跨境电商这么多的平台,总有一个适合你吧!
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">全文共6400字,阅读完大约需要15分钟!</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着跨境电商行业的发展,以及越来越多的跨境电商平台来中国招商卖家,中国进入跨境电商行业的人越来越多,<span style="color: black;">针对</span><span style="color: black;">刚才</span>接触跨境电商的<span style="color: black;">来讲</span>,听到最多的可能是亚马逊、速卖通、eBay、wish、shopee等主流平台了,<span style="color: black;">那样</span>2021年,<span style="color: black;">针对</span><span style="color: black;">刚才</span>进入的新手卖家而言该怎么<span style="color: black;">选取</span>跨境电商平台呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实小付哥最<span style="color: black;">起始</span><span style="color: black;">亦</span>非常迷茫,<span style="color: black;">选取</span>越多越难<span style="color: black;">选取</span>。<span style="color: black;">而后</span>从门槛较低的Shopee平台做起,<span style="color: black;">由于</span>Shopee平台相<span style="color: black;">针对</span>新手来讲,后台操作简单,流程和模式<span style="color: black;">亦</span>比较好操作。后面<span style="color: black;">持续</span>接触到了Amazon、Wish、eBay、Tophatter等平台。其实<span style="color: black;">大众</span>要决定做哪个平台,<span style="color: black;">首要</span>要确认的是这个平台的入驻门槛,物流和收款都是怎么样的,<span style="color: black;">仅有</span>打通了<span style="color: black;">全部</span>流程的交易闭环之后再上供应链,<span style="color: black;">这般</span><span style="color: black;">全部</span>盘子就算<span style="color: black;">起始</span>转起来了,至于做得怎么样?能赚到多少钱?这个就因人而异,因<span style="color: black;">制品</span>而异了。<span style="color: black;">那样</span>接下来小付哥就从入驻门槛、物流和回款三个方向给<span style="color: black;">大众</span>介绍一下<span style="color: black;">有些</span>跨境平台的<span style="color: black;">状况</span>,<span style="color: black;">而后</span><span style="color: black;">大众</span>对照自己的供应链<span style="color: black;">状况</span>去抉择。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Shopee</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee<span style="color: black;">做为</span>东南亚市场最大的跨境电商平台之一,在国内招商<span style="color: black;">亦</span>数年了,至于发展的怎么样,说什么的都有,特点<span style="color: black;">便是</span>模仿TB在做,走低客单,<span style="color: black;">亦</span>比较适合群控跑量。是一个介于B2C与B2B之间的跨境电商平台,<span style="color: black;">由于</span>其巨大的市场容量和可操作空间<span style="color: black;">亦</span>吸引了一批又一批的国内卖家入驻。当然<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>的卖家在做本土店,各有优劣。本文<span style="color: black;">重点</span>是以跨境店来讲。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,入驻<span style="color: black;">要求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">营业执照</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其他电商平台的流水</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">200件<span style="color: black;">制品</span>以上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,物流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee针对国内卖家在深圳、义乌、泉州、上海和杭州建有官方仓(中转仓),<span style="color: black;">针对</span><span style="color: black;">咱们</span>国内卖家<span style="color: black;">来讲</span>,<span style="color: black;">咱们</span>就把这个中转仓当成是<span style="color: black;">咱们</span>的客户就行了,出单之后<span style="color: black;">根据</span>平台<span style="color: black;">需求</span>将货发至离<span style="color: black;">咱们</span>自己仓库<span style="color: black;">近期</span>的中转仓<span style="color: black;">就可</span>。接下来,就有平台的官方仓进行进出口清关等工作,将<span style="color: black;">咱们</span>的货交至客户手上。<span style="color: black;">通常</span>来讲,<span style="color: black;">咱们</span>的仓库到官方仓这一程<span style="color: black;">叫作</span>之为首程,货入仓之后到客户手上这一程<span style="color: black;">叫作</span>之为尾程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3,回款</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopee平台的回款周期<span style="color: black;">通常</span>是<span style="color: black;">一月</span>两次,会有短暂的压款,<span style="color: black;">针对</span>现金流压力比<span style="color: black;">很强</span>的<span style="color: black;">伴侣</span><span style="color: black;">必定</span>要把控好这一环节。Shopee平台的交易佣金是6个点,交易手续费是2个点,<span style="color: black;">倘若</span>用到平台的服务,<span style="color: black;">例如</span>说参与了平台的活动,用到了平台的某一款营销工具等会收取2个点的服务费。