独立站运营环节所有梳理！跨境卖家的避坑攻略都在这了
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了应对电商平台的不确定性<span style="color: black;">危害</span>，越来越多的跨境卖家<span style="color: black;">起始</span>投入到独立站的建设<span style="color: black;">其中</span>。本文将对独立站运营的<span style="color: black;">所有</span>环节进行一个梳理，<span style="color: black;">能够</span>说是一篇避坑攻略干货，<span style="color: black;">意见</span><span style="color: black;">保藏</span>再看！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9013351539e3470dafe9ccedc81521f1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823861&x-signature=sYo%2FTDycAkki9pmHraMF7C9v7fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.进行市场调查</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做生意的<span style="color: black;">第1</span>部<span style="color: black;">便是</span><span style="color: black;">保证</span>某个<span style="color: black;">制品</span>它有<span style="color: black;">必定</span>的受众，<span style="color: black;">况且</span>市场不会过度饱和。<span style="color: black;">重视</span>不要<span style="color: black;">选取</span>完全空白的项目，<span style="color: black;">必定</span>的竞争力<span style="color: black;">亦</span>证明了它的市场是现成的，成熟的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">调查<span style="color: black;">办法</span>有这些<span style="color: black;">能够</span>参考：谷歌趋势分析；社交<span style="color: black;">媒介</span>调查；<span style="color: black;">科研</span>亚马逊上的畅销<span style="color: black;">制品</span>；进行消费者调查。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.<span style="color: black;">选取</span>域名和托管服务<span style="color: black;">供给</span>商</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>域名时要<span style="color: black;">重视</span>，域名最好与品牌名<span style="color: black;">叫作</span>相同，或与<span style="color: black;">制品</span><span style="color: black;">关联</span>，要简洁易记。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">托管服务<span style="color: black;">供给</span>商是负责<span style="color: black;">帮忙</span>独立站<span style="color: black;">能够</span>在Internet上进行<span style="color: black;">拜访</span>的，<span style="color: black;">另一</span><span style="color: black;">供给</span>商还有<span style="color: black;">各样</span>服务<span style="color: black;">帮忙</span>卖家<span style="color: black;">守护</span>和改进网站。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.<span style="color: black;">选取</span>独立站建站平台</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">海内外的建站平台都有非常多，<span style="color: black;">制品</span>和域名就位之后就能建站了。至于<span style="color: black;">选取</span>什么平台就要看卖家<span style="color: black;">自己</span>对独立站的定位和<span style="color: black;">制品</span>售卖的<span style="color: black;">需要</span>。<span style="color: black;">例如</span><span style="color: black;">有些</span>想做FP特货的卖家就<span style="color: black;">能够</span><span style="color: black;">重点</span><span style="color: black;">思虑</span>开源建站方式，<span style="color: black;">由于</span>SaaS建站平台<span style="color: black;">都数</span>是不<span style="color: black;">准许</span>售卖特货<span style="color: black;">制品</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.规划网站结构和关键页面</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">起始</span>构建独立站之前，卖家还要计划好<span style="color: black;">期盼</span>独立站所<span style="color: black;">持有</span>的结构和组织方式。<span style="color: black;">能够</span>先从<span style="color: black;">认识</span>客户<span style="color: black;">起始</span>，<span style="color: black;">创立</span>一个用户友好型网店，降低用户的<span style="color: black;">拜访</span>门槛，简化操作<span style="color: black;">过程</span>，这对网店的数据<span style="color: black;">亦</span>会越发友好。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ba9c7a502c8b4b0198520a4176545a68~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823861&x-signature=0D2CKtK8JZRivQggtk%2FWaLDKw5s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网店中需要以下元素：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）主页的菜单导航和快速<span style="color: black;">拜访</span>搜索栏；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）<span style="color: black;">制品</span>详情页面要<span style="color: black;">包括</span>描述、照片、定价以及客户<span style="color: black;">评估</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）<span style="color: black;">仔细</span>的“关于”和“联系”页面；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）简单的购物操作和明了的结帐页面；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）要针对移动响应进行优化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.