论坛 › 外贸B2B › 干货分享！2024年外贸独立站全套运营玩法！

9q13nh 发表于 2024-7-29 14:31:41

干货分享！2024年外贸独立站全套运营玩法！

    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/3fc04cc321e14ff3b47daed9915b3273~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822259&amp;x-signature=PJSvHW8y7smFm5A8FAXzEbxwmXA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">刚才</span>入局外贸企业和跨境电商的卖家而言，<span style="color: black;">怎样</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>外贸客户，在这个市场站住脚跟？今天就给<span style="color: black;">大众</span>分享一下外贸独立站全套运营玩法，助力您企业品牌出海！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">1、</span>运营模式<span style="color: black;">选取</span></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你准备好创建独立站的时候，<span style="color: black;">首要</span>你需要<span style="color: black;">认识</span>的<span style="color: black;">便是</span>独立站运营的模式类型，并找到适合自己的运营模式。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、垂直站模式</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在某一个品类下进行深耕，聚焦利基市场，有独特的品牌定位和固定<span style="color: black;">目的</span>人群。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、品牌站模式</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">即<span style="color: black;">创立</span>自己的独立站品牌。在<span style="color: black;">制品</span>上<span style="color: black;">需求</span>会更严格，需要商家具备<span style="color: black;">制品</span>设计、<span style="color: black;">开发</span>能力，<span style="color: black;">同期</span><span style="color: black;">亦</span>要具备品牌打造的规划和相应的营销手段。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、铺货模式</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指不局限于单一品类，广泛、批量地上架市场反响好的商品模式，以<span style="color: black;">海量</span>的SKU和较低的价格为特点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、COD单页电商模式</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快速构建类似淘宝详情页面的单独<span style="color: black;">制品</span>页，在Facebook<span style="color: black;">或</span>是Google上，去实现<span style="color: black;">宣传</span>投放，<span style="color: black;">而后</span>消费者以货到付款方式实现交易。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的运营模式间有所差异，卖家<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>和发展<span style="color: black;">周期</span><span style="color: black;">选取</span>适合自己的。<span style="color: black;">不外</span>需<span style="color: black;">重视</span>运营模式间不是完全割裂的，在<span style="color: black;">必定</span>的<span style="color: black;">要求</span>下<span style="color: black;">能够</span>融合或转型。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/2d1eaa5330a54dcbacbdd5e55570fbfe~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822259&amp;x-signature=jgHsf1f5%2BIqk1rN0pygT0OSK5fU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">2、</span>商品<span style="color: black;">选取</span></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选品<span style="color: black;">便是</span><span style="color: black;">选取</span><span style="color: black;">需要</span>，<span style="color: black;">咱们</span>需要找到消费者的<span style="color: black;">需要</span><span style="color: black;">从而</span>瞄准对应的市场进行拓展。市场这么大，<span style="color: black;">咱们</span><span style="color: black;">不可</span>漫无目的地随便选个商品上架跑<span style="color: black;">宣传</span>，暂且不论商品<span style="color: black;">是不是</span>有人需要，光是<span style="color: black;">宣传</span>费的投入就足以让人崩溃，但<span style="color: black;">咱们</span>又<span style="color: black;">不可</span>直接找到客户去问：你需要什么？<span style="color: black;">因此</span><span style="color: black;">咱们</span>需要借助<span style="color: black;">有些</span>技巧，<span style="color: black;">例如</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、平台热销</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>电商平台都会有热销榜的商品<span style="color: black;">举荐</span>，这是真实的市场反馈数据，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>不得不<span style="color: black;">说到</span>的一个<span style="color: black;">办法</span>。<span style="color: black;">咱们</span><span style="color: black;">亦</span>不必完全照搬跟卖，<span style="color: black;">能够</span><span style="color: black;">按照</span>趋势<span style="color: black;">发掘</span>更有价值的商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、细分市场</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>从大类目到小类目的<span style="color: black;">持续</span>细分，市场便被细分为无数个小市场，从小类目小市场能够发掘到不<span style="color: black;">同样</span>的选品思路。