<span style="color: black;">此刻</span>参与平台的活动还会被<span style="color: black;">需求</span>交2000元的活动<span style="color: black;">保准</span>金,当然这个是平台在逐步完善的表征之一。<span style="color: black;">那样</span>对应的收款方式是什么呢?平台<span style="color: black;">能够</span>用来收款的三个<span style="color: black;">途径</span>分别是:Pingpong、Payoneer(P卡)、连连支付(LianLianPay)。这三个收款<span style="color: black;">途径</span>对应的收款提现周期和费率区别不大,<span style="color: black;">详细</span><span style="color: black;">能够</span><span style="color: black;">按照</span>官方<span style="color: black;">认识</span>。需要<span style="color: black;">重视</span>的是这些<span style="color: black;">途径</span>绑定的国内账户并非要对公账户<span style="color: black;">或</span>是法人账户,只要是正常的个人账户<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HfNoMxtCyTGrD72Wm7WJTSOEenyyhcM3OeicBWW7v7TIxNkKebq6wMXUhPj78B8ibeGep1icH3cxvQdXKFHuibJwCQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">②</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Amazon</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论<span style="color: black;">是不是</span>做过电商,<span style="color: black;">是不是</span>做过跨境电商,<span style="color: black;">说到</span>亚马逊那是无人不知无人不晓<span style="color: black;">通常</span>存在的平台。确是如此,自上世纪90年代<span style="color: black;">败兴</span>,亚马逊在电商行业<span style="color: black;">始终</span>是<span style="color: black;">处在</span>龙头的地位,<span style="color: black;">针对</span><span style="color: black;">这般</span>一个老牌正统的电商平台,对卖家的<span style="color: black;">需求</span><span style="color: black;">亦</span>是非常严苛的。亚马逊是一个综合类的电商平台,<span style="color: black;">亦</span>在<span style="color: black;">全世界</span>范围内招商,针对每一个站点每一个市场亚马逊平台都会有严格的一审二审。<span style="color: black;">针对</span><span style="color: black;">非常多</span>亚马逊卖家而言,得到的最深体会<span style="color: black;">便是</span>像有一个无形的大手在<span style="color: black;">掌控</span>着自己,没错,那<span style="color: black;">便是</span>资本市场。<span style="color: black;">无</span>品牌,<span style="color: black;">无</span>资金支撑,<span style="color: black;">无</span>成熟的运营团队,<span style="color: black;">无</span>完善流畅的供应链,你凭什么做亚马逊?你拿什么和别人拼?<span style="color: black;">因此</span>说,新手卖家不<span style="color: black;">举荐</span>直接做亚马逊,无论是从行业竞争还是平台A9算法,对新手<span style="color: black;">来讲</span>都是<span style="color: black;">有害</span>的<span style="color: black;">原因</span>,想把店铺做起来,做大做强,<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">海量</span>资金做支撑基本上是不可能的。无论如何,先<span style="color: black;">认识</span>一下<span style="color: black;">亦</span>不是坏事。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,入驻资料</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业营业执照(个体户不行)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业水电煤账单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">企业派安盈账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信用卡</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">法人身份证照片</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮箱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">手机号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,物流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FBM和FBA</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FBM<span style="color: black;">能够</span>简单理解为<span style="color: black;">自动</span>发货,海外仓,自发货,虚拟海外仓,只要<span style="color: black;">不消</span>到平台的仓库的发货方式统<span style="color: black;">叫作</span>为FBM,自发货的<span style="color: black;">优良</span>在于<span style="color: black;">不消</span>计算<span style="color: black;">繁杂</span>的仓储<span style="color: black;">花费</span>,货运周期等<span style="color: black;">状况</span>,出单之后<span style="color: black;">自动</span>将货发到客户手上<span style="color: black;">就可</span>。<span style="color: black;">然则</span>自发货的劣势<span style="color: black;">亦</span>是<span style="color: black;">非常多</span>的,<span style="color: black;">例如</span>说相比于FBA,FBM在店铺权重,在下单支付率,在客户的购物体验等等都是比不了的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FBA<span style="color: black;">便是</span>用到平台的物流体系。