9q13nh 发表于 2024-7-29 21:54:13

必读干货！独立站新手卖家平常十大问题解答


    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/074a4a5483b9428db05d5fdbbf7cd189~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826911&amp;x-signature=m%2BAbSF297889ZzsSVMImFpd988Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手卖家入局跨境电商独立站，会<span style="color: black;">思虑</span>到<span style="color: black;">非常多</span>问题，从网站到<span style="color: black;">制品</span>再到售卖<span style="color: black;">最后</span>的发货。<span style="color: black;">况且</span>卖家<span style="color: black;">广泛</span>对独立站存在认知不全的问题，门槛高、推广难、转化难是最初印象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那独立站该怎么<span style="color: black;">起始</span>，<span style="color: black;">怎样</span>下手？今天整理并解答独立站新手<span style="color: black;">平常</span>问题，<span style="color: black;">期盼</span>能<span style="color: black;">帮忙</span>还在观望的卖家答疑解惑。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、做亚马逊还<span style="color: black;">能够</span>做独立站吗？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台和独立站从来都不是二选一，大部分头部卖家都是<span style="color: black;">同期</span>布局独立站和平台。独立站是流量的承接地，是拓展<span style="color: black;">营销</span><span style="color: black;">途径</span>的方式之一。把亚马逊上的流量引流到独立站；或用独立站来给亚马逊测评。两者<span style="color: black;">能够</span>是相辅相成的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、做独立站<span style="color: black;">起步</span>资金要多少？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站<span style="color: black;">起步</span>资金<span style="color: black;">详细</span>问题<span style="color: black;">详细</span>分析，其中<span style="color: black;">触及</span>到推广方式、建站方式和团队规模。<span style="color: black;">选取</span><span style="color: black;">区别</span>的建站方式或建站工具，<span style="color: black;">起步</span>资金有所<span style="color: black;">区别</span>；<span style="color: black;">区别</span>的营销策略，推广<span style="color: black;">花费</span>支出<span style="color: black;">区别</span>。<span style="color: black;">一般</span><span style="color: black;">来讲</span>前期<span style="color: black;">仅有</span>网站搭建<span style="color: black;">花费</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、做独立站，推广是不是很烧钱？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">必定</span>，独立站的推广方式有<span style="color: black;">非常多</span>种。<span style="color: black;">另外</span>，还有两类推广和排水：免费和付费。免费，如社交<span style="color: black;">媒介</span>营销，以及社交<span style="color: black;">媒介</span>营销seo优化推广，付费就像红人带货，在搜索引擎<span style="color: black;">宣传</span>等等。商家有<span style="color: black;">区别</span>的<span style="color: black;">要求</span>。<span style="color: black;">按照</span>资金水平，<span style="color: black;">她们</span><span style="color: black;">能够</span>在测试的<span style="color: black;">同期</span>找到合适的推广方式。普通人<span style="color: black;">亦</span>有普通人的玩法。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、独立站怎么发货?</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">国内自发货：</strong>商家自己找物流<span style="color: black;">机构</span>，<span style="color: black;">而后</span>在独立站后台进行<span style="color: black;">关联</span>运费设置<span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Dropshipping (一件代发）：</strong><span style="color: black;">经过</span>国际站、1688、速卖通平台寻找供应商，独立站产生订单后，在速卖通第三方下单，让供应商直接发给买家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">海外仓：</strong>独立站大卖才会以海外仓形式发货<span style="color: black;">或</span>大件商品比较适合做海外仓，批量<span style="color: black;">经过</span>海运发到国外仓库，实现本地<span style="color: black;">营销</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">虚拟仓：</strong>虚拟海外仓的仓储模式是一种介于国内直发货和海外仓发货的模式。<span style="color: black;">便是</span>标记当地国家发货，<span style="color: black;">实质</span>从中国发货，<span style="color: black;">然则</span>上网<span style="color: black;">第1</span>条轨迹<span style="color: black;">表示</span>当地国家。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、独立站品类有限制吗？什么品类适合做独立站？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站基本上<span style="color: black;">无</span>限制能卖违禁品、仿牌。易耗品、海外消费者难买到的<span style="color: black;">制品</span>、垂直、细<span style="color: black;">归类</span>的<span style="color: black;">制品</span>适合做独立站。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、独立站建站平台选国内的还是国外好？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站建站平台国外价格偏高、沟通难、但生态完善，国内建站平台成本低、功能基本能满足消费者需要。<span style="color: black;">意见</span><span style="color: black;">选取</span>国内建站平台</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、独立站退货率高吗？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站退货1%都不到，整体来看，东南亚、泰国、中东退单率超级高，但欧美退单低，欧美用户群比较有钱，素质<span style="color: black;">亦</span>比较高。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、独立站流量<span style="color: black;">怎样</span>获取？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">流量获取的方式有三种：</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">直接流量：</strong><span style="color: black;">经过</span>花钱做<span style="color: black;">宣传</span><span style="color: black;">得到</span>流量，简单粗暴，如谷歌竞价、Facebook信息流<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">间接流量：</strong><span style="color: black;">经过</span>对网站进行优化，从而使网站信息在谷歌<span style="color: black;">得到</span>较好的排名来吸引流量，还<span style="color: black;">能够</span><span style="color: black;">经过</span>第三方社交平台引流。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">人工线索：</strong>在平台<span style="color: black;">累积</span>客户资源，<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span><span style="color: black;">或</span>电子邮件，对客户进行在营销。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9、独立站初期需要<span style="color: black;">那些</span>资料？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span>素材</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站logo、banner<span style="color: black;">宣传</span>图</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支付收款账号</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">物流方式</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">购买域名</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">十、</span>独立站用模板<span style="color: black;">不足</span>个性化，影响<span style="color: black;">营销</span>吗？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实有这个想法并没错，<span style="color: black;">然则</span>要找到跟你用同一个模板的网站，还是很困难的。<span style="color: black;">此刻</span>的建站工具，都是模板建站，积木式装修模板，卖家<span style="color: black;">能够</span>自定义首页模块内容，重复率几乎为零。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即使模板<span style="color: black;">同样</span>的网站，网站的内容<span style="color: black;">亦</span>不可能重复，当然完全是COPY的数据一模<span style="color: black;">同样</span>还有可能。其次模板只是一个布局框架，需要你<span style="color: black;">自动</span>去编辑<span style="color: black;">照片</span>、文字、导航等等信息，即使你偶然<span style="color: black;">发掘</span>有人跟你网站很像，<span style="color: black;">亦</span><span style="color: black;">不消</span>担心，这并不会对你网站<span style="color: black;">导致</span>竞争，各走各的路，毫不相干。</span></p>




m5k1umn 发表于 2024-10-30 10:19:06

你的见解真是独到，让我受益匪浅。

qzmjef 发表于 6 天前

楼主的文章非常有意义，提升了我的知识水平。

7wu1wm0 发表于 昨天 06:03

外链发布社区 http://www.fok120.com/
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