1fy07h 发表于 2024-7-29 22:38:04

跨境电商独立站的付款方式，这些技巧让你的顾客无忧支付！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跨境电商的快速发展，让越来越多的企业<span style="color: black;">起始</span>涉足独立站建设。</span><span style="color: black;">而在建设独立站的过程中，<span style="color: black;">选取</span>合适的付款方式<span style="color: black;">显出</span>尤为重要，<span style="color: black;">由于</span>它直接关系到客户的购买体验和支付安全。本文将为<span style="color: black;">大众</span>介绍<span style="color: black;">有些</span>关于跨境电商独立站付款方式的技巧，让你的顾客无忧支付！</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本文节选自SKUKING分享的《<span style="color: black;">全世界</span>跨境电商消费者<span style="color: black;">行径</span><span style="color: black;">科研</span>和消费指数》，<span style="color: black;">按照</span>SKUKING跨境电商<span style="color: black;">科研</span>中心编辑整理。粉丝<span style="color: black;">伴侣</span><span style="color: black;">能够</span>在「跨境电商独立站」</span><strong style="color: blue;"><span style="color: black;">查看往期内容中SKUKING的<span style="color: black;">更加多</span>分享，</span></strong><span style="color: black;"><span style="color: black;">或</span>联系(SKUKINGCOM)获取完整行业洞察报告等资料。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">01 <span style="color: black;">供给</span>多种付款方式</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">跨境电商独立站应该尽可能<span style="color: black;">供给</span>多种付款方式，以满足<span style="color: black;">区别</span>客户的<span style="color: black;">需要</span>。<span style="color: black;">按照</span><span style="color: black;">区别</span>国家和地区的习惯和法律法规，可<span style="color: black;">供给</span>信用卡、PayPal、支付宝、<span style="color: black;">微X</span>支付、银行转账等<span style="color: black;">区别</span>的付款方式。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7f89467e1ff745dca7e556c4c7c4638b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722838353&amp;x-signature=GSpFHJ0Qfs9zLB0m4CC3Zzuufc0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">针对</span><span style="color: black;">有些</span>国家和地区的客户，如欧洲客户，需要满足欧洲支付服务指令（PSD2）的<span style="color: black;">需求</span>，<span style="color: black;">供给</span>强制性的双<span style="color: black;">原因</span>认证等支付安全<span style="color: black;">办法</span>。<span style="color: black;">因此呢</span>，企业需要<span style="color: black;">认识</span>和遵守<span style="color: black;">区别</span>国家和地区的支付规定和标准，<span style="color: black;">供给</span>符合当地法律法规的多种付款方式，以<span style="color: black;">增多</span>客户的购买体验和购买意愿。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">02 </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">保证</span>支付安全</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">支付安全是跨境电商独立站中不可缺少的一部分。企业应该采取<span style="color: black;">拥有</span>高安全性的支付方式，以<span style="color: black;">保证</span>客户的支付信息和数据安全。<span style="color: black;">详细</span><span style="color: black;">来讲</span>，企业<span style="color: black;">能够</span>采用SSL加密技术，</span><span style="color: black;"><span style="color: black;">运用</span>支付网关来处理支付信息，以及<span style="color: black;">危害</span><span style="color: black;">掌控</span>系统来预防欺诈和<span style="color: black;">违法</span>支付。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，企业<span style="color: black;">亦</span>需要<span style="color: black;">定时</span><span style="color: black;">检测</span>和更新支付系统的安全性，以应对<span style="color: black;">持续</span>变化的网络安全威胁。<span style="color: black;">保证</span>支付安全不仅<span style="color: black;">能够</span><span style="color: black;">加强</span>客户的信任度和满意度，还<span style="color: black;">能够</span>避免企业因支付问题而遭受经济损失和声誉损害。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">03 </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">知道</span>支付流程</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">知道</span>的支付流程<span style="color: black;">能够</span><span style="color: black;">帮忙</span>客户更加容易理解和操作，</span></span><span style="color: black;">从而<span style="color: black;">加强</span>客户的购买体验。企业应该在独立站的支付页面上清晰地说明支付流程和付款方式，例如，应该清楚标注<span style="color: black;">各样</span>付款方式的图标和支付流程，使客户<span style="color: black;">能够</span>一目了然。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8ebf40572ffc4b39950ea5fb65cc22c8~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722838353&amp;x-signature=vRuEUDJ2eomgRg3MT5UfhPGnyKc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SKUKING跨境电商独立站建站技术<span style="color: black;">专家</span>Charles<span style="color: black;">说到</span>，企业<span style="color: black;">亦</span><span style="color: black;">能够</span>在支付页面上<span style="color: black;">供给</span><span style="color: black;">关联</span>的提示和<span style="color: black;">帮忙</span>，</span><strong style="color: blue;"><span style="color: black;">例如，</span></strong><span style="color: black;"><span style="color: black;">怎样</span><span style="color: black;">运用</span>特定的付款方式、<span style="color: black;">怎样</span>输入支付信息等，以<span style="color: black;">帮忙</span>客户更快地完成支付操作。