1fy07h 发表于 2024-7-30 01:26:59

想要入门独立站，这些你必须晓得


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ee8eade8a29a442b83a64ea14b7bbb80~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722856066&amp;x-signature=hDXBj78nNUHLgKQMBKdyhbtdq8s%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>关于建独立站的咨询业务暴增，<span style="color: black;">咱们</span>客服都忙<span style="color: black;">不外</span>来了。” 一家专门从事跨境电商建站服务的<span style="color: black;">机构</span>海外业务负责人<span style="color: black;">叫作</span>。今年上半年，<span style="color: black;">因为</span>海外疫情加剧，网上订单暴增，海外电商巨头亚马逊<span style="color: black;">起始</span>对平台上的卖家进行整顿，以“<span style="color: black;">乱用</span>评论”为由大举关停来自中国的跨境电商卖家账号。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记者在采访中<span style="color: black;">发掘</span>，风波驱使<span style="color: black;">更加多</span>跨境电商踏上了自建“独立站”的道路，从去年就<span style="color: black;">起始</span>火热的独立站赛道，<span style="color: black;">此刻</span>更加拥挤，许多中小电商都跃跃欲试。业内人士认为，“独立站”热反映了深圳跨境电商经过近十年的发展，从粗放式野蛮生长<span style="color: black;">周期</span>走向精细化高质量发展<span style="color: black;">周期</span>。建独立站是商家品牌<span style="color: black;">认识</span>的觉醒、自主营销战略的开端，有助于企业摆脱对平台的依赖，更有效地实施品牌出海战略，实现从中国制造向中国品牌的跨越发展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">在跨境卖家在决定做独立站以后，面临的<span style="color: black;">第1</span>个<span style="color: black;">困难</span><span style="color: black;">便是</span>，建站工具怎么选？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">01</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">建站工具</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/110006ed92b042a6b6fd3cac647787ca~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722856066&amp;x-signature=rUdOL0vxpk%2B32k8pjuK2kUEWGuk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">从<span style="color: black;">花费</span><span style="color: black;">方向</span>而言：</span></span></strong><span style="color: black;"><span style="color: black;">非常多</span>人说<span style="color: black;">意见</span>用Shopify门槛低，最低29美金，</span><strong style="color: blue;"><span style="color: black;">加上用免费的主题和应用，基本<span style="color: black;">能够</span>满足新手小白练练的<span style="color: black;">需要</span></span></strong><span style="color: black;">，虽然有2%支付交易佣金，<span style="color: black;">然则</span>在没单的<span style="color: black;">状况</span>下，<span style="color: black;">不消</span><span style="color: black;">思虑</span>这个问题，等你有单了之后你<span style="color: black;">能够</span>升级套餐降低佣金比例，最低0.5%佣金，<span style="color: black;">乃至</span>到0，当然<span style="color: black;">每一个</span>卖家的<span style="color: black;">状况</span><span style="color: black;">区别</span>，自己做好<span style="color: black;">选取</span>就行。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">从<span style="color: black;">运用</span><span style="color: black;">方向</span>而言：</span></span></strong><span style="color: black;">SAAS模式的建站系统，基本<span style="color: black;">类似</span>，</span><strong style="color: blue;"><span style="color: black;">后台基本<span style="color: black;">亦</span>不会很<span style="color: black;">繁杂</span>，简单的模式<span style="color: black;">经过</span><span style="color: black;">选取</span>模板主题和应用去组装适合自己的<span style="color: black;">制品</span>网站</span></strong><span style="color: black;">，加上自己懂去思考，多去学习实践操作，<span style="color: black;">熟练</span>好系统<span style="color: black;">亦</span>不是很难的事情，当然<span style="color: black;">有些</span>应用是英文<span style="color: black;">或</span>非shopify<span style="color: black;">研发</span>的则可能需要花<span style="color: black;">更加多</span>的学习成本。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">政策<span style="color: black;">方向</span>而言：</span></span></strong><span style="color: black;">shopify更偏向海外用户，</span><strong style="color: blue;"><span style="color: black;">一方面是收款方面<span style="color: black;">倘若</span>是用shopify payment需要是美国本土商家，<span style="color: black;">另一</span><span style="color: black;">针对</span><span style="color: black;">有些</span>客服售后<span style="color: black;">方向</span><span style="color: black;">来讲</span>，体验方面不是很符合咱们国内的这种随时<span style="color: black;">能够</span>沟通</span></strong><span style="color: black;">，</span><span style="color: black;">回复快的这种模式，只能是邮件啥的进行来回传递信息，相对<span style="color: black;">来讲</span>没这么便利吧，当然<span style="color: black;">倘若</span>习惯邮件沟通这种模式<span style="color: black;">亦</span>能接受。