备货到平台仓库上架出售,运营出单,<span style="color: black;">而后</span>管理FBA,简单理解<span style="color: black;">便是</span>需要<span style="color: black;">咱们</span>提前将货送到亚马逊在当地的仓库,<span style="color: black;">而后</span>出单之后联系仓库打包发货。这中间<span style="color: black;">触及</span>到缺货补货,滞销货处理,退换货处理,货运周期,短期仓储费,<span style="color: black;">长时间</span>仓储费等。<span style="color: black;">因此</span>说<span style="color: black;">针对</span>一个新手<span style="color: black;">来讲</span>,操作亚马逊难度相当高,每一个小细节都是在成本<span style="color: black;">掌控</span>的范围之内。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于FBM相对比较简单,只要将货交给货代就行,后面的工作货代会<span style="color: black;">处理</span>。<span style="color: black;">然则</span>FBA相对<span style="color: black;">来讲</span>要<span style="color: black;">繁杂</span><span style="color: black;">有些</span>,容易出错,<span style="color: black;">由于</span>亚马逊是不负责清关和中国派送至亚马逊仓库的服务的,需要卖家自己<span style="color: black;">处理</span>从中国送货至国外亚马逊仓库的报关、清关、缴税的问题。其实这<span style="color: black;">亦</span>是最难的。FBA头程服务指的<span style="color: black;">便是</span>从中国送货至国外亚马逊仓库。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是新店铺,单量不大的<span style="color: black;">状况</span>下,<span style="color: black;">能够</span>先FBM,<span style="color: black;">倘若</span>是单量稳定之后的店铺就<span style="color: black;">能够</span><span style="color: black;">思虑</span>FBA了。<span style="color: black;">这般</span><span style="color: black;">针对</span><span style="color: black;">全部</span>店铺来讲需要运营下大功夫来衡量FBM和FBA之间的利益优劣,<span style="color: black;">例如</span>说当日单量达到多少的时候FBA是划算的,店铺单量多少时FBM和FBA<span style="color: black;">一块</span>操作是划算的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3,回款</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从开店材料里<span style="color: black;">咱们</span>就<span style="color: black;">认识</span>到了,国内卖家操作亚马逊店铺的收款<span style="color: black;">便是</span>企业派安盈账户。<span style="color: black;">然则</span>派安盈账户是国内卖家<span style="color: black;">选取</span>较多的<span style="color: black;">途径</span>,但并不<span style="color: black;">寓意</span>着<span style="color: black;">途径</span><span style="color: black;">仅有</span>这么一个。大体有以下五种:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">World First:开户简单,可申请个人(准备个人身份证以及<span style="color: black;">位置</span>)和<span style="color: black;">机构</span>账号(<span style="color: black;">机构</span>营业执照),开户过程全免费,<span style="color: black;">通常</span>需要5天<span style="color: black;">上下</span>,支持美元、欧元、日元、加元等多个币种。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Airwallex:开户简单方便,可开个人和企业账号,开户过程<span style="color: black;">通常</span>需要2~3天,全程免费,<span style="color: black;">亦</span>支持欧元、美元、日元等多个国家货币。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Payoneer:开户简单,可开个人账号和企业账号,开户需要2~3天。Payoneer账号<span style="color: black;">能够</span><span style="color: black;">同期</span>开通一张万事达实体卡(可选,实体卡收年费25美元/年),拿到实体卡邮寄过来<span style="color: black;">一般</span>需要1~2周,开户过程全免费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PingPong:开户简单,直接在PingPong官网<span style="color: black;">就可</span>申请,个人开户(准备个人身份证)和<span style="color: black;">机构</span>(<span style="color: black;">机构</span>营业执照)都可开户。开户<span style="color: black;">通常</span>需要1~2天,全免费,在账号<span style="color: black;">无</span>收到款之前,不会产生任何<span style="color: black;">花费</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Lianlian:开户简单,可申请个人(准备个人身份证以及<span style="color: black;">位置</span>)和<span style="color: black;">机构</span>账号(<span style="color: black;">机构</span>营业执照),开户过程全免费,<span style="color: black;">通常</span>需要5天<span style="color: black;">上下</span>,支持美元,加元,日元,英镑,欧元,澳元等多个币种。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">五种收款<span style="color: black;">途径</span>提现周期基本上都是T+1,T+0。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon平台的回款周期是14天,<span style="color: black;">因此</span>综合下来<span style="color: black;">一月</span>回款两次。