手把手教你分析一个外贸独立站
<img src="https://p3-sign.toutiaoimg.com/pgc-image/RjskUV3AN8mr1M~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=rPa4yO2jiwpbKLZ1wY%2FufKrLmfg%3D" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上次在小北的公众号看到小北发了一篇<span style="color: black;">文案</span>，关于他在钉钉做的一场关于<span style="color: black;">怎样</span>分析竞争对手外贸网站的直播的分享，<span style="color: black;">经过</span>分享的钉群二维码蹲了一个小时以后进去了直播群（注：<span style="color: black;">不消</span>问我能<span style="color: black;">不可</span>拉进群，排队的人都不<span style="color: black;">晓得</span>排到哪去了），马上就把直播的内容看了一遍。总的<span style="color: black;">来讲</span>内容还是不错的，以前<span style="color: black;">亦</span>听过小北的直播，<span style="color: black;">因此</span>有部分网站分析的内容<span style="color: black;">亦</span>听过，但这次的内容更加的体系，并且花时间实操了每一步操作。<span style="color: black;">因此</span>还是很干货的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上次在<span style="color: black;">伴侣</span>圈答应了把里面的内容整理分享给<span style="color: black;">大众</span>，<span style="color: black;">因此</span>又把直播视频看了几遍，把这部分内容整理总结了下来，分享给<span style="color: black;">大众</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这次的直播总共分为三部分，<span style="color: black;">第1</span>部分是关于对跨境电商卖家<span style="color: black;">将来</span>的发展趋势以及<span style="color: black;">重视</span>点有<span style="color: black;">那些</span>，提前做好布局。第二部分<span style="color: black;">便是</span><span style="color: black;">详细</span>的竞争对手网站分析的思路以及工具介绍，并直播了实操。第三部分讲的是养号，<span style="color: black;">能够</span><span style="color: black;">那些</span>方面进行养号，怎么样分工合作等以及<span style="color: black;">有些</span>可能的项目合作方面的事情。<span style="color: black;">因此</span>接下来就按这三个部分进行整理分享给<span style="color: black;">大众</span>，<span style="color: black;">倘若</span>觉的不错，欢迎转发点赞！！！！</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH625MDIKjDAA~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=nySL97xSVgH%2FlccxaNjuYhqPsmY%3D" style="width: 50%; margin-bottom: 20px;">Part1：跨境电商卖家的<span style="color: black;">将来</span>发展<span style="color: black;">重视</span>点有<span style="color: black;">那些</span>？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1. 垂直化，精细化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2. 流量的获取（IP粉丝）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——流量的获取<span style="color: black;">再也不</span>是一站式的，要注重ip 粉丝的<span style="color: black;">累积</span>，留住流量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3. 全<span style="color: black;">途径</span>流量运营（流量多元化）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">——网站的发展要跟着流量的变化而变化，流量在哪里就去哪里，要<span style="color: black;">重视</span>新的流量<span style="color: black;">途径</span>的变化，抓住流量装换的窗口期，例如<span style="color: black;">运用</span>tiktok（海外抖音），亚马逊卖家除了站内的流量获取，<span style="color: black;">亦</span>要做品牌和站外的流量，例如<span style="color: black;">能够</span>先<span style="color: black;">累积</span>粉丝，<span style="color: black;">而后</span>等亚马逊直播起来的时候就<span style="color: black;">能够</span>快速的将流量导入到亚马逊店铺。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊开直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌出海<span style="color: black;">必定</span>是<span style="color: black;">将来</span></p>Part2：<span style="color: black;">怎样</span>去分析一个外贸独立站？<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>理清外贸这个公众号分享的阿里巴巴国际站运营比较多，<span style="color: black;">因此</span>很少写独立站的，其实分析竞争对手的思路，不管是独立站还是阿里巴巴国际站，都是<span style="color: black;">同样</span>的，只是你能看到的数据端口不<span style="color: black;">同样</span><span style="color: black;">罢了</span>。<span style="color: black;">因此</span><span style="color: black;">这儿</span>的话就要先理解竞争对手分析的思维，<span style="color: black;">晓得</span>思路以后再借助下面介绍的<span style="color: black;">有些</span>工具辅助去分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析竞争对手<span style="color: black;">通常</span>会从大到小，从大的层面去看整体网站的特点，<span style="color: black;">而后</span><span style="color: black;">按照</span>二八原理，找到给网站带来大部分流量的页面，再去分析页面的<span style="color: black;">有些</span>特点。