nykek5i 发表于 2024-7-29 15:33:30

跨境电商运营面试技巧，记得保藏！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">为何</span>要<span style="color: black;">选取</span>跨境电商?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一方面是这个行业是一个朝阳行业，我<span style="color: black;">亦</span>对跨境电商很感兴趣。另一个方面欧美市场相对<span style="color: black;">来讲</span>比较规范，一个比较健康的市场环境更有利于电商发展。我相信我<span style="color: black;">能够</span>用认真负责的态度，<span style="color: black;">熟练</span><span style="color: black;">每一个</span>平台的规则，管好自己的链接和店铺，为<span style="color: black;">机构</span>带来更大的价值和利益。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">你认为跨境电商运营的本质是什么?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为跨境电商的本质是对跨境电商店铺的管理和运营。<span style="color: black;">同期</span><span style="color: black;">亦</span>相当于一个跨境电商的<span style="color: black;">营销</span>，负责店铺的业绩。要有细心、耐心、责任感，<span style="color: black;">即时</span><span style="color: black;">发掘</span>运营<span style="color: black;">时期</span><span style="color: black;">显现</span>的问题并<span style="color: black;">调节</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">比较火的跨境电商平台</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊、速卖通、沃尔玛、wish 、ebay、虾皮</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">跨境电商和外贸的区别</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">都是<span style="color: black;">跨境</span>贸易的一种，形势有<span style="color: black;">有些</span>差别。外贸—般都是B2B的模式，跨境电商是B2C或C2C模式，两者售卖的<span style="color: black;">制品</span><span style="color: black;">亦</span>有<span style="color: black;">区别</span>，外贸<span style="color: black;">机构</span>大多售卖大宗货物，而跨境电商售卖家居类、电子配件类等等。跨境电商商品利润较高，而传统外贸以量取胜。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>理解这个岗位?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为跨境电商运营<span style="color: black;">重点</span>针对的是海外用户，欧美用户和东南亚用户占比<span style="color: black;">很强</span>。<span style="color: black;">无</span>中间商，直接对接买家。从工作内容<span style="color: black;">来讲</span>，<span style="color: black;">重点</span>分为市场调研、编辑<span style="color: black;">制品</span>的页面，给<span style="color: black;">制品</span>定价<span style="color: black;">而后</span>上架<span style="color: black;">制品</span>。更点<span style="color: black;">便是</span>2种以及引流这些<span style="color: black;">办法</span>去推广<span style="color: black;">制品</span>，<span style="color: black;">加强</span><span style="color: black;">制品</span>销量,<span style="color: black;">同期</span><span style="color: black;">重视</span><span style="color: black;">制品</span>库存和差评<span style="color: black;">针对</span>二的权重的影响，<span style="color: black;">针对</span>销量差的<span style="color: black;">制品</span><span style="color: black;">即时</span>进行清仓。我<span style="color: black;">认识</span>到跨境运营<span style="color: black;">重点</span>工作内容是负责亚马逊、速卖通等跨境电商网站上传<span style="color: black;">制品</span>，<span style="color: black;">守护</span>优化页面，负责处理客户问题、协调跟进订单及售后过程，<span style="color: black;">加强</span><span style="color: black;">制品</span>成交率。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/65f364f555984eaaab9b39660a246912~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722824360&amp;x-signature=%2BO%2Bph6bbh6SBHJeu02U35WidZbE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自己有什么<span style="color: black;">优良</span>?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>我在大学四年<span style="color: black;">始终</span>承担着社团和电视台的工作，<span style="color: black;">哪些</span>工作给我带来了较强的抗压能力。<span style="color: black;">由于</span>做电商运营的话，<span style="color: black;">针对</span>抗压能力<span style="color: black;">需求</span>还是蛮高的。其次我<span style="color: black;">亦</span>有很强的沟通和协调能力，<span style="color: black;">能够</span>去和<span style="color: black;">各样</span><span style="color: black;">分部</span>沟通。<span style="color: black;">同期</span>我<span style="color: black;">亦</span>是个比较有创意有想法的人，<span style="color: black;">因此</span><span style="color: black;">针对</span>这份工作还是比较有<span style="color: black;">帮忙</span>的。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">职业规划</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为跨境电商在<span style="color: black;">将来</span>有<span style="color: black;">很强</span>的发展前景。若我入职后，我会在电商行业沉淀下来，在实操中<span style="color: black;">提高</span>专业能力，<span style="color: black;">累积</span>经验和<span style="color: black;">办法</span>论，1-2年能在这个岗位独当一面。在专业能力达标的<span style="color: black;">状况</span>下，学习管理的<span style="color: black;">关联</span>知识，3-5年，争取带团队。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">对<span style="color: black;">机构</span>的看法</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为贵<span style="color: black;">机构</span>在跨境电商非常<span style="color: black;">拥有</span>发展<span style="color: black;">潜能</span>，<span style="color: black;">尤其</span>是在供应链整合、大数据运用上做的非常好。