怎么样布局独立站的收款途径?怎么选服务商?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上一次给<span style="color: black;">大众</span>分享了<span style="color: black;">区别</span>主流市场常用的支付方式,今天给<span style="color: black;">大众</span>分享一下<strong style="color: blue;"><span style="color: black;">怎样</span>布局独立站的收款<span style="color: black;">途径</span>。</strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">海外消费者常用的支付方式</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,来<span style="color: black;">瞧瞧</span>海外消费者的支付方式。总的<span style="color: black;">来讲</span>,<span style="color: black;">咱们</span><span style="color: black;">能够</span>将其划分为三种<span style="color: black;">重点</span>类型:电子钱包、信用卡支付和货到付款(COD)。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但需要<span style="color: black;">重视</span>的是,这些支付方式的<span style="color: black;">运用</span><span style="color: black;">状况</span>会<span style="color: black;">按照</span>各国地区的消费习惯有所不同。以北美市场为例,信用卡和借记卡如MasterCard、American Express、Visa、Discover等大受欢迎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">又<span style="color: black;">例如</span>,在日本,有一种独特的支付方式——Konbini便利店支付,这让消费者<span style="color: black;">能够</span>在线购物后<span style="color: black;">选取</span>前往实体便利店如7-eleven、<span style="color: black;">整家</span>、罗森等用现金支付。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>,在<span style="color: black;">选取</span>收款方式前,<span style="color: black;">认识</span><span style="color: black;">目的</span>市场的常用支付方式至关重要。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">区别</span>支付方式有<span style="color: black;">那些</span>收款<span style="color: black;">途径</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>,卖家的收款方式又<span style="color: black;">能够</span>划分为<span style="color: black;">那些</span>呢?<span style="color: black;">通常</span><span style="color: black;">来讲</span>,<span style="color: black;">能够</span>分为Paypal、第三方收款服务商、物流商代收三种。在东南亚和中东等地区,COD模式颇受欢迎。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而Paypal<span style="color: black;">由于</span>其在海外的高消费者<span style="color: black;">运用</span>率,<span style="color: black;">作为</span>跨境卖家<span style="color: black;">必须</span>的收款方式之一。然而,在<span style="color: black;">选取</span>信用卡收款时,<span style="color: black;">怎样</span>挑选第三方服务商就<span style="color: black;">显出</span>非常重要,<span style="color: black;">每一个</span>服务商都有其独特的特点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>,市面上有<span style="color: black;">非常多</span>支持信用卡收款的平台,如stripe、airwallex、worldpay、useepay、oceanpayment等,<span style="color: black;">咱们</span>接下来将以stripe和airwallex为例进行<span style="color: black;">仔细</span>介绍。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">区别</span>收款<span style="color: black;">途径</span>分别有什么特点</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在谈论<span style="color: black;">区别</span>收款方式的特点时,<span style="color: black;">咱们</span><span style="color: black;">重点</span>需要关注费率、资金周转率和支付成功率这三个<span style="color: black;">原因</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">费率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>,费率<span style="color: black;">重点</span><span style="color: black;">包含</span>交易费率、货币兑换费率和提现费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">交易费率是每笔交易中收款<span style="color: black;">途径</span>会收取的提成,货币兑换费率是资金调拨、提现等<span style="color: black;">触及</span>货币转换时收款<span style="color: black;">途径</span>会收取的手续费,而提现费则是提现时收款<span style="color: black;">途径</span>收取的手续费。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2471a442648741dc98aaef71cf0637c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722840854&x-signature=5OQ3LtfK5fq3Z6pmLZz5NTNWe9I%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从费率<span style="color: black;">状况</span>来看,Paypal的总费率相对较高。然而,<span style="color: black;">由于</span>许多海外消费者都<span style="color: black;">运用</span>Paypal支付,<span style="color: black;">因此</span><span style="color: black;">倘若</span>仅因费率问题放弃<span style="color: black;">运用</span>Paypal,可能会损失<span style="color: black;">海量</span>订单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>低成本地从Paypal提现就<span style="color: black;">显出</span>尤为重要。