<span style="color: black;">经过</span>竞争对手分析以后，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>模仿竞争对手，跟着他推广和获取流量的思路，减少试错成本，最后再<span style="color: black;">经过</span><span style="color: black;">创立</span>差异化以及<span style="color: black;">创立</span>壁垒来超越竞争对手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>接下来就把整理的从这两个层面去分析竞争对手要素的总结分享给<span style="color: black;">大众</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分析竞争对手网站</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>介绍一个网站：</p>https://www.brightlocal.com/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个网站的<span style="color: black;">功效</span>是<span style="color: black;">能够</span>模拟你是哪个国家地区<span style="color: black;">拜访</span>的界面看到的结果，<span style="color: black;">首要</span>，<span style="color: black;">咱们</span>看一下正常<span style="color: black;">来讲</span><span style="color: black;">咱们</span>在谷歌搜索一个关键词，拉到页面最底下，<span style="color: black;">能够</span>看到<span style="color: black;">咱们</span>的科学上网地区所在的<span style="color: black;">位置</span>：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH6267BJFelVb~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=dgE5e6WnOlu3pp%2FlDT6YgBfFL6M%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>我想以美国地区来搜索关键词看到的搜索结果，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就<span style="color: black;">能够</span>用这个网站进行设置：(<span style="color: black;">日前</span>这个网站我<span style="color: black;">亦</span>还<span style="color: black;">无</span>登陆进去，后续评论里面会更新）</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/RyH6271Hrv3Rgl~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=bCF0RT3txiha5zBGvG32sSAgrSM%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">建站的时间</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">查看一个网站的建站时间<span style="color: black;">咱们</span>直接<span style="color: black;">能够</span>用whois（https://www.whois.net/）工具查看,<span style="color: black;">倘若</span>网站的建站时间比较长，域名的时间比较长，权重就会比较高。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH627g2TZxCU~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=R7HAQgzc5bcFtGAwmcI8ZhorHT4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>利用时光机工具(https://archive.org/web/)，看到网站以前的<span style="color: black;">详细</span>某个时间点的网站长什么样：</p><img src="https://p6-sign.toutiaoimg.com/pgc-image/RyH62bP60DPWSx~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=wtD2nHBXBqbfmbZcOswFwxbxHOk%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH62cDB6wp96B~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=DOthsF%2Bat3ENo6EiXocoRHae%2FVU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌程度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>需要查看竞争对手的品牌程度怎么样，看一下竞争对手的<span style="color: black;">状况</span><span style="color: black;">是不是</span>跟<span style="color: black;">咱们</span><span style="color: black;">日前</span>的<span style="color: black;">周期</span>匹配。<span style="color: black;">倘若</span>竞争对手的品牌程度很强，<span style="color: black;">那样</span>你就找错竞争对手了，<span style="color: black;">咱们</span><span style="color: black;">不必</span>对标<span style="color: black;">这般</span>的网站，<span style="color: black;">否则</span><span style="color: black;">咱们</span>会走<span style="color: black;">非常多</span>的弯路。<span style="color: black;">咱们</span>在看网站的品牌程度是为了找到一个适合<span style="color: black;">咱们</span>这个<span style="color: black;">周期</span>的竞争对手，不要一<span style="color: black;">起始</span>就找一个非常强劲的对手进行分析。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">查看一个网站的品牌程度<span style="color: black;">通常</span><span style="color: black;">能够</span>直接Google搜索品牌名，<span style="color: black;">倘若</span>有全展示链接，<span style="color: black;">或</span><span style="color: black;">非常多</span>小语种网站都做了，搜索量还不错，说明是比较好的一个品牌。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH62d4DQNzwwz~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=FvzYNLNOeeZiwke4H5E8Rn%2FbJBo%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二个是<span style="color: black;">经过</span>similarweb（</p>https://pro.similarweb.com/#/website/home），