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HfNoMxtCyTGrD72Wm7WJTSOEenyyhcM35DA4w4vzvea6aCC281PHTnPkgcQNpWnuGSmcz1zSEtOwKVMcL06aow/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">③</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">eBay</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span><span style="color: black;">做为</span>一个老牌的跨境电商平台,二十几年屹立不倒的eBay平台到底是以一种什么样的姿态和<span style="color: black;">有些</span>新兴平台竞争,以一种什么样的风格和亚马逊、Wish等平台媲美?eBay这些年<span style="color: black;">亦</span>是稳步向上,属于跨境电商四大平台之一,既有拍卖平台的属性<span style="color: black;">亦</span>有综合电商平台的功能。注重的是轻工业品,和<span style="color: black;">有些</span>利基市场的发掘地。eBay的算法相<span style="color: black;">针对</span>新手<span style="color: black;">来讲</span>并不难,<span style="color: black;">然则</span>eBay<span style="color: black;">已然</span>不在国内招商了,<span style="color: black;">此刻</span><span style="color: black;">咱们</span>大多国内卖家<span style="color: black;">实质</span>上是操作着本土店铺<span style="color: black;">或</span>其他站点的<span style="color: black;">有些</span>店铺。<span style="color: black;">那样</span>国内卖家想注册本土店铺需要<span style="color: black;">那些</span><span style="color: black;">要求</span>呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1,入驻<span style="color: black;">要求</span></span></p><span style="color: black;">邮箱(Gmail<span style="color: black;">或</span>outlook邮箱)</span><span style="color: black;">美国信用卡</span><span style="color: black;">护照</span><span style="color: black;">社保号(SSN信息)</span><span style="color: black;">水电煤账单等<span style="color: black;">(备用)</span></span><span style="color: black;">美国手机号(用于接码)</span><span style="color: black;">干净的浏览器cookie</span><span style="color: black;">2,物流</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>,eBay商家常用的物流方式有三种,即海外仓模式、自发货物流以及和eBay平台合作的橙联物流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a:海外仓模式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span><span style="color: black;">选取</span>海外仓模式的商家大都是发展规模比<span style="color: black;">很强</span>的,<span style="color: black;">由于</span>这种模式是需要商家在海外自建仓库<span style="color: black;">或</span>租赁海外仓库,商家需要提前将货物运往海外仓,等到订单产生之后直接进行终端配送。<span style="color: black;">海外仓头程的物流方式<span style="color: black;">能够</span><span style="color: black;">选取</span>海运、空运<span style="color: black;">或</span>快递直发。海运时效性和稳定性都存在<span style="color: black;">必定</span>的<span style="color: black;">坏处</span>端,<span style="color: black;">然则</span>胜在资费比较低;空运的时效性和价格相对<span style="color: black;">来讲</span>比较<span style="color: black;">恰当</span>,并且<span style="color: black;">针对</span><span style="color: black;">关联</span>的清关工作<span style="color: black;">亦</span>会<span style="color: black;">供给</span>服务;快递直发失效性最快、稳定性好,<span style="color: black;">然则</span><span style="color: black;">花费</span>相对<span style="color: black;">亦</span>更加昂贵。商家在<span style="color: black;">选取</span>时<span style="color: black;">能够</span>针对<span style="color: black;">制品</span>的性质以及运输淡旺季等<span style="color: black;">原因</span>,综合性的进行<span style="color: black;">思虑</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b:自发货模式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">自发货模式从字面上理解<span style="color: black;">便是</span>,商家需要负责一<span style="color: black;">全部</span>配送过程<span style="color: black;">关联</span>的物流服务。这种模式下商家<span style="color: black;">能够</span><span style="color: black;">选取</span>的物流<span style="color: black;">途径</span><span style="color: black;">亦</span>比较多,<span style="color: black;">例如</span>国际EMS快递、DHL、Fedex、专线物流等等。商家<span style="color: black;">选取</span>时<span style="color: black;">能够</span><span style="color: black;">按照</span>产品的特质和客户购物体验综合<span style="color: black;">思虑</span>,<span style="color: black;">然则</span>无论<span style="color: black;">选取</span>哪种物流<span style="color: black;">途径</span><span style="color: black;">必定</span>要遵守平台的<span style="color: black;">关联</span>规定。