独立站怎么样做关键词布局？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/k3oKibXz4qHoEpOtsgibfV0kPxgxsYxgNcZvV80J0mibE5rTtzXqOIS6ZItMsibZHrqalqbZE00iaLiceBialc2MOAhMg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>独立站卖家经常会遇到<span style="color: black;">这般</span>的问题，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">写下了一系列精彩的<span style="color: black;">文案</span></span></strong></span><span style="color: black;">，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">却<span style="color: black;">没法</span>吸引足够的流量</span></strong></span><span style="color: black;">，因而难以转化为<span style="color: black;">实质</span><span style="color: black;">营销</span>机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>，<strong style="color: blue;"><span style="color: black;">优化关键词布局便<span style="color: black;">作为</span>至关重要的一环</span></strong>。本期，光子易PhotonPay将<span style="color: black;">仔细</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">介绍独立站<span style="color: black;">怎样</span>运用关键词布局<span style="color: black;">提高</span>网站流量和排名</span></strong></span><span style="color: black;">。</span></p><span style="color: black;"><strong style="color: blue;">什么是关键词？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词<span style="color: black;">指的是</span>用户在搜索引擎中输入的词语或短语</span><span style="color: black;">，用于相关信息的<span style="color: black;">查找</span>。关键词在网站内容中被有<span style="color: black;">认识</span>地<span style="color: black;">运用</span>，以<span style="color: black;">帮忙</span>搜索引擎理解网页的主题和内容，从而<span style="color: black;">加强</span>该网页在<span style="color: black;">关联</span>搜索结果中的排名。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">查询</span>关键词？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>认真<span style="color: black;">科研</span>和<span style="color: black;">选取</span>关键词，并将其优化与网站内容和用户意图相匹配，<span style="color: black;">能够</span><span style="color: black;">加强</span>搜索引擎中独立站的排名。确定关键词的<span style="color: black;">办法</span>有<span style="color: black;">非常多</span>，<span style="color: black;">能够</span><span style="color: black;">经过</span>以下几种常用的办法来找关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">查看竞争对手的关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>要挖掘竞争对手的关键词？<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">已然</span>确定了<span style="color: black;">那些</span>词<span style="color: black;">拥有</span>高流量和适当难度。<span style="color: black;">然则</span>，<span style="color: black;">咱们</span><span style="color: black;">不可</span>简单地跟随<span style="color: black;">她们</span>的脚步，而应该<span style="color: black;">选取</span>适合<span style="color: black;">咱们</span>自己的核心词，以便<span style="color: black;">这里</span><span style="color: black;">基本</span>上<span style="color: black;">研发</span><span style="color: black;">更加多</span><span style="color: black;">关联</span>内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">谷歌关键词难度挖掘工具</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>关键词工具时要<span style="color: black;">重视</span>关键词难度。太难的关键词<span style="color: black;">无</span><span style="color: black;">那样</span>容易排到首页，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>难度低但流量不错的词<span style="color: black;">做为</span>优化重点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">从社交或购物平台挖掘</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国外的社交<span style="color: black;">媒介</span>和购物平台是挖掘关键词的好<span style="color: black;">地区</span>，找到后记录在表格中<span style="color: black;">就可</span>。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>确定关键词？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了取得更好的关键词优化效果，确定适合自己独立站的关键词非常重要。在<span style="color: black;">选取</span>时应该<span style="color: black;">思虑</span>以下几点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">竞争度：</strong></span><span style="color: black;">利用工具查看关键词的优化难度，避免<span style="color: black;">运用</span>竞争难度<span style="color: black;">很强</span>的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">商业价值：</strong></span><span style="color: black;"><span style="color: black;">区别</span>关键词<span style="color: black;">拥有</span><span style="color: black;">区别</span>的<span style="color: black;">商场</span>价值。