冲向DTC精品独立站!从货不对板到精品玩法的转变
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在过去的一年里,<span style="color: black;">咱们</span>不禁<span style="color: black;">重视</span>到,越来越多的国内商家偏离了传统模式,<span style="color: black;">选取</span>了货不对板、不发货的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这一转变不仅是来自独立站市场<span style="color: black;">需要</span>的变化,<span style="color: black;">亦</span>受到行业服务商<span style="color: black;">宣传</span>、Facebook和PayPal的有针对性打压。这些变化无疑告诉<span style="color: black;">咱们</span>一个事实:国内做货不对板、不发货的商家越来越多了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下内容仅<span style="color: black;">做为</span>个人观点讨论,<span style="color: black;">针对</span><span style="color: black;">哪些</span><span style="color: black;">持有</span><span style="color: black;">更加多</span>经验的老板们,<span style="color: black;">亦</span><span style="color: black;">能够</span>和我私聊,<span style="color: black;">一块</span>探讨货不对板对独立站市场的影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">过去的一年里,我曾聊过<span style="color: black;">非常多</span>关键词,<span style="color: black;">包含</span>做精品独立站、做工厂批发、做仿品、侵权类<span style="color: black;">制品</span>,以及做货不对板等等。<span style="color: black;">按照</span>去年的行情来看,普货、特货和不对版的比例大致为30%、50%和20%。然而,今年的这个比例<span style="color: black;">显著</span>向后者倾斜了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>让<span style="color: black;">咱们</span>简单对比一下货不对板和精品DTC独立站的玩法和盈利模式,或许能更清晰地解释<span style="color: black;">此刻</span>的独立站环境<span style="color: black;">为何</span>变<span style="color: black;">成为了</span><span style="color: black;">这般</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">货不对板/不发货是一种玩法模式,<span style="color: black;">因为</span><span style="color: black;">各样</span><span style="color: black;">原因</span>,不对版和不发货肯定会<span style="color: black;">诱发</span><span style="color: black;">海量</span>客诉,这使得<span style="color: black;">经过</span>正常的PayPal收款方式是行不通的,<span style="color: black;">由于</span>PayPal的风控非常严格,这种方式会被直接冻结账户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>行业内<span style="color: black;">通常</span>有两种玩法模式:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、货不对板/不发货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖单:找第三方团队收取款项,将收款外包出去,<span style="color: black;">处理</span>收款问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点:回款快,<span style="color: black;">通常</span>当天接收的订单额,<span style="color: black;">次日</span><span style="color: black;">就可</span>结算人民币。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">缺点:市面上可能存在<span style="color: black;">有些</span>收款团队跑路的<span style="color: black;">状况</span>,<span style="color: black;">况且</span>收款的点数较低。<span style="color: black;">按照</span><span style="color: black;">制品</span>、建站类型和所<span style="color: black;">营销</span>的国家等<span style="color: black;">原因</span>,客户<span style="color: black;">最后</span><span style="color: black;">得到</span>的款项<span style="color: black;">通常</span><span style="color: black;">仅有</span>原始订单额的25-30%<span style="color: black;">上下</span>。例如,<span style="color: black;">倘若</span>当天的营业额为1000美元,最后到客户手上的金额<span style="color: black;">仅有</span>300美元<span style="color: black;">上下</span>。<span style="color: black;">是不是</span>能够<span style="color: black;">挣钱</span>,取决于<span style="color: black;">宣传</span>投放的<span style="color: black;">报答</span>率(ROI)<span style="color: black;">怎样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">秒提PP:这种玩法从年初玩到了3月份,<span style="color: black;">重点</span>是购买秒提PP来玩这类<span style="color: black;">敏锐</span>的<span style="color: black;">制品</span>,快速提现<span style="color: black;">而后</span>放弃账号,换号继续操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优点:这个<span style="color: black;">办法</span>是自己购买PP账号,自己进行收款,提现的款项都归自己所有。对ROI<span style="color: black;">需求</span>不<span style="color: black;">那样</span>高,封号后<span style="color: black;">能够</span>换号继续操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">缺点:秒提PP的成本较高,需要<span style="color: black;">海量</span>的秒提PP账号,<span style="color: black;">况且</span>这种玩法能够<span style="color: black;">连续</span>多久还不确定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、DTC精品独立站</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>要<span style="color: black;">创立</span>一个DTC精品独立站,其中的技巧和要点实在是太多了。要<span style="color: black;">仔细</span>介绍<span style="color: black;">怎样</span>操作,恐怕是不现实的,我<span style="color: black;">亦</span>只是懂<span style="color: black;">有些</span>皮毛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>我<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">有些</span>个人观点供<span style="color: black;">大众</span>参考和讨论,<span style="color: black;">亦</span>欢迎<span style="color: black;">大众</span>和我<span style="color: black;">一块</span>交流学习,<span style="color: black;">一起</span>进步。独立站的<span style="color: black;">将来</span>必然是品牌化,而品牌化的<span style="color: black;">基本</span>是不可复制的。<span style="color: black;">独立站中<span style="color: black;">没法</span>复制的东西只能是自己的内容创作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在我看来,<span style="color: black;">倘若</span>要打造一个品牌化的精品站,<span style="color: black;">首要</span>要<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>等多个<span style="color: black;">途径</span>让别人认识你的品牌。</span><span style="color: black;">其次要<span style="color: black;">创立</span>一个可信赖的供应链,并且注重内容的创作,<span style="color: black;">累积</span>粉丝,让自己的品牌<span style="color: black;">揭发</span><span style="color: black;">增多</span>。