卖家必看！独立站建站超全详解流程！
<img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/jJvzDeZ3Pd5MDPoLIYS1g9eqWlFQBxq0YC5bAvS9kRScJMHo3L4BNwIQARWia4uibic7xlwrCros5hyweP0lljsXA/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>跨境电商卖家<span style="color: black;">来讲</span>，避免鸡蛋全放在一个篮子里是一个<span style="color: black;">很久</span>发展的策略，<span style="color: black;">选取</span>做独立站两脚走路走的更稳。近两年独立站的搜索词热度<span style="color: black;">提升</span>，再加上Facebook、Instagram、TikTok等流量变现业务兴起，<span style="color: black;">针对</span>独立站的前景更加<span style="color: black;">好处</span>。<span style="color: black;">倘若</span>你想做独立站<span style="color: black;">必定</span>要看这份建站的操作流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是独立站？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">独立站就是一个<span style="color: black;">拥有</span>独立域名的网站，即独立于第三方平台的官方商城。</strong>卖家<span style="color: black;">能够</span>在这个网站上传<span style="color: black;">制品</span>，自主设计网站布局、制定营销策略，更好地掌控品牌形象和客户数据，<strong style="color: blue;">为卖家<span style="color: black;">供给</span>了更大的自主权和灵活性。</strong>客户<span style="color: black;">能够</span>直接在这个网站购买商品，等<span style="color: black;">制品</span>送货上门。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>常说的大品牌官网，就属于最直观的独立站展现形式，它由卖家自己<span style="color: black;">创立</span>，不受第三方平台规则限制，<span style="color: black;">能够</span>说是一个用户自主管理的在线商店。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/jJvzDeZ3Pd5MDPoLIYS1g9eqWlFQBxq0ibT6icUXCib9fZj524dHfKVIsF4uktwEQvhuicgT38voict3c3oItiajqIaA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>要做独立站？有何<span style="color: black;">优良</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">减少平台佣金</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三方电商平台，就<span style="color: black;">例如</span>亚马逊，平台都是有有佣金的，<span style="color: black;">通常</span>都是8%-15%<span style="color: black;">上下</span>。<span style="color: black;">倘若</span>再去做付费推广的话，<span style="color: black;">花费</span>在20%-30%<span style="color: black;">上下</span>。<strong style="color: blue;">而做独立站的话，像<span style="color: black;">此刻</span>主流的建站平台shopfiy建站佣金是0.5%-2%<span style="color: black;">上下</span>，<span style="color: black;">选取</span>国内的<span style="color: black;">有些</span>建<span style="color: black;">非常多</span>连佣金都<span style="color: black;">无</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">沉淀客户资源</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站<span style="color: black;">由于</span>是自己<span style="color: black;">创立</span>的网站，<span style="color: black;">因此</span>客户的所有信息<span style="color: black;">咱们</span>都<span style="color: black;">能够</span>获取，<strong style="color: blue;"><span style="color: black;">能够</span>获取到客户的邮箱、<span style="color: black;">位置</span>等信息。</strong>到时候<span style="color: black;">咱们</span><span style="color: black;">能够</span>利用这些客户信息进行二次营销，<strong style="color: blue;">简单地说<span style="color: black;">便是</span></strong><strong style="color: blue;">沉淀自有平台的私域流量，自己的客户<span style="color: black;">把握</span>在自己手中。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">竞争小，摆脱第三方规则限制</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">此刻</span>独立站还<span style="color: black;">无</span><span style="color: black;">起始</span><span style="color: black;">公众</span>化去做，<span style="color: black;">仅有</span>一少部分人在做，<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>人想做，<span style="color: black;">然则</span>找不到门路，</strong><span style="color: black;">因此</span>独立站的竞争相对较小，与此<span style="color: black;">同期</span>平台是自己<span style="color: black;">创立</span>的，规则<span style="color: black;">亦</span>都是自己去定的，<span style="color: black;">况且</span>商品<span style="color: black;">亦</span><span style="color: black;">无</span>类目、品种的<span style="color: black;">此刻</span>，你想上架什么就上架什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">独立站<span style="color: black;">详细</span>怎么搭建</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要</span>分析与规划</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在建站之初，<strong style="color: blue;"><span style="color: black;">首要</span>要<span style="color: black;">知道</span>独立站的<span style="color: black;">目的</span>和<span style="color: black;">需要</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这<span style="color: black;">包含</span>确定网站的<span style="color: black;">重点</span>功能、<span style="color: black;">目的</span>受众、预期成果等。