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">查看这个网站的direct流量的占比，<span style="color: black;">倘若</span>占比比<span style="color: black;">很强</span>，说明网站的品牌程度较好。比如alibaba.com网站来看，direct网站占据<span style="color: black;">全部</span>alibaba流量的43.64%，说明阿里巴巴的品牌程度比较高，这个时候你把阿里巴巴<span style="color: black;">做为</span>竞争对手，就不是很合适。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH62eM2ZRRW4h~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=MScoOpbUjZMxlP5PhKuyb%2BmmNR4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站的打开速度</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">测试网站的打开速度的网站有<span style="color: black;">非常多</span>，<span style="color: black;">详细</span>的<span style="color: black;">能够</span>看这篇<span style="color: black;">文案</span>：9款网站测速工具</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span><span style="color: black;">亦</span>要讲一下<span style="color: black;">查询</span>答案的一个最好用好用的<span style="color: black;">途径</span>：搜索引擎</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">非常多</span>问题<span style="color: black;">咱们</span>都<span style="color: black;">能够</span>用搜索引擎<span style="color: black;">处理</span>，<span style="color: black;">不消</span>去特意记住什么网站，直接搜索关键词找到网站：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH62ev7YEnEWP~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=4saOJ%2BvqCDmaIkuICzyzwcqWEas%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>就<span style="color: black;">能够</span>找到<span style="color: black;">非常多</span><span style="color: black;">能够</span>用来测速速度的网站，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>用这些网站对<span style="color: black;">咱们</span>的竞争对手网站进行测速，看一下网站的打开速度怎么样。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站的流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析网站的流量<span style="color: black;">状况</span><span style="color: black;">通常</span><span style="color: black;">能够</span>用Similarweb工具,<span style="color: black;">经过</span>这个工具<span style="color: black;">能够</span>查看网站的流量以及网站的流量<span style="color: black;">源自</span>是怎么样的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站流量：<span style="color: black;">能够</span><span style="color: black;">按照</span>网站的一个流量<span style="color: black;">体积</span>判断<span style="color: black;">咱们</span>自己现<span style="color: black;">周期</span><span style="color: black;">是不是</span><span style="color: black;">能够</span>把这个网站当作<span style="color: black;">咱们</span>的竞争对手去分析。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH633HH0vB53K~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=Ajh8uPycefmP%2BZABfQNZJVpDm0c%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站流量<span style="color: black;">源自</span>：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH634UE96CGC0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=vSj7WK3y8zVflFJE7RpNdMtRkTA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站是用什么搭建的</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站用什么搭建的<span style="color: black;">能够</span>直接右键查看源代码，ctrl f 进行搜索theme，找到<span style="color: black;">能够</span>看到主题的<span style="color: black;">地区</span>，如下：<span style="color: black;">能够</span>看到网站是用shopify搭建的。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH634zIAyhv3D~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=FLP3jW72m1I%2BB1AgWJuDQJj0mH4%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站流量的<span style="color: black;">重点</span><span style="color: black;">源自</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具：（Similarweb+semrush：</p>https://www.semrush.com/dashboard/）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>查看竞争对手网站的<span style="color: black;">重点</span>流量<span style="color: black;">源自</span>，<span style="color: black;">能够</span>判断竞争对手获取流量的<span style="color: black;">重点</span><span style="color: black;">途径</span>，<span style="color: black;">而后</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>跟着竞争对手的<span style="color: black;">重点</span>流量<span style="color: black;">途径</span>去做<span style="color: black;">咱们</span>网站的流量，<span style="color: black;">能够</span>减少<span style="color: black;">咱们</span>的试错成本。<span style="color: black;">例如</span>竞争对手的<span style="color: black;">重点</span>流量<span style="color: black;">源自</span>是来自于seo，社交流量很弱，<span style="color: black;">倘若</span>这个时候你不去做seo，还去做社交，<span style="color: black;">那样</span><span style="color: black;">这般</span>效果肯定不会好。(<span style="color: black;">重视</span>：不要一<span style="color: black;">起始</span>找一个很强劲的对手）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Similarweb:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH634UE96CGC0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=vSj7WK3y8zVflFJE7RpNdMtRkTA%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">semrush:</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH635eHVms7aO~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=zOU889SUtvn%2FuLG39Tq7ML4QexU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重点</span>关键词的排名/关键词给网站带来的流量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析<span style="color: black;">重点</span>关键词给网站带来的流量以及关键词的排名<span style="color: black;">状况</span>，判断竞争对手的实力，依然<span style="color: black;">运用</span>semrush来查看。