论坛 › 外贸产品 › 独立站内容营销这么做，容易引流降成本

wrjc1hod 发表于 2024-7-29 14:40:41

独立站内容营销这么做，容易引流降成本

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">怎样</span>打造低成本高质量的海外营销，<span style="color: black;">容易</span>获客？</span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着跨境电商行业竞争日益激烈，海外<span style="color: black;">宣传</span>投放成本<span style="color: black;">增多</span>，跨境卖家面临获客难、获客成本高的<span style="color: black;">困难</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">怎样</span>打造低成本高质量的海外营销，<span style="color: black;">容易</span>获客？</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">许多外贸企业<span style="color: black;">经过</span><span style="color: black;">各样</span><span style="color: black;">途径</span><span style="color: black;">提高</span>品牌影响力，内容营销<span style="color: black;">做为</span>重要的引流方式之一，自然是必不可少。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，跨境电商企业该<span style="color: black;">怎样</span>做好内容营销？Shoptop为<span style="color: black;">大众</span>一一解答。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">01</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是内容营销？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">顾名思义，内容营销是一种<strong style="color: blue;"><span style="color: black;">以内容输出为主</span></strong>的营销策略，<span style="color: black;">经过</span><span style="color: black;">优秀</span>的内容吸引<span style="color: black;">更加多</span>的粉丝关注并产生互动和口碑效应来达到宣传目的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内容营销是<strong style="color: blue;"><span style="color: black;">相<span style="color: black;">针对</span><span style="color: black;">宣传</span>而言的</span></strong>，即利用有价值的<span style="color: black;">文案</span>或视频等新<span style="color: black;">媒介</span><span style="color: black;">途径</span>发布的信息来推广自己的品牌或<span style="color: black;">制品</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/78bcc60184984bc59d8bab3a48122c8c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822835&amp;x-signature=Jcili79PQz1ZrzCmKLUvsPtTz2Q%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：谷歌</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，内容营销有<span style="color: black;">那些</span>好处？</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">对独立站卖家<span style="color: black;">来讲</span>内容营销的重要性<span style="color: black;">不问可知</span>。内容营销<span style="color: black;">能够</span><span style="color: black;">帮忙</span>企业<span style="color: black;">创立</span>品牌形象，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">创立</span>与客户的信任关系</span></strong>，<span style="color: black;">提高</span>网站的<strong style="color: blue;"><span style="color: black;">流量</span></strong>，<span style="color: black;">提高</span>搜索引擎排名，<span style="color: black;">增多</span>客户忠诚度，<span style="color: black;">加强</span>销量等。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">独立站内容营销策略</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">内容营销是一种潜在获客、需要<span style="color: black;">长时间</span><span style="color: black;">守护</span>的营销方式，做内容营销的卖家需要<span style="color: black;">拥有</span>非常大的耐心。以下四步是做好内容营销的关键。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、找准品牌<span style="color: black;">目的</span>受众</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">外贸企业<span style="color: black;">首要</span>要找准品牌的定位，<strong style="color: blue;"><span style="color: black;">清晰洞察<span style="color: black;">制品</span>的受众</span></strong>，从<strong style="color: blue;"><span style="color: black;">用户痛点<span style="color: black;">需要</span></span></strong>等<span style="color: black;">方向</span>来进行营销内容的制定，如，美妆<span style="color: black;">制品</span><span style="color: black;">能够</span><span style="color: black;">经过</span>发布<span style="color: black;">制品</span>上妆教程、护肤教程、<span style="color: black;">制品</span>测试、护肤知识和技巧等吸引用户关注。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-3003/eacc249c3a57426982527b9e97f28f49~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822835&amp;x-signature=EiQf13TpLOUKGGraBbxQWl%2FSScY%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：Glow Recipe</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">美妆品牌Glow Recipe在独立站开设<span style="color: black;">制品</span><span style="color: black;">运用</span>后皮肤改善<span style="color: black;">情况</span>的对比图和文案，<span style="color: black;">运用</span>者4—6周的皮肤改善<span style="color: black;">情况</span>，<span style="color: black;">经过</span><span style="color: black;">仔细</span>的文字阐述，结合<span style="color: black;">照片</span>，<span style="color: black;">增多</span><span style="color: black;">制品</span>说服力，吸引感兴趣用户购买。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">创立</span>品牌信任</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">来讲</span>，独立站内容营销，以<span style="color: black;">照片</span>、视频、<span style="color: black;">文案</span>、商品文案等内容为主，而<strong style="color: blue;"><span style="color: black;"><span style="color: black;">创立</span>品牌和用户之间的信任是内容营销的关键</span></strong>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-3003/0bad9ab4d5b7443887b810aa41de3bf7~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822835&amp;x-signature=%2BR5LmTM7K588zFhgI12KNjeByCI%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：airup</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">卖家以<strong style="color: blue;"><span style="color: black;">品牌故事、员工故事、用户故事</span></strong>等<span style="color: black;">方向</span>切入，更能吸引消费者关注，加深对品牌的印象，而这些故事<span style="color: black;">亦</span>是对<strong style="color: blue;"><span style="color: black;">品牌理念和价值最有效的传播</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、优化营销内容</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Content Plus的数据<span style="color: black;">表示</span>，多达<strong style="color: blue;"><span style="color: black;">60%</span></strong>的消费者在阅读企业网站上的内容后对企业的<span style="color: black;">评估</span>更加积极。