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如：服装-男装/女装-上衣裤子-毛衣/西服/风衣-宽松/紧身/修身等等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、价格参考</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我们<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的定位，只卖某个价格区间的商品，<span style="color: black;">精细</span>自己的受众。例如<span style="color: black;">咱们</span>做独立站<span style="color: black;">一般</span>会<span style="color: black;">选取</span>$100以下的商品，<span style="color: black;">由于</span>有利于消费者产生冲动型消费。<span style="color: black;">那样</span>在选品的时候自然<span style="color: black;">亦</span>只会瞄准符合<span style="color: black;">要求</span>的商品，从而<span style="color: black;">知道</span>选品方向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、<span style="color: black;">目的</span>客户</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">限制<span style="color: black;">目的</span>群体，从而限制自己的选品区间。尤其是针对垂直类独立站，能够使受众人群更<span style="color: black;">精细</span>，<span style="color: black;">知道</span>品牌定位。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如定位只针对30岁<span style="color: black;">上下</span>女性服装，<span style="color: black;">那样</span>选品时只需要<span style="color: black;">思虑</span>符合<span style="color: black;">目的</span>客户<span style="color: black;">需要</span><span style="color: black;">就可</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、社交软件</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是一种很常用的选品途径。<span style="color: black;">一般</span>在社交网站上能寻找到不错的<span style="color: black;">制品</span>灵感和选品方向，<span style="color: black;">认识</span>当下的潮流趋势。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6、热搜关键词</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>跑<span style="color: black;">宣传</span>时会<span style="color: black;">选取</span>兴趣词来确定受众范围，<span style="color: black;">那样</span>反推过来，热搜的关键词<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">做为</span>兴趣词，寻找到对应的商品。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/a7810108c95d4c43a8d48592676bf7e2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822259&amp;x-signature=rrCIMDzIKuwp%2FJjgsDwbQZLwDzg%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">3、</span>引流<span style="color: black;">途径</span><span style="color: black;">选取</span></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如今是一个流量为王的时代，只要有了流量，店铺转化率才会<span style="color: black;">提高</span>，<span style="color: black;">因此呢</span>独立站<span style="color: black;">怎样</span>引流<span style="color: black;">作为</span>了大<span style="color: black;">都数</span>卖家们关心的事情。<span style="color: black;">平常</span>的独立站引流<span style="color: black;">通常</span>是站内优化和站外引流，下面<span style="color: black;">咱们</span>来一一<span style="color: black;">认识</span>一下。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/83533176fcf04e949eac6bb4342b3d13~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822259&amp;x-signature=D4rZOpOC8kEfHlNKpLkTue8YtBw%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">站内优化</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、首页<span style="color: black;">尽可能</span>采用短视频呈现</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，首页是让人产生<span style="color: black;">第1</span>印象的重要展示窗口，<span style="color: black;">因此呢</span><span style="color: black;">非常多</span>卖家会投入<span style="color: black;">海量</span>的金钱去做高端摄影或宣传视频，从而更好地呈现<span style="color: black;">制品</span>及品牌形象。但事实上，如今的社交<span style="color: black;">媒介</span>与视频平台早已把互联网用户的胃口养刁了，只是一个视频完全<span style="color: black;">没法</span>吸引<span style="color: black;">重视</span>，更何况这个视频很长。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span><span style="color: black;">咱们</span>在做首页视频的时候<span style="color: black;">必定</span>要记住采用短平快（访客<span style="color: black;">重视</span>力较快抓住）、自动播放（减少用户点击次数）、静音（避免造成用户<span style="color: black;">困惑</span>）的方式。<span style="color: black;">这般</span>既<span style="color: black;">能够</span>让用户获取信息，<span style="color: black;">亦</span>不会让人<span style="color: black;">相关</span>屏冲动。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、页面<span style="color: black;">尽可能</span>简单直接</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户初次登陆后获取信息的时间越长，关闭页面的<span style="color: black;">危害</span>就越大，既然你<span style="color: black;">已然</span><span style="color: black;">经过</span>其他<span style="color: black;">途径</span>让用户来到你的主页，那就尽可能让<span style="color: black;">她们</span>一眼看到自己想要看到的东西吧，<span style="color: black;">保持</span>“一页一个目的”，不要妄图什么都有，那只会让用户感觉干扰<span style="color: black;">太多</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖货就卖货，实力呈现和<span style="color: black;">机构</span>介绍不妨放到不太重要的二级页面，<span style="color: black;">这般</span>会更加有助于你的销量<span style="color: black;">提高</span>！