b1gc8v 发表于 2024-7-29 23:31:04

独立站应该怎么样运营？


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/VmvHVM5IibIFl2mlkI6SH3SQyQlgAcHuibv1ZaicU4z91IIewFp14OcerOiblvcaeogiaMYsldNtAkpNXYibBia1cNgag/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近几年，广大卖家受到各类电商平台政策的干扰，不少卖家萌生了转型做独立站的念头。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span>于电商平台，独立站卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>打造专属于自己的流量阵地，为品牌导流，<span style="color: black;">不消</span>担心平台规则的变动带来运营问题，自主性更高，<span style="color: black;">针对</span><span style="color: black;">自己</span>品牌理念的传递与<span style="color: black;">制品</span>的迭代创新<span style="color: black;">亦</span><span style="color: black;">能够</span>有更大的发展空间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，独立站的规划离不开策划运营推广这几个<span style="color: black;">过程</span>，看似简单，实则是需要花精力去运营的。<span style="color: black;">仅有</span><span style="color: black;">持续</span>地<span style="color: black;">认识</span>市场，分析数据，做好<span style="color: black;">营销</span><span style="color: black;">目的</span>和营销，<span style="color: black;">才可</span>运筹帷幄。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>您正在<span style="color: black;">思虑</span>转型，不妨参考以下<span style="color: black;">意见</span>：</span></span></strong></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;"> <span style="color: black;">倘若</span>你是</span><span style="color: black;">2</span><span style="color: black;">年以内的新卖家</span></span></strong><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">日前</span>请尽力经营好自己在跨境电商平台的店铺。<span style="color: black;">由于</span>独立站的流量完全需要靠<span style="color: black;">自动</span>推广来引导，<span style="color: black;">没法</span>像自带流量的平台店铺<span style="color: black;">同样</span><span style="color: black;">能够</span>在短期内快速<span style="color: black;">提高</span>销量，看到效果。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，无论你正在经营亚马逊</span>&nbsp;、</span><span style="color: black;">速卖通还是其它平台的店铺，都有助于快速<span style="color: black;">累积</span>运营经验，从而为接下来的独立站之路打下坚实的<span style="color: black;">基本</span>。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">已然</span>是个经验丰富的平台卖家</span></span></strong><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">正在为转型独立站而犹豫不决，<span style="color: black;">那样</span><span style="color: black;">首要</span>你需要清楚地认识到平台和独立站给自己带来的<span style="color: black;">区别</span>价值，前者可能在于卖货、快速起量，后者则在于沉淀用户、打造品牌。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，在开展独立站运营时，不要先一味追求销量，而是需要<span style="color: black;">按照</span>站点的定位，在<span style="color: black;">制品</span>、用户、营销等方面做差异化布局。</span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/VmvHVM5IibIFl2mlkI6SH3SQyQlgAcHuib9ISBwJwcyEwicE2XVoYGlLUia9g5VBMkm2Qdn7ib0ylDa3JfK41kscIyQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2022</span><span style="color: black;">年<span style="color: black;">已然</span>来临</span></span><span style="color: black;"><span style="color: black;">，外贸形势仍较为严峻，运力紧张、运费高涨，原材料成本上涨，还有汇率波动<span style="color: black;">危害</span>的压力等，但在跨境电商的政策扶持、各方服务商的<span style="color: black;">优秀</span>服务助力下，卖家势必会在</span></span><span style="color: black;"><span style="color: black;">接下来的</span></span><span style="color: black;"><span style="color: black;">旺季有一番新机遇，而独立站<span style="color: black;">做为</span>跨境出海品牌建设的出路之一，<span style="color: black;">亦</span>将会迸发出新的生机</span></span><span style="color: black;"><span style="color: black;">。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站受“宠”，海外仓正变得重要</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>这几年都有海外物流拥堵的<span style="color: black;">状况</span><span style="color: black;">出现</span>，这让许多人清醒的<span style="color: black;">认识</span>到，把货物放在买家<span style="color: black;">近期</span>的<span style="color: black;">地区</span>，用空间来换时间，<span style="color: black;">亦</span>是买家对时效的考验，<span style="color: black;">况且</span>买家经过封锁后，对货物的时效<span style="color: black;">敏锐</span>度更高，之前佛系的国内直发<span style="color: black;">亦</span>将<span style="color: black;">更加多</span>的向海外仓倾斜。