<span style="color: black;"><span style="color: black;">倘若</span>配送的商品被平台列为<span style="color: black;">敏锐</span>类商品,<span style="color: black;">例如</span>电池、液体类、化学品等等,最好提前做好运输工作。有的商品有指定的物流<span style="color: black;">途径</span>专业进行配送,还有<span style="color: black;">有些</span>商品则还需<span style="color: black;">运用</span>第三方物流<span style="color: black;">才可</span>达到买家手中,这些都是需要商家<span style="color: black;">思虑</span>到的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">c:橙联物流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">橙联物流是近几年兴起的,是eBay和中信产业基金联合成立专门eBay商家<span style="color: black;">供给</span><span style="color: black;">跨境</span>物流服务的物流<span style="color: black;">途径</span>。<span style="color: black;">日前</span>橙联物流已在49个国家和地区展开<span style="color: black;">关联</span>物流服务,能够针对商家和<span style="color: black;">制品</span>的<span style="color: black;">区别</span><span style="color: black;">需要</span><span style="color: black;">供给</span>经济且<span style="color: black;">有效</span>的物流服务,得到<span style="color: black;">非常多</span>eBay商家的支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3,收款</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a:汇票</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">eBay收款<span style="color: black;">能够</span><span style="color: black;">经过</span>汇票来完成,<span style="color: black;">例如</span>外国的买家会在当地银行购买汇票<span style="color: black;">而后</span>邮寄给你,当你拿汇票到银行汇兑时,等银行向开立汇票的外国银行收款之后,再将金额存入到你的银行账户,完成收款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b:第三方<span style="color: black;">途径</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三<span style="color: black;">途径</span><span style="color: black;">包括</span>的比较多,<span style="color: black;">咱们</span>国内卖家大<span style="color: black;">都数</span>是用P卡、连连支付、Wordfist等来进行收款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收款各有优劣势,eBay平台<span style="color: black;">亦</span>经常压款,<span style="color: black;">然则</span>总体上<span style="color: black;">一月</span>两次的回款周期还是相对<span style="color: black;">来讲</span><span style="color: black;">无</span>压力的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HfNoMxtCyTGrD72Wm7WJTSOEenyyhcM3WEFqtZhJBRT10CYy65ZeR9h8G87vzL3HylBagoWn6eRDNwLjPGK9Mw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">④</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Etsy</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Etsy在19年才<span style="color: black;">起始</span>被<span style="color: black;">咱们</span>国内卖家所慢慢认知,其实早在2005年6月18日就成立了。<span style="color: black;">尤其</span>是在<span style="color: black;">近期</span>两年,<span style="color: black;">咱们</span>国内卖家疯狂涌入这个平台,<span style="color: black;">原由</span>无外乎两个,其一<span style="color: black;">便是</span>这个平台比较高的利润空间,毛利<span style="color: black;">达到</span>惊人的500%到1000%之间。其二<span style="color: black;">便是</span>Etsy这个平台特点鲜明,主打手工原创复古设计类<span style="color: black;">制品</span>,<span style="color: black;">这般</span>让<span style="color: black;">非常多</span>有此类商品的卖家,个人<span style="color: black;">或</span>是工作室<span style="color: black;">乃至</span>是<span style="color: black;">有些</span>小作坊找到了聚集地。入驻门槛低,利润大,<span style="color: black;">这般</span>的平台其实非常难找,既然有<span style="color: black;">那样</span><span style="color: black;">非常多</span><span style="color: black;">认识</span>到这个平台的卖家就<span style="color: black;">持续</span><span style="color: black;">起始</span>入驻。<span style="color: black;">亦</span>正是<span style="color: black;">由于</span><span style="color: black;">这般</span>的大环境<span style="color: black;">引起</span>平台一度在一段时间内良莠不齐,<span style="color: black;">非常多</span>店铺都是<span style="color: black;">处在</span>无人打理的状态,<span style="color: black;">极重</span>程度上影响了消费者的购物体验。从2021年4月26日<span style="color: black;">起始</span>,平台禁止仅PayPal收款的卖家入驻,继而4月29日官方通告平台将会在接下来的日子里投入最少4000万美金用来净化平台环境,<span style="color: black;">全部</span>风控<span style="color: black;">分部</span>将会扩大十倍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">规律</span>很清晰<span style="color: black;">亦</span>很<span style="color: black;">显著</span>,Etsy创立初期其实是一种以社群形式存在的,聚集<span style="color: black;">全世界</span>手工<span style="color: black;">兴趣</span>者,设计者们在<span style="color: black;">一块</span>交流作品,交流心得体会。