什么是外贸独立站，自己建独立站难不难
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wlkcToeV88ERhPsZ5LLcYRibpy6I6yoEvporticicVZjuiamfIQtk9RvyCgbicuibia5V4akzf7yhlzTAUia1eIxdWSRRQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打从跨境电商兴起的那天，独立站这个概念<span style="color: black;">亦</span>随之鸡犬升天，宛如一道旋风，席卷了<span style="color: black;">全部</span>外贸圈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论是做外贸B2B的，还是做外贸B2C的，稍微有点远见的人都<span style="color: black;">起始</span>了自己的外贸独立站之旅。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><strong style="color: blue;">什么是外贸独立站？</strong></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个词最早被用于和亚马逊，ebay，阿里等<span style="color: black;">各样</span>平台做区分，意思是<span style="color: black;">创立</span>自己的<span style="color: black;">营销</span><span style="color: black;">途径</span>，<span style="color: black;">持有</span>属于自己的平台，<span style="color: black;">亦</span>就是外贸网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那是不是随便一个外贸网站都是外贸独立站？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一灯认为，外贸独立站<span style="color: black;">区别</span>于传统<span style="color: black;">道理</span>上的外贸网站，<span style="color: black;">由于</span>传统<span style="color: black;">道理</span>上的外贸网站有一个很大的问题，<span style="color: black;">便是</span>不独立。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立是什么？说简单点<span style="color: black;">便是</span>自己说了算，不受他人<span style="color: black;">掌控</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我想问<span style="color: black;">大众</span>，你的外贸网站属于你吗？你<span style="color: black;">是不是</span>有所有权？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名所有权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主机空间（服务器）所有权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建站程序和配套资源的所有权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">无</span>以上<span style="color: black;">说到</span>的几点，那你的外贸网站就面临一个很大的问题，<span style="color: black;">便是</span><span style="color: black;">巨额</span>缴费！<span style="color: black;">由于</span>受人<span style="color: black;">掌控</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">60元的域名，<span style="color: black;">能够</span>收你好几百</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6000元的外贸网站，每年交续费，不续费网站就被删，主机空间还是和其他人共用一个账号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">60000元的<span style="color: black;">守护</span>、推广<span style="color: black;">花费</span>，连自定义排版布局都不<span style="color: black;">能够</span>，一旦建完，想再次修改比登天还难</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了所有权的事情，不独立的外贸网站还有一个很大的问题，那<span style="color: black;">便是</span>营销推广受限制。<span style="color: black;">因为</span><span style="color: black;">运用</span>的是建站<span style="color: black;">机构</span>的封闭系统，又是很便宜的那种，想做营销推广真的很难，<span style="color: black;">各样</span>没权限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不可</span>做网站速度优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不可</span>修改网站的源代码</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不可</span>加SEO比较重要的几个标签</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不可</span>添加最新的功能和扩展</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不可</span>外包给其它人进行推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到这，<span style="color: black;">为何</span>大<span style="color: black;">都数</span>外贸网站没效果，其中的<span style="color: black;">原由</span>相信<span style="color: black;">大众</span>都应该都明白了。</span></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">外贸独立站<span style="color: black;">怎样</span>做，自己建独立站难不难？</span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>主流的外贸独立站制作<span style="color: black;">办法</span>如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你要建的是B2B企业官网，请<span style="color: black;">自动</span>购买域名主机，用wordpress这个免费开源的建站程序制作，再加上wordpress付费主题实现功能上的扩展，就算零<span style="color: black;">基本</span>无代码经验，<span style="color: black;">亦</span><span style="color: black;">能够</span>完成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wlkcToeV88ERhPsZ5LLcYRibpy6I6yoEv1KFeRFWNthcEEm70EBknkOO9qTpgvH0icpAzLjyABDM0jVb8pO68Kuw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">域名：60元<span style="color: black;">上下</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主机：320元<span style="color: black;">上下</span>/年</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">wordpress：开源免费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">wordpress高级主题：400元<span style="color: black;">上下</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你要建的是B2C跨境商城，有<span style="color: black;">非常多</span>种<span style="color: black;">选取</span>，它们是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">wordpress+woocommerce（需要<span style="color: black;">自动</span>购买域名主机主题）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">shopify（shopify全权负责，按月付费）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">bigcommerce（bigcommerce全权负责，按月付费）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">opencart（需要<span style="color: black;">自动</span>购买域名主机主题）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">prestashop（需要<span style="color: black;">自动</span>购买域名主机主题）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">magento（需要<span style="color: black;">自动</span>购买域名主机主题）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wlkcToeV88ERhPsZ5LLcYRibpy6I6yoEv6ibbDRDpWR0bpuwtV0DMrCL9QSzMP40F4PfQic488zIUayTibysCXzgPw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这么多<span style="color: black;">选取</span>里，<span style="color: black;">倘若</span>叫我<span style="color: black;">举荐</span>，我会首推wordpress+woocommerce和shopify。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相对<span style="color: black;">来讲</span>，前者比后者<span style="color: black;">运用</span>起来更便宜，但后者比前者更简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">至于怎么建外贸独立站才会有效果，我以前写过几篇<span style="color: black;">文案</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">99%的外贸独立站<span style="color: black;">第1</span>步就做错了</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">2018这5个外贸网络营销<span style="color: black;">办法</span>你<span style="color: black;">必定</span>要<span style="color: black;">晓得</span></span></a></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么是外贸独立站，自己建独立站难不难就介绍完了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说来<span style="color: black;">亦</span>挺有意思的，外贸网站有<span style="color: black;">非常多</span>种叫法，<span style="color: black;">例如</span>外贸营销型网站，传统展示型外贸网站，SEO型外贸网站等等，这些命名大<span style="color: black;">都数</span>都来自福步外贸论坛，而起这些名字的人基本都是建站<span style="color: black;">机构</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个外贸网站，N个叫法，这让我在刚<span style="color: black;">起始</span>接触这块的时候，<span style="color: black;">亦</span>觉得很差异。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实营销型外贸网站<span style="color: black;">亦</span>好，SEO型外贸网站<span style="color: black;">亦</span>罢，倘若<span style="color: black;">无</span>独立自主权，真的只是换汤不换药。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<span style="color: black;">倘若</span>你要外贸建站，<span style="color: black;">必定</span>要建外贸独立站，said by 一灯。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还没关注一灯？扫扫下面的二维码关注<span style="color: black;">就可</span><span style="color: black;">得到</span>，不要重演<span style="color: black;">错失</span>对的人的遗憾，有些故事从一<span style="color: black;">起始</span>就<span style="color: black;">无</span>错。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">爱好</span>我的内容，欢迎转发分享到<span style="color: black;">伴侣</span>圈哦~<span style="color: black;">亦</span><span style="color: black;">期盼</span>能够被你们在订阅号中置顶，<span style="color: black;">这般</span>就不会漏掉内容啦，么么哒~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wlkcToeV88EE34ONP7I7bjxeUEEklYiaEWUuvtnTt1tNGFZn7JWM2x2iaTA50aG4GibmibicS1LDkVicMN5ibQUlIITgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
楼主发的这篇帖子，我觉得非常有道理。 外贸网站建设方法 http://www.fok120.com/ 感谢您的精彩评论，为我带来了新的思考角度。 对于这个问题，我有不同的看法... 楼主继续加油啊！外链论坛加油！
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