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、筛选你的<span style="color: black;">制品</span>，让搜索框清晰可见</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你的<span style="color: black;">制品</span>多且丰富的时候，请设置好你的过滤器，<span style="color: black;">这般</span>能<span style="color: black;">帮忙</span>用户快速找到他想要的内容。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做好<span style="color: black;">归类</span>，让买家快速找到自己想要的<span style="color: black;">所有</span>商品，才是<span style="color: black;">增多</span>转化的更优路径，别妄图让买家在你的页面里什么产品都看到，<span style="color: black;">大众</span>真的<span style="color: black;">无</span>那个时间和心情。<span style="color: black;">或</span><span style="color: black;">亦</span><span style="color: black;">能够</span>设置一个清晰可辨的搜索框来便利消费者去找到自己真正想要的商品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、<span style="color: black;">照片</span>要便于理解</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>买家都<span style="color: black;">期盼</span>自己的<span style="color: black;">制品</span>多展示<span style="color: black;">有些</span>，<span style="color: black;">因此</span>会把<span style="color: black;">照片</span>做得较小，但事实上这非常<span style="color: black;">有害</span>于买家<span style="color: black;">仔细</span><span style="color: black;">认识</span>。网络购物本身缺乏实体感受，<span style="color: black;">因此呢</span><span style="color: black;">咱们</span>必须<span style="color: black;">经过</span><span style="color: black;">照片</span>让买家尽可能地<span style="color: black;">认识</span><span style="color: black;">制品</span>并且进行主观判断，把你的<span style="color: black;">照片</span>做大做细节<span style="color: black;">有些</span>吧，<span style="color: black;">每一个</span>深度网购<span style="color: black;">兴趣</span>者都会很<span style="color: black;">爱好</span>的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、社交<span style="color: black;">媒介</span>分享按钮</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>卖家都会在页面添加这些按钮，但基本不会有人去点击分享，<span style="color: black;">大众</span><span style="color: black;">更加多</span>会与家人、<span style="color: black;">伴侣</span>等强关系人群<span style="color: black;">暗里</span>分享。<span style="color: black;">因此呢</span>，除非你请了一个超强的流量代言，想要利用这些按钮扩大饭圈影响力。否则的话，请你关闭这些吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6、简化购买流程</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首先，你的<span style="color: black;">制品</span><span style="color: black;">特别有</span>可能会有<span style="color: black;">区别</span>的颜色、尺寸、材质等选项，这些内容<span style="color: black;">必定</span>要<span style="color: black;">即时</span>更新库存，避免<span style="color: black;">导致</span><span style="color: black;">海量</span>的退款，影响网站评分排名。其次，将你的支付页面进行整合，方便<span style="color: black;">大众</span>一键<span style="color: black;">选择</span>自己需要的付款方式。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/172de2644ab44030a04b585d032bde6a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822259&amp;x-signature=LKYLdhs3JLAI6Pf%2F1r9fnIAnyXk%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">站外引流</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、Facebook</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Facebook在<span style="color: black;">全世界</span>的用户有<span style="color: black;">非常多</span>，体量大，流量<span style="color: black;">亦</span>很大，<span style="color: black;">宣传</span>效果<span style="color: black;">亦</span>不错。<span style="color: black;">能够</span>在Facebook上设置一个独立站的官方主页，<span style="color: black;">按照</span>独立站的风格和<span style="color: black;">目的</span>用户的年龄输出内容，多发起互动性活动，<span style="color: black;">保证</span>粉丝粘性，切忌只发<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账号<span style="color: black;">累积</span><span style="color: black;">必定</span>的粉丝之后，就<span style="color: black;">能够</span>在输出内容时带上独立站的推广<span style="color: black;">照片</span>或链接，进行引流。后期<span style="color: black;">亦</span><span style="color: black;">能够</span>在平台做付费<span style="color: black;">宣传</span>推广，有针对性地将平台粉丝引流到独立站上。<span style="color: black;">不外</span>，做Facebook<span style="color: black;">宣传</span><span style="color: black;">独一</span>要<span style="color: black;">重视</span>的问题<span style="color: black;">便是</span>你的<span style="color: black;">宣传</span>账户很容易被封。