j8typz 发表于 2024-7-29 19:14:05

年收百万美金,小众制品独立站怎么样海外爆单?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受社会压力影响,当代<span style="color: black;">青年</span>人<span style="color: black;">亦</span>在“想法设法”照顾自己的<span style="color: black;">心情</span>价值。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前段时间,在抖音、小红书、B站,<span style="color: black;">乃至</span>是<span style="color: black;">伴侣</span>圈分享起“禁止蕉绿”,热度非常高。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/261085c40cb742c0ab2458996c9da984~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=OzTpwroLrnWfb%2Buzcp08M6%2FrZXM%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:小红书</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“禁止蕉绿”是一种<span style="color: black;">忽然</span>火起来的绿植<span style="color: black;">制品</span>,与其说是水养香蕉,摆脱焦虑的<span style="color: black;">心情</span>价值才是它真正的<span style="color: black;">道理</span>。近年来这种有趣的创意创业模式非常符合当下<span style="color: black;">青年</span>人的消费。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将“香蕉”玩出创业<span style="color: black;">花招</span>的<span style="color: black;">亦</span>不止这一位,<span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>海外<span style="color: black;">青年</span>小伙与香蕉的有趣故事。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a5194211225440f4bc09d759e0680d02~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=Z%2BVTjuE7XbxJ%2BNpK8XPvPNEu9qA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">似乎在海外,创业者的故事都<span style="color: black;">起始</span>于一个有趣的想法,Nana Hats品牌创始人<span style="color: black;">亦</span>恰恰如此。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ab5271ebbb874883b4a9fa2c1be83f1e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=zinV6FPbLVXERnOLNpq8YYS0opQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Nana Hats</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说起Nana Hats品牌的诞生,只是源于创始人Sean Adler<span style="color: black;">做为</span>香蕉<span style="color: black;">兴趣</span>者想要更<span style="color: black;">长期</span>保鲜香蕉,延长香蕉成熟时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创始人Sean Adler<span style="color: black;">经过</span><span style="color: black;">科研</span><span style="color: black;">发掘</span>,植物会</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>茎释放乙烯气体<span style="color: black;">做为</span>催熟剂</span></strong><span style="color: black;">,若想让香蕉放缓成熟,必须阻断气体的流动,Nana Hats“香蕉帽”就此而诞生。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Sean Adler采用一种不含BPA材质的硅胶帽并配置多种<span style="color: black;">区别</span>款式造型的钩针帽,让香蕉以更加靓丽的造型实现保鲜。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/93326ef81d7741fea1c0e23efa16181f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=pkkPTkdZXS3QNO1uFNwq25n7dIg%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:screenrant</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈到Nana Hats,从2016年<span style="color: black;">起始</span>Sean Adler就<span style="color: black;">起始</span>创造“香蕉帽”,2020年9月,Sean Adler在</span><strong style="color: blue;"><span style="color: black;">Kickstarter众筹平台</span></strong><span style="color: black;">发布香蕉帽的想法及<span style="color: black;">制品</span>展示,<span style="color: black;">经过</span>生动形象的<span style="color: black;">照片</span>、视频,吸引到</span><strong style="color: blue;"><span style="color: black;">148位用户关注,筹集4761美元</span></strong><span style="color: black;">,这正是这一笔钱,鼓励和支持Sean Adler继续<span style="color: black;">科研</span>和创造Nana Hats香蕉帽。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年,为了扩大Nana Hats香蕉帽的销量与品牌<span style="color: black;">揭发</span>,Sean Adler带着可爱的Nana Hats登上</span><strong style="color: blue;"><span style="color: black;">美国真人秀《创智赢家》</span></strong><span style="color: black;">,<span style="color: black;">经过</span>生动形象的演示香蕉帽的独特造型与<span style="color: black;">功效</span>以获取观众和投资人的关注。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1dda8e513c1c42faab52a888346b9010~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=JZG4T2Xhy%2Frbn8RkEYElI4IGJp4%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Nana Hats</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很显然,Nana Hats此行是成功的,有投资人愿意以15万美元的价格收购Adler<span style="color: black;">机构</span>的20%股份,在《创智赢家》节目播出后,消费者们对这个可爱有趣的香蕉帽<span style="color: black;">特别有</span>兴趣,<span style="color: black;">乃至</span></span><strong style="color: blue;"><span style="color: black;">一度将亚马逊平台售卖的Nana Hats香蕉帽抢售一空</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>正是此次真人秀的<span style="color: black;">揭发</span>,让这个新奇有趣的小<span style="color: black;">制品</span>被<span style="color: black;">更加多</span>香蕉<span style="color: black;">兴趣</span>者<span style="color: black;">发掘</span>,在同一年Nana Hats的<span style="color: black;">营销</span>额达到60万美元,</span><strong style="color: blue;"><span style="color: black;">净利润达33%</span></strong><span style="color: black;">。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/22dbd07fa9b04431a67339d2c1deac98~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=DHn4VG4orr1LGVYxhxDcOebFcbY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:谷歌</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上,此时Nana Hats不仅出<span style="color: black;">此刻</span>众筹平台、亚马逊、沃尔玛、Esty等第三方平台,<span style="color: black;">况且</span>自建品牌独立站,沉淀品牌底蕴。