<span style="color: black;">经过</span>深入的<span style="color: black;">需要</span>分析，<span style="color: black;">能够</span>为后续的建站工作<span style="color: black;">供给</span><span style="color: black;">知道</span>的<span style="color: black;">指点</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>合适的建站平台与工具</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>，<strong style="color: blue;"><span style="color: black;">选取</span>一个易于上手、功能完善的建站平台至关重要。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>搭建独立站<span style="color: black;">重点</span>有 SAAS 模式建站和开源代码建站两种主流方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">SAAS 模式建站：</span></strong><span style="color: black;">开个独立站很简单类似租赁模式，卖家直接就<span style="color: black;">能够</span>在平台上面注册<span style="color: black;">就可</span>开通网站，<span style="color: black;">经过</span>购买的<span style="color: black;">基本</span>套餐功能和安装插件，套用模板去组装成适合自己<span style="color: black;">制品</span>风格的独立网站。<span style="color: black;">日前</span>市面上有<span style="color: black;">非常多</span>此类建站服务企业，例如 2Cshop，卖家<span style="color: black;">经过</span>购买<span style="color: black;">基本</span>套餐功能和安装插件，<span style="color: black;">或</span>套用模板去组装成适合自己<span style="color: black;">制品</span>风格的独立网站，简单快捷。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">开源代码建站：</span></strong><span style="color: black;">还有一类<span style="color: black;">便是</span>采用国外<span style="color: black;">有些</span>开源代码如 Wordpress、Magento、Opencart <span style="color: black;">这般</span>的系统来搭建，应用代码自己搭建网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但这需要<span style="color: black;">必定</span>的代码<span style="color: black;">基本</span>，并且需要去安装调试代码，测试等，<span style="color: black;">而后</span><span style="color: black;">才可</span>上线运营。从搭建到上线历时较长，需要耗费<span style="color: black;">更加多</span>人力及<span style="color: black;">研发</span>成本。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">针对</span>新手、平台转型、刚入行的独立站卖家，<span style="color: black;">意见</span><span style="color: black;">经过</span><span style="color: black;">第1</span>种 SAAS 模式的方式搭建网站，简单<span style="color: black;">方便</span>，上线快，投入低。</strong>不<span style="color: black;">意见</span>卖家自己成立建站团队，<span style="color: black;">守护</span>成本与投入资金都不如找专业的建站<span style="color: black;">机构</span>。 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">注册域名与<span style="color: black;">选取</span>服务器</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">域名是独立站的重要<span style="color: black;">构成</span>部分。</strong>卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>自己注册，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接去购买域名。<strong style="color: blue;">在域名的<span style="color: black;">选取</span>上，<span style="color: black;">意见</span><span style="color: black;">选取</span>域名简短、简单易记、与品牌<span style="color: black;">关联</span>度高，</strong>且最好是以.com为结尾的，其次是net，会<span style="color: black;">更易</span>推广，打开知名度，方便用户快速记住网站<span style="color: black;">位置</span>。要<span style="color: black;">尤其</span><span style="color: black;">重视</span>的是，若<span style="color: black;">选取</span>SaaS建站，建站<span style="color: black;">机构</span>会赠送域名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">服务器的<span style="color: black;">选取</span>直接影响到网站的稳定性和<span style="color: black;">拜访</span>速度。卖家<span style="color: black;">能够</span><span style="color: black;">选取</span>共享主机、虚拟主机或独立服务器等<span style="color: black;">区别</span>类型的服务器。<strong style="color: blue;">在<span style="color: black;">选取</span>时，需要<span style="color: black;">思虑</span>服务器的性能、价格、技术支持等<span style="color: black;">原因</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置收款方式</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>独立站涵盖<strong style="color: blue;">四种</strong>支付方式，钱包paypal、信用卡stripe、COD货到付款线下支付(西联速汇金，银行卡等转账形式的收款）。