我很看好电商发展前景，而<span style="color: black;">机构</span>恰巧能在这方面给我一个平台。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">入职<span style="color: black;">怎样</span>开展工作</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">边学习边做，从<span style="color: black;">机构</span>资料及<span style="color: black;">先辈</span>那里重点学习市场调研和<span style="color: black;">制品</span>推广的—些专业<span style="color: black;">办法</span>，运用到<span style="color: black;">制品</span>上，<span style="color: black;">首要</span>会<span style="color: black;">认识</span><span style="color: black;">制品</span>、<span style="color: black;">认识</span>市场，进行小范围迭代，<span style="color: black;">经过</span>数据优化<span style="color: black;">制品</span>推广和<span style="color: black;">营销</span>的页面，来<span style="color: black;">持续</span><span style="color: black;">加强</span><span style="color: black;">制品</span>销量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">制品</span>点击率</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>影响点击率的<span style="color: black;">原因</span><span style="color: black;">重点</span>有<span style="color: black;">制品</span>本身<span style="color: black;">需要</span><span style="color: black;">体积</span>，<span style="color: black;">制品</span>是不是热卖的，还有<span style="color: black;">制品</span>的<span style="color: black;">照片</span>和价格。关于<span style="color: black;">制品</span><span style="color: black;">需要</span>问题，参考官网<span style="color: black;">制品</span>销量，再去淘宝京东进行市场调研，<span style="color: black;">选取</span>热卖的商品进行推广。至于<span style="color: black;">制品</span><span style="color: black;">照片</span>，我<span style="color: black;">亦</span>会参考其他电商平台热门<span style="color: black;">制品</span>的主图，去做价格对标，<span style="color: black;">瞧瞧</span>自己<span style="color: black;">制品</span><span style="color: black;">是不是</span>有竞争力。标注出原来<span style="color: black;">制品</span>的价格，<span style="color: black;">表示</span>优惠力度。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">运营需要什么样的素质和能力?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为运营的价值<span style="color: black;">便是</span><span style="color: black;">经过</span><span style="color: black;">区别</span>策略，去影响业务<span style="color: black;">每一个</span>环节的流量和转化。<span style="color: black;">首要</span>要<span style="color: black;">持续</span><span style="color: black;">经过</span>学习<span style="color: black;">提高</span>专业能力，<span style="color: black;">由于</span>互联网行业变幻莫测。其次要有责任心和沟通能力，还要有执行能力，以结果为导向。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是互联网思维?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户思维:互联网<span style="color: black;">机构</span><span style="color: black;">制品</span>都是为了满足用户<span style="color: black;">需要</span>，<span style="color: black;">按照</span>用户<span style="color: black;">需要</span>去做<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">迭代思维:<span style="color: black;">制品</span>特点之—<span style="color: black;">便是</span>快速迭代:<span style="color: black;">按照</span>用户反馈进行<span style="color: black;">调节</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是运营?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为运营<span style="color: black;">便是</span>对<span style="color: black;">目的</span>的动态管理，在工作中寻找优化点，<span style="color: black;">帮忙</span>客户有更好的体验。按岗位来分，有<span style="color: black;">制品</span>运营、用户运营、<span style="color: black;">途径</span>运营、内容运营等。按职责<span style="color: black;">能够</span>分为拉新、留存、转化、裂变等等。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拉新的<span style="color: black;">途径</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信息流投放/KOL<span style="color: black;">宣传</span>/新<span style="color: black;">媒介</span>运营/线下<span style="color: black;">宣传</span>/地推/商务BD</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今年<span style="color: black;">刚才</span>毕业，经验还不足，有<span style="color: black;">非常多</span>方面需要向<span style="color: black;">先辈</span>学习。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">有什么问题想问?</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请问贵<span style="color: black;">机构</span><span style="color: black;">针对</span>这个岗位<span style="color: black;">包含</span>对我有什么样的期待吗?<span style="color: black;">倘若</span>我有幸加入团队，<span style="color: black;">平常</span>有<span style="color: black;">那些</span>重点工作?</p>




情迷布拉格 发表于 2024-8-31 03:41:32

认真阅读了楼主的帖子，非常有益。

18128071341 发表于 2024-8-31 22:21:03

你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。

1fy07h 发表于 2024-9-30 18:03:47

百度seo优化论坛 http://www.fok120.com/

nqkk58 发表于 2024-11-14 11:34:58

楼主的文章深得我心，表示由衷的感谢！
页: [1]
查看完整版本: 跨境电商运营面试技巧，记得保藏！