外贸独立站选品思路
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在跨境独立站界里<span style="color: black;">始终</span>流传着一句话：七分靠选品，三分靠运营，可见选品的重要性。独立站我<span style="color: black;">亦</span>做了好几年，从个人卖家发展到<span style="color: black;">持有</span>自己小型跨境团队，今天分享<span style="color: black;">有些</span>独立站选品心得小体会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一：不做大类目</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">尤其<span style="color: black;">针对</span>新人卖家而言，不要去做大类目的<span style="color: black;">制品</span>，例如母婴<span style="color: black;">制品</span>、普通包包、手表、鞋子等等这类红海<span style="color: black;">制品</span>。除非能打出独一无二的差异牌，成本又能压得很低，<span style="color: black;">否则</span><span style="color: black;">便是</span>毫无<span style="color: black;">特殊</span>，亮点难以包装，竞争力很弱。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e2bd65b3d29646d99221ca436e6509a9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722826251&x-signature=jd1LDGKn3KCmEGLmDH53ksm7%2B6Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二：无货源一件代发行不通</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从独立站站群模式兴起的那一刻起，<span style="color: black;">大众</span>最多用的<span style="color: black;">便是</span>1688选品模式，<span style="color: black;">这般</span><span style="color: black;">能够</span>做到无货源发货模式。<span style="color: black;">然则</span><span style="color: black;">火速</span>这种模式<span style="color: black;">逐步</span>捉襟见肘了，信息差<span style="color: black;">逐步</span>缩小，1688看到的品基本上都是<span style="color: black;">有些</span>红海<span style="color: black;">制品</span>，并且即便是在1688选到了爆款，<span style="color: black;">亦</span>很容易被同行卖家跟卖，被复制、抄袭。更让卖家苦恼的是，被同行恶意压价跟卖，自己卖$49.99，同行卖$29.99，同行发的什么货就不得而知了。想被拒绝跟卖，还是要往垂直站、精品站方向深耕</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/aa82272b89d245a594de32c03fa9d899~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722826251&x-signature=Qihj0U5TODgb3CwJ%2F80IBGKspx4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三：小巧轻便</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">物流成本是跨境电商最大成本之一，占了总成本很大的比例，<span style="color: black;">因此</span><span style="color: black;">必定</span>要<span style="color: black;">思虑</span><span style="color: black;">制品</span>的规格<span style="color: black;">体积</span>，小巧轻便的<span style="color: black;">制品</span>发货运输都很方便，<span style="color: black;">能够</span><span style="color: black;">极重</span>的降低物流成本，<span style="color: black;">加强</span>利润率。还有一点是，<span style="color: black;">通常</span>小巧轻便的小商品，用户的购买抉择会<span style="color: black;">火速</span>、转化率会很高，销量比较容易拉起来。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a196ec10eca9409b87cff5f610afe3bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722826251&x-signature=2byr1mBhWbXC3CiTwmWI0QCD%2BOY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">四：<span style="color: black;">选取</span>稀缺、高暴利<span style="color: black;">制品</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从竞争<span style="color: black;">方向</span>来看，独立站卖家最好<span style="color: black;">选取</span>竞争不<span style="color: black;">那样</span>激烈的蓝海<span style="color: black;">制品</span>。<span style="color: black;">例如</span>说在<span style="color: black;">有些</span><span style="color: black;">地区</span>比较难买到的<span style="color: black;">制品</span>，<span style="color: black;">或</span>跨境电商平台不<span style="color: black;">准许</span><span style="color: black;">营销</span>的<span style="color: black;">制品</span>。<span style="color: black;">制品</span>的利润率非常重要。<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">必定</span>的利润空间，独立站<span style="color: black;">制品</span>将难以运营，<span style="color: black;">全部</span>项目将<span style="color: black;">没法</span>维持。<span style="color: black;">选取</span>利润低的<span style="color: black;">制品</span>，很容易陷入价格战的泥潭。独立站<span style="color: black;">拥有</span>利润溢价高、避免同价高、避免同台竞争等<span style="color: black;">许多</span>优点。卖方应充分发挥这些<span style="color: black;">优良</span>。例如<strong style="color: blue;">仿牌、黑五类</strong>这些相对擦边一点的<span style="color: black;">制品</span>都是独立站卖家一个相当不错的<span style="color: black;">选取</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e6baa7b2dc724cde8d1107018bea85b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722826251&x-signature=e7T5LHvD4oJEWTgVfmYsm4F9P4A%3D" style="width: 50%; margin-bottom: 20px;"></div>
楼主发的这篇帖子，我觉得非常有道理。 论坛外链网http://www.fok120.com/
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