</span><span style="color: black;"><span style="color: black;">仅有</span>在这一系列<span style="color: black;">基本</span>打下之后,<span style="color: black;">才可</span>慢慢的<span style="color: black;">得到</span>用户反哺<span style="color: black;">自己</span>,回流资金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">所说</span>的精品独立站一<span style="color: black;">起始</span>就依赖<span style="color: black;">宣传</span>投放来实现<span style="color: black;">营销</span>额和<span style="color: black;">揭发</span>,那不叫DTC精品独立站,而是<span style="color: black;">能够</span>复制的站群玩法。这种玩法在深圳和莆田这些<span style="color: black;">地区</span>应该<span style="color: black;">已然</span>被玩得滚瓜烂熟了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总之,现如今的独立站环境<span style="color: black;">出现</span>了巨大的变化,从货不对板到精品DTC独立站的转变才是有<span style="color: black;">将来</span>的。货不对板的玩法模式存在<span style="color: black;">有些</span>问题,<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>能玩多久。而精品DTC独立站则需要<span style="color: black;">创立</span>品牌化,<span style="color: black;">经过</span>社媒等<span style="color: black;">途径</span>扩大<span style="color: black;">揭发</span>,<span style="color: black;">累积</span>粉丝,投放<span style="color: black;">宣传</span>来扩量。这种玩法<span style="color: black;">拥有</span>较高的盈利<span style="color: black;">潜能</span>,并且可<span style="color: black;">连续</span>发展性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你有兴趣追求一种更加稳定和可<span style="color: black;">连续</span>的盈利模式,向DTC精品独立站转变<span style="color: black;">便是</span>一个不错的<span style="color: black;">选取</span>。当然,这<span style="color: black;">亦</span>需要花费<span style="color: black;">更加多</span>的时间和精力来<span style="color: black;">创立</span>自己的品牌,<span style="color: black;">供给</span>独特的内容和服务,以吸引<span style="color: black;">更加多</span>的<span style="color: black;">目的</span>客户和粉丝。最后,<span style="color: black;">期盼</span><span style="color: black;">大众</span>都能够在独立站<span style="color: black;">行业</span>找到适合自己的玩法和盈利模式,实现自己的<span style="color: black;">商场</span><span style="color: black;">目的</span>和梦想!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在过去,货不对板<span style="color: black;">始终</span>是一种赚快钱的方式,一天就能看到收益。然而,这种玩法的可<span style="color: black;">连续</span>性很难<span style="color: black;">保准</span>,<span style="color: black;">挣钱</span><span style="color: black;">重点</span>取决于个人的能力和<span style="color: black;">制品</span><span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">相比之下,DTC精品模式是一种<span style="color: black;">长时间</span>的玩法,需要长工做细活<span style="color: black;">才可</span>产生优秀的独立站,从而在市场上<span style="color: black;">得到</span>更高的<span style="color: black;">报答</span>。在这种玩法中,<span style="color: black;">挣钱</span>是靠<span style="color: black;">全部</span>团队的<span style="color: black;">奋斗</span>和协作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我想呼吁<span style="color: black;">大众</span><span style="color: black;">守护</span>外贸市场的良性循环,<span style="color: black;">咱们</span><span style="color: black;">不仅</span>是只想工作1-2年的人。一个行业需要<span style="color: black;">大众</span><span style="color: black;">一起</span><span style="color: black;">守护</span>和<span style="color: black;">长时间</span>发展。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>,<span style="color: black;">有些</span>市场<span style="color: black;">针对</span>“中国的独立站”存在抵触<span style="color: black;">心情</span>,<span style="color: black;">包含</span>PayPal和Facebook<span style="color: black;">针对</span>国内卖家的风控<span style="color: black;">办法</span>。这对中国卖家是一个警示。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">货不对板和不发货的方式可能让你短期获利,但从长远来看,这对独立站、跨境行业和中国外贸声誉都会产生重大影响。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,有些客户会联系我,说想要做仿品、货不对板,<span style="color: black;">而后</span>我会问<span style="color: black;">她们</span>之前有<span style="color: black;">无</span>尝试过这种玩法。<span style="color: black;">非常多</span>客户在之前都是做普通货物,但<span style="color: black;">因为</span>遵守规则和诚信经营,<span style="color: black;">她们</span>的PayPal账号<span style="color: black;">亦</span>被风控冻结了,利润<span style="color: black;">亦</span>下降了。而Facebook的打压<span style="color: black;">亦</span>使利润降低,这迫使<span style="color: black;">她们</span>需要更大的利润来维持独立站项目,从而不得不转向特殊货物和不对版的玩法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这足以说明,即使是<span style="color: black;">少许</span>违规<span style="color: black;">行径</span>,对<span style="color: black;">全部</span>国内市场<span style="color: black;">亦</span>会产生<span style="color: black;">很强</span>影响。<span style="color: black;">此刻</span>不仅是Shopify,国内的<span style="color: black;">有些</span>SaaS平台<span style="color: black;">亦</span>在清理这类违规用户的店铺。<span style="color: black;">因此呢</span>,<span style="color: black;">咱们</span><span style="color: black;">期盼</span><span style="color: black;">大众</span>能够从事可<span style="color: black;">连续</span>发展的生意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上是今天的内容,<span style="color: black;">亦</span>欢迎<span style="color: black;">大众</span>与我<span style="color: black;">一块</span>讨论独立站货不对板和DTC精品独立站的玩法。</p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BAZDibtPsSFSM83LiawwayjNvSY9rjSgicOwPGaKRlOSVXVFeUtmP3O4Kia2M3aJRbqbPwY9jv18w59t4wKD4cZGLw/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
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