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">独立站内，<strong style="color: blue;"><span style="color: black;">商品详情、宣传视频、品牌博客</span></strong>等内容输出对外贸企业<span style="color: black;">来讲</span>非常重要，这些内容的呈现，有助于消费者进一步<span style="color: black;">认识</span><span style="color: black;">制品</span>、品牌，<span style="color: black;">增多</span>对品牌<span style="color: black;">选取</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以博客内容营销为例，品牌<span style="color: black;">经过</span>发布新手指南、<span style="color: black;">平常</span>问题解答、同类<span style="color: black;">制品</span>避坑指南等多种类型<span style="color: black;">文案</span>，丰富博客内容，吸引用户关注，<span style="color: black;">加强</span>品牌的专业性。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-3003/ec93162b986f4b6899cd56c23fff2e9b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822835&amp;x-signature=s4R%2FyM17Se5iwDIMimFG4K6ePbs%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：挪客</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">挪客<span style="color: black;">做为</span>知名户外品牌，其品牌的博客<span style="color: black;">文案</span>就<span style="color: black;">非常</span>吸引人，从户外<span style="color: black;">制品</span><span style="color: black;">运用</span>指南、露营装备指南、户外大促指南等多<span style="color: black;">方向</span>来丰富博客，并在博客文章中放<span style="color: black;">关联</span>宣传<span style="color: black;">照片</span>，来<span style="color: black;">增多</span>博客的吸引力。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实，无论是博客<span style="color: black;">文案</span>优化还是商品详情优化，都<span style="color: black;">能够</span>借助Shoptop<strong style="color: blue;"><span style="color: black;">「SEO优化工具」</span></strong>来实现，将对<strong style="color: blue;"><span style="color: black;">商品<span style="color: black;">照片</span>、专辑封面、博客封面、博客专题</span></strong>等ALT文本进行SEO优化，<span style="color: black;">帮忙</span>卖家<span style="color: black;">加强</span>运营效率，<span style="color: black;">提高</span>独立站排名，<span style="color: black;">增多</span>网站自然流量，省时省力。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-3003/117f7a958d16433799345e946423871c~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822835&amp;x-signature=i3OM7F63COVXFX5csxfJPkHVenI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">Shoptop商家利用<strong style="color: blue;"><span style="color: black;">AI来生成或优化博客<span style="color: black;">文案</span></span></strong>，<span style="color: black;">经过</span>概述博客<span style="color: black;">文案</span>的描述内容，<span style="color: black;">选取</span>语气、语言、或其他特殊说明，<span style="color: black;">就可</span><span style="color: black;">按照</span>指令内容一键生成高质量<span style="color: black;">文案</span>；</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另一</span>，商家还<span style="color: black;">能够</span><span style="color: black;">经过</span>AI优化，来<span style="color: black;">提高</span>原博客<span style="color: black;">文案</span>的质量，检测文内语句、语法、标点符号等<span style="color: black;">是不是</span>有误，一键优化润色，<span style="color: black;">提高</span>内容质量。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、多<span style="color: black;">途径</span>传播内容</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了在独立站官方网站做好内容营销以外，卖家还<span style="color: black;">能够</span>借助海外社交<span style="color: black;">媒介</span>推广引流。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">品牌在TikTok、Instagram、Pinterest等热门社交<span style="color: black;">媒介</span><span style="color: black;">创立</span>官方账号，在账号主页设置<span style="color: black;">转</span>链接，转发博客<span style="color: black;">文案</span>或用户分享等内容丰富内容营销体系。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-3003/21a8fa75b24e4190ba7692dbb290641a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822835&amp;x-signature=11xIGJr4nMDDEFe%2B5k3On%2FlIu2k%3D" style="width: 50%; margin-bottom: 20px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">图源：谷歌</p>
    </div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一</span>，除此之外，企业还<span style="color: black;">能够</span><span style="color: black;">经过</span>合作伙伴、分销联盟、红人营销等途径，来扩大内容的传播及覆盖面，从而<span style="color: black;">增多</span>品牌在市场的知名度与影响力。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，<strong style="color: blue;"><span style="color: black;">卖家多<span style="color: black;">途径</span>内容营销要保持品牌一致性</span></strong>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">写在最后：</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>外贸企业内容营销策略的大致内容，除此之外，卖家还需要关注内容营销的<strong style="color: blue;"><span style="color: black;">数据反馈<span style="color: black;">状况</span></span></strong>，<span style="color: black;">即时</span><span style="color: black;">调节</span>优化内容策略，做好内容营销，可降低独立站运营成本，<span style="color: black;">提高</span>品牌知名度和影响力，实现业务增长。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>您在建站与营销方面有所疑问，<span style="color: black;">能够</span>联系<span style="color: black;">咱们</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本文部分数据及<span style="color: black;">照片</span><span style="color: black;">源自</span>于网络，如有侵权请联系删除</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">#跨境电商#</a> <a style="color: black;">#独立站#</a> <a style="color: black;">#shoptop#</a></p>

vip51888 发表于 2024-8-29 12:22:15

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j8typz 发表于 2024-11-12 12:32:51

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