后面赋予了交易的功能<span style="color: black;">逐步</span>衍生为一个C2C、B2C平台。规模越来越大,所需要的政策支持、政策完善就要越来越严格,<span style="color: black;">因此</span><span style="color: black;">非常多</span>人<span style="color: black;">不睬</span>解<span style="color: black;">为何</span>Etsy平台对卖家入驻如此严苛,从大方向<span style="color: black;">来讲</span>,从平台<span style="color: black;">方向</span>来<span style="color: black;">思虑</span>,<span style="color: black;">提高</span>开店门槛是对卖家、平台和消费者三方面的负责任的态度。<span style="color: black;">因为</span>Etsy<span style="color: black;">此刻</span><span style="color: black;">已然</span>不在大陆招商,<span style="color: black;">咱们</span><span style="color: black;">亦</span>是从美国本土店铺的入驻<span style="color: black;">要求</span>,物流和收款三方面来介绍一下:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,入驻材料</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">邮箱</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">双币信用卡(用于付款)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国银行卡(用于收款)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国<span style="color: black;">位置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国SSN</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美国IP环境(VPS<span style="color: black;">或</span>美国当地住宅IP)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">照片</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,物流</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Etsy平台的物流,对时效<span style="color: black;">无</span><span style="color: black;">太多</span><span style="color: black;">需求</span>,<span style="color: black;">由于</span><span style="color: black;">非常多</span><span style="color: black;">制品</span>属于定制类<span style="color: black;">制品</span>,有<span style="color: black;">必定</span>的出货周期,<span style="color: black;">因此</span>平台<span style="color: black;">亦</span>是非常的人性化,只要货能到客户手上并且<span style="color: black;">无</span>接收到买家的投诉反馈,平台不会做<span style="color: black;">太多</span>的<span style="color: black;">干涉</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>国内卖家操作美国本土店铺,发货是需要发海外仓的,提前将货发至本地仓库,出单之后本地仓库发出完成交易。那<span style="color: black;">非常多</span><span style="color: black;">伴侣</span><span style="color: black;">无</span>海外仓怎么办?有两个办法:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其一<span style="color: black;">便是</span>租借物流服务商的本地仓库,其二<span style="color: black;">便是</span>虚拟海外仓,出单之后将货发给物流服务商,然后物流服务商完成清关等一系列的工作后将货交到客户手上完成交易,<span style="color: black;">这里</span>过程中,物流服务商会<span style="color: black;">协同</span><span style="color: black;">咱们</span>卖家给到<span style="color: black;">咱们</span>一个当地的物流单号,<span style="color: black;">咱们</span>卖家将此物流单号回传到后台完成发货,这一过程<span style="color: black;">便是</span><span style="color: black;">咱们</span>的<span style="color: black;">通常</span>虚拟海外仓的操作流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3,收款</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Etsy平台<span style="color: black;">此刻</span>支持EtsyPayments收款,<span style="color: black;">倘若</span><span style="color: black;">咱们</span>有美国实体银行卡就用实体银行卡收款,<span style="color: black;">无</span>的<span style="color: black;">状况</span>下需要借助第三方平台开虚拟美国账户用于收款,<span style="color: black;">例如</span>说Wordfist、Pingpong、Payonner等。美国店铺后台的回款周期可<span style="color: black;">自动</span>设置成日回款、周回款和月回款,这种回款方式<span style="color: black;">亦</span>是Etsy平台区别于其他平台的<span style="color: black;">地区</span>之一,货在未发之前<span style="color: black;">亦</span>能收到款,其二<span style="color: black;">便是</span>即使店铺被封只要是完成交易的款项平台<span style="color: black;">亦</span>会如数的给到<span style="color: black;">咱们</span>卖家,未完成交易的订单平台会取消买卖双方的交易。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台的佣金是5个点,交易手续费是3个点。