用户在搜索<span style="color: black;">区别</span>关键词时，可能<span style="color: black;">处在</span><span style="color: black;">认识</span>、比较或购买的<span style="color: black;">周期</span>。<span style="color: black;">因此呢</span>，要<span style="color: black;">按照</span>关键词的<span style="color: black;">商场</span>价值进行<span style="color: black;">恰当</span>的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">目的</span>受众：</strong></span><span style="color: black;"><span style="color: black;">按照</span>自己独立站所面向受众群体进行定位和筛选。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">网站主题：</strong></span><span style="color: black;"><span style="color: black;">选取</span>与自己独立站主题、内容、<span style="color: black;">制品</span><span style="color: black;">关联</span>联且有价值的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">多样性：</strong></span><span style="color: black;"><span style="color: black;">思虑</span>用户搜索习惯和变体词，<span style="color: black;">选取</span><span style="color: black;">关联</span>性高的关键词，以满足<span style="color: black;">区别</span>用户的<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">区别于平台</strong></span><span style="color: black;"><strong style="color: blue;">：</strong>有些关键词在平台上可能有<span style="color: black;">很强</span>搜索量，但在其他平台不<span style="color: black;">必定</span>适用，要有针对性地进行<span style="color: black;">选取</span>。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>做好关键词布局？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">在网站首页布局关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首页是独立站所有网页中权重最高的网页，在为网站首页布局关键词时，<span style="color: black;">咱们</span><span style="color: black;">能够</span>在导航中添加关键词、在<span style="color: black;">文案</span>的标题加入关键词、在底部的版权信息添加关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">在title中布局关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">title中关键词数量不要超过三个，标题长度<span style="color: black;">亦</span>不要超过120个字符；多个关键词之间要用下划线和中横杠隔开；标题关键词越靠前网站给予的权重就越高，<span style="color: black;">一般</span>排名越好；在设置关键词时，应将<span style="color: black;">制品</span>词放在前面，品牌词放在后面，以<span style="color: black;">加强</span>网站效益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">在description中布局关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">必须高度概括网站页面主题内容；描述<span style="color: black;">必定</span>要通顺、简要、符合<span style="color: black;">规律</span>。<span style="color: black;">通常</span>不超过150个字符，描述内容要和页面内容<span style="color: black;">关联</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">在keywords中布局关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">keywords<span style="color: black;">通常</span>不超过3个，<span style="color: black;">每一个</span>关键词不宜过长；关键字排名较差时，应将重要关键字靠前<span style="color: black;">安置</span>，除非站点权重高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">在内容页面灵活运用关键词</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在进行关键词分布优化时，应该对<span style="color: black;">每一个</span>栏目的标题进行关键词优化。<span style="color: black;">详细</span>做法如下：<span style="color: black;">每一个</span>标题应用一个长尾关键词；长尾关键词在<span style="color: black;">文案</span>中要<span style="color: black;">显现</span>三四次；核心关键词要在<span style="color: black;">文案</span>中<span style="color: black;">最少</span><span style="color: black;">显现</span>两至三次；在<span style="color: black;">每一个</span>栏目都要对应一个关键词，内容页的结尾处<span style="color: black;">亦</span>需要列出<span style="color: black;">关联</span>关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/k3oKibXz4qHoHCyKm5BMTibhsSBepu7FpaticOTom3OsCKSpia2GCBgzcybD6dZwHeEvfckINTmb5iaJBIIlps85ayg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，光子易PhotonPay的<span style="color: black;">全世界</span>收单<span style="color: black;">方法</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">可接受150+个国家和地区的60+种支付方式</span></strong></span><span style="color: black;">，让<span style="color: black;">全世界</span>各地的客户能够以自己最<span style="color: black;">方便</span>的支付方式付款，从而<span style="color: black;">加强</span>独立站<span style="color: black;">营销</span>转化率。