优秀独立站运营的7项必须技能
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/357a41ffde9541cc8fd538bd0a5670cd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830526&x-signature=%2Fnc4d6eNE8mEVovKCSbPrfsNhq0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">想做好任何事情，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">人</span></span></strong><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;">毫无疑问是最重要的<span style="color: black;">原因</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>想要做好独立站的SEO，</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运营，</span></span></strong><span style="color: black;">是最重要的<span style="color: black;">原因</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>这次来聊一聊独立站运营需要具备<span style="color: black;">那些</span>素养，<span style="color: black;">或</span>说怎么样来挑选合适的独立站运营。</span></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/197a5ede10f04ed299a99cd80b1637b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830526&x-signature=%2BuELmYQspmNwAkR%2BMHTWkPUx69Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站运营要做什么</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，我所说的独立站运营，可能跟你眼里的独立站运营，不大<span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我说的独立站运营，是能够做好下面这3件事情的人：</span></p><span style="color: black;">算法分析</span><span style="color: black;">策略制定</span><span style="color: black;">流程管控</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">算法分析：</span></strong>这个人<span style="color: black;">是不是</span>能够对Google的排序算法做自己的分析，有自己的理解，并且能够把它转换成实操的<span style="color: black;">有些</span>策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">策略制定：</span></strong>这个人<span style="color: black;">是不是</span>能够规划好SEO的操作<span style="color: black;">办法</span>，<span style="color: black;">况且</span>能够很好协同各个环节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">流程管控：</span></strong>这个人在执行过程中，<span style="color: black;">是不是</span>能够<span style="color: black;">恰当</span>的把这个流程执行到位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span>，</span><strong style="color: blue;"><span style="color: black;">老板<span style="color: black;">倘若</span>指个方向，这个独立站运营应该是能够沿着这个方向跑起来的人。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>这个人的能力不足以做好上面这3件事情，<span style="color: black;">那样</span>这个角色暂时只能叫运营助理，而不是运营。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/67a819bb47d0427cbebdca2150df8f38~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830526&x-signature=Zp7mmNxcRdkzu1kDNvpvr7XC2Rw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站运营的七大核心技能</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，一个合格的运营，需要具备什么样的技能呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我觉得，以下这个运营技能雷达图，<span style="color: black;">能够</span>很清晰的解释这个问题。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ff094d181e5846d2874f9bdd031c6a60~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830526&x-signature=fWXrjd%2FKuD7ZAAoXd%2Fa2tUVwrRQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>解释下雷达图。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">雷达图，顾名思义，<span style="color: black;">便是</span>长得像一个有多个边的雷达。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它的每一个边，是独立站运营应该具备的技能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些技能<span style="color: black;">需求</span>，从高到底分别是：</span></p><span style="color: black;">SEO能力</span><span style="color: black;"><span style="color: black;">宣传</span>投放能力</span><span style="color: black;"><span style="color: black;">规律</span>能力</span><span style="color: black;">数据分析能力</span><span style="color: black;">协调管理的能力</span><span style="color: black;">业务知识能力</span><span style="color: black;">建站技术能力</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>点的离中心的距离，<span style="color: black;">表率</span>着这个技能需要的深度</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">圆点越靠近边：</span></strong>说明对该技能的<span style="color: black;">需要</span><strong style="color: blue;"><span style="color: black;">越高；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">圆点越靠近中心：</span></strong>说明对该项技能的需求<strong style="color: blue;"><span style="color: black;">越低。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>逐个<span style="color: black;">来讲</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1. SEO能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>独立站SEO运营，<span style="color: black;">那样</span>SEO能力的话，毋庸置疑，seo<span style="color: black;">需求</span>是非常高的。这个我相信就<span style="color: black;">不消</span><span style="color: black;">太多</span>解释了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2. <span style="color: black;">宣传</span>投放能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上SEO和<span style="color: black;">宣传</span>投放之间，是互补的关系，</span><strong style="color: blue;"><span style="color: black;">非常的互补。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>一个人<span style="color: black;">同期</span>具备了SEO能力和<span style="color: black;">宣传</span>投放能力，那这个网站效果会更<span style="color: black;">平衡</span>，<span style="color: black;">更易</span>实现达成<span style="color: black;">咱们</span>的这个询盘<span style="color: black;">目的</span>，转化<span style="color: black;">目的</span>，<span style="color: black;">或</span>说盈利<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3. <span style="color: black;">规律</span>能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO本身影响<span style="color: black;">原因</span>多，<span style="color: black;">况且</span>理论体系相当<span style="color: black;">繁杂</span>，这个人要能够分析<span style="color: black;">怎么样</span>从算法转化成实操落地，<span style="color: black;">因此</span>要有比较强的<span style="color: black;">规律</span>能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4. 