<span style="color: black;">每一个</span><span style="color: black;">制品</span>上架刊登是0.2美金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/HfNoMxtCyTGrD72Wm7WJTSOEenyyhcM3taQ9oF9ZOBaEl9UcNl0O6YTvDVOFVy7ZrAHo36dtkLFgwBoYrxHYmg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">⑤</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Mercari</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Mercari是一个日本的电商平台,<span style="color: black;">重点</span>有日本和美国两个市场,是一个二手商品交易平台,类似于<span style="color: black;">咱们</span>国内的闲鱼平台。个人<span style="color: black;">就可</span>入驻,<span style="color: black;">然则</span><span style="color: black;">需求</span>的是日本<span style="color: black;">或</span>美国的个人身份材料。Mercari平台被<span style="color: black;">咱们</span>国内卖家简<span style="color: black;">叫作</span>为煤炉,因其巨大的发展空间和相对<span style="color: black;">来讲</span>直白的<span style="color: black;">商场</span>模式受到<span style="color: black;">咱们</span>国内卖家的追捧。大<span style="color: black;">都数</span>国内卖家来操作煤炉平台<span style="color: black;">亦</span>是在做擦边球<span style="color: black;">制品</span>,<span style="color: black;">便是</span><span style="color: black;">咱们</span>所说的A货<span style="color: black;">或</span>是高仿,利用店群大规模上货出单从而得到较好的收益。平台算法是推新置顶制,新上架<span style="color: black;">制品</span>在一<span style="color: black;">按时</span>间内会有短暂<span style="color: black;">揭发</span>,并且平台<span style="color: black;">无</span>站内<span style="color: black;">宣传</span>入口。<span style="color: black;">针对</span>新手卖家<span style="color: black;">来讲</span>只要花费<span style="color: black;">必定</span>精力就能快速得到效果,<span style="color: black;">亦</span>是为数不多的买卖同号的跨境平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,入驻<span style="color: black;">要求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">日本或美国身份</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当地手机号(用于接收验证码验证)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虚拟信用卡(用于绑定付款)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收款</p><span style="color: black;">2,物流</span><span style="color: black;">海外仓,早些时候正处红利期的煤炉平台是<span style="color: black;">能够</span>发虚拟海外仓的,<span style="color: black;">然则</span><span style="color: black;">此刻</span>平台<span style="color: black;">因为</span><span style="color: black;">欠妥</span>操作者形成的风气<span style="color: black;">亦</span><span style="color: black;">处在</span>严打期,<span style="color: black;">因此</span>说自发货<span style="color: black;">或</span>是虚拟海外仓是行不通的。平台对物流时效<span style="color: black;">亦</span>有严格<span style="color: black;">需求</span>,<span style="color: black;">需求</span>必须挂号,10天内妥投。店铺后台虽然有自发货的通道,<span style="color: black;">然则</span>基本上采用自发货的<span style="color: black;">途径</span>,店铺都会被风控。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>近期煤炉平台<span style="color: black;">火热</span>,出单速度快,回款速度快,<span style="color: black;">引起</span>不少卖家<span style="color: black;">违法</span>经营。发 送空包骗客户等<span style="color: black;">行径</span>高发,平台进行了<span style="color: black;">掌控</span>。新规则之后,不<span style="color: black;">准许</span>卖家走自己的<span style="color: black;">暗里</span>物流发货,发货必须走煤炉官方物流,<span style="color: black;">这般</span>,平台<span style="color: black;">能够</span>监控到你<span style="color: black;">是不是</span>在发送空包。<span style="color: black;">咱们</span>只要走官方物流就<span style="color: black;">能够</span><span style="color: black;">处理</span>上架死掉的问题。</p>3,收款回款是卖家操作煤炉平台最大的瓶颈,<span style="color: black;">咱们</span><span style="color: black;">晓得</span>,煤炉平台交易佣金是10个点,交易手续费是3.5个点。<span style="color: black;">那样</span><span style="color: black;">通常</span>的<span style="color: black;">制品</span>毛利空间是支撑不起来这个扣点的,<span style="color: black;">因此</span><span style="color: black;">非常多</span><span style="color: black;">伴侣</span><span style="color: black;">亦</span>能理解做这个平台的卖家如前文所指的<span style="color: black;">商场</span>思路,店铺只是一个消耗品。<span style="color: black;">那样</span><span style="color: black;">初期</span>的一批国内卖家是用Pingpong收款的,后来平台查PIngpong收款的店铺,接下来用实体银行卡收款,<span style="color: black;">然则</span>实体银行卡<span style="color: black;">针对</span>绝对<span style="color: black;">都数</span>卖家来讲是一道跨<span style="color: black;">不外</span>去的门槛。