当前，许多卖家都<span style="color: black;">起始</span>转型为独立站运营＋海外仓备货模式，尤其是在旺季<span style="color: black;">时期</span>，备货海外仓<span style="color: black;">已然</span><span style="color: black;">作为</span>基本操作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/VmvHVM5IibIFl2mlkI6SH3SQyQlgAcHuibK4cZGCyBxmuhL4R5jgLwl0NVTpmyMAmvOmjoJG1scmzcEN6qFicJGPA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">按照</span>第三方<span style="color: black;">公司</span>调研结果<span style="color: black;">表示</span>，海外仓<span style="color: black;">已然</span><span style="color: black;">作为</span>众多独立站卖家最<span style="color: black;">重点</span>的发货方式。独立站本身的初衷<span style="color: black;">便是</span>培养一批忠实的铁粉常年复购，<span style="color: black;">那样</span>物流时效便是培养买家好感的重要<span style="color: black;">构成</span>部分，<span style="color: black;">优秀</span>的商品加上<span style="color: black;">方便</span>的物流以及体贴的售后，便是留下买家的前提。<span style="color: black;">因此呢</span>，对广大卖家<span style="color: black;">来讲</span>更需要<span style="color: black;">选取</span>一家<span style="color: black;">优秀</span>的海外仓来进行合作，为创建品牌、<span style="color: black;">提高</span>销量打下坚实的<span style="color: black;">基本</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">米雲仓<span style="color: black;">做为</span>一家自营的海外仓，创立于</span><span style="color: black;">2013</span><span style="color: black;">年，<span style="color: black;">迄今</span>已有将近十年的发展历程了，致力为广大跨境电商卖家<span style="color: black;">供给</span>更<span style="color: black;">优秀</span>的服务。仓库设在美国洛杉矶，<span style="color: black;">日前</span>涉及单件代发、</span><span style="color: black;">FBA</span><span style="color: black;">转运、退货处理维修等业务，在美国本土有丰富的资源，</span></span><span style="color: black;"><span style="color: black;">有自己的一套操作流程和操作系统，能够保质保量地在约<span style="color: black;">按时</span>间内做好<span style="color: black;">制品</span>的入库上架以及发货服务，<span style="color: black;">咱们</span>有能力为每一位跨境电商合作伙伴量身打造最优化、最合适的服务<span style="color: black;">方法</span>。<span style="color: black;">同期</span>，在宁波<span style="color: black;">咱们</span>有自己的办事处，有专业的运维客服和<span style="color: black;">营销</span>团队为您<span style="color: black;">供给</span>无时差、无语言<span style="color: black;">阻碍</span>的一对一贴心服务，无论您有什么疑问或是各类突发事件，<span style="color: black;">咱们</span>都会为您一一<span style="color: black;">处理</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">针对</span>做独立站的卖家<span style="color: black;">来讲</span>，米雲仓<span style="color: black;">必定</span>是您最佳的<span style="color: black;">选取</span>！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">扫码关注“米雲仓Shipperzone”，获取<span style="color: black;">更加多</span>海外仓信息</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/VmvHVM5IibIGOebELu8Pc9EG3d13VCt3j9iayMPqWW8dC7wibew94H65x53Va8Xu2picfSnveKdUdUmkt5WY8CMGHA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宁波米雲仓</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">专注服务于跨境电商客户</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>业务</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一件代发</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">退货换标</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">FBA转运</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">美国<span style="color: black;">机构</span>注册</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三方平台账户注册</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（Walmart、<span style="color: black;">Home Depot、</span>&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Wayfair、</span>Overstock）</span></p>




xuaiqiang 发表于 2024-8-29 17:31:12

论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。

星☆雨 发表于 2024-9-9 03:59:48

顶楼主，说得太好了！

m5k1umn 发表于 2024-10-14 21:57:26

楼主节操掉了，还不快捡起来！

b1gc8v 发表于 2024-10-23 18:53:35

我完全同意你的观点，说得太对了。
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