其中，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在欧美和拉美、东南亚地区已实现深度本地化</span></strong></span><span style="color: black;">，支持<strong style="color: blue;"><span style="color: black;">Giropay</span></strong>、</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SafetyPay</span></strong></span><span style="color: black;">、</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">MyBank</span></strong></span><span style="color: black;">、</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">eps</span></strong></span><span style="color: black;">和</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">GCASH</span></strong></span><span style="color: black;">、DANA等多种当地流行的支付方式，欢迎各位独立站卖家来体验！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/k3oKibXz4qHoHCyKm5BMTibhsSBepu7FpateQs4gq2vRU8XuXmXxWibBZQo56V7cmAr7hwUSEEWrHojopqjU7uwEA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考资料<span style="color: black;">源自</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.《干货分享丨跨境电商独立站<span style="color: black;">怎样</span>做关键词布局》，2023，加柚外贸圈</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.《独立站<span style="color: black;">怎样</span>做关键词布局？来<span style="color: black;">提高</span>网站流量和排名》，2023，2Cshop跨境<span style="color: black;">科研</span>社</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如您已有PhotonPay光子易客户经理，可向您的客户经理咨询跨境支付<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如无客户经理，欢迎进入「光子易」公众号，获取官方客服咨询。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*温馨提示本文内容整理来自网络，仅供参考，不<span style="color: black;">形成</span>任何专业<span style="color: black;">意见</span>或服务。</span></p><strong style="color: blue;">往</strong><strong style="color: blue;">期</strong><strong style="color: blue;">回</strong><strong style="color: blue;">顾</strong><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/CbUdOl9NZS2thpQm8RQ19Rib1K0aASYsLvDVyEmiaM5qN4m3hTxzbbibd2YU47JusE4I9PYBktEWibKNQSMQZOaLqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一卡在手，畅享<span style="color: black;">全世界</span>多场景支付</p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/CbUdOl9NZS2thpQm8RQ19Rib1K0aASYsL8u56r8XaLTMjOfgjawqicg8uSgqTichc8s67Mx8m0icGic23hEPVtQRFsQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">PhotonPay 光子易</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">About US</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">光子易（PhotonPay），</span><span style="color: black;">成立于2015年，是一家领先的<span style="color: black;">全世界</span>支付平台及数字金融<span style="color: black;">基本</span><span style="color: black;">设备</span><span style="color: black;">供给</span>商。<span style="color: black;">机构</span>由<span style="color: black;">全世界</span>支付<span style="color: black;">行业</span>的技术、合规、<span style="color: black;">危害</span>管理和运营专家联合创立，总部<span style="color: black;">位置于</span>香港，并在深圳、上海、杭州、美国、英国和新加坡设有分支<span style="color: black;">公司</span>。PhotonPay与星展银行、芝加哥银行、华美银行、Banking Circle等国际顶级金融<span style="color: black;">公司</span>合作，与<span style="color: black;">全世界</span>六大卡组保持密切合作关系，是Discover大中华区的合作发卡<span style="color: black;">公司</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PhotonPay的核心业务涵盖收单、收款、汇兑管理和发卡等<span style="color: black;">行业</span>。凭借卓越的金融科技服务，PhotonPay赢得了众多跨境企业的信任。<span style="color: black;">截止</span><span style="color: black;">日前</span>，PhotonPay已为超过20万家企业<span style="color: black;">供给</span>服务，覆盖B2B国际贸易、DTC电商、平台电商、SaaS服务、数字娱乐、旅游留学、游戏<span style="color: black;">研发</span>商、<span style="color: black;">宣传</span>联盟等各行业，<span style="color: black;">帮忙</span>这些企业拓展业务覆盖面，业务遍及<span style="color: black;">全世界</span>150多个国家和地区。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/CbUdOl9NZS274WkRKaI3LuIm9b19jUggjxDrwia9l7iaSFj2bCceBr38Hc1qpxN37C3hibFNsOS4wOTQzwVfECpDw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">点个「在看」 你最好看</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
认真阅读了楼主的帖子，非常有益。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 可以发布外链的网站 http://www.fok120.com/ 这夸赞甜到心里，让我感觉温暖无比。 系统提示我验证码错误1500次 ＼~゛， 软文发布论坛开幕式圆满成功。 http://www.fok120.com
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