<span style="color: black;">然则</span>哪里有<span style="color: black;">需要</span>,哪里就有市场,紧接着<span style="color: black;">有些</span>新的渠道就<span style="color: black;">能够</span>对接Mercari平台了,<span style="color: black;">例如</span>说易鲸,狮子等。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">⑥</span></strong><strong style="color: blue;"><span style="color: black;">Shopify独立站</span></strong>独立站因其<span style="color: black;">持有</span>自定义的装修风格,不限制类目,不限制收款,不限制交易模式很受国内外卖家的<span style="color: black;">喜爱</span>。<span style="color: black;">从功能上来讲,独立站除了卖货还有品牌推广的<span style="color: black;">基本</span>功能。</span><span style="color: black;">独立站在2021年显然<span style="color: black;">已然</span><span style="color: black;">作为</span>了风口,建站引流有成本,<span style="color: black;">然则</span>一旦将独立站做起来了我们的交易额将成指数型增长。而shopify<span style="color: black;">做为</span>独立站的建站工具之一,有将近90%以上的<span style="color: black;">伴侣</span>会用shopify<span style="color: black;">做为</span>建站工具来搭建独立站,<span style="color: black;">因此</span>有部分<span style="color: black;">伴侣</span>就认为shopify<span style="color: black;">便是</span>独立站,<span style="color: black;">实质</span>上建站工<span style="color: black;">拥有</span><span style="color: black;">非常多</span>,shopify只是其中一个,<span style="color: black;">运用</span>的较多。</span><span style="color: black;">做电商,流量是<span style="color: black;">基本</span>,有转化才是硬道理。小付哥<span style="color: black;">始终</span>都在说做好独立站的五要素缺一不可,事实上,做电商供应链的每一环都很重要,仪表盘上的数据呈现只是某一个<span style="color: black;">周期</span>店铺<span style="color: black;">状况</span>的展现。独立站成功五要素:选品、Landingpage、信任度、流量和转化率。</span><span style="color: black;">那样</span><span style="color: black;">咱们</span>要做独立站需要<span style="color: black;">认识</span>一下建站材料,物流方式和收款。1,建站材料邮箱域名双币信用卡(缴纳月租)收款<span style="color: black;">制品</span>品牌LOGO店铺政策素材(<span style="color: black;">照片</span>、文字、视频、音频等)2,物流独立站物流方式不限,<span style="color: black;">亦</span>可实现O2O。3,收款Shopify独立站的收款<span style="color: black;">能够</span>分成1+3+3模式国内卖家(个体户):企业PayPal收款国内企业:除企业PayPal外还<span style="color: black;">能够</span>用钱海、连连和Pingpong收款美国<span style="color: black;">或</span>中国香港<span style="color: black;">机构</span>:2 checkout、stripe和Shopify Payments收款<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>还有<span style="color: black;">有些</span>平台,因时间和篇幅有限,小付哥就不一一<span style="color: black;">来讲</span>了,<span style="color: black;">倘若</span>感兴趣<span style="color: black;">能够</span>联系小付哥做探讨。<span style="color: black;">每一个</span>平台都有这个平台的特点和优劣势,<span style="color: black;">无</span><span style="color: black;">所说</span>的好平台,<span style="color: black;">每一个</span>平台的TOP卖家<span style="color: black;">亦</span>都是一步一个脚印的做出来的,一分耕耘一分收获,<span style="color: black;">期盼</span>各位卖家找准自己的定位,结合自己的<span style="color: black;">制品</span>做好所选择的平台。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">欢迎加入跨境电商平台实操运营卖家交流干货分享群,和答疑群,入群有门槛,<span style="color: black;">然则</span>绝对有收获!</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">想做跨境出口平台或加群的<span style="color: black;">伴侣</span><span style="color: black;">能够</span>与我联系</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">微X</span>:13585970364(Barry)</strong></p>原创<span style="color: black;">文案</span><span style="color: black;">很难</span>,<span style="color: black;"><span style="color: black;">保持</span>原创<span style="color: black;">文案</span></span>更难,<span style="color: black;">期盼</span>各位粉丝看完右下角点个“<span style="color: black;"><strong style="color: blue;">再看</strong></span>”,<span style="color: black;">亦</span><span style="color: black;">能够</span>随意“<span style="color: black;"><strong style="color: blue;">打赏</strong></span>”一下,以示支持,给让小付哥<span style="color: black;">保持</span>下去一个动力。专业是一种态度!专注是一种信仰!感谢小付哥成长的路上有你们的<span style="color: black;">陪同</span>,小付哥<span style="color: black;">亦</span>尽可能将<span style="color: black;">更加多</span>的知识分享给<span style="color: black;">大众</span>!
你的言辞如同繁星闪烁,点亮了我心中的夜空。 “板凳”(第三个回帖的人)
页:
[1]