外贸人怎么样快速创立一个独立站？这三大注意点你注意了吗？
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">几年前我在广州的一家外贸电商工作，当时的老板看到别的<span style="color: black;">机构</span>自己建外贸独立站赚了大钱，<span style="color: black;">亦</span>很想从平台向独立站的方向转变，搭建工作由我和<span style="color: black;">另一</span>一名员工负责。从无到有建站是一个很痛苦的过程，起初<span style="color: black;">咱们</span>两个人什么都不懂，自学了<span style="color: black;">非常多</span>知识，<span style="color: black;">亦</span>踩了<span style="color: black;">非常多</span>语言和培训班的坑。建站前半年基本上没什么起色，<span style="color: black;">此时</span>我的同事说，“<span style="color: black;">否则</span>咱就别折腾了吧，就靠咱们两个人肯定不行。”我当时想着都<span style="color: black;">已然</span>做了半年了，<span style="color: black;">不可</span>轻易放弃，好歹做出来点模样，就劝同事说<span style="color: black;">咱们</span>再<span style="color: black;">保持</span>一段时间。大概又过了2、3个月的时间，网站慢慢有了一点儿流量，成交了几个订单，<span style="color: black;">亦</span>给了<span style="color: black;">咱们</span><span style="color: black;">有些</span><span style="color: black;">自信心</span>。后来<span style="color: black;">咱们</span>就<span style="color: black;">持续</span>地尝试新的主推商品和引流<span style="color: black;">途径</span>，找到了更适合<span style="color: black;">咱们</span><span style="color: black;">制品</span>的<span style="color: black;">营销</span>和推广方式。<span style="color: black;">这般</span>摸索了差不多一年多的时间，<span style="color: black;">咱们</span>网站就基本上有<span style="color: black;">必定</span>规模的稳定流量了，慢慢地<span style="color: black;">营销</span>额<span style="color: black;">亦</span>有了很大突破。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">身边总有<span style="color: black;">有些</span>人问我：我想搞个站点，这些钱够<span style="color: black;">不足</span>？一个人行不行？<span style="color: black;">实质</span>上，<span style="color: black;">按照</span>我这么<span style="color: black;">数年</span>的经验来看，<span style="color: black;">想要</span>快速建成建好独立站，光砸钱是<span style="color: black;">不足</span>的，你需要多多<span style="color: black;">重视</span>以下三点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">知道</span>建站<span style="color: black;">目的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">目的</span>进行建站，<span style="color: black;">倘若</span>你的<span style="color: black;">目的</span>是辅助<span style="color: black;">营销</span>，方便在谈生意的时候向客户展示自己的<span style="color: black;">制品</span>、<span style="color: black;">机构</span>规模，那你就<span style="color: black;">能够</span>做个简单网站，不需要<span style="color: black;">思虑</span>营销等<span style="color: black;">繁杂</span>问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">期盼</span>利用独立站获客，实现<span style="color: black;">必定</span>的转化<span style="color: black;">目的</span>，那就需要<span style="color: black;">思虑</span>得<span style="color: black;">非常</span>全面，譬如，<span style="color: black;">怎么样</span>进行网站架构<span style="color: black;">才可</span>满足<span style="color: black;">区别</span>客户的差异化<span style="color: black;">需要</span>；在<span style="color: black;">制品</span><span style="color: black;">归类</span>上<span style="color: black;">怎样</span>设计<span style="color: black;">才可</span>让用户快速检索到自己需要的东西；<span style="color: black;">制品</span>的信息<span style="color: black;">怎样</span>布局；文案怎么写抓人眼球，<span style="color: black;">照片</span><span style="color: black;">怎么样</span>展示出细节等，<span style="color: black;">乃至</span>还要<span style="color: black;">思虑</span>自己网站的适配性，<span style="color: black;">能够</span>让用户<span style="color: black;">或</span>客户快速打开网站，避免缓冲时间过长<span style="color: black;">导致</span>流失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>做好前期调研</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做独立站就像做外贸行业<span style="color: black;">同样</span>，多方面进行市场调研，<span style="color: black;">才可</span>找到适合在独立站进行推广的<span style="color: black;">制品</span>。