数据分析能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">线上营销的<span style="color: black;">另一</span>一个<span style="color: black;">叫作</span>呼<span style="color: black;">便是</span>数字营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>数据来判断你操作<span style="color: black;">是不是</span>有效，<span style="color: black;">经过</span>数据判断<span style="color: black;">怎么样</span>优化能够达成<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而这些，都需要有基本的数据分析能力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，对它的<span style="color: black;">需求</span>，会比前面几项能力的<span style="color: black;">需求</span>相对要低<span style="color: black;">有些</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5. 协调管理能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SEO需要</span><strong style="color: blue;"><span style="color: black;">多方协同。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说像网站<span style="color: black;">研发</span>，运营助理，文案，美工设计，<span style="color: black;">乃至</span>还<span style="color: black;">包含</span>了业务环节，每一方都需要SEO操盘手去协同，<span style="color: black;">才可</span>够把<span style="color: black;">全部</span>网站建好，以及把SEO营销的效果最大化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">必定</span>的协调管理能力<span style="color: black;">亦</span>是需要具备的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6. 业务知识</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先说明一点，运营不需要像业务同事<span style="color: black;">同样</span><span style="color: black;">认识</span>业务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>运营必须理解业务的<span style="color: black;">有些</span>基本<span style="color: black;">状况</span>，<span style="color: black;">才可</span>更好的完成工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>：</span></p><span style="color: black;"><span style="color: black;">制品</span>的重要卖点是什么</span><span style="color: black;">竞争对手在哪里</span><span style="color: black;"><span style="color: black;">怎么样</span>吸引用户</span><span style="color: black;">用户画像是什么</span><span style="color: black;">用户最关注的点是什么</span><span style="color: black;">等等</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些业务常识是一个合格的运营需要具备的，<span style="color: black;">然则</span>，不需要像业务同事<span style="color: black;">那样</span>深入和全面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7. 建站技术</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个方面，其实<span style="color: black;">非常多</span>人存在一个误区。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>经常会看到<span style="color: black;">有些</span>小伙伴，在需要SEO服务的时候，<span style="color: black;">爱好</span>找<span style="color: black;">研发</span><span style="color: black;">一块</span>包揽建站和SEO。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">建站和seo是一个事情吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完全是两码事。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正常的全职网站<span style="color: black;">研发</span>人员，会<span style="color: black;">更加多</span>的专注在网站建设<span style="color: black;">关联</span>的技能上，而不是seo技能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>的SEO操盘手，只需要<span style="color: black;">晓得</span><span style="color: black;">基本</span>的建站常识就<span style="color: black;">能够</span>了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">你不需要自己会写代码。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">你<span style="color: black;">亦</span>不需要自己会建一个站。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">再说一遍，完全不需要。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>以我自己为例，其实我<span style="color: black;">无</span>任何写代码的经验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我曾经学过<span style="color: black;">有些</span>代码理论知识，<span style="color: black;">例如</span>说HTML语言，Python，<span style="color: black;">包含</span>像<span style="color: black;">设备</span>语言，c语言，C++什么的，这些我都学过。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但我<span style="color: black;">善于</span>吗？并<span style="color: black;">无</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你叫我去写个代码，写个网站出来，坦白说，我<span style="color: black;">亦</span>不会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>像Elementor，其实我几乎<span style="color: black;">无</span>上手操作过。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但这不影响我搭建网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">倘若</span>不需要运营会写代码和建站，那合格的运营需要什么呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很简单：</span></p><span style="color: black;">需要<span style="color: black;">晓得</span>你该怎么样提建站<span style="color: black;">需要</span>；</span><span style="color: black;">需要<span style="color: black;">晓得</span>有什么事情是<span style="color: black;">研发</span><span style="color: black;">能够</span>实现的；</span><span style="color: black;">需要<span style="color: black;">晓得</span>什么事情是<span style="color: black;">研发</span><span style="color: black;">不可</span>实现的；</span><span style="color: black;">需要<span style="color: black;">晓得</span>分工界线在什么<span style="color: black;">地区</span>，<span style="color: black;">例如</span>：</span><span style="color: black;">什么事情是应该去找业务同事确认</span><span style="color: black;">什么事情应该是运营自己来做</span><span style="color: black;">什么事情应该去求助于<span style="color: black;">研发</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，运营完全不需要在建站技术死磕。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">再说一遍，合格的运营只需要有建站方面的常识性<span style="color: black;">认识</span>，就够了。</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f145405db8c14df48e1ecc24b04e1a13~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722830526&x-signature=sbCKZfj7uZ0S7j1IpMWy2hhgZ0c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总结</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些<span style="color: black;">便是</span>我对SEO运营技能的理解了，欢迎<span style="color: black;">大众</span><span style="color: black;">一块</span>交流讨论。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>我的分享，对在座各位老板的运营招聘和培训上有些许的<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上，enjoy！</span></p>
百度seo优化论坛 http://www.fok120.com/ 回顾历史，我们感慨万千；放眼未来，我们信心百倍。 你的话语如春风拂面，温暖了我的心房，真的很感谢。 认真阅读了楼主的帖子，非常有益。 在遇到你之前，我对人世间是否有真正的圣人是怀疑的。
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