<strong style="color: blue;"><span style="color: black;">意见</span>卖家<span style="color: black;">选取</span>两种或两种以上的支付方式。</strong>其中海外消费者大多<span style="color: black;">运用</span>信用卡支付方式，<strong style="color: blue;"><span style="color: black;">尤其</span>欧美地区<span style="color: black;">一般</span><span style="color: black;">运用</span>paypal和信用卡，东南亚<span style="color: black;">运用</span>线下支付（货到付款）。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定主题优化网站</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">核心关键制定主题，创建内容，</strong><span style="color: black;">选取</span>合适的主题模板，<span style="color: black;">或</span>进行自定义设计，<strong style="color: blue;"><span style="color: black;">持续</span>创造有价值的网站内容，</strong><span style="color: black;">包含</span><span style="color: black;">照片</span>、视频、音频、<span style="color: black;">文案</span>等，<span style="color: black;">同期</span>还要进行SEO优化，优化页面和关键词，<strong style="color: blue;">采用合适的关键词和标签，</strong>吸引用户<span style="color: black;">增多</span>店铺<span style="color: black;">揭发</span>度。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/jJvzDeZ3Pd5MDPoLIYS1g9eqWlFQBxq08ReEJfZ9icut9VMJ8w9XPA3dpcGtFuRc38OctpnqvyH2X48MiapkJEZg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>发货模式</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">独立站的发货模式<span style="color: black;">包含</span>自发货、无货源模式、FBA、海外仓、虚拟海外仓，<span style="color: black;">意见</span>新手<span style="color: black;">选取</span>无货源模式，可一件代发，赚取差价，成本低，<span style="color: black;">危害</span><span style="color: black;">亦</span>相对低。</strong>（注：但选品是需<span style="color: black;">小心</span><span style="color: black;">选取</span>，力求物美价廉，不可急于求成），<span style="color: black;">亦</span>可<span style="color: black;">按照</span><span style="color: black;">自己</span><span style="color: black;">需要</span>来<span style="color: black;">选取</span>发货模式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7</p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的测试与推广引流</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站搭建成功之后，卖家还需要对网站做一个<span style="color: black;">仔细</span>的<span style="color: black;">检测</span>与测试，<strong style="color: blue;"><span style="color: black;">保证</span>网站能够在<span style="color: black;">区别</span>的设备和浏览器中正常运行，</strong>如内容、功能、浏览器兼容性、数据工具、链接等功能，若<span style="color: black;">显现</span>错误<span style="color: black;">即时</span><span style="color: black;">调节</span>或<span style="color: black;">处理</span>，确认没问题后可上线。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">利用SEO自然优化，优化网站页面关键词，</strong><span style="color: black;">加强</span>网站的自然排名和<span style="color: black;">揭发</span>，借助社交<span style="color: black;">媒介</span>推广Facebook、Instagram、TikTok、Twitter等平台进行引流，或是<span style="color: black;">经过</span><span style="color: black;">宣传</span>投放等手段<span style="color: black;">得到</span>流量<span style="color: black;">揭发</span>度，<span style="color: black;">加强</span>网站知名度。</p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/jJvzDeZ3Pd5MDPoLIYS1g9eqWlFQBxq0Xz6gIC0BENDVvbFj46yx2zduOc6588WX4Ij65pkNXrqdNiaGXKqajAQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总而言之，做独立站，需要做好充分的准备，值得一提的是，需<span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>来进行建站，且建站完成之后还需<span style="color: black;">按照</span>数据进行<span style="color: black;">持续</span>优化和更新，<span style="color: black;">才可</span>达到满意的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">今日<span style="color: black;">举荐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">做独立站的宝子摊上大好事了！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">聪哥</strong>带着全新的<strong style="color: blue;">整合营销中级班</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;"><strong style="color: blue;">今年6月</strong></span>即将与<span style="color: black;">大众</span>见面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新升级的中级班依然保持</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Facebook+Google+Shopify</strong></span></p>
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