在货币兑换费上,Stripe比Airwallex低1%,两者在交易费率和提现费上无<span style="color: black;">显著</span>差异,<span style="color: black;">然则</span>开户资质有所<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">资金周转率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再来<span style="color: black;">瞧瞧</span>资金周转率,这是衡量资金周转速度的关键指标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">资金周转速度越快,<span style="color: black;">机构</span><span style="color: black;">能够</span>用更少的资金取得<span style="color: black;">更加多</span>的收入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在独立站收款中,这<span style="color: black;">重点</span><span style="color: black;">表现</span>在账户准备金和资金的提现速度上。<span style="color: black;">一般</span>,账户准备金越少,可提现的比例就越高;可提现到账的时间越快,<span style="color: black;">机构</span>可<span style="color: black;">安排</span>的资金就越灵活。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户准备金是冻结在收款账户中的余额,是收款<span style="color: black;">途径</span>用于防范可能因买家提出的退单和<span style="color: black;">赔偿</span>申请等付款撤销<span style="color: black;">导致</span>的交易损失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">收款<span style="color: black;">途径</span>会<span style="color: black;">按照</span>账户<span style="color: black;">危害</span>、争议、信用等多方<span style="color: black;">原因</span><span style="color: black;">评定</span>和设置准备金,<span style="color: black;">通常</span>分为滚动准备金、最低准备金、固定准备金、延迟结算等类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">滚动准备金:从每笔交易中冻结<span style="color: black;">必定</span>比例的金额,并按预定日期释放冻结款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最低准备金:在收款账户中<span style="color: black;">始终</span><span style="color: black;">保存</span>一个最低的余额。固定准备金:直接冻结账户中一笔固定金额的资金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">延迟结算:净交易金额在与商户结算之前被<span style="color: black;">保存</span>数天。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">支付成功率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后,<span style="color: black;">咱们</span>要关注的是支付成功率,<span style="color: black;">由于</span>这会直接影响到独立站订单的转化率。Paypal和专攻信用卡收款的Stripe在支付成功率上有<span style="color: black;">必定</span>的<span style="color: black;">保证</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因为</span>支付成功率受发卡行、第三方服务<span style="color: black;">机构</span>实力等多方面<span style="color: black;">原因</span>影响,卖家在<span style="color: black;">实质</span>经营过程中,若<span style="color: black;">发掘</span>收款<span style="color: black;">途径</span>的支付成功率较低,<span style="color: black;">必定</span>要<span style="color: black;">即时</span>与收款<span style="color: black;">途径</span>客服或对接人沟通,<span style="color: black;">知道</span>支付成功率低的<span style="color: black;">原由</span>,若因收款<span style="color: black;">途径</span><span style="color: black;">引起</span>的支付成功率低,可<span style="color: black;">思虑</span>更换收款<span style="color: black;">途径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综上所述,<span style="color: black;">做为</span>卖家,<span style="color: black;">倘若</span>是做北美市场,你<span style="color: black;">能够</span>从两个<span style="color: black;">方向</span>来布局独立站的收款:Paypal和信用卡。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这分别对应的收款<span style="color: black;">途径</span>是:Paypal和第三方收款服务商,如stripe和airwallex。<span style="color: black;">选取</span>收款<span style="color: black;">途径</span>时,你需要关注的<span style="color: black;">原因</span>有<span style="color: black;">途径</span>费率、资金提现速度和支付成功率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那<span style="color: black;">倘若</span>你做的是欧洲、东南亚、拉美等其他市场,在<span style="color: black;">选取</span>收款<span style="color: black;">途径</span>时,应结合<span style="color: black;">自己</span><span style="color: black;">机构</span>特点和业务类型进行<span style="color: black;">选取</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7c3d1a4a8bf344539003f7f48f7fda09~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722840854&x-signature=ORlfztIIY3zmPngPaPvpk%2B4IAyw%3D" style="width: 50%; margin-bottom: 20px;"></div>
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