跨境电商卖家经营独立站必须关注的五个过程
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来，独立站建站工具越来越成熟，跨境电商<span style="color: black;">持续</span>被普及，<span style="color: black;">有些</span>目光敏锐的卖家<span style="color: black;">已然</span><span style="color: black;">逐步</span><span style="color: black;">起始</span>布局了。<span style="color: black;">针对</span><span style="color: black;">有些</span><span style="color: black;">刚才</span><span style="color: black;">认识</span>跨境独立站的新手<span style="color: black;">来讲</span>，还不太<span style="color: black;">认识</span>要<span style="color: black;">怎样</span>经营独立站。本文将重点关注这个问题，<span style="color: black;">期盼</span>对新手卖家有所<span style="color: black;">帮忙</span>。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b40db5d3d47e4ccca81717b0cc3ec50d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823853&x-signature=w3IPwyzB%2Fh2KR%2FjM1tH4uuVaXgQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站和跨境电商平台相比有这些<span style="color: black;">优良</span>：</span></p><span style="color: black;">避免了平台的约束，有<span style="color: black;">非常多</span>空间<span style="color: black;">能够</span><span style="color: black;">根据</span>自己想要的方式运营，构思，<span style="color: black;">创立</span>一个网站。<span style="color: black;">创立</span>一个品牌风格。</span><span style="color: black;">比跨境电商平台<span style="color: black;">更易</span>培育塑造企业品牌。从而<span style="color: black;">提高</span>客户忠诚度，吸引<span style="color: black;">更加多</span>新客户。</span><span style="color: black;"><span style="color: black;">不消</span><span style="color: black;">思虑</span>平台佣金，建站服务费较低，且运营利润几乎是自己的<span style="color: black;">不消</span>分成，能有效降低经营成本。</span><span style="color: black;">所有客户数据都<span style="color: black;">把握</span>在自己手中，实现了数据安全和增值。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">详细</span><span style="color: black;">来讲</span>，<span style="color: black;">创立</span>一个跨境电商独立站需要几个<span style="color: black;">过程</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1.选品</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖家<span style="color: black;">首要</span>要<span style="color: black;">思虑</span>你想卖什么，<span style="color: black;">是不是</span>有市场<span style="color: black;">需要</span>和<span style="color: black;">制品</span>竞争力。<span style="color: black;">倘若</span>卖的东西不符合<span style="color: black;">目的</span>市场的需要，可能连单都出不了，<span style="color: black;">能够</span>说这一环节是成败的关键。许多不<span style="color: black;">靠谱</span>的跨境电子商务<span style="color: black;">机构</span>在这一环节上只专注于高利润，<span style="color: black;">乃至</span><span style="color: black;">营销</span>假冒<span style="color: black;">制品</span>，<span style="color: black;">最后</span>当然只剩破产这条路可走了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2.建站</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个环节只要找正规的建站工具搭建网站就<span style="color: black;">能够</span>了。<span style="color: black;">针对</span>跨境新手卖家<span style="color: black;">来讲</span>，开源建站和自主<span style="color: black;">研发</span>网站</span><strong style="color: blue;"><span style="color: black;">这两种方式过于<span style="color: black;">繁杂</span><span style="color: black;">况且</span>技术<span style="color: black;">需求</span><span style="color: black;">亦</span>高，</span></strong><span style="color: black;">SaaS建站系统相对合适<span style="color: black;">有些</span>，很容易上手，<span style="color: black;">况且</span>市面上的<span style="color: black;">关联</span>建站平台<span style="color: black;">亦</span>非常多，货比三家之后<span style="color: black;">选取</span>一家合适的<span style="color: black;">就可</span>。<span style="color: black;">倘若</span>网站建得好，用户购物体验就好，订单自然就来了。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8da457f15c624f32a02c384fe2d269b4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823853&x-signature=Bxg0A4BgycSNoon4LZ3x2X78dVo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3.支付</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是必须设置的一项。<span style="color: black;">倘若</span><span style="color: black;">无</span>合适的支付方式，消费者<span style="color: black;">没法</span>付款，弃单率将会<span style="color: black;">上升</span>。这一环有<span style="color: black;">非常多</span>第三方支付<span style="color: black;">机构</span><span style="color: black;">能够</span><span style="color: black;">选取</span>，接入支付通道<span style="color: black;">亦</span>很方便。<span style="color: black;">选取</span>支付<span style="color: black;">机构</span>时需要<span style="color: black;">重视</span>对方<span style="color: black;">是不是</span>有正式的证书，如支付牌照以及<span style="color: black;">触及</span><span style="color: black;">有些</span>特殊业务的<span style="color: black;">关联</span>许可证等。Onlypay<span style="color: black;">便是</span>一个不错的<span style="color: black;">选取</span>，海内外支付牌照齐全，实时结汇尽可能为客户减少汇损。提现周期短，智能风控系统实时<span style="color: black;">保证</span>商家的资金安全，买家支付成功率高，总的<span style="color: black;">来讲</span>性价比还是蛮高的。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/be3da410c35b40f58242676091f2b628~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823853&x-signature=9jv5N3TDAuDVtvXy%2F%2FhpeffmX60%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4.物流</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海外物流是一个有些特殊的<span style="color: black;">行业</span>。为了<span style="color: black;">保准</span>物流的<span style="color: black;">即时</span>性，卖家<span style="color: black;">能够</span>租用一个海外仓库，将部分货物送到海外仓去，<span style="color: black;">这般</span>来订单时就<span style="color: black;">能够</span>直接从海外发货，运输时间会缩短不少，货物<span style="color: black;">火速</span>就会送到消费者手中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5.售后</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>所有客户数据都由卖家自己来<span style="color: black;">把握</span>，<span style="color: black;">因此</span>售后变得更为重要了。<span style="color: black;">守护</span>好老客户的售后体验<span style="color: black;">提高</span>回购率，可观的回头客数量再加上良好的商品<span style="color: black;">评估</span>，有助于吸引新客户的到来。<span style="color: black;">另外</span>，这些客户数据卖家<span style="color: black;">自动</span>充分利用，有利于进行私有域流量的操作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>和卖家们分享的独立站建站需要关注的五大方面，<span style="color: black;">期盼</span>对卖家开店有<span style="color: black;">帮忙</span>。</span></p>
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