二八原则，查看<span style="color: black;">那些</span>关键词带来了比较多的流量。</p><img src="https://p6-sign.toutiaoimg.com/pgc-image/RyH63TEGEEzSdL~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=%2FmT%2FhG3JojQZATeArtIaOjkI%2BOI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站的特点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析网站的特点<span style="color: black;">重点</span>是看网站的打开速度，以及<span style="color: black;">照片</span>优化这些，<span style="color: black;">瞧瞧</span>竞争对手网站<span style="color: black;">是不是</span>有专业的人在大理，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>去查看竞争对手网站的站内优化，看一下<span style="color: black;">是不是</span>有做站内优化以及做的怎么样，判断竞争对手的实力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">网站的权重</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具：(moz:https://moz.com/)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析网站权重<span style="color: black;">通常</span>用moz工具，<span style="color: black;">能够</span>查看一个网站的DA(Domain Authority),PA(Page Authority)值，来大概判断网站的权重<span style="color: black;">状况</span>,DA PA在0-100之间，DA PA越大，证明网站的权重跟页面权重越大，实力越强。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63TmHjNBbGd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=84lC170LkctSYgD3dgdUJgCgJqg%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一样</span>的<span style="color: black;">大众</span><span style="color: black;">亦</span><span style="color: black;">能够</span>安装一个插件，在<span style="color: black;">咱们</span>分析竞争对手网站的时候<span style="color: black;">能够</span>直接打开：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>查看网站的title, keywords,metal标签跟DA PA，非常的实用。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63ULDpXwb4v~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=9wrFj482zMqQmiJziaCuOQyUVfw%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">粉丝数量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">查看竞争对手的社交<span style="color: black;">媒介</span>做的怎么样，<span style="color: black;">能够</span>直接进入对手的社交软件中，看一下帖子的粉丝量以及每一篇帖子的互动<span style="color: black;">状况</span>，<span style="color: black;">倘若</span>网站粉丝<span style="color: black;">非常多</span>，<span style="color: black;">况且</span>每一个帖子互动点赞这些都<span style="color: black;">非常多</span>，说明做的比较不错。<span style="color: black;">倘若</span><span style="color: black;">仅有</span>一两篇互动<span style="color: black;">非常多</span>，其他的比例严重不对，就<span style="color: black;">特别有</span>可能是买的互动。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分析竞争对手网站页面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当<span style="color: black;">咱们</span>分析完<span style="color: black;">全部</span>网站以后，接下来<span style="color: black;">咱们</span>就要找出给网站带来流量的<span style="color: black;">重点</span>页面，<span style="color: black;">而后</span>分析这些<span style="color: black;">重点</span>的页面是怎么样去做优化的，<span style="color: black;">例如</span>内部优化，关键词布局，title,外链等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">流量的<span style="color: black;">重点</span><span style="color: black;">源自</span>页面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具：ahrefs(https://ahrefs.com/zh/)</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63Uu4Wlqd0L~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=MDkavW8LfWElIwbrizMaijE31k0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">one-page seo</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分析站内优化就看所有站内优化<span style="color: black;">咱们</span>需要优化的点他做的怎么样，<span style="color: black;">例如</span><span style="color: black;">全部</span>页面优化，版式，速度，社交，关键词布局，视频，文案等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">这个页面在<span style="color: black;">那些</span>社交<span style="color: black;">媒介</span>上分享最多</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具：buzzsumo(https://buzzsumo.com/)</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63VZbPZ2wM~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=BUSXHvnVfg9TfcKePYJvnM5%2BC54%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站的流量获取除了seo以外，还有付费的<span style="color: black;">宣传</span>，社交等，<span style="color: black;">一样</span>社交<span style="color: black;">亦</span><span style="color: black;">能够</span>做<span style="color: black;">宣传</span>，<span style="color: black;">因此</span><span style="color: black;">咱们</span>在推广网站的时候，<span style="color: black;">非常多</span>时候难以避免的会做<span style="color: black;">有些</span><span style="color: black;">宣传</span>。