独立站新手教程：无货源独立站怎么做？
<span style="color: black;"><span style="color: black;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AVOARBz2zadbCdzyZXKmZtX74SicGy2LoflabxjeuJeFB8mFnicV9vbhy1ZOq7ICQzJrVYPLrmcY0nz5mKjiaDIHw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>货源怎么做独立站？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站货源分为3种模式：1、无货源；2、自家工厂；3、海外仓囤货。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无货源是独立站四大运营模式之一，<span style="color: black;">由于</span>方便、成本低、<span style="color: black;">危害</span>低，而备受广大跨境卖家的<span style="color: black;">喜欢</span>，<span style="color: black;">那样</span><span style="color: black;">咱们</span>今天就<span style="color: black;">来讲</span>一说，无货源独立站<span style="color: black;">到底</span>该怎么做？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AVOARBz2zadOyZAVMQtBwy9wHib9ze6Nux30e8oHJ7bYYvDiae4eVeiahA9UmfPJibzeW6icaVThmesyGo20iaJgksLg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先说说无货源模式，<span style="color: black;">便是</span>在<span style="color: black;">不消</span>囤货的<span style="color: black;">状况</span>下进行<span style="color: black;">营销</span>，<span style="color: black;">详细</span>操作<span style="color: black;">办法</span>为：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从国内平台批发网站（如1688、拼夕夕、速卖通等）</span><span style="color: black;">找到你想要售卖的商品，<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">她们</span>的<span style="color: black;">照片</span>、视频等素材，并将商品上架到独立站中，进行引流，待消费者下单后，你<span style="color: black;">能够</span>到批发网站上采购，将商品直接发到货代手中，<span style="color: black;">她们</span>会给你打包、贴单、运送到客户手中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>全程下来，你不需要囤货、不需要打包等等这些操作，只需要把心思放在选品和引流上面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是做独立站前期大部分卖家会<span style="color: black;">运用</span>的<span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 01 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">无货源选品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在跨境独立站界里<span style="color: black;">始终</span>流传着一句话：</span><span style="color: black;"><strong style="color: blue;">七分靠选品，三分靠运营</strong></span><span style="color: black;">，可见选品的重要性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无货源独立站选品除了要遵循独立站选品的三大基本原则：<strong style="color: blue;">高客单价、质量轻、<span style="color: black;">很难</span>碎</strong>以外，还需要<span style="color: black;">重视</span>以下几点：</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍</span><strong style="color: blue;">避开大类目</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说女装、女鞋等，竞争是非常激烈的，在资金<span style="color: black;">不足</span>充裕、<span style="color: black;">无</span>稳定货源的<span style="color: black;">状况</span>下，卖家是很难在<span style="color: black;">短期</span>内盈利的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除非能打出独一无二的差异牌，成本又压的很低，<span style="color: black;">否则</span><span style="color: black;">便是</span>毫无<span style="color: black;">特殊</span>，亮点难以包装，竞争力很弱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>各位卖家<span style="color: black;">尽可能</span>从小众用户的<span style="color: black;">需要</span>入手，避开竞争。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍</span><strong style="color: blue;">避免<span style="color: black;">宣传</span>限制</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">付费<span style="color: black;">宣传</span>是无货源独立站最<span style="color: black;">重点</span>的引流方式之一，但部分品类，<span style="color: black;">例如</span>说口罩、烟草制品等，都是被Facebook、Google等主流平台限制推广的品类。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>卖家<span style="color: black;">选取</span>这类<span style="color: black;">制品</span>，就有可能会面</span><span style="color: black;">临引流难的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AVOARBz2zadOyZAVMQtBwy9wHib9ze6NulAzxk1UMIAveMDZr35FJaCw3QpOdiaibVRzTeicIvicvUJnGGicMhMae0Og/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍</span><strong style="color: blue;">避开高退货率品类</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无货源独立站退货是比较麻烦的，需要与供货商进行协商，由对方替代来完成一切事项，<span style="color: black;">因此呢</span>卖家最好避开高退货率品类。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说，在某电商平台上，舞蹈短裙这一品类，退货率高达65%，显然这就需要避开的品类。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍</span><strong style="color: blue;">小巧轻便</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流成本是跨境电商最大成本之一，占了总成本很大的比例，<span style="color: black;">因此</span><span style="color: black;">必定</span>要<span style="color: black;">思虑</span><span style="color: black;">制品</span>的规格<span style="color: black;">体积</span>，小巧</span><span style="color: black;">轻</span><span style="color: black;">便的<span style="color: black;">制品</span>发货运输都很方便，<span style="color: black;">能够</span><span style="color: black;">极重</span>的降低物流成本，<span style="color: black;">加强</span>利润率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有一点是，<span style="color: black;">通常</span>小巧轻便的小商品，用户的购买抉择会<span style="color: black;">火速</span>、转化率会很高，销量比较容易拉起来。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍</span><strong style="color: blue;"><span style="color: black;">选取</span>稀缺、高暴利<span style="color: black;">制品</span></strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说在<span style="color: black;">有些</span><span style="color: black;">地区</span>比较难买到的<span style="color: black;">制品</span>，<span style="color: black;">或</span>跨境电商平台不<span style="color: black;">准许</span><span style="color: black;">营销</span>的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>的利润率非常重要，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">必定</span>的利润空问，独立站<span style="color: black;">制品</span>将难以运营，<span style="color: black;">全部</span>项目将<span style="color: black;">没法</span>维持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>利润低的<span style="color: black;">制品</span>，很容易陷入价格战的泥潭。