3ixH0u7pHU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>Woocommerce</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它适合的店铺类型<span style="color: black;">非常多</span>，有：在线零售网店，B2C商城和B2B展示型网站等。Woocommerce建站的成本就没<span style="color: black;">那样</span>高了，开源插件绝大部分<span style="color: black;">亦</span>都能免费<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点：</strong>对技术<span style="color: black;">需求</span>比较高，需要有专业的程序员来搞定。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4cbda575c3494ca391078d8b8b64e1bc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=wjs8lZ%2FGoNqJkUEViDbY7JD3KX8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>Opencart</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适合入门的B2C网站。<span style="color: black;">持有</span>丰富的组件，能满足绝大部分买家的<span style="color: black;">需要</span>，操作比前两个平台简单，<span style="color: black;">更易</span>上手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点：</strong>网站后期的扩容性和稳定性稍差，安全性<span style="color: black;">亦</span>需要多加<span style="color: black;">守护</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>，独立站卖家在<span style="color: black;">选取</span>建站平台时需要<span style="color: black;">思虑</span>这些<span style="color: black;">原因</span>：<strong style="color: blue;">团队配置、资金支持、运营<span style="color: black;">目的</span>与建站平台属性<span style="color: black;">是不是</span>匹配</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">倘若</span><span style="color: black;">处理</span>了建站的问题之后，接下来就该<span style="color: black;">思虑</span><strong style="color: blue;"><span style="color: black;">怎样</span>支付收款</strong>了。除了PayPal收款外，信用卡收款通道<span style="color: black;">亦</span>是必接的。这需要卖家与第三方支付<span style="color: black;">机构</span>进行对接合作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Onlypay</strong>，专为独立站卖家<span style="color: black;">供给</span>一站式的支付收款服务。支持市面上数家独立站平台，境内外支付牌照齐全，并且在国外<span style="color: black;">亦</span><span style="color: black;">创立</span>了<span style="color: black;">海量</span>的合作网点。费率性价比高，结算周期<span style="color: black;">亦</span>快，有效缓解卖家的资金回流压力。仅需一个平台就能跟<span style="color: black;">更加多</span>的国家进行顺畅结算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天的分享就到<span style="color: black;">这儿</span>，欢迎<span style="color: black;">一块</span>交流分享跨境电商的<span style="color: black;">各样</span><span style="color: black;">关联</span>经验！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/be39fe16406a4a7e92f29742da588796~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722856289&x-signature=sHJn5b4wMgS3jiJu%2F62B6mCWiO4%3D" style="width: 50%; margin-bottom: 20px;"></div>
感谢你的精彩评论，带给我新的思考角度。
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