<span style="color: black;">那样</span>,</span><strong style="color: blue;"><span style="color: black;">Nana Hats到底是<span style="color: black;">怎样</span>从小众<span style="color: black;">制品</span>到品牌大卖?</span></strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c115525df4024af2a1c1fa349204bc6e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=Dl5G4K%2F4yz8i1G9XviHdWh7PxC0%3D" style="width: 50%; margin-bottom: 20px;"></div><span style="color: black;">Shoptop品牌出海专家在沙龙讲座中分享:</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">创业小众DTC品牌在发展初期—先单品后品牌,</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>某种爆款商品出圈</span></strong><span style="color: black;">,从而拓展市场份额,<span style="color: black;">作为</span>一种<span style="color: black;">平常</span>的品牌策略。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以创意香蕉帽发家的Nana Hats品牌</span><strong style="color: blue;"><span style="color: black;">并<span style="color: black;">无</span>急于转型</span></strong><span style="color: black;">,而是专注于香蕉帽<span style="color: black;">科研</span>,保持初衷,</span><strong style="color: blue;"><span style="color: black;">将<span style="color: black;">制品</span>做到极致</span></strong><span style="color: black;">。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e4d34449f85b4a9e9f65d22d9522f953~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=lJPTw18Tm1Bzuczk7vz7ZkciCNk%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Nana Hats</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">提高</span>香蕉帽的保鲜效果外,Nana Hats还</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">持续</span>创新香蕉帽的造型设计</span></strong><span style="color: black;">,并为</span><strong style="color: blue;"><span style="color: black;">每款香蕉帽赋予独特<span style="color: black;">道理</span></span></strong><span style="color: black;">。如:独角兽香蕉帽逃离童话森林、海盗香蕉帽<span style="color: black;">表率</span>勇者无畏等;还有西瓜等<span style="color: black;">果蔬</span>、维京风格、简约派等<span style="color: black;">各样</span>款式,</span><strong style="color: blue;"><span style="color: black;">每一款都<span style="color: black;">表率</span>着一种独特<span style="color: black;">道理</span>以及审美装饰多元化</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">采用当下海外用户最<span style="color: black;">爱好</span>的钩织小<span style="color: black;">制品</span>,</span><strong style="color: blue;"><span style="color: black;">方便重复<span style="color: black;">运用</span>及<span style="color: black;">保藏</span></span></strong><span style="color: black;">,据海外<span style="color: black;">媒介</span><span style="color: black;">报告</span>,Nana Hats创新环保的<span style="color: black;">保准</span>了香蕉的存储时间,其创意化的香蕉帽仅售价在8.49美元—9.99美元之间,<span style="color: black;">乃至</span>有消<span style="color: black;">花费</span>户将Nana Hats每款新品都<span style="color: black;">保藏</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4743a0d7f0484bf4a7c5bec5e386fd15~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=y%2FLV4ANt%2FGipr6ipdkCiG6%2FG%2FNA%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Nana Hats</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在每款香蕉帽的详情页,Nana Hats都会清晰地标注上</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>配件、<span style="color: black;">运用</span>规格以及操作方式</span></strong><span style="color: black;">等,<span style="color: black;">帮忙</span>用户<span style="color: black;">选取</span>恰当合适的硅胶帽,从而</span><strong style="color: blue;"><span style="color: black;">降低用户退货率,<span style="color: black;">加强</span>品牌回购</span></strong><span style="color: black;">。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Nana Hats品牌化<span style="color: black;">认识</span><span style="color: black;">剧烈</span>,</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">经过</span>官网构建和加强品牌形象</span></strong><span style="color: black;">,打造市场高辨识度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌logo由“Nana Hats”字母、香蕉及帽子图案<span style="color: black;">一起</span><span style="color: black;">构成</span>,简明直观地logo设计,为消<span style="color: black;">花费</span>户留下深刻印象。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/cc0df1274e9b4db9b943b062c5c523a2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=RBUnqDwjeQ5wQ9oOEkpqQAr5Pvw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Nana Hats</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Nana Hats品牌独立站内除了硅胶帽外,还出品了13款品牌联名服饰,售价在21美元—48美元之间,多种颜色与款式,满足用户<span style="color: black;">区别</span>审美<span style="color: black;">需要</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/10e08bca197f4f78b0d1e99a1e117955~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=m6WRQ0Y0C9nvdrnS%2FB8KAgQPLmc%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">全<span style="color: black;">途径</span>引流是加速DTC品牌增长的途径之一。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Nana Hats在TikTok、Instagram、Twitter、Snapchat等社交<span style="color: black;">媒介</span>上创建官方账号,进行引流推广,扩大其品牌影响力和知名度。