在设计支付页面时，企业<span style="color: black;">亦</span>应该遵循简洁易懂的原则，避免冗长<span style="color: black;">繁杂</span>的说明和操作，以提高客户的购买体验。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">04 </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">供给</span>优惠和奖励</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">供给</span>优惠和奖励<span style="color: black;">能够</span>吸引客户，<span style="color: black;">增多</span>客户的购买意愿和购买频率。</span><span style="color: black;">企业<span style="color: black;">能够</span>在<span style="color: black;">区别</span>的付款方式上<span style="color: black;">供给</span><span style="color: black;">区别</span>的优惠和奖励，例如，<span style="color: black;">运用</span>信用卡支付<span style="color: black;">能够</span><span style="color: black;">得到</span>折扣，<span style="color: black;">运用</span>支付宝支付<span style="color: black;">能够</span><span style="color: black;">得到</span>返现等。<span style="color: black;">另外</span>，企业<span style="color: black;">亦</span><span style="color: black;">能够</span>针对某些节日或活动<span style="color: black;">供给</span>相应的优惠活动，例如，圣诞节、情人节等。这些优惠和奖励可以<span style="color: black;">帮忙</span>企业<span style="color: black;">加强</span>客户的满意度和忠诚度，从而<span style="color: black;">加强</span>企业的<span style="color: black;">营销</span>额和市场份额。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">05 </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">区别</span>国家和地区</span></strong></span><strong style="color: blue;"><span style="color: black;">支付习惯</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">区别</span>国家和地区的支付习惯和文化差异很大，<span style="color: black;">因此呢</span>，企业应该<span style="color: black;">认识</span>并适应这些差异。例如，在中国，移动支付<span style="color: black;">已然</span><span style="color: black;">作为</span>主流支付方式，而在美国，信用卡和借记卡仍然是最受欢迎的支付方式。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/84bfda2ba8f74db594c3df644cab984f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722838353&amp;x-signature=ewW7ZYxOoZfVXevHLq2nbSaQ0Ok%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此呢</span>，企业应该在支付页面上<span style="color: black;">供给</span>符合当地习惯和文化的付款方式，以满足客户的<span style="color: black;">需要</span>。<span style="color: black;">另外</span>，企业还应该关注当地的支付政策和法规，以<span style="color: black;">保证</span>符合当地法律法规的支付方式。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">06 </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">优化移动支付体验</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着移动设备的普及，越来越多的客户<span style="color: black;">选取</span><span style="color: black;">运用</span>移动设备进行支付。<span style="color: black;">因此呢</span>，</span><span style="color: black;"><span style="color: black;">企业应该优化移动支付体验，</span></span><span style="color: black;">使客户<span style="color: black;">能够</span>在移动设备上<span style="color: black;">容易</span>地完成支付操作。企业<span style="color: black;">能够</span>采用一键支付、指纹识别等方式来<span style="color: black;">加强</span>移动支付的<span style="color: black;">方便</span>性和安全性。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">SKUKING跨境电商外贸建站与营销事业部<span style="color: black;">专家</span>John<span style="color: black;">弥补</span>说，</span><span style="color: black;">在设计移动支付页面时，企业应该<span style="color: black;">思虑</span>到移动设备的屏幕<span style="color: black;">体积</span>和操作习惯，</span><span style="color: black;">避免过于<span style="color: black;">繁杂</span>的页面和操作，以<span style="color: black;">加强</span>客户的购买体验。企业还应该<span style="color: black;">持续</span>地优化移动支付系统，<span style="color: black;">即时</span>修复移动支付系统的漏洞和缺陷，以<span style="color: black;">保证</span>客户的支付安全。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">07 </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">供给</span>客户支持</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在付款过程中，客户可能会遇到<span style="color: black;">各样</span>问题，如付款失败、付款金额错误等。企业应该<span style="color: black;">供给</span><span style="color: black;">即时</span>和有效的客户支持，<span style="color: black;">帮忙</span>客户<span style="color: black;">处理</span>问题。