论坛 › 外链发布 › 独立站运营方式大公开。独立站运营技巧，独立站建站

wloe2gf 发表于 2024-7-30 00:41:10

独立站运营方式大公开。独立站运营技巧，独立站建站

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实你的这个问题<span style="color: black;">亦</span>是<span style="color: black;">此刻</span><span style="color: black;">非常多</span>小伙伴面临的问题，我身边<span style="color: black;">亦</span>有<span style="color: black;">伴侣</span>有着这种困惑。前几天还有<span style="color: black;">伴侣</span>和我聊起这个<span style="color: black;">专题</span>：<strong style="color: blue;">“我看你做Facebook的<span style="color: black;">办法</span>和我<span style="color: black;">亦</span>差不多啊，<span style="color: black;">为何</span>我感觉我投入并<span style="color: black;">无</span>比你少多少，<span style="color: black;">然则</span>我没啥收益呢？”</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实，这<span style="color: black;">亦</span>有这显而易见的<span style="color: black;">有些</span><span style="color: black;">原由</span>，<span style="color: black;">例如</span>说，当前<span style="color: black;">非常多</span>人<span style="color: black;">发掘</span>了海外市场这个生机勃勃的<span style="color: black;">地区</span>，大批量的<span style="color: black;">起始</span>进入，<span style="color: black;">例如</span>说<span style="color: black;">此刻</span>国际形式等等<span style="color: black;">原因</span>的影响。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>的市场竞争越来越激烈，大批量的低价<span style="color: black;">制品</span><span style="color: black;">起始</span>冲击市场，<span style="color: black;">非常多</span>小伙伴<span style="color: black;">亦</span><span style="color: black;">起始</span>了<span style="color: black;">有些</span>刺刀见红的价格战。几个例子吧，以前一个好<span style="color: black;">有些</span>的桌子能买到40、50美金，<span style="color: black;">此刻</span><span style="color: black;">亦</span>就10美金<span style="color: black;">上下</span>，<span style="color: black;">非常多</span>老玩家们都是在进行低利润<span style="color: black;">乃至</span>亏本的维持。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是不是看到<span style="color: black;">这儿</span>觉得<span style="color: black;">此刻</span>入场跨境电商已经是夕阳产业了，<span style="color: black;">无</span>什么玩法了。不，<strong style="color: blue;">我自己的理解是当下还是一个比较好的入场机会</strong>，虽然说可能<span style="color: black;">日前</span>的转化率等<span style="color: black;">已然</span>不在向以前<span style="color: black;">同样</span>，<span style="color: black;">然则</span>专心去做，好好去做，还是能实现不错的收益的。接下来，废话不多说了，<span style="color: black;">来讲</span>说我这几年的<span style="color: black;">有些</span>心得吧。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8c47b4a3d311457fa8b7ae4c5356f17b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=xLI%2BW90eAZa3uq5VruELnKtbEwA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“独立站”，杭州电子商务<span style="color: black;">科研</span>院发布定义：<strong style="color: blue;">基于SaaS技术平台<span style="color: black;">创立</span>的<span style="color: black;">持有</span>独立域名，内容、数据、权益私有，具备独立经营主权和经营主体责任，由社会化云计算能力支撑，并<span style="color: black;">能够</span>自主、自由对接第三方软件工具、宣传推广<span style="color: black;">媒介</span>与<span style="color: black;">途径</span>的新型网站。</strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9c2cecd2c65d48b795dbde5ed320964e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=jrn%2FnWt0pCMqOc47OMFlQ5XBpWU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站的运营工作，怎么都避不开的三个词是：<strong style="color: blue;"><span style="color: black;">引流、留存、转化</span></strong>，<span style="color: black;">详细</span>到对应的行动中应该是下面这些</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">引流</span></strong>——<span style="color: black;">经过</span><span style="color: black;">各样</span><span style="color: black;">办法</span>，<span style="color: black;">例如</span><span style="color: black;">宣传</span>投放、平台运营、邮件等将公共流量引到<span style="color: black;">咱们</span>所搭建的独立站中，<span style="color: black;">亦</span><span style="color: black;">便是</span>由公共流量池引入到独立站私域流量池；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">留存</span></strong>——利用独立站的特性及<span style="color: black;">各样</span>运营<span style="color: black;">办法</span>，从而延长<span style="color: black;">咱们</span>的用户在<span style="color: black;">咱们</span>独立站中的浏览时间、<span style="color: black;">促进</span><span style="color: black;">她们</span>在独立站进行加购等操作；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">转化</span></strong>——最后<span style="color: black;">经过</span><span style="color: black;">各样</span>运营手段，让用户能够在<span style="color: black;">咱们</span>的独立站中形成<span style="color: black;">最后</span>的消费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟高级别的独立站运营在实现正常转化的<span