什么是独立站？为么要做跨境电商独立站？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">大众</span>好，我是Bean，专注跨境掘金。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，跨境电商独立站在圈内已<span style="color: black;">再也不</span>是个<span style="color: black;">鲜嫩</span>的<span style="color: black;">专题</span>，<span style="color: black;">非常多</span>卖家<span style="color: black;">已然</span>从第三方平台，转向了独立站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">剩下还没入场的，要抓紧了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些年我越来越确信一句话，<span style="color: black;">便是</span>你<span style="color: black;">晓得</span>的事情，仍旧有90%的人并不<span style="color: black;">晓得</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>来看数据，疫情迫使<span style="color: black;">更加多</span>的人<span style="color: black;">选取</span>在线购物，<span style="color: black;">亦</span>使得2020年美国零售电商<span style="color: black;">营销</span>额市场达到了8611亿，创了纪录。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>，大佬亚马逊却只占据了在线零售31.4%的份额，<span style="color: black;">乃至</span><span style="color: black;">小于</span>2019年占据的43.8%。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">吃惊吗？日本的在线零售<span style="color: black;">亦</span>有60%<span style="color: black;">源自</span>于电商独立商城。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">海外消费者更看重<span style="color: black;">制品</span>，而不是平台。<span style="color: black;">她们</span>先相中一款<span style="color: black;">制品</span>，<span style="color: black;">而后</span>会在全网搜索比较。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这么<span style="color: black;">数年</span>下来，随着第三方平台的红利消逝，独立站将会是跨境卖家的掘金新战场。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2f74ec6adfca4fb5a7e79ceb3488db7f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823558&x-signature=WDaC3eyOWGSlZpL1k%2FeXbXDIeR0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">二</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">什么是独立站？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子，小时候在农村老家，邻居在自家客厅放一个玻璃木柜卖点零食，其实这<span style="color: black;">便是</span>独立站卖家了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人潮汹涌的城市购物中心相当于<span style="color: black;">便是</span>京东、淘宝、亚马逊、速卖通等等这类第三方平台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>品牌的官网，<span style="color: black;">能够</span>直接付款购物，这<span style="color: black;">亦</span>是独立站。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">便是</span>你的一亩三分地，你自己说了算。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span>要做跨境电商独立站？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊的卖家苦于被跟卖、被下架、被封号。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">阿里国际站和速卖通的卖家苦于流量调控严重失调。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">尤其</span>是，某些国家的政策导向，像印度的封禁，一夕之间使得<span style="color: black;">非常多</span>外贸人的<span style="color: black;">奋斗</span>付诸东流。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">倘若</span>你有独立站，只要网站域名和空间<span style="color: black;">不外</span>期，你就能<span style="color: black;">始终</span>运营下去。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站有<span style="color: black;">那些</span><span style="color: black;">优良</span>？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.品牌自主，<span style="color: black;">增多</span>消费者信任度</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">线上购物，<span style="color: black;">咱们</span><span style="color: black;">通常</span>只会记得在哪个平台购买的，而不太会<span style="color: black;">晓得</span>是<span style="color: black;">详细</span>哪家店买的，有84％的消费者认为<span style="color: black;">持有</span>网站的企业更值得信赖。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你所打造的独立站<span style="color: black;">便是</span>你的名片，你<span style="color: black;">能够</span>创建<span style="color: black;">新鲜</span>的品牌形象，并以内容塑立品牌故事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>打造品牌，<span style="color: black;">加强</span><span style="color: black;">制品</span>溢价。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.有利于客户沉淀</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">哪怕你是大卖，第三方平台的后台你<span style="color: black;">亦</span>只能看到一部分数据，其实，对你的转化<span style="color: black;">特别有</span>限。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在这个信息爆炸时代，连搜索工具都像是你的熟人，知晓你的<span style="color: black;">爱好</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，谁<span style="color: black;">持有</span>客户<span style="color: black;">仔细</span>信息，谁就<span style="color: black;">持有</span>客户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而在自己的独立网站，所有数据都属于你。