<span style="color: black;">那样</span>在做<span style="color: black;">宣传</span>之前，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>好好分析竞争对手的<span style="color: black;">宣传</span>策略，<span style="color: black;">例如</span>用了什么词，着陆页是什么页面，<span style="color: black;">宣传</span>语怎么写的，<span style="color: black;">宣传</span>用了什么素材，什么尺寸，什么主题色调等，都可以结合几个竞争对手去分析，减少<span style="color: black;">咱们</span>的试错成本。接下来就介绍检测竞争对手google<span style="color: black;">宣传</span>跟facebook<span style="color: black;">宣传</span>的<span style="color: black;">有些</span>工具。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Google <span style="color: black;">宣传</span>:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具：ahrefs(https://ahrefs.com/zh/)</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63vO8dwNYXI~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=KpssKHm878ol58bPK8OMxwok6BY%3D" style="width: 50%; margin-bottom: 20px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63wA3769bJy~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=RzSTv8beN4QqNEcg%2BM%2BoAurPNeE%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">semrush：</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63wj333q1gr~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=VdMVwlRFyxYEIn6MXQM%2F2CMCkYQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">facebook <span style="color: black;">宣传</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具：http://moat.com/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">输入<span style="color: black;">目的</span>网站<span style="color: black;">位置</span>-查看对手的素材,看一下竞争对手的facebook<span style="color: black;">宣传</span>用了<span style="color: black;">那些</span>素材，</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63xDBvX6J1i~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=Yv7BkZEw6e20CO%2BdI0bwyy05B%2B8%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">工具：facebook ads library:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.facebook.com/ads/library/active_status=all&ad_type=all&country=CN&impression_search_field=has_impressions_lifetime</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/RyH63y9ArpoJ0Q~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722822946&x-signature=x17IwpySm9%2FrrQASnLw9W66qBNs%3D" style="width: 50%; margin-bottom: 20px;">Part3：关于养号和项目<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于养号，任何一个平台在红利期的时候，<span style="color: black;">非常多</span>人都会进行批量的养号，<span style="color: black;">例如</span>以前听过的，在<span style="color: black;">每一个</span>行业都在一个网红号，<span style="color: black;">经过</span>前期的流量红利，快速<span style="color: black;">累积</span>，后期变现。<span style="color: black;">或</span>玩流量矩阵等。小北号召<span style="color: black;">大众</span>充分发挥自己的<span style="color: black;">优良</span>，共享资源合作，形成团队的力量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.社交账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.seo账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.tiktok账户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.做翻译</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>关于小北直播视频内容的整理，基本<span style="color: black;">包括</span>了分析竞争对手网站的思路以及需要<span style="color: black;">运用</span>的工具，对这方面有兴趣的<span style="color: black;">能够</span><span style="color: black;">根据</span><span style="color: black;">文案</span>进行实操一下，需要<span style="color: black;">全部</span>内容整理pdf文档的，<span style="color: black;">能够</span>私信我获取。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">源自</span>：理清外贸）</p>以上内容属作者个人观点，不<span style="color: black;">表率</span>雨果网立场！本文经原作者独家授权供稿，转载需经雨果网授权同意。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上雨果网搜索“跨境资料库”,领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！</strong></p>
我完全同意你的看法，期待我们能深入探讨这个问题。 你的话语如春风拂面，温暖了我的心房，真的很感谢。 顶楼主，说得太好了！
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