style="color: black;">同期</span>，还会<span style="color: black;">经过</span><span style="color: black;">各样</span>办法<span style="color: black;">加强</span>客单价，从而<span style="color: black;">提高</span>流量效率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">事实上，<span style="color: black;">咱们</span>不难<span style="color: black;">发掘</span>，<strong style="color: blue;">在<span style="color: black;">全部</span>运作的流程<span style="color: black;">其中</span>，都离不开在独立站网站的搭建与运营</strong>，由独立站整体的搭建和优化带来的独立站体验感、信任度对运营<span style="color: black;">来讲</span>至关重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总而言之，<strong style="color: blue;"><span style="color: black;">针对</span>独立站的运营<span style="color: black;">来讲</span>，<span style="color: black;">便是</span>把流量从公域引流到私域，让用户能够在茫茫的互联网中<span style="color: black;">发掘</span><span style="color: black;">咱们</span>、<span style="color: black;">晓得</span><span style="color: black;">咱们</span>、一直到最后留在<span style="color: black;">咱们</span><span style="color: black;">这儿</span>。</strong></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9e039144242b49a195b3766e91e5a094~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=Q3V3y%2FQK41UYNx7vRDyjt6ysfw8%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然<span style="color: black;">咱们</span>要从公域中引流到<span style="color: black;">咱们</span>的独立站，<span style="color: black;">那样</span>就要<span style="color: black;">认识</span>引流的<span style="color: black;">途径</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e5681b3ac9d14e73b7b46140f083abcf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=FYBlRsKd6loC9xWK52J0JAdUsas%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.1 域名流量</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种方式是用户直接输入网站域名<span style="color: black;">拜访</span>你的独立站网站。<span style="color: black;">经过</span>这种方式来的用户，是粘性非常高的，<span style="color: black;">亦</span><span style="color: black;">便是</span>说，该种流量的占比越多，<span style="color: black;">表率</span><span style="color: black;">咱们</span>的流量越好，品牌效应越好。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.2 引荐流量</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种方式指<span style="color: black;">经过</span>在其他网站留下链接以后，用户点击链接<span style="color: black;">转</span>到<span style="color: black;">咱们</span>的独立站，<span style="color: black;">一般</span><span style="color: black;">来讲</span>，这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>引流<span style="color: black;">重点</span>的一种方式，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>和<span style="color: black;">有些</span>大网站合作<span style="color: black;">或</span>说<span style="color: black;">经过</span><span style="color: black;">有些</span>平台进行这种方式的引流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.3 搜索流量</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索流量占比高、流量大、转化高，<span style="color: black;">然则</span>需要花费相当的时间和精力。搜索流量<span style="color: black;">包含</span>付费搜索流量和免费搜索流量，免费搜索流量时间慢、付费搜索流量成本高，这两种流量的获取非常考验<span style="color: black;">咱们</span>的技术和财力。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.4 社交流量</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交流量<span style="color: black;">经过</span>在社交<span style="color: black;">媒介</span>上进行运营所<span style="color: black;">得到</span>的流量，<span style="color: black;">亦</span><span style="color: black;">包含</span>付费流量和免费流量，成本相对<span style="color: black;">来讲</span>较低。<span style="color: black;">不外</span><span style="color: black;">因为</span>从社交<span style="color: black;">媒介</span>所<span style="color: black;">得到</span>，<span style="color: black;">针对</span>绝大<span style="color: black;">都数</span><span style="color: black;">制品</span><span style="color: black;">来讲</span>很难促成直接转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.5 邮件流量</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">邮件流量<span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的EDM，在海外<span style="color: black;">来讲</span>是一种非常有效的营销手段，用于引导留下了自己常用邮箱的用户进行转化。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/91fa476e106848c6b0eacceebb53bde7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=jaZgJLgBjjlACW3TKsvKgYeeIhg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ab837efc406e41a7b4b84a5f656c186c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=48Sy3LgAp6Gsg6TDZooEefuCpv0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.1 选品</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在建独立站前<span style="color: black;">咱们</span>就应该把品选好了，<span style="color: black;">这般</span>有几个好处，<span style="color: black;">首要</span>，<span style="color: black;">咱们</span>能够<span style="color: black;">按照</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>好的商品进行有针对性的建站。