企业<span style="color: black;">能够</span><span style="color: black;">供给</span>在线客服、<span style="color: black;">tel</span>客服等方式来解答客户的疑问和问题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在设计客户支持系统时，企业应该<span style="color: black;">思虑</span>到客户的<span style="color: black;">区别</span><span style="color: black;">需要</span>和问题类型，<span style="color: black;">供给</span>相应的<span style="color: black;">处理</span><span style="color: black;">方法</span>和支持。<span style="color: black;">另外</span>，企业<span style="color: black;">亦</span>应该对客户提出的问题进行积极的反馈和<span style="color: black;">处理</span>，以<span style="color: black;">增多</span>客户的购买意愿和忠诚度。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">08 关注支付趋势和创新</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">支付方式的发展和创新非常快速，</span></strong><span style="color: black;">企业应该密切关注支付趋势和创新，<span style="color: black;">即时</span>适应市场变化并引入新的支付方式。例如，近年来<span style="color: black;">显现</span>的虚拟货币和加密货币，<span style="color: black;">亦</span><span style="color: black;">作为</span>越来越多跨境电商企业所采用的一种付款方式。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5f0636843ab54d8d9f732c7078dde643~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722838353&amp;x-signature=hnqjI5mTPG6i%2FQToVIMhE85lzV4%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Appify跨境电商独立站App<span style="color: black;">研发</span>项目<span style="color: black;">专家</span>Bagon认为，</span><span style="color: black;">企业应该关注这些新型支付方式的发展趋势，<span style="color: black;">即时</span>适应并引入新的支付方式，</span><span style="color: black;">以<span style="color: black;">加强</span>客户的购买体验和企业的竞争力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">MobileSKU跨境电商独立站App<span style="color: black;">开发</span>团队经理Gisen，在Appify数字化移动电商峰会私享会沙龙撷英会上<span style="color: black;">说到</span>，除了<span style="color: black;">以上</span>的各个点，</span><span style="color: black;"><span style="color: black;">还有<span style="color: black;">有些</span>其他的<span style="color: black;">重视</span>事项：</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9. 遵守当地法律法规：</span></strong><span style="color: black;">企业应该遵守当地的支付<span style="color: black;">关联</span>法律法规，如数据<span style="color: black;">守护</span>法、电子商务法等。<span style="color: black;">同期</span>，企业还应该<span style="color: black;">思虑</span>到<span style="color: black;">区别</span>国家和地区的汇率、税收和关税等问题，以避免<span style="color: black;">触及</span>到法律问题。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">10. <span style="color: black;">加强</span>支付速度和稳定性：</span></strong><span style="color: black;">支付速度和稳定性<span style="color: black;">亦</span>是跨境电商独立站中需要关注的重要问题。企业应该采用高性能和高<span style="color: black;">靠谱</span>性的支付系统，以<span style="color: black;">保证</span>支付速度和稳定性。<span style="color: black;">同期</span>，企业还应该<span style="color: black;">思虑</span>到网络延迟和服务器负载等问题，以<span style="color: black;">加强</span>支付速度和稳定性。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/dffe853b7ab040acb2ee903ae10da6de~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722838353&amp;x-signature=PVDC6ZmBhh3W2PNtPlEuLuvWgA0%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">11. 优化结算流程：</span></strong><span style="color: black;">跨境电商独立站需要<span style="color: black;">思虑</span>到<span style="color: black;">区别</span>国家和地区的结算方式和时间，如银行汇款、电子支付等。企业应该优化结算流程，<span style="color: black;">加强</span>结算速度和效率，以满足客户和供应商的<span style="color: black;">需要</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">12. <span style="color: black;">加强</span>支付透明度：</span></strong><span style="color: black;">支付透明度<span style="color: black;">能够</span>让客户更加信任和愿意<span style="color: black;">运用</span>企业的支付系统。企业应该<span style="color: black;">供给</span><span style="color: black;">仔细</span>的支付信息和账单，让客户<span style="color: black;">能够</span>清楚地<span style="color: black;">认识</span>和核对支付记录。<span style="color: black;">同期</span>，企业还应该<span style="color: black;">定时</span>向客户发送支付提醒和账单信息，以<span style="color: black;">加强</span>支付透明度和客户满意度。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">总之，<span style="color: black;">选取</span>合适的付款方式是跨境电商独立站建设的重要环节之一。</span><span style="color: black;">企业应该<span style="color: black;">按照</span><span style="color: black;">自己</span>的特点和客户的<span style="color: black;">需要</span>，<span style="color: black;">供给</span>多种支付方式，并结合安全性、<span style="color: black;">方便</span>性和优惠等<span style="color: black;">原因</span>，为客户<span style="color: black;">供给</span>无忧支付的购买体验。<span style="color: black;">同期</span>，企业<span style="color: black;">亦</span>应该密切关注支付趋势和创新，<span style="color: black;">持续</span>优化和完善支付体系，以<span style="color: black;">加强</span>客户的满意度和忠诚度，从而实现企业的健康发展。</span></span></p>




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