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站<span style="color: black;">拥有</span>利润溢价高、避免同价高、避免同台竞争等<span style="color: black;">许多</span>优点，卖方应充分发挥这些<span style="color: black;">优良</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如仿牌、黑五类这些相对擦边一点的<span style="color: black;">制品</span>都是中小型独立站卖家一个相当不错的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 02 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">无货源供应商</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍<strong style="color: blue;"><span style="color: black;">初期</span></strong></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你<span style="color: black;">每日</span>的订单量仅在0-20件之间时，<span style="color: black;">意见</span>是直接到电商平台上去下单，<span style="color: black;">例如</span>说速卖通、1688等，不<span style="color: black;">意见</span>囤货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">温馨小贴士：</span></strong><span style="color: black;">卖家在<span style="color: black;">选取</span>店铺时，<span style="color: black;">尽可能</span><span style="color: black;">选取</span>评分较高，建店时间较长的，<span style="color: black;">这般</span><span style="color: black;">制品</span>质量会比较有<span style="color: black;">保准</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">中期</span></span></strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你<span style="color: black;">每日</span>的订单量增长至20-200单时，<span style="color: black;">制品</span>的销量基本上<span style="color: black;">能够</span>说是比较稳定了，<span style="color: black;">此时</span>候卖家就<span style="color: black;">能够</span>去联系<span style="color: black;">更加多</span>的供应商，<span style="color: black;">瞧瞧</span>能<span style="color: black;">不可</span>拿到更低的价格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">温馨小贴士：</span></strong><span style="color: black;">找到固定的供应商发货后，记得把顾客邮箱、售价等其他信息隐去，避免<span style="color: black;">导致</span>不必要的麻烦。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">▍</span><strong style="color: blue;">后期</strong></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">当你<span style="color: black;">每日</span>的订单量达到200+以后，就<span style="color: black;">能够</span><span style="color: black;">思虑</span>整仓发货了，<span style="color: black;">不外</span>这个<span style="color: black;">周期</span>其实<span style="color: black;">已然</span>不属于单纯的无货源模式了。</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>这种模式<span style="color: black;">火速</span>就会捉襟见肘了，在1688上选到了爆款的品，很容易被同行卖家跟卖，被复制、抄袭。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更让卖家苦恼的是，被同行恶意压价跟卖，自己＄49.99，同行卖＄29.99，同行发的什么货就不得而知了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想被拒绝跟卖，还是要往垂直站、精品站方向深耕。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/AVOARBz2zadOyZAVMQtBwy9wHib9ze6NuW11ic1fH5mqgvyDB6YibUqJL7aSL8icvqarHbzKG1j9QjmiacVMCQ0ibojQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站</span><span style="color: black;">无货源模式的<span style="color: black;">优良</span>在于，不需要囤货，不会有积压库存的<span style="color: black;">危害</span>，对<span style="color: black;">起步</span>资金<span style="color: black;">需求</span>较低。<span style="color: black;">同期</span><span style="color: black;">由于</span>能够节省</span><span style="color: black;">仓储<span style="color: black;">花费</span></span>，<span style="color: black;"><span style="color: black;">亦</span>能为卖家降低成本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">但无货源模式<span style="color: black;">需求</span>卖家要有稳定的货源，否则一旦爆单，就会存在断货的<span style="color: black;">危害</span>。毫无疑问的是，虽然是无货源模式，但<span style="color: black;">处理</span>货源问题却是最核心的关键。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然成长到后期，</span><span style="color: black;"><strong style="color: blue;">卖家大多<span style="color: black;">已然</span>有了<span style="color: black;">必定</span>的资金<span style="color: black;">贮存</span>、客户<span style="color: black;">累积</span>等，那其实<span style="color: black;">更加多</span>应该<span style="color: black;">思虑</span>的是<span style="color: black;">怎样</span><span style="color: black;">提高</span>用户体验、<span style="color: black;">怎样</span>塑造品牌，而不是一味的节约成本，<span style="color: black;">这般</span><span style="color: black;">才可</span><span style="color: black;">很久</span>的<span style="color: black;">存活</span>下去。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，卖家要<span style="color: black;">重视</span>的是，无货源模式的<span style="color: black;">优良</span>很<span style="color: black;">明显</span>，但劣势<span style="color: black;">亦</span><span style="color: black;">一样</span>很<span style="color: black;">显著</span>，<span style="color: black;">例如</span>说同质化严重、<span style="color: black;">没法</span>把控<span style="color: black;">制品</span>质量、利润空间较低等，<span style="color: black;">因此呢</span>卖家还是要综合自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>后，再做出合适的<span style="color: black;">选取</span>。</span></p>
</span><span style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVOARBz2zadQ0PibibeiaLqOQobv2pYl2zUu4cMO9O3weuibLVbJdr0G9Uic1lo8xFL0JQd1S5ZUIMrLGTicVEvvMkoA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span>阅读</span></strong></span></span>
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