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/501f0e61ac2d416b92d103aae07b824d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722856066&amp;x-signature=5XZQuCC96fix7vVFmZafcq%2BSf3I%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">制品</span>的<span style="color: black;">有些</span>规避，</span><strong style="color: blue;"><span style="color: black;">shopify适合<span style="color: black;">有些</span>常规货，普货，自己工厂，品牌商家等网站的搭建，适合做2C的模式</span></strong><span style="color: black;">，至于<span style="color: black;">有些</span>比较<span style="color: black;">敏锐</span>的<span style="color: black;">制品</span>，就不太<span style="color: black;">意见</span>卖家<span style="color: black;">选取</span>了，容易<span style="color: black;">显现</span>店铺打不开的<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">举荐</span>是阿里云主机+Wo+WordPress自建，<span style="color: black;">原由</span>很简单<span style="color: black;">便是</span>开源系统+自购服务器，服务器<span style="color: black;">选取</span>海外节点的就行，安装Linux+Apache系统，支持PHP5.0+ MySQL等运行环境，基本<span style="color: black;">亦</span>能上线，只要<span style="color: black;">制品</span>合规，网上教程<span style="color: black;">亦</span>多得很，<span style="color: black;">自动</span><span style="color: black;">认识</span><span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然自建这种模式，<span style="color: black;">针对</span>新人需要具备<span style="color: black;">必定</span>的学习能力，<span style="color: black;">亦</span><span style="color: black;">便是</span>说就有<span style="color: black;">必定</span>搭建的<span style="color: black;">基本</span>。<span style="color: black;">弥补</span>一点：买服务器<span style="color: black;">倘若</span>配置低的，一台就放一个站就行了，放多站容易占内存，服务器配置高再<span style="color: black;">思虑</span>放多个站，先一个试试，做起来再说。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SAAS的系统，</span><strong style="color: blue;"><span style="color: black;">shopyy、店匠、uee、xshoppy，shopline、shopbase</span></strong><span style="color: black;">等，都<span style="color: black;">能够</span>逐个<span style="color: black;">认识</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">02</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">关于推广</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4e9f8572bdbe4446bdc0a3e308f5223f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722856066&amp;x-signature=g3dsziDL3EIY%2B1nclopX52ttdUk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">玩法大部分是：</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站+google （cps、sem、shopping、网页<span style="color: black;">宣传</span>、邮件<span style="color: black;">宣传</span>）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站+facebook （千展）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站+tiktok （短视频）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站+网红（KOL，种草）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站+社媒（Ins、pin、snapchat、ridt）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站+SEO(博客、论坛、三要素，关键词、友情链接、外链）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站+EDM（邮件群发，做复购，催单）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>借用<span style="color: black;">有些</span>工具包括：Ahrefs 、 Google KeywordPlanner (谷歌关键词规划师)、Semrush、Ubersuggest等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去分析下所做的<span style="color: black;">制品</span>的<span style="color: black;">目的</span>市场，<span style="color: black;">近期</span>1到3个月，<span style="color: black;">或</span>某时间段的被搜频率，<span style="color: black;">揭发</span>次数，<span style="color: black;">或</span>分析下同类<span style="color: black;">制品</span>的网站在哪里做得推广，什么国家搜的多，最笨的方式直接在google浏览器搜索域名，<span style="color: black;">或</span>在facebook上搜<span style="color: black;">亦</span><span style="color: black;">能够</span>，<span style="color: black;">瞧瞧</span>有没啥同类型<span style="color: black;">宣传</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15cd5b648eab4633987b6fc2c9d4f892~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722856066&amp;x-signature=5Q1z7HlAU1qVfEzWVZ9gWDmm8Qg%3D" style="width: 50%; margin-bottom: 20px;"></div>




nqkk58 发表于 2024-9-26 05:26:05

可以发布外链的网站 http://www.fok120.com/

7wu1wm0 发表于 2024-10-28 19:59:06

楼主节操掉了，还不快捡起来！
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