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e179205ae6bf492ba8d403b4c33f96e4~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=SzR10gg6zIZjpXWSRmu%2FWKba%2FqI%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:TikTok</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在TikTok上,Nana Hats<span style="color: black;">持有</span>12万粉丝,<span style="color: black;">重点</span>是分享香蕉帽<span style="color: black;">制品</span>的趣味视频及解答留言用户关于<span style="color: black;">制品</span>的问题视频。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>,Nana Hats还会与社交<span style="color: black;">媒介</span>上的红人博主合作,<span style="color: black;">重点</span>是围绕着“生活”、“母婴”、“趣味好物<span style="color: black;">保藏</span>”等</span><strong style="color: blue;"><span style="color: black;">垂直<span style="color: black;">行业</span>红人开展合作</span></strong><span style="color: black;">。<span style="color: black;">经过</span>红人发布开箱、好物分享种草视频,<span style="color: black;">精细</span>将香蕉帽种草至需要的用户群体,<span style="color: black;">加强</span><span style="color: black;">制品</span>销量与转化。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f85f3233e3cb4f799ecad132d54304eb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=uF2%2F4HY0qwq7jrN%2FJ%2Bc8S6MspIw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源:TikTok</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>,TikTok上“#nanahats”标签视频达</span><strong style="color: blue;"><span style="color: black;">1650万次观看</span></strong><span style="color: black;">,Nana Hats在TikTok上收获了许多关注用户。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">部分真实购买用户在买到Nana Hats之后,将<span style="color: black;">制品</span>开箱视频分享到TikTok、Instagram等个人社交<span style="color: black;">媒介</span>平台上,为品牌带来许多自然新增流量。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/37fbb83f967a4e27abf882d558cb20e7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=9JjGLTl9vvWKRe86hiQsLMmnLHw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Facebook</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在Facebook上,Nana Hats<span style="color: black;">持有</span>1641位粉丝,依据该平台<span style="color: black;">特殊</span>,Nana Hats在Facebook上发布</span><strong style="color: blue;"><span style="color: black;">上新<span style="color: black;">制品</span>与<span style="color: black;">关联</span><span style="color: black;">制品</span>介绍</span></strong><span style="color: black;">、</span><strong style="color: blue;"><span style="color: black;">品牌会员活动</span></strong><span style="color: black;">等,吸引感兴趣用户关注。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3c466ca06bdd41edb49f79564176c7fb~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=BN%2FDnDQEAXzrzLNQhGkf9i2nxjw%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Nana Hats</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外,与大<span style="color: black;">都数</span>成功的DTC品牌<span style="color: black;">类似</span>,Nana Hats在独立站内发布</span><strong style="color: blue;"><span style="color: black;">联盟营销计划</span></strong><span style="color: black;">,向忠实购买用户或品牌受众者赚取<span style="color: black;">制品</span>推广佣金计划。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上,</span><strong style="color: blue;"><span style="color: black;">联盟分销正是许多DTC品牌会推出的营销策略之一</span></strong><span style="color: black;">,忠实购买用户、Nana Hats员工、KOL等都<span style="color: black;">能够</span>加入<span style="color: black;">制品</span>营销,从售出的订单中获取佣金。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d6d83377eb33406a9ce803746cf24375~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722826121&amp;x-signature=IJ73zKmT3SKlcyt35kIc5OXn5JQ%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源:Shoptop</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shoptop商家<span style="color: black;">能够</span>借助「联盟分销—二级分销」功能,与网红博主、忠实客户、员工等合作,病毒式推广,快速实现流量裂变。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">按照</span></span><strong style="color: blue;"><span style="color: black;">自定义后的结账时间、结算限制,自动<span style="color: black;">定时</span>结算佣金</span></strong><span style="color: black;">,还<span style="color: black;">能够</span>灵活设定分销策略,降低经营<span style="color: black;">危害</span>,<span style="color: black;">加强</span>店铺净利润。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">联盟分销<span style="color: black;">做为</span>品牌扩大<span style="color: black;">揭发</span>、<span style="color: black;">提高</span>品牌影响力的有效策略,是DTC品牌常用策略,还未<span style="color: black;">运用</span>该策略的卖家<span style="color: black;">能够</span>尝试一下。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">写在最后</span></strong></p><span style="color: black;">从创意想法到创造<span style="color: black;">制品</span>再到品牌爆卖,Nana Hats无疑是成功的,品牌在独立站运营与营销推广等方面值得许多新手卖家借鉴学习。</span><span style="color: black;"><span style="color: black;">另一</span>,面对瞬息万变的市场局势,卖家需要实时关注消费者偏好,<span style="color: black;">即时</span><span style="color: black;">发掘</span>市场<span style="color: black;">需要</span>,创新<span style="color: black;">制品</span>,<span style="color: black;">亦</span>许下一个“Nana Hats”<span style="color: black;">便是</span>你。<a style="color: black;">#跨境电商#</a><a style="color: black;">#独立站营销#</a><a style="color: black;">#DTC品牌#</a><a style="color: black;">#shopify建站#</a></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">*本文部分数据及<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络,如有侵权请联系删除。</span></p>




页: [1]
查看完整版本: 年收百万美金,小众制品独立站怎么样海外爆单?