<span style="color: black;">亦</span><span style="color: black;">能够</span>避免<span style="color: black;">咱们</span>把独立站建好以后<span style="color: black;">无</span>商品上架而<span style="color: black;">导致</span>的空置浪费。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e16c6d5f034841e399f26ea8dac5d3a9~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=O6OJnMl%2F%2BLN5MQ72G9Flr4hYTx0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.2 建站</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建站是最基本的事情了，<span style="color: black;">无</span>网站何来的运营。<span style="color: black;">因此呢</span>，在<span style="color: black;">起始</span>推广之前<span style="color: black;">必定</span>要把网站建好并确定好网站的类型。<span style="color: black;">这儿</span><span style="color: black;">能够</span><span style="color: black;">选取</span>一个合适的独立站域名，<span style="color: black;">举荐</span><span style="color: black;">运用</span>.COM的域名。<span style="color: black;">而后</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的独立站定位，建设展示型独立站网站还是营销型独立站网站，<span style="color: black;">而后</span><span style="color: black;">选取</span><span style="color: black;">区别</span>的建站程序。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.3 筛选关键字</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>分析<span style="color: black;">制品</span>，行业的关键字，长尾词等，关键字的<span style="color: black;">选取</span>在<span style="color: black;">咱们</span>优化独立站的过程中<span style="color: black;">功效</span>是非常<span style="color: black;">显著</span>的，<span style="color: black;">咱们</span><span style="color: black;">选取</span>独立站关键字的过程中<span style="color: black;">必定</span>要剔除<span style="color: black;">哪些</span>不<span style="color: black;">关联</span>的独立站关键字，<span style="color: black;">仅有</span><span style="color: black;">选取</span>了正确的<span style="color: black;">精细</span>独立站关键字，你后续做的事情才有<span style="color: black;">道理</span>，<span style="color: black;">才可</span>得到<span style="color: black;">报答</span>，</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6ab969c9a3144b8faf8d92306aa04b38~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722842739&amp;x-signature=m1PS%2F7pZSuTpqnawy8kj%2BPrnf1o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.4 优化内容</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>搭建了一个独立站网站，应该怎么样让<span style="color: black;">更加多</span>的人看到呢？这就需要<span style="color: black;">咱们</span>优化好<span style="color: black;">制品</span>的独立站详情页，<span style="color: black;">而后</span>多做独立站网站内容，最好是做原创<span style="color: black;">文案</span>，适量的伪原创<span style="color: black;">亦</span><span style="color: black;">能够</span>接受。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.5 推广</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好了以后，<span style="color: black;">咱们</span>就要<span style="color: black;">起始</span>推广<span style="color: black;">咱们</span>的独立站了，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">各样</span>社交平台、博客、论坛、邮件等等进行推广独立站，当然这其中<span style="color: black;">亦</span>有付费和免费两种<span style="color: black;">区别</span>的独立站推广方式，这个就要结合<span style="color: black;">咱们</span>自己的<span style="color: black;">状况</span>和财力来进行<span style="color: black;">选取</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，独立站运营不是一蹴而就的，需要时间的<span style="color: black;">累积</span>和沉淀，某一个时间段内<span style="color: black;">无</span><span style="color: black;">显著</span>的效果<span style="color: black;">亦</span>是非常正常的。每时每刻，都有<span style="color: black;">非常多</span>人在开启独立站这条坎坷之路，至于能<span style="color: black;">不可</span>看到黎明，就看你能<span style="color: black;">不可</span>熬过黎明前的<span style="color: black;">阴暗</span>了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">选对方向以后就<span style="color: black;">保持</span>做吧，适时的做<span style="color: black;">有些</span><span style="color: black;">调节</span>，肯定会做出成绩的。</strong></span></p>

星☆雨 发表于 2024-8-25 08:36:41

你的见解真是独到，让我受益匪浅。

j8typz 发表于 2024-10-13 09:54:26

你的话语如春风拂面，温暖了我的心房，真的很感谢。

m5k1umn 发表于 2024-10-29 20:47:22

我深感你的理解与共鸣，愿对话长流。

nykek5i 发表于 2 小时前

同意、说得对、没错、我也是这么想的等。

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