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>客户数据库的<span style="color: black;">创立</span>与分析，测试<span style="color: black;">制品</span>营销的新想法，还<span style="color: black;">能够</span><span style="color: black;">创立</span>自己的分销<span style="color: black;">途径</span>，<span style="color: black;">乃至</span>投客户所好来些交叉<span style="color: black;">营销</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0388f8cafee44d8a8f9e6f0fec184b73~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823558&x-signature=yiPtWvRgq3dQjEfzZXjv8hnTGYg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.轻库存，低成本，无恶性比价</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亚马逊搞了FBA，<span style="color: black;">虽然说</span>是方便了卖家，<span style="color: black;">然则</span>你得缴纳仓储费。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有时候卖家提前发一批货过去，但没想到几天后<span style="color: black;">制品</span>被下架，剩下的货你卖不了，<span style="color: black;">然则</span>仓储费还要照给。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你做独立站的话，就<span style="color: black;">能够</span>待</span><span style="color: black;">客户下单了，再从国内货源地发货。轻库存模式，自然降低了成本。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">再者减少了向第三方平台缴纳的交易佣金。<span style="color: black;">倘若</span>你懂编程，不租用建站工具的话，那就</span><span style="color: black;"><span style="color: black;">无</span>谁要抽你的佣金了，赚多少都是你自己的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，像阿里国际站等平台，有询价群发功能，客户一个购买<span style="color: black;">需要</span>，问了<span style="color: black;">非常多</span>卖家，很<span style="color: black;">显著</span>是在比价，<span style="color: black;">引起</span>卖家们恶性调价，结果好<span style="color: black;">不易</span>拿下了这单，账算下来，<span style="color: black;">基本</span>没什么利润。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而在独立站</span><span style="color: black;">客户是<span style="color: black;">没法</span>一次性<span style="color: black;">得到</span><span style="color: black;">那样</span>多同行报价的，你<span style="color: black;">能够</span><span style="color: black;">恰当</span>定价，<span style="color: black;">保准</span>利润。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4.引流手段更丰富</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">都说大树底下好乘凉，<span style="color: black;">然则</span>离开大树，你将会<span style="color: black;">发掘</span>辽阔的草原。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你要<span style="color: black;">晓得</span>大平台拿着你的<span style="color: black;">宣传</span>费，其实<span style="color: black;">亦</span>是砸向了Google砸向了YouTube,<span style="color: black;">亦</span>砸向了传统<span style="color: black;">媒介</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，你<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span><span style="color: black;">办法</span>，自己来引流。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>Facebook、Instagram，<span style="color: black;">经过</span>Tiktok，<span style="color: black;">经过</span><span style="color: black;">有些</span>社区论坛，像<span style="color: black;">有些</span><span style="color: black;">制品</span>的发烧友。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还<span style="color: black;">能够</span>联系网红博主，安利你的<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">乃至</span>参与<span style="color: black;">有些</span>优惠券领取网站，去那里发放优惠券，以挖掘<span style="color: black;">更加多</span><span style="color: black;">精细</span>用户。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站<span style="color: black;">能够</span>有<span style="color: black;">非常多</span>同步扩展，<span style="color: black;">亦</span><span style="color: black;">便是</span>说你在网站后台发布一个商品或<span style="color: black;">文案</span>，<span style="color: black;">能够</span>自动同步到<span style="color: black;">有些</span>社交<span style="color: black;">媒介</span>，并返回超链接到你的商品页面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三</span></strong></span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/234cc2c074b94f8da52072d3b072eb99~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722823558&x-signature=75Wmt7smwdkyxqG3CXtw6JkJ3Js%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">咱们</span>聊一个被人说道最多的问题：做独立站担心没流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实你在平台做，<span style="color: black;">是不是</span>担心没销量呢？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我经常听到一句话，说生意没以前好做，一来价格越来越透明，二来做的人越来越多。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>你会<span style="color: black;">发掘</span><span style="color: black;">一样</span>有<span style="color: black;">非常多</span>人在做生意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些问题其实是源自你的纠结，套用一句话<span style="color: black;">来讲</span>，如无必要，勿增问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我的<span style="color: black;">意见</span>是，<span style="color: black;">倘若</span>你<span style="color: black;">已然</span>在平台做跨境电商，不妨<span style="color: black;">创立</span>独立站，引流运营方式大同小异，还能同步推广。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">至于<span style="color: black;">怎样</span>建设独立站？用什么工具？独立站如何选品引流，我会在后面的<span style="color: black;">文案</span>继续介绍。</span></span></p>
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