定制网站</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站最大的<span style="color: black;">思虑</span><span style="color: black;">原因</span>是用户体验<span style="color: black;">是不是</span>优良。为了优化消费者网购体验，建站时<span style="color: black;">能够</span>有<span style="color: black;">海量</span>自定义和<span style="color: black;">繁杂</span>的主题、小部件、应用程序和插件<span style="color: black;">能够</span>进一步<span style="color: black;">加强</span>你网站的功能。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6.设置支付与物流</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了<span style="color: black;">制品</span>能够顺利卖出去，<span style="color: black;">持有</span>一个好的支付系统很重要。支付方式需要多样化，支付通道要足够稳定。买卖双方都会<span style="color: black;">期盼</span>购买过程尽可能的简单，彼此都能节省时间。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/39fe2d94a83a4a7091bdfa87055790ea~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823861&x-signature=Pah05GGM8sTT1WzayBbhH02Uyf4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">支付：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站除了<span style="color: black;">运用</span>PayPal收款外，信用卡收款<span style="color: black;">亦</span>是必加的。这几年快速成长起来的<strong style="color: blue;">Onlypay</strong><span style="color: black;">便是</span>一个非常不错的信用卡收款通道，致力于为跨境独立站卖家<strong style="color: blue;"><span style="color: black;">供给</span>一站式跨境支付技术服务</strong>，海外支付牌照齐全，与多条支付通道保持着良好合作，能够<span style="color: black;">即时</span>匹配快速稳定的通道进行支付收款操作。还支持多卡种的国际信用卡支付，消费者的支付成功率在80%-90%以上。商家提现<span style="color: black;">亦</span>快，<span style="color: black;">能够</span>说是性价比很高的第三方支付<span style="color: black;">机构</span>了，值得一试。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f41af8128baa43d1a2ac6a6c6d845269~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823861&x-signature=0IAxJV5neEY3RXnJYjPG31kjVz8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">物流</strong>（以下是常用的几种<span style="color: black;">区别</span>类型的运输类型）<strong style="color: blue;">：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1）免费送货：免费送货是一个很好的卖点，但不是所有商家都能<span style="color: black;">包袱</span>得起。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（2）统一费率：统一费率<span style="color: black;">寓意</span>着消费者将为所有订单支付相同的运费。卖家在<span style="color: black;">营销</span>尺寸和重量相对<span style="color: black;">类似</span>的<span style="color: black;">制品</span>时，此选项是最佳<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（3）实时运费报价：运费<span style="color: black;">按照</span><span style="color: black;">制品</span>的尺寸、重量和目的地来计算。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（4）商店取货或本地送货：针对商家有在消费者所在地经营实体店的<span style="color: black;">状况</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（5）按订单价格计算运费：此选项为消费<span style="color: black;">必定</span>金额的客户<span style="color: black;">供给</span>降低的运费。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7.SEO优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">便是</span>引流了。<span style="color: black;">经过</span>付费投放<span style="color: black;">宣传</span>的成本可能会很高，<span style="color: black;">因此呢</span>还<span style="color: black;">能够</span><span style="color: black;">选取</span>优化独立站 SEO，以此<span style="color: black;">得到</span>免费的自然流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">操作方式<span style="color: black;">能够</span>有：关键词优化、优化网站架构、应用技术 SEO 实践等等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/69750bc7fa8c448a9cd8a877b63bf9ef~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823861&x-signature=JBXiLb8XyYFQ%2B9VsEHRmPBb12kA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8.跟踪访客和营销指标</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进行独立站分析<span style="color: black;">亦</span>很重要，尤其是流量<span style="color: black;">源自</span>等统计数据。<span style="color: black;">晓得</span>了流量来自<span style="color: black;">那些</span>平台<span style="color: black;">那些</span>国家地区，就能针对性的<span style="color: black;">调节</span>营销策略以专门迎合该受众。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">9.<span style="color: black;">按照</span>消费者<span style="color: black;">行径</span>进行网站细节<span style="color: black;">调节</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当卖家<span style="color: black;">得到</span>了<span style="color: black;">相关</span>消费者偏好的数据时，<span style="color: black;">能够</span>利用这些数据来<span style="color: black;">调节</span>独立站的网页设计、营销策略或新<span style="color: black;">制品</span>，吸引<span style="color: black;">更加多</span>有相同偏好的潜在顾客。</span></p>
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