<span style="color: black;">经过</span>调研，<span style="color: black;">发掘</span>自己的<span style="color: black;">目的</span>客户分布在哪里，对应<span style="color: black;">能够</span>采用什么样的引流<span style="color: black;">途径</span>、竞争对手做到了什么程度，有<span style="color: black;">那些</span>值得学习的经验，自己<span style="color: black;">是不是</span>还有足够的空间等。调研得越细致，越能<span style="color: black;">发掘</span>潜在的机会，才更有可能<span style="color: black;">得到</span>成功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>多<span style="color: black;">途径</span>引流</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、邀请<span style="color: black;">行业</span>达人体验<span style="color: black;">制品</span>。在社交网站上找到<span style="color: black;">有些</span><span style="color: black;">行业</span>内的自<span style="color: black;">媒介</span>人、博主、测评网站等撰写软文，用私信<span style="color: black;">或</span>邮件的方式联系<span style="color: black;">她们</span>，给<span style="color: black;">她们</span>邮寄免费的体验<span style="color: black;">制品</span>，<span style="color: black;">倘若</span><span style="color: black;">制品</span>和博主的风格比较一致，成功率会更高。在沟通顺利，对方愿意帮你写测评<span style="color: black;">文案</span>的<span style="color: black;">状况</span>下，<span style="color: black;">必定</span>记得附带上店铺或<span style="color: black;">制品</span><span style="color: black;">关联</span>的链接，否则就做了无用功。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">运用</span>好Facebook平台。<span style="color: black;">针对</span>外贸站<span style="color: black;">来讲</span>，Facebook是一个屡试不爽的<span style="color: black;">优秀</span>引流<span style="color: black;">途径</span>，但前期需要做好<span style="color: black;">有些</span>测试工作。测试<span style="color: black;">区别</span><span style="color: black;">制品</span>类别、<span style="color: black;">照片</span>、文案带来的转化率的区别，找到适合自己的最佳组合。<span style="color: black;">另外</span>，<span style="color: black;">按照</span><span style="color: black;">咱们</span>的经验，在<span style="color: black;">优秀</span>帖子上打<span style="color: black;">宣传</span>带来的流量质量更高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">经过</span>博客引流。<span style="color: black;">举荐</span><span style="color: black;">大众</span>建站的时候<span style="color: black;">创立</span>一个博客，把博客页面<span style="color: black;">安置</span>在独立站里，经常写<span style="color: black;">有些</span>关于自己<span style="color: black;">制品</span>的原创<span style="color: black;">文案</span>，<span style="color: black;">倘若</span>有<span style="color: black;">可靠</span><span style="color: black;">途径</span>的话，<span style="color: black;">能够</span>请<span style="color: black;">有些</span>国外的写手。<span style="color: black;">经过</span>博客弥补<span style="color: black;">制品</span>详情页内文字介绍过少的缺陷，从而<span style="color: black;">加强</span>自己的网站在搜索引擎里的排名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另外</span>，<span style="color: black;">经过</span>社交<span style="color: black;">媒介</span>、电子邮件等<span style="color: black;">途径</span>进行营销<span style="color: black;">亦</span>是常用的引流方式，需要<span style="color: black;">大众</span><span style="color: black;">持续</span>摸索和验证。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做独立站最好的时间是十年前，其次是<span style="color: black;">此刻</span>，当然<span style="color: black;">危害</span>与机遇<span style="color: black;">亦</span>是成正比的，在<span style="color: black;">起始</span>之前<span style="color: black;">必定</span>要做好充分的调研、<span style="color: black;">贮存</span>足够的<span style="color: black;">自信心</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">微X</span>公众号：外贸这点事）</p>
我完全赞同你的观点，思考很有深度。 软文发布平台 http://www.fok120.com/
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