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、Instagram</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Instagram<span style="color: black;">做为</span>分享<span style="color: black;">照片</span>的社交软件，<span style="color: black;">想要</span><span style="color: black;">增多</span>浏览量，记得多带热门<span style="color: black;">专题</span>标签，发布时间<span style="color: black;">尽可能</span>贴合<span style="color: black;">目的</span>用户的浏览时间段。想要让浏览用户<span style="color: black;">作为</span>粉丝，上传到Instagram上的<span style="color: black;">照片</span>就必须要吸睛，<span style="color: black;">制品</span><span style="color: black;">宣传</span><span style="color: black;">照片</span>需要在表达商品特性的<span style="color: black;">基本</span>上做到视觉美感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立站的官方Instagram账户记得<span style="color: black;">选取</span>企业账户，方便在私信界面设置自动回复和专业客服回复，<span style="color: black;">提高</span>独立站的专业感和转化率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3、Pinterest</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pinterest<span style="color: black;">宣传</span>为营销人员<span style="color: black;">供给</span>了一个机会，让<span style="color: black;">她们</span>的新<span style="color: black;">制品</span>在发布时能从Pinterest的 2.5亿用户那里<span style="color: black;">得到</span><span style="color: black;">有些</span>关注。98％的Pinterest用户说<span style="color: black;">她们</span>尝试<span style="color: black;">亦</span>乐于在Pinterest上<span style="color: black;">发掘</span>新东西，而在其他社交<span style="color: black;">媒介</span>平台上，这一比例为71％。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">帮忙</span>新<span style="color: black;">制品</span><span style="color: black;">加强</span>知名度，<span style="color: black;">运用</span>Pinterest<span style="color: black;">宣传</span>定位功能的品牌<span style="color: black;">亦</span>会看到不错的效果，有超过一半的Pinterest用户在看到网站上的<span style="color: black;">商场</span>内容后进行了购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">4、Tik Tok</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在独立站的TikTok官方主页附上独立站链接，有购买意愿的<span style="color: black;">目的</span>用户<span style="color: black;">能够</span>直接<span style="color: black;">经过</span>链接进入独立站站点。从TikTok链接过来的落地页，<span style="color: black;">能够</span>额外设置“首单折扣、新人价、免配送费”等活动，刺激用户付费，<span style="color: black;">把握</span>用户数据。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了主页链接，评论区、后台私信<span style="color: black;">亦</span>是很好的引流点。在回复粉丝留言时，<span style="color: black;">能够</span>趁机进行<span style="color: black;">制品</span>宣传和折扣讲解，刺激意向用户对独立站产生兴趣和信任。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">5、KOL引流</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用<span style="color: black;">拥有</span>可信度和号召力的网红发帖，是<span style="color: black;">日前</span><span style="color: black;">运用</span>较多的一种引流推广方式。卖家们<span style="color: black;">能够</span>尝试搜寻一批和<span style="color: black;">制品</span>或品牌调性相契合的流量主/红人，给<span style="color: black;">她们</span>寄去<span style="color: black;">有些</span>免费的试用品并发送邀请推广的邮件，成功率还是不错的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">6、电子邮件营销EDM</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跟外国人做生意打交道，学会发邮件是必不可少的。EDM（电子邮件营销）<span style="color: black;">亦</span>是海外市场主流的引流方式之一。<span style="color: black;">况且</span>只要<span style="color: black;">运用</span>得当，便能<span style="color: black;">经过</span>较低的成本换来可观的流量。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">利用电子邮件营销，可向现有或潜在客户发送新品<span style="color: black;">关联</span>信息，以此<span style="color: black;">创立</span>和客群的联系并激发<span style="color: black;">她们</span>对品牌或<span style="color: black;">制品</span>的兴趣。<span style="color: black;">不外</span>需要<span style="color: black;">重视</span>邮件内容的把握，<span style="color: black;">尽可能</span>避免<span style="color: black;">导致</span>客户反感。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-twdt4qpehh/3e82fc4d9c1440ae88b5f93529085eb5~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722822259&amp;x-signature=BIRkY9%2Bp3TddlCBbSivZcXsa3vI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">刚才</span>入局外贸企业和跨境电商的卖家而言，<span style="color: black;">怎样</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>外贸客户，在这个市场站住脚跟？今天就给<span style="color: black;">大众</span>分享一下外贸独立站全套运营玩法，助力您企业品牌出海！</span></p>

qzmjef 发表于 2024-9-29 20:54:21

楼主节操掉了，还不快捡起来！

m5k1umn 发表于 4 天前

你的见解独到，让我受益匪浅，非常感